What Amaze does

Amaze Holdings operates a Thailand-based super app under the Charoen Pokphand Group, with a claimed user base of over 6 million in Thailand and a global creator network exceeding 137 million across more than 160 countries. The company's core product is the Creator Commerce Media Platform, a data-driven solution that leverages purchase transaction data to deliver targeted advertising and brand activation for global creators and advertisers. Complementing this, Amaze has previewed the Creator Economy Operating System (Creator OS) at Shoptalk Spring 2026, including a vertical-specific module called The Food Channel that integrates culinary content with live commerce.

The technology stack is anchored by a strategic partnership with Tencent Cloud, whose one-stop live streaming solution provides real-time interaction, content reuse, operational analytics, and AI-powered features including multilingual subtitles and virtual hosts for live e-commerce. Revenue is generated through two streams: advertising revenue tied to the Creator Commerce Media Platform's purchase-based targeting, and transaction-related revenue from live commerce and shoppertainment features embedded in the super app. The go-to-market combines product-led adoption through the creator and brand platform with event-driven visibility at major industry conferences such as Shoptalk.

Note on data integrity: the firmographic record attached to this entity (Australian autism non-profit, founded 1967, 11-50 employees, Richmond Australia, amaze.org.au) does not match the substantive product, technology, and corporate structure data describing Amaze Holdings. The analysis above is grounded in the consistent product, technology, and partnership evidence across multiple sources, which describe the Thailand-based super app and creator commerce platform.

Name

Amaze

Legal name

Amaze Holdings

Website

https://amaze.org.au

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Amaze Holdings is a Thailand-based super app under Charoen Pokphand Group operating a Creator Commerce Media Platform serving 137 million+ creators across 160+ countries, powered by Tencent Cloud infrastructure for live e-commerce, shoppertainment, and AI-enabled creator monetization.

Ownership category

akta.pro rank

Product category

Creator Commerce Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

akta.pro secondary industries

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH), Creator Marketplaces & Booking Platforms (MPACAGAB), Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

Keywords

• Creator commerce platform
• Live e-commerce streaming
• Shoppertainment features
• Influencer marketing tools
• Transaction data advertising

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising Revenue: The Creator Commerce Media Platform generates revenue through targeted advertising by leveraging purchase transaction data to deliver relevant ads to creator audiences. This enables brands to activate campaigns within the creator ecosystem.
2. Platform Transaction Revenue: The platform enables live commerce and shopping experiences, suggesting transaction-based revenue from sales facilitated through the platform. Success metrics include measurable sales uplift for merchants.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Amaze operates a Creator Commerce Media Platform that monetizes audiences through data-driven advertising and brand activation, supporting a global network of more than 137 million creators across 160+ countries. The company also runs a Thailand-based super app with live e-commerce and shoppertainment features powered by Tencent Cloud, serving 6 million+ users with AI-enabled multilingual subtitles, virtual hosts, and integrated creator commerce capabilities including the Creator OS and The Food Channel.

Product overview

Amaze operates as a Thailand-based super app under Charoen Pokphand Group with over 6 million users. The company's product portfolio centers on two core offerings: the Creator Commerce Media Platform, a data-driven revenue solution for targeted advertising leveraging 137+ million creators globally; and the Creator OS (Creator Economy Operating System), a platform innovation that includes The Food Channel and integrates live e-commerce and shoppertainment features. The platform leverages Tencent Cloud's live streaming solution with AI-powered multilingual subtitles and virtual hosts to power real-time commerce experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Creator Commerce Media Platform: A data-driven revenue solution leveraging purchase transaction data for targeted advertising and brand activation.
• Creator Economy Operating System

Products and services

• Creator Commerce Media Platform A data-driven advertising and commerce platform that leverages purchase transaction data for targeted advertising and brand activation, designed for brands and advertisers seeking to reach audiences through a global network of more than 137 million creators across 160+ countries.
• Creator OS (Creator Economy Operating System) A creator economy operating system designed to transform shopping experiences by integrating content (such as The Food Channel) with live commerce, enhancing creator-brand connections. Showcased at Shoptalk Spring 2026.

Quantifiable outcome

• Significant sales uplift for merchants using the live commerce platform
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Tencent CloudcoreTechnology or Integration · 25 February 2026Tencent Cloud announced a strategic partnership with Amaze to power live e-commerce and shoppertainment features on the platform. The collaboration leverages Tencent Cloud's one-stop e-commerce live streaming solution providing end-to-end capabilities including real-time interaction, content reuse, and operational analytics, alongside AI-powered features such as multilingual subtitles and virtual hosts. This partnership is positioned as a key milestone in Thailand's live commerce evolution.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Pinterest: Pinterest operates creator monetization tools (Idea Pins, shopping affiliate programs) and is building purchase-intent advertising around content. Comparable to Amaze as a content-driven commerce monetization platform at much larger scale.
• Amazon Live: Amazon Live is the e-commerce giant's live shopping and creator-driven commerce offering within Amazon's broader retail ecosystem. Comparable as a live commerce platform but operating at vastly larger scale as part of Amazon's portfolio.

Direct peers

• Shopee (Sea Group): Shopee is Southeast Asia's leading e-commerce super app with integrated live shopping, creator affiliate programs, and Shopee Live. Closely comparable to Amaze's super-app distribution model through CP Group, particularly in Thailand and SEA.
• Whatnot: Whatnot is a live shopping marketplace focused on collectors and enthusiast verticals (trading cards, sneakers, comics), using creator-driven live auctions. Comparable business model to Amaze's live commerce platform with verticalized content commerce.
• NTWRK: NTWRK is a live shopping platform emphasizing creator-led drops and exclusive product launches in streetwear, sneakers, and collectibles. Comparable to Amaze's creator commerce model with brand-activation campaigns and live commerce capabilities.
• Lazada (Alibaba Group): Lazada is a major Southeast Asian e-commerce platform owned by Alibaba, featuring LazLive live streaming and creator-driven storefronts. Directly comparable to Amaze in regional SEA coverage and live commerce infrastructure.
• TikTok Shop (ByteDance): TikTok Shop is the dominant global live commerce and creator monetization platform, combining short-form video content with in-app checkout. Directly comparable to Amaze's creator commerce and live shopping model at significantly larger scale.

Regional players

• Grab (Superapps): Grab is Southeast Asia's leading super app integrating mobility, food delivery, payments, and merchant services. Comparable to Amaze's super-app distribution strategy in SEA and to CP Group's diversified ecosystem approach.
• Bigolive / Bigo Live: Bigo Live is a major live streaming platform in Southeast Asia and emerging markets, increasingly adding live commerce features. Comparable as a live streaming infrastructure peer serving the same regional creator ecosystem.
• LINE (LY Corporation / SoftBank): LINE is a Japan/Thailand super app with messaging, payments, and commerce features including LINE Shopping. Comparable to Amaze as a regional super app integrating creator content with commerce, with strong Thailand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmazeAutismAU
• LinkedInlinkedin.com/company/amazeautism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaze