Protege tu Corazón

What Protege tu Corazón does

Protege tu Corazón, A.C. is a Mexico-based nonprofit organization (Asociación Civil) founded in 1994 in Monterrey, Nuevo León, by Juan Francisco Vélez and María Luisa Estrada de Vélez. The organization delivers character-based sexuality and affectivity education through a multi-format learning ecosystem: self-paced online courses for parents on resilience, self-esteem, emotional intelligence, personal identity, and sexuality education; in-person workshops delivered at schools, universities, companies, and family events; individualized family consulting; published books on puberty; and supplementary content including articles, videos, podcasts, and interactive self-assessment tests. Its proprietary Five-Dimensional Person Model (physical, social, emotional, rational, transcendent) anchors the curriculum across age segments from primary school through adulthood.

The organization operates across 19 countries in Latin America, Europe, and Asia through a network of regional offices and country-level directors, including Argentina, Brazil, Chile, Colombia, Mexico, Portugal, the United States, and Singapore, among others. Underlying technology is a content-delivery platform: an online learning management system with course modules, video content, podcast distribution via Spotify and Apple Podcast, and interactive assessments, complemented by Amazon book distribution.

The business model blends four revenue streams: online course sales, in-person workshop fees (event-driven GTM with schools and corporations as buyers), book sales (one-time), and donations. Pricing is not publicly disclosed and is handled on inquiry. The customer base is diversified across parents, students (primary through high school), married couples, schools/colleges, and corporations, with no named institutional anchor customers visible in the public record. The organization is founder-owned and operated without external investment or parent company.

Name

Protege tu Corazón

Legal name

Protege tu Corazón, A.C.

Website

https://protegetucorazon.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Protege tu Corazón, A.C. is a Mexico-based nonprofit founded in 1994 that delivers character-based sexuality and affectivity education to parents, students, schools, and corporations across 19 countries via online courses, in-person workshops, family consulting, books, and podcasts.

Ownership category

akta.pro rank

Product category

Character and Sexuality Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJADAH

Virtual Tutoring & Academic Intervention (K–12)

Education/K–12 / Primary & Secondary Education/K–12 Online & Virtual Schools

SECONDARYEDANAGAB

Group & Class-Based Live Tutoring Platforms

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

SECONDARYBPAEANAN

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

Keywords

• Character education
• Sexuality education
• Online parent courses
• In-person educational workshops
• Family consulting services

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Courses: Revenue generated from selling online courses covering topics such as resilience, self-esteem, emotional intelligence, personal identity, and sexuality education. Courses are structured with specific durations (1-5 weeks) and weekly time commitments (3-8 hours).
2. In-Person Workshops: Fees for conducting workshops for students (primary to high school), marriages, parents, and companies on topics related to character formation, sexuality education, and family relationships.
3. Book Sales: Sale of published books including '¡Sorpresa! Grandes cambios en tu vida' and '¡Sorpresa! Te espera un gran regalo' focused on puberty and growing challenges for children, authored by Ana Margarita Moreno de G., Juan Francisco Vélez S., and Maria Luisa Estrada de V.
4. Donations: Accepts donations through online platforms to support the organization's mission of transforming lives through values and character education.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Protege tu Corazón delivers a character-based sexuality education program through self-paced online courses for parents (1–5 weeks in duration), in-person workshops for students, marriages, parents and corporations, individualized family consulting, and published books on puberty. Content is organized around a proprietary Five-Dimensional Person Model and distributed directly to consumers and to institutional clients such as schools, universities, and companies across 19 countries.

Product overview

Protege tu Corazón is a character-based sexuality education program offering a multi-format learning ecosystem consisting of self-paced online courses for parents covering resilience, self-esteem, emotional intelligence and sexuality education; in-person workshops for students, marriages, parents and businesses; family consultation services; and supplementary content including articles, videos, podcasts and interactive assessments. The program also publishes books on puberty education and operates across Latin America, Europe, and the United States through regional offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Parent Courses (Cursos Online para Padres) Self-paced online courses delivered through the organization's website for parents seeking structured character and sexuality education for themselves and their children. Topics include resilience, self-esteem, emotional intelligence, personal identity, and how to educate in sexuality.
• In-Person Workshops (Talleres Presenciales) On-site educational workshops delivered at schools and institutions for students from primary through preparatory school, as well as for marriages, parents, and businesses. Topics cover sexuality education, technology and social networks, health, and relationships.
• Family Consulting (Asesorías Familiares) Customized family consulting services addressing specific challenges related to sexuality, technology use, and family dynamics, delivered to schools, universities, businesses, independent groups, and individual families online.
• Published Books (Libros) Published educational books on puberty and growing challenges for children, co-authored by Ana Margarita Moreno de G., Juan Francisco Vélez S., and María Luisa Estrada de V., sold through Amazon for parents and children.

Quantifiable outcome

• Program recognized as leading character and sexuality education program in Latin America and Europe

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• SIECUS (Sexuality Information and Education Council of the US): Advocacy and resource organization for comprehensive sexuality education. Adjacent rather than competitive, but operates in the same content and policy space and shares audiences with educators and parents seeking structured sexuality curricula.

Emerging players

• FACTS (Fertility Appreciation Collaborative to Teach the Sciences): Provides fertility awareness and sexuality education curricula for schools and parents. Comparable in offering teacher training and structured curriculum, though Focused on a more clinical/natural family planning angle versus character formation.
• AMAZE: Digital-first sex education provider for adolescents using video content and online resources. Compares as an emerging delivery channel for the same parent/student segments, though AMAZE focuses on digital distribution while Protege tu Corazón emphasizes in-person workshops.

Direct peers

• Character.org: Direct peer offering character education frameworks and curriculum for schools and districts. Highly comparable mission of integrating character formation into educational settings, with similar institutional distributor model and educator training programs.
• Pure Freedom: Direct peer providing character-and-values-based sexuality education programs for schools, parents, and youth in the United States. Highly comparable in their character-based, abstinence-friendly approach to sexuality education with in-person workshops and school partnerships.
• Teen STAR: International adolescent fertility-awareness and sexuality education program with presence in multiple countries. Comparable in targeting adolescents with structured in-person classroom workshops on affectivity, identity, and relationships.
• Family Honor: Direct peer providing values-based sexuality education for adolescents and parents, often in Catholic school contexts. Comparable in combining in-person workshops, parent education, and adolescent curriculum with a character-and-affectivity framework.

Regional players

• Healthy Relationships California (County-based programs): Regional public health programs delivering relationship and sexuality education in California schools. Comparable channel (school-based delivery) and audience (students and parents), but publicly funded and not a private/charitable operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ptcportugalfb
• Instagraminstagram.com/protegeoteucoracaopt
• LinkedInlinkedin.com/company/protege-tu-corazon

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protege tu Corazón