PROSPORT LDA
- Company typePrivate
- Founded1993
- HeadquartersSanto Tirso, Portugal
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What PROSPORT LDA does
PROSPORT LDA is a privately-held Portuguese specialty distributor of professional and home sports and fitness equipment, founded in 1993 and headquartered in Santo Tirso, Portugal. The company operates two main business lines: "Soluções Pro" serving commercial fitness facilities, sports clubs, universities, and municipal/government installations; and "Soluções Home" serving individual residential customers since 1999. ProSport is the exclusive importer and distributor for Portugal of approximately 90% of the equipment it commercializes, representing international brands including Paramount, BH Fitness, Total Gym, Kraiburg, Reebok, Body Bike, and Pulse. The product portfolio spans cardiovascular equipment (BH treadmills, indoor cycles), strength training (Paramount multi-station machines PFT-200, XFT-300, MP20H2, MP25H2), functional training and CrossFit, sports flooring (Kraiburg EPDM rubber, Haro wood, PVC, artificial grass), aquatic equipment, playground installations, and proprietary Force 8 Rugby training machines (scrum and lineout).
The company generates revenue primarily through one-time hardware sales to commercial facilities and individual consumers, supplemented by nationwide technical assistance and maintenance contracts and GRAVITY certification training courses. Distribution is executed via direct enterprise field sales to B2B accounts combined with a quote-based e-commerce storefront for SMB and B2C customers, supported by downloadable multilingual technical documentation and a project reference portfolio dating to 1993. Named accounts include the Solinca fitness chain, Universidade do Minho, Vizela FC, multiple municipal pavilions, and leisure facilities across Portugal. ProSport is owner-operated by the legal entity "Rocha, Moreira, Pinto & Soares, Lda" with a lean team of 5 employees and no disclosed external funding, M&A activity, or geographic expansion beyond the Portuguese market.
PROSPORT LDA firmographics
Firmographics- Name
- PROSPORT LDA
- Legal name
- Prosport - Rocha, Moreira, Pinto & Soares, Lda
- Website
- https://prosport.pt
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PROSPORT LDA industry classification
Industry- Product category
- Sports and Fitness Equipment Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
- akta.pro secondary industry
- Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
Keywords
Where PROSPORT LDA is headquartered
LocationHeadquarters
- HQ city
- Santo Tirso
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
PROSPORT LDA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales (B2B): Sale of professional sports and fitness equipment to commercial customers including fitness academies, sports clubs, universities, and municipal facilities. The company is an exclusive importer and distributor for Portugal of 90% of the equipment they commercialize, providing technical assistance and maintenance nationwide.
- Equipment Sales (B2C/Home Market): Sale of home fitness equipment to individual consumers through the Home Solutions product line, offering equipment for various price points and quality levels since 1999.
- Technical Services and Maintenance: Technical assistance and maintenance services for all equipment sold, provided nationwide across Portugal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aerobic equipment including bands, weights, steps, mats, ankle weights, and trampolines |
| One time/ perpetual license | Pay-as-you-go | BH F2 Treadmill - Regular use 3-7 hours/week |
| One time/ perpetual license | Pay-as-you-go | BH F4 Treadmill - Regular use 7-20 hours/week |
| One time/ perpetual license | Pay-as-you-go | Paramount Multi-Station Machines (MP20H2, MP25H2) |
| Unit Pricing | Pay-as-you-go | Reebok Trampoline |
| Unit Pricing | Pay-as-you-go | Ankle weights (Prosport branded) |
| Unit Pricing | Pay-as-you-go | Vinyl coated hand weights |
| Unit Pricing | Pay-as-you-go | Rubber Kettlebells |
| Unit Pricing | Pay-as-you-go | Competition Kettlebells |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PROSPORT LDA product offering
Product offeringCore offering
ProSport is a Portuguese distributor and retailer of professional and home sports and fitness equipment, importing and reselling brands such as Paramount, BH Fitness, Total Gym, Kraiburg, Reebok, Body Bike, and Pulse. It operates a Soluções Pro line serving commercial gyms, sports clubs, universities, and municipal facilities, and a Soluções Home line selling fitness equipment to individual consumers, supported by nationwide technical assistance, maintenance contracts, and GRAVITY training courses.
Product overview
PROSPORT LDA is a Portuguese sports and fitness equipment company founded in 1993, serving the Fitness, Sports, and Leisure markets (Pro solutions) as well as the Home Market (Home solutions). The company operates as an importer and exclusive distributor for Portugal of 90% of the equipment they sell, providing technical assistance and maintenance for all equipment nationwide. The product portfolio includes Force 8 Rugby training equipment (Scrum Machine and Lineout Machine), aerobic equipment (elastic bands, Reebok Core Board, Step Reebok, dumbbells, ankle weights, trampolines, mats), cardiovascular equipment (BH treadmills, indoor cycling bikes), strength training equipment (Paramount multi-station machines, PFT-200, XFT-300), Total Gym incline bodyweight training systems, functional/CrossFit equipment (suspension trainers, kettlebells, bumper plates, plyometric boxes, rigs), specialty flooring (Kraiburg Sportec rubber, Haro Stockholm wood), heavy sports equipment for various sports, and aquatic/pool equipment. The Soluções Pro line serves professional gyms and sports facilities while Soluções Home serves residential customers. The company also offers GRAVITY training courses and technical support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Force 8 Scrum Machine Proprietary rugby training machine designed for safe scrum practice, featuring a strong frame and components, smart pull and resistance system, and simple use and storage. Targeted at rugby clubs and sports academies.
- Force 8 Lineout Machine Proprietary rugby lineout training machine offering synchronization with the thrower and lifters, enabling realistic lineout practice. Targeted at rugby clubs and sports academies.
- BH F2 Treadmill BH Fitness treadmill for light commercial use (3-7 hours weekly), running surface 45x135cm, 2.75 CV motor, maximum speed 18 km/h, 0-12% inclination, 115kg user weight limit. Targeted at gyms and home users.
- BH F4 Treadmill BH Fitness treadmill for semi-professional use (7-20 hours weekly), running surface 51x140cm, 3.5 CV motor, maximum speed 20 km/h, 0-12% inclination, electronic mat with impact absorption system, 130kg user weight limit. Targeted at commercial gyms.
- Paramount MP20H2 Multi-Station Paramount multi-station strength machine including leg extension/flexion, chest contraction/deltoid and biceps/triceps stations, with two weight stacks (77kg and 113kg). Targeted at commercial gyms.
- Paramount MP25H2 Multi-Station Paramount multi-station strength machine including leg extension/flexion, leg press, dorsal pull, row, glutes, biceps/triceps and chest press, with two weight stacks of 77kg each. Targeted at commercial gyms.
- Paramount PFT-200 Multi-Function Machine Paramount multi-function machine offering 13 exercise stations including dorsal pull, row, abdominal, pec fly, chest press, trunk rotation, adductor, abductor, biceps, triceps, glutes, squat, and shoulder press, with embedded covers/cables and two 85kg weight stacks. Targeted at full commercial gyms.
- Paramount XFT-300 Functional Trainer Paramount functional trainer with two adjustable columns that rotate up to 330 degrees and 14 horizontal positions through 169-degree rotation using conveniently located pedals. Targeted at commercial gyms.
- Total Gym Product Line Complete line of incline bodyweight training equipment including Elevate Core Adjustable, Elevate Encompass, Elevate Jump, Elevate Press, Elevate Pull UP, PowerTower, and Gravity PlyoRebounder, featuring 26 levels of calibrated resistance, adjustable Glideboard, aluminum rails, and dynamic arm puller. Targeted at gyms, studios, and rehabilitation facilities.
- Functional Training / CrossFit Equipment Range Comprehensive functional and CrossFit equipment range including VarioSling suspension trainers, Superband resistance bands, Bosu/balance half balls, plyometric boxes, kettlebells, bumper plates, Olympic bars, squat racks, power racks, rigs, slam balls, medicine balls, wall balls, TRX suspension kits, foam rollers, and agility equipment. Targeted at functional training studios and CrossFit boxes.
- Kraiburg Sportec Flooring EPDM rubber flooring solutions including Sportec Giga (6mm and 8mm), Sportec Color 10% (6mm), and Sportec Color 15% (8mm and 10mm), available in rolls of various dimensions. Targeted at gyms, sports halls, and locker rooms.
- Haro Stockholm Wood Flooring Elastic wood sports flooring system combining rubber blocks with longitudinal and transversal beams, a wood surface finish, maritime plywood sub-layer, rubber baseboard with water protection, and metal frame covers. Targeted at gyms and dance/ballet studios.
- Aerobic Equipment Range Range of aerobic and group exercise accessories including elastic bands (25m rolls in three intensities), Reebok Core Board, Reebok Step (15/20/25cm heights), exercise mats, ankle weights (1-5kg), vinyl hand dumbbells (1-5kg), and Reebok trampolines. Targeted at gyms, studios, and home users.
- Indoor Cycling Bikes (Body Bike) Indoor cycling bikes for studio cycling workouts, including the Body Bike brand distributed exclusively in Portugal. Targeted at fitness studios and home cyclists.
- Heavy Sports Equipment Heavy sports equipment range covering athletics, handball/futsal goals, basketball backboards, tennis/badminton/table tennis posts, volleyball posts, roller hockey, gymnastics apparatus, electronic scoreboards, playground equipment, curtains and protective nets, and bench seating. Targeted at sports clubs, schools, and municipal facilities.
- Sports Flooring Solutions Range Sports flooring solutions including locker room flooring, Kraiburg rubber, wood, PVC, and artificial grass surfaces. Targeted at sports clubs, gyms, and municipal facilities.
- Aquatic and Pool Equipment Equipment for swimming pools, aquatic training, and hydrogymnastics. Targeted at swimming clubs, aquatic centers, and hydrogymnastics facilities.
- Spa and Wellness Equipment Spa and wellness equipment for leisure facilities. Targeted at hotel spas, wellness centers, and leisure facilities.
- Physical Assessment Equipment Physical fitness assessment equipment and tools used to evaluate client fitness levels. Targeted at gyms, sports medicine clinics, and personal trainers.
- Sports Furniture (Mobiliário Desportivo) Sports furniture including benches, lockers, and room dividers for changing rooms and sports facilities. Targeted at sports clubs, gyms, and municipal facilities.
- Soluções Home Product Line Home fitness solutions offering cardiovascular equipment, strength training machines, flooring, functional training equipment, indoor cycling bikes, spa equipment, vibration platforms, basketball backboards, goals, volleyball posts, tennis courts, protective nets, squash, playground, pool equipment, and physical assessment tools, at various price points and quality levels. Targeted at residential consumers in Portugal.
- GRAVITY Training Courses Professional GRAVITY certification and training courses in incline bodyweight training techniques, offered periodically in Portugal through ProSport with video training materials. Targeted at personal trainers, gym staff, and rehabilitation professionals.
- Technical Assistance and Maintenance Services Technical support, repair, and maintenance services for all equipment sold, provided nationwide across Portugal, including repair request forms and standardized maintenance contracts. Targeted at all commercial and home customers.
- Consulting Services Consulting services supporting equipment selection and usage, including catalogs and support documents. Targeted at facility planners, gym operators, and home buyers.
Companies that use PROSPORT LDA
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
PROSPORT LDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PROSPORT LDA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ParamountcoreExclusive distributor partnership for Paramount fitness equipment including multi-station machines (MP20H2, MP25H2, PFT-200, XFT-300), weight machines, and related fitness equipment in the Portuguese market.
- BH FitnesscoreExclusive distributor for BH Fitness cardiovascular equipment including treadmills (F2, F4 models) in the Portuguese market.
- Total GymcoreExclusive distributor for Total Gym training equipment including GTS, Sport, 26000, XLS models, and accessories including Pilates accessories, strength accessories, and plyometric equipment.
- KraiburgcoreExclusive distributor for Kraiburg Sportec flooring products including EPDM rubber flooring in various thicknesses (6mm, 8mm, 10mm) and color options (Giga, Color 10%, Color 15%).
- ReebokcoreExclusive distributor for Reebok fitness equipment including trampolines and step platforms in the Portuguese market.
- Body BikecoreExclusive distributor for Body Bike indoor cycling bikes in the Portuguese market.
- Pulse (Fitness Equipment)coreExclusive distributor for Pulse brand fitness equipment in the Portuguese market.
- Dyna BandminorDistributor for Dyna Band elastic band products including resistance bands in light, medium, and strong resistance levels.
- GRAVITY GroupcoreTraining course partnership offering GRAVITY certification and training courses periodically in Portugal through Prosport, including video training materials.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PROSPORT LDA competitors and assessment
Company assessmentBroad incumbents
- Life Fitness: US-headquartered global manufacturer of commercial cardio and strength equipment (including Hammer Strength). Competes head-to-head with ProSport's Paramount and Pulse strength offerings for the same commercial fitness customers in Europe and globally.
- Precor: Commercial fitness equipment manufacturer focused on cardio, networked fitness, and strength. Targets the same commercial gym, hotel, and university fitness facility buyers that ProSport equips in Portugal.
- Hammer Strength: Strength training equipment brand (now part of Life Fitness) widely used in commercial gyms. Competes directly with ProSport's Paramount strength portfolio for the same commercial fitness and sports club buyers.
- Technogym: Italian premium global manufacturer of integrated commercial fitness equipment and digital wellness platforms. Operates broadly in the same commercial gym, hotel, and corporate wellness segments ProSport serves, but at significantly larger scale and with proprietary connected ecosystems.
- Decathlon: Global mass-market sporting goods retailer with proprietary equipment brands (Domyos) and a Portuguese store footprint. Competes with ProSport on home fitness and lighter commercial equipment while serving overlapping Portuguese end consumers.
- Cybex International: US-based commercial fitness equipment manufacturer producing cardio, strength, and arc trainers. Operates in the same B2B commercial fitness channel as ProSport and competes for similar institutional and chain fitness customers.
- Matrix Fitness: Commercial fitness equipment manufacturer offering cardio, strength, and connected fitness solutions. Competes for the same B2B accounts as ProSport's Paramount and Total Gym product lines across European fitness chains and sports clubs.
Direct peers
- Pulse Fitness: UK-based commercial strength and cardio equipment manufacturer with which ProSport holds an exclusive Portuguese distribution agreement. Direct peer in product category and commercial gym customer base.
- BH Fitness: Spanish-headquartered global manufacturer of commercial and home fitness equipment (treadmills, cycles, strength). BH is both a ProSport supplier partner and a directly comparable equipment company competing for the same Iberian B2B buyers, making it the closest functional peer.
- Body Bike: Danish manufacturer of premium indoor cycling bikes that ProSport distributes exclusively in Portugal. Closely tied peer via supplier partnership, with overlapping B2B buyer base in fitness studios and sports clubs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PROSPORT LDA social profiles
Digital presencePROSPORT LDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROSPORT LDA leadership team
Management profileNumber of profiles
PROSPORT LDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROSPORT LDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROSPORT LDA
What does PROSPORT LDA do?
ProSport is a Portuguese distributor and retailer of professional and home sports and fitness equipment, importing and reselling brands such as Paramount, BH Fitness, Total Gym, Kraiburg, Reebok, Body Bike, and Pulse. It operates a Soluções Pro line serving commercial gyms, sports clubs, universities, and municipal facilities, and a Soluções Home line selling fitness equipment to individual consumers, supported by nationwide technical assistance, maintenance contracts, and GRAVITY training courses.
Is PROSPORT LDA a public or private company?
PROSPORT LDA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PROSPORT LDA founded?
PROSPORT LDA was founded in 1993. It employs 1 to 10 people.
Where is PROSPORT LDA based?
PROSPORT LDA is headquartered in Santo Tirso, Portugal, in the Europe region.
How does PROSPORT LDA make money?
Three revenue lines are on record. Equipment Sales (B2B) is the primary driver. The others are equipment Sales (B2C/Home Market) and technical Services and Maintenance.
Who are PROSPORT LDA's main competitors?
Broad incumbents on record are Life Fitness, Precor, Hammer Strength, Technogym, Decathlon, Cybex International and Matrix Fitness. Direct peers are Pulse Fitness, BH Fitness and Body Bike.
Does PROSPORT LDA have an API?
No public API is recorded for PROSPORT LDA.
What industry is PROSPORT LDA in?
PROSPORT LDA's product category is Sports and Fitness Equipment Distribution. Its primary akta.pro industry code is CRAOAJAA, Team Sports Equipment & Apparel Distribution, with a secondary code of CRAMAEAL, Team Sports Training Aids & Coaching Equipment Retail. Its NAICS code is 423910 and its SIC code is 3949.