What Boombod does

Boombod Limited is a privately held UK weight-loss supplement company (incorporated in England and Wales, company number 08631207) that sells glucomannan-based shot drinks and complementary apple cider vinegar gummies direct-to-consumer through owned Shopify storefronts at boombod.com (US) and boombod.co.uk (UK/EU), with additional retail presence via Holland & Barrett in the UK. Its core technology is a three-sachet-per-day system (Morning Energizer, Afternoon Motivator, Night Rejuvenator) combining glucomannan fiber — the only active ingredient recognized by EFSA for weight loss — with time-specific vitamin blends, supported by accessory SKUs (Boomboddle shaker bottle, gym towel) and a digital 7 Day Challenge workout and meal plan download. The business model is one-time transactional DTC e-commerce at an average order value above $50, with bundles priced from $33.74 to $125.96, BOGO promotions on shot drinks, free US shipping over $50, and customer acquisition driven by a CJ Affiliate program (10% new / 5% existing commission), influencer and social media marketing across Instagram, Facebook, Twitter, and YouTube, and paid acquisition through Meta, Google, TikTok, Microsoft Bing, and Taboola. The company claims over 1 million boxes sold worldwide and 1.8K+ Trustpilot reviews with an Excellent rating, and serves primarily busy adults seeking convenient weight management rather than strict diet or gym regimens; the US is served from a Westbrook, Maine operational office, and the corporate headquarters is in Loughton, Essex.

Name

Boombod

Legal name

Boombod Limited

Website

https://boombod.com

Company type

Private

Operating status

Operating

Short description

Boombod Limited is a UK-based direct-to-consumer weight-loss supplement company selling glucomannan-based shot drinks and apple cider vinegar gummies online to busy adults seeking convenient appetite suppression and weight management, supported by bundle pricing, affiliate marketing, and retail distribution via Holland & Barrett.

Ownership category

akta.pro rank

Product category

Weight Loss Supplements

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113), Soft Drink Manufacturing (312111)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Sports & Isotonic Drink Production (AFAFAFAB), Energy Drinks & Energy Shots (CRADAHAJ)

Keywords

• Weight loss supplements
• Glucomannan fiber
• Dietary supplements
• Appetite suppressants
• Apple cider vinegar

Headquarters

HQ city

Westbrook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Boombod generates revenue primarily through direct-to-consumer sales of its weight loss shot drinks, apple cider vinegar gummies, and accessories via its e-commerce storefronts. Products are sold as one-time purchases with bundle discounts available. The company reports an average order value of over $50.
2. Bundles and Value Sets: Multiple bundle options are offered including the 28 Day Variety Bundle ($99.99), Back on Track Bundle ($74.99), Starter Kit Bundle ($52.48), Best Seller Bundle ($33.74), and Mega Bundle ($125.96). These bundles combine products at discounted prices compared to individual purchases.
3. Affiliate/Referral Revenue: The company operates an affiliate program through CJ Affiliate that generates revenue by paying commissions (10% for new customers, 5% for existing customers) to partners who refer customers. The 30-day tracking cookie and reported high conversion rates indicate this is a significant revenue channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Boombod manufactures and sells direct-to-consumer weight loss shot drinks containing glucomannan fiber as the active ingredient, available in 7, 14, and 28-day programs with four flavors (Blackcurrant, Black Cherry, Lemon Lime, Orange Mango). Each day includes three time-specific sachets (Morning Energizer, Afternoon Motivator, Night Rejuvenator) with distinct vitamin blends. The product line is complemented by apple cider vinegar gummies and bundled value packages combining supplements with accessories (shaker bottles, gym towels) and a digital workout/meal plan.

Product overview

Boombod is a weight loss supplement company offering a portfolio of products centered on glucomannan fiber-based shots and apple cider vinegar gummies. The core product is the Weight Loss Shot Drink (available in 7, 14, and 28-day programs with four flavors), which is clinically proven and contains unique vitamin blends for morning, afternoon, and evening use. This is complemented by Apple Cider Vinegar Gummies for additional weight management support. The company also sells bundled packages combining various products with accessories (shaker bottles, gym towels), and a digital 7 Day Challenge workout and meal plan. The architecture is a mix of consumable supplements and lifestyle accessories, with bundles designed to provide complete weight loss program experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Loss Shot Drink A clinically-proven glucomannan-based weight loss supplement in shot-drink sachet format designed to reduce appetite and bloating. Contains 1g glucomannan per sachet (3g daily recommended) with EFSA-recognized weight loss efficacy. Available in 7, 14, and 28-day programs across four flavors.
• Apple Cider Vinegar Gummies Vegan-friendly, non-GMO gummy supplement delivering 1,000mg apple cider vinegar powder per serving with added Vitamins B6, B12, folate, and iodine. Supports weight management, digestion, and energy. Available in 60, 180, or 300-count bottle sizes.
• 28 Day Variety Bundle Bundle including two Blackcurrant 7 Day Achievers, one Lemon Lime 7 Day Achiever, one Black Cherry 7 Day Achiever, and a free Boomboddle shaker bottle. Priced at $99.99 USD (originally $119.96).
• Back on Track Bundle Bundle featuring two Blackcurrant 7 Day Achievers, one Boombod Gym Towel (pink), and one Boombod Shaker Bottle (pink). Priced at $74.99 USD (originally $99.98), 25% off.
• Starter Kit Bundle Entry-level bundle for new users including one Blackcurrant 7 Day Achiever, one Boombod Shaker Bottle, and one Digital Download 7 Day Challenge Workout and Meal Plan. Priced at $52.48 USD (originally $69.98).
• Best Seller Bundle

Quantifiable outcome

• Clinically proven to aid in weight loss when used with energy-restricted diet (EFSA recognized)
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CJ AffiliatecoreChannel Partner/ Reseller/ DistributorCJ Affiliate is the company's affiliate marketing partner program. Publishers can earn 10% commission for new customers and 5% for existing customers with a 30-day tracking cookie. The program highlights strong social media presence, quick customer conversion time, high repeat purchase rates, and average order value over $50 as key benefits for affiliates.
• Holland & BarrettminorChannel Partner/ Reseller/ DistributorUK-based health and wellness retailer serves as a retail distribution partner for Boombod products. Customer testimonial mentions purchasing Boombod Blackcurrant flavor from Holland & Barrett stores.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the company's online stores (boombod.com and boombod.co.uk). Shopify provides PCI-compliant payment processing, secure data storage, and the online e-commerce infrastructure for product sales.
• KlaviyocoreTechnology or IntegrationEmail marketing platform used for customer engagement, newsletter management, and promotional email campaigns. Cookie data indicates persistent HTML storage for mailing list management.
• TaboolaminorGTM or Marketing PartnerAdvertising network used for marketing and retargeting. Cookie data shows Taboola tracking for visitor behavior and conversion rate optimization.
• Meta Platforms (Facebook)coreGTM or Marketing PartnerFacebook advertising and tracking partner. Cookie data shows _fbp tracking for advertisement delivery and conversion optimization across Meta's advertising network.
• Google (Analytics & Ads)coreGTM or Marketing PartnerGoogle Analytics for website traffic analysis (_ga, _ga_# cookies) and Google AdSense/ads for advertising. Cookie data shows _gcl_au for advertisement efficiency experimentation.
• TikTokminorGTM or Marketing PartnerSocial media and advertising partner for TikTok-based marketing campaigns. Cookie data (_ttp) used for tracking user interaction with embedded services.
• Microsoft (Bing Ads)minorGTM or Marketing PartnerMicrosoft advertising network (Bing Ads) used for targeted advertising through _uetsid cookies and Microsoft(MUID) user tracking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goli Nutrition: Direct competitor in the apple cider vinegar gummies category — Boombod's ACV Gummies overlap Goli's flagship ACV Gummy product on formulation, positioning, and vegan-friendly DTC distribution. Both brands compete for the same health-conscious weight-management consumer.
• Flat Tummy Co: Direct peer in the 'slimming/weight loss shot' format and DTC influencer-driven positioning. Flat Tummy Co's 'Slimming Shake' and tea shots target the same busy-female weight-loss customer as Boombod's shot drinks.
• It Works!: Direct peer in the wellness supplements space, selling weight-management and nutritional products (including wrap/shake systems) through a hybrid affiliate/MLM channel — a comparable go-to-market motion to Boombod's affiliate/influencer stack.
• Plexus Worldwide: Direct peer in weight-loss and gut-health supplements (e.g., Plexus Slim) sold via network-marketing/affiliate channels. Overlaps with Boombod on target customer (weight-conscious adults), supplement formats, and affiliate-led acquisition model.
• Hydroxycut: Direct peer in the over-the-counter weight-loss supplement category. Hydroxycut sells capsules, shakes, and gummies targeting the same 'lose weight without dieting' consumer as Boombod, though primarily via mass retail.

Broad incumbents

• Herbalife: Broad incumbent in nutrition and weight-management supplements. While much larger and sold through a distributor model, Herbalife competes for the same end-customer need (meal-replacement/weight-loss programs) and operates at far greater scale with regulatory and capital resources.
• SlimFast: Broad incumbent in the weight-management category, with shakes, bars, and snacks historically sold through retail. Overlaps with Boombod on the 'simple, convenient weight loss solution' positioning and targets the same busy adult consumer.

Emerging players

• Zhou Nutrition: Emerging player in DTC supplements with overlapping formats (apple cider vinegar capsules/gummies, keto, metabolism products). Zhou competes in similar Amazon- and DTC-led channels and overlaps with Boombod's ACV Gummies line on positioning.
• SeroVital: Emerging player in anti-aging/wellness supplements with a clinically-positioned, premium-DTC marketing model similar to Boombod's. Overlap is in the science-led, direct-response supplement category rather than the active ingredient.

Others

• Holland & Barrett: Listed in the data as a current retail distribution partner for Boombod, and adjacent as the UK's largest health-food retailer. Holland & Barrett provides the bridge between Boombod's DTC roots and broader shelf-based scale, making it a strategically important channel partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/boombodofficial
• YouTubeyoutube.com/channel/UCSVSLMTDt0I_Jl0LcMiNglA
• Facebookfacebook.com/BOOMBODofficial
• Instagraminstagram.com/boombod

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boombod