What Publishers "Prosveshchenye" does

Publishers "Prosveshchenye" (АО «Издательство «Просвещение») is Russia's largest educational publishing group, operating since 1930 as the principal state-aligned K-12 textbook publisher in the Russian Federation. The company is structured as a Russian public joint-stock company (АО) headquartered in Moscow, with 216 employees and a 10,000+ product catalog spanning printed textbooks, workbooks, atlases, maps, exam preparation materials for ВПР/ОГЭ/ЕГЭ, methodological guides, and specialized materials for children with disabilities and secondary vocational education (СПО). It serves teachers, parents, students grades 1-11, educational organizations (schools, gymnasiums, lyceums), and wholesale distribution partners across all of Russia.

The company's technology platform is anchored by the LECTA digital ecosystem, which provides 1,500+ electronic textbooks, 70+ audio textbook subjects, interactive digital workbooks covering 16 core subjects for grades 4-11, and exam preparation tools. This is complemented by the Lekta+ mobile application (iOS/Android) with code-based content activation, audio applications spanning 8 languages, and two AI-assisted learning tools — Sochinitel for step-by-step OGE/EGE essay preparation and the Miron AI assistant for independent task completion. A new AI literacy course for schoolchildren was launched in 2026. Supporting services include webinars via uchitel.club, the Лекторий online lecture hall (courses from 2,250₽), professional development qualification courses, and 15 federal educational projects covering career guidance, safety education, cultural heritage (Код искусства), and life skills.

Revenue is generated through a hybrid model combining one-time printed textbook sales (126₽-2,100₽ per unit), recurring digital subscriptions via LECTA and Lekta+, online course fees, and transactional wholesale/institutional procurement with tiered volume discounts (up to 20% on orders exceeding 500,000₽). Distribution operates across direct e-commerce (prosv.ru), Russian marketplaces (Ozon, Wildberries), wholesale partner networks, parent committee class-order programs, and direct institutional sales to schools. Webinars are streamed via VKontakte and RUTUBE. Go-to-market is primarily product-led growth with an event-driven overlay of professional development webinars serving as both customer acquisition and retention channels.

Name

Publishers "Prosveshchenye"

Legal name

АО «Издательство «Просвещение»

Website

https://prosv.ru

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Publishers "Prosveshchenye" is Russia's largest state-aligned educational publisher, offering 10,000+ printed and digital K-12 products through the LECTA platform, Lekta+ mobile app, and AI-assisted tools for teachers, parents, students, and schools.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Book Publishers (51313), Software Publishers (513210)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200), Book Printing (2732)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Children’s Educational & Curriculum Publishing (MPAJAFAF), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Government, Public Policy & Regulatory Reference (Public Administration, Regulatory Guidance) (EDAGAGAK)

Keywords

• Educational publishing
• K-12 textbooks
• Digital learning platforms
• Exam preparation materials
• Teacher professional development

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Educational Textbook and Literature Sales: Sale of printed educational materials including textbooks, workbooks, atlases, maps, methodological guides, and exam preparation materials (ОГЭ, ЕГЭ, ВПР). Products span preschool through secondary vocational education (СПО) across all core subjects.
2. Digital Products and Services: Revenue from electronic textbooks, digital workbooks, audio textbooks, AI-assisted learning tools (Miron, Sochinitel), and online courses through the LECTA platform and Lekta+ mobile application.
3. Webinars and Professional Development: Online seminars and courses for teachers, parents, students, and school administrators covering pedagogical methods, exam preparation, psychology, and career guidance.
4. 桌Online Courses (Лекторий): Distance online courses offered through the Лекторий platform with courses starting from 2,250 ₽, including career guidance, subject-specific preparation, and life skills programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Publishers "Prosveshchenye" is a Russian educational publishing group producing printed textbooks, workbooks, atlases, and methodological guides for preschool through secondary vocational education, alongside a digital ecosystem (LECTA platform, Lekta+ mobile app) offering electronic textbooks, digital workbooks, audio learning applications, AI-assisted study tools (Miron, Sochinitel), exam preparation resources for ВПР/ОГЭ/ЕГЭ, and online professional development courses (Лекторий).

Product overview

Prosveshchenye Group of Companies operates as a comprehensive educational publishing and technology conglomerate offering both print and digital educational products. The portfolio consists of a multi-platform architecture centered on the LECTA digital platform (offering electronic textbooks, digital workbooks, and audio content), complemented by the Лекта+ mobile application, AI-powered learning tools (Сочинитель for essay writing, Мирон AI assistant), and traditional printed materials (textbooks, workbooks, atlases, maps). Supporting services include webinars, the Лекторий online lecture hall, exam preparation tools (Я сдам ЕГЭ), and professional development courses. The company also runs educational projects including Код искусства (cultural education), Урок безопасности (safety education), Профориентация (career guidance), and Учимся для жизни (life skills). With over 20 services, 10,000 products in catalog, 15 federal projects, and the LECTA digital platform, Prosveshchenye serves parents, teachers, students, educational organizations, and wholesale buyers across all levels from preschool to secondary vocational education.

Differentiator

Problem solved

Functional benefit

Brands

• LECTA: Digital platform providing electronic textbooks, interactive workbooks, audiobooks, and online courses for students, parents, and teachers.
• Учитель.клуб
• Лекторий
• Учимся для жизни
• Профориентация
• Урок безопасности
• Наша Победа
• Код искусства
• Лингвотест
• Родительский университет
• Лекта+ (Lekta+)
• Сочинитель
• Мирон

Products and services

• LECTA Digital Platform
• Lekta+ Mobile Application
• Лекторий (Lectorium) Online Lecture Hall
• Printed Textbooks (Учебники печатные)
• Printed Workbooks (Рабочие тетради)
• ЕГЭ/ОГЭ/ВПР Exam Preparation Materials Study guides, practice materials, and типовые варианты for Unified State Exam (ЕГЭ), Basic State Exam (ОГЭ), and All-Russian Verification Work (ВПР) preparation across core subjects.
• Digital Workbooks (Цифровые рабочие тетради)
• Audio Applications (Аудиоприложения) Audio supplements for textbooks and workbooks covering English, German, French, Spanish, Italian, Chinese, Korean, and Russian languages, supporting pronunciation practice and listening comprehension exam preparation.
• Sochinitel AI Essay Writing Tool AI-assisted step-by-step essay writing tool for ОГЭ and ЕГЭ Russian language exam preparation, providing generative AI guidance for composition tasks.
• Miron AI Assistant AI study assistant that motivates students to complete assignments independently without relying on pre-made homework solutions.
• Professional Development Webinars Webinar platform for professional development of teachers, parent education, student self-realization, and school administrator training, covering pedagogy, exam preparation, psychology, and educational innovations.
• Qualification Advancement Courses (Курсы повышения квалификации) Professional development and qualification advancement courses for educators and teachers.
• Maps and Atlases (Карты, атласы) Maps and atlases for geography and history education, including contour maps with exercises for exam preparation.
• Methodological Guides (Методические пособия) Methodological guides and teaching resources for educators to support classroom instruction across all subjects and grade levels.
• Dictionaries and References (Словари и справочники) Dictionaries and reference materials including orthographic dictionaries and educational references for students and teachers.
• Lingvotest Certification System First domestic Russian certification testing system for confirming foreign language proficiency levels.
• Educational Board Games and Building Sets Educational board games and building sets for child development, including titles such as «Полотно истории» (Canvas of History) and «Золото улья» (Hive Gold).
• Preschool Educational Materials Educational materials and resources for preschool organizations and early childhood education, including the «К школе готов» school readiness program and «Начинайзер» self-learning tool with 150+ videos and 1,000+ exercises.
• Special Needs Educational Materials Specialized educational materials for children with disabilities, including speech therapy resources and materials for children with hearing impairments and intellectual disabilities.
• Secondary Vocational Education Materials (Пособия для СПО) Educational materials for secondary vocational education (СПО — Среднее Профессиональное Образование).

Quantifiable outcome

• Over 90 years of continuous operation in Russian education
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• ВЭБ.РФcoreStrategic or Co-development Partner · 1 January 2026АО «Просвещение» and ВЭБ.РФ partnered as co-producers of the animated film «Капитан Невельской и Земли Черного дракона» (Captain Neveroy and the Land of the Black Dragon). The partnership aims to develop new educational outreach formats and promote cultural heritage preservation. The collaboration is part of ВЭБ.РФ's Городские лаборатории (Urban Laboratories) initiative, with joint discussions on AI in education and creative industries held at various forums.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pearson: Global educational publishing and assessment leader operating across K-12, higher education, and professional learning. Comparable as a large, diversified educational content publisher with both print and digital offerings serving institutional and consumer markets.
• Cengage: Educational content and technology company serving K-12 and higher education with print and digital products. Comparable in transitioning from print textbooks to subscription-based digital learning platforms serving institutional customers.
• McGraw Hill: Major US-based educational publisher covering K-12 textbooks, digital learning platforms, and professional content. Directly comparable business model combining print textbooks with adaptive digital platforms and standardized assessment materials.
• Scholastic: Children's book publisher and education solutions provider with classroom magazines, book clubs, and teacher resources. Comparable in serving K-12 educators and parents with curriculum-aligned content and reading programs.
• Oxford University Press: Major academic and educational publisher with deep curriculum and reference offerings. Comparable as a heritage publisher with strong institutional relationships and broad subject-area coverage spanning primary through higher education.
• Houghton Mifflin Harcourt: K-12 educational publisher offering core curriculum, intervention, and digital learning solutions. Comparable in serving school procurement cycles with curriculum-aligned textbooks and supplemental digital tools.

Direct peers

• Ventana-Graf (Вентана-Граф): Russian K-12 textbook publisher owned by the Eksmo/AST group, offering state-approved textbooks and educational materials across the Russian school system. Closest direct competitor within the same Russian regulatory and procurement framework.
• Russkoe Slovo (Русское слово): Russian educational publishing house producing textbooks and teaching aids for the K-12 system. Competes directly for state-approved textbook status and school procurement share in the Russian market.

Emerging players

• Uchi.ru (Учи.ру): Russian online educational platform offering interactive exercises, adaptive learning, and teacher tools for K-12 students. Comparable as a digital education platform targeting the same Russian school procurement and parent markets with subscription-based learning products.
• Yandex.Uchebnik (Яндекс Учебник): Russian digital education platform from Yandex providing AI-driven learning tools, interactive workbooks, and teacher dashboards for K-12 schools. Comparable as a digital-native educational content provider increasingly competing with traditional publishers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@prosvetofficial
• Facebookfacebook.com/prosv.ru
• LinkedInlinkedin.com/company/publishers-prosveshchenye-
• Instagraminstagram.com/prosv_izdatelstvo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publishers "Prosveshchenye"