Creuse Tourisme

What Creuse Tourisme does

Creuse Tourisme is the official departmental tourism agency (Association loi 1901) for the Creuse department in the Nouvelle-Aquitaine region of France, operating under the institutional authority of the Conseil Départemental de la Creuse. Headquartered in Guéret with a team of approximately 7 staff, it serves as the central coordination body for tourism professionals, project developers, local authorities, and intercommunal structures across the department. Its primary mandate is to develop and promote tourism sustainably, manage the Schéma Touristique Départemental, and operate the observatory producing barometers, conjuncture surveys, client surveys, and site frequency data.

The organization's core offering is the pro.tourisme-creuse.com platform, which functions as a public-facing institutional portal providing personalized project support, financing guidance, commercialization assistance (via the Elloha booking engine), classification and labeling services, communication toolkits (Boîte à Outils), and observatory resources. Proprietary offerings include the 'Les Inévitables' departmental restaurant label for local sourcing (19 restaurants, 70+ producers as of 2025-2026), the newly launched Référentiel Tourisme Responsable for eco-committed accommodations, and management of the Creuse Loca'Gîtes central reservation travel agency. Technical infrastructure relies on SIRTAQUI (the regional Nouvelle-Aquitaine tourism information system) and the Elloha booking platform, with no disclosed proprietary technology or AI capabilities.

Creuse Tourisme's revenue model is primarily public institutional funding from the Conseil Départemental de la Creuse, supplemented by State and Région Nouvelle-Aquitaine subsidies. Commercial revenue streams are limited and include service fees for classification visits, label memberships (e.g., Accueil Vélo at 200€ for 3 years, Chambre d'hôtes Réfèrence from 70€), partnership commissions on the Elloha platform, and booking commissions through Creuse Loca'Gîtes. The organization does not pursue profit maximization; its strategic significance lies in coordinating a multi-stakeholder ecosystem of CCI Creuse, Chambre d'Agriculture, Gîtes de France Creuse, ADEME, CRT Nouvelle-Aquitaine, and local Offices de Tourisme to deploy sustainable tourism programs including Fond Tourisme Durable (€237,372 distributed to 13 Creuse businesses) and Tour'Mobilité (electric mobility charging rollout).

Name

Creuse Tourisme

Legal name

Creuse Tourisme

Website

https://pro.tourisme-creuse.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Creuse Tourisme is the official departmental tourism agency for the Creuse department in Nouvelle-Aquitaine, France. Operating as a non-profit association, it coordinates tourism professionals, project developers, and local authorities through observatory data, labeling, commercialization support, and sustainable tourism strategy.

Ownership category

akta.pro rank

Product category

Tourism Development and Destination Management Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAEAJ

Visa/Permits & Local Compliance Facilitation

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHALACAB

Central Reservation Systems (CRS)

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHALACAF

Guest Experience & Engagement (CRM, Messaging, Loyalty)

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

Keywords

• Departmental tourism agency
• Destination management services
• Tourism qualification labels
• Tourism observatory data
• Sustainable tourism development

Headquarters

HQ city

Guéret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public institutional funding: Creuse Tourisme is a departmental tourism association (Association loi 1901) receiving public funding from the Conseil Départemental de la Creuse, the State, and potentially the Région Nouvelle-Aquitaine. Its primary function is to support and develop tourism on behalf of public authorities, not to generate commercial profit.
2. Service fees and commercial support: Creuse Tourisme generates revenue through service offerings to tourism businesses: classification visits, qualification support, commercial partnership fees (e.g., Elloha platform), and central reservation agency (Creuse Loca'Gîtes) which handles booking management for vacation rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Creuse Tourisme is the official departmental tourism agency for the Creuse department (France), operating as a non-profit association funded primarily by public authorities. It delivers advisory, qualification, and commercialization services to tourism professionals (hotels, campsites, furnished rentals, restaurants, activity providers) and project developers, manages a portfolio of national and departmental quality labels (Accueil Vélo, Villes et Villages Fleuris, Petites Cités de Caractère, Les Inévitables, Référentiel Tourisme Responsable, La Creuse en Famille), runs a tourism observatory producing market data and barometers, and operates the Creuse Loca'Gîtes reservation agency for vacation rentals.

Product overview

Creuse Tourisme operates the Pro Creuse Tourisme platform as the departmental tourism agency for the Creuse department in Nouvelle-Aquitaine, France. The organization provides an integrated suite of services for tourism professionals including a comprehensive resource portal (Boîte à Outils), an observatory producing tourism statistics and barometers, communication and marketing support, business project accompaniment, and commercialization tools through partnerships like Elloha. Core offerings include support for obtaining various quality labels (Accueil Vélo, Villes et Villages Fleuris, Petites Cités de Caractère, Hébergements Pêche) and the proprietary departmental brand 'Les Inévitables' for restaurants promoting local products, plus the new 'Référentiel Tourisme Responsable' for eco-committed accommodations. Additional services encompass the Creuse Loca'Gîtes booking agency, a concierge services directory, and assistance accessing financing programs like the ADEME Sustainable Tourism Fund. The organization operates as a non-profit association under the Conseil Départemental de la Creuse, with the website built and maintained by Saison d'or and hosted on OVHcloud.

Differentiator

Problem solved

Functional benefit

Products and services

• Accueil Vélo

Quantifiable outcome

• Les Inévitables label grew from 4 pilot restaurants (March 2024) to 17 (2024 year-end) to 19 (2025-2026), with 90+ producers involved
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship, secondary and minor.

• CCI Creuse (for Tour'Mobilité)coreStrategic or Co-development Partner · 25 April 2025Tour'Mobilité is a tripartite partnership (Creuse Tourisme, CCI Creuse, Gîtes de France Creuse) launched April 25, 2025 to support installation of electric vehicle charging points at tourism accommodation. CCI Creuse initiated the project and coordinates with local certified installation companies.
• Gîtes de France CreusecoreStrategic or Co-development Partner · 25 April 2025Gîtes de France Creuse is a partner in Tour'Mobilité, facilitating rollout of EV charging infrastructure to rural accommodation providers. Also co-signatory to the renewed convention with Creuse Tourisme and CCI for broader tourism development priorities (business takeover support, gastronomic promotion, financial aid).
• Chambre de Commerce et d'Industrie de la Creuse (CCI Creuse)flagshipStrategic or Co-development Partner · 26 March 2024CCI Creuse co-developed and co-brands the Les Inévitables departmental label with Creuse Tourisme and Chambre d'Agriculture. Jointly funds communication kits for partner restaurants. Also partnered in Tour'Mobilité (electric mobility) and broader institutional tourism development initiatives.
• Chambre d'Agriculture de la CreuseflagshipStrategic or Co-development Partner · 26 March 2024Co-developer of the Les Inévitables label alongside Creuse Tourisme and CCI Creuse. Chamber of Agriculture supports producer-restaurant matchmaking and supplies the network of 60+ local producers for the short supply chain initiative. Also partner in seasonal promotional campaigns.
• ADEME (Agence de la Transition Écologique)coreOthersADEME operates the Fond Tourisme Durable (1.2M€ national, half deployed in Nouvelle-Aquitaine), supporting energy efficiency investments in tourism businesses. Also runs the 'Développer le Vélotourisme' programme (6.5M€). Creuse benefits from 15 energy audits and 37,000€ in validated aid (2 dossiers).
• CRT Nouvelle-Aquitaine (Comité Régional du Tourisme)coreStrategic or Co-development PartnerCRT Nouvelle-Aquitaine co-pilots the annual customer survey (enquête de clientèles, conducted by BVA) and cyclical barometer surveys with Creuse Tourisme. Also co-organizes Universités du Tourisme Durable and provides regional tourism strategy coordination.
• ADT Corrèze, Dordogne, Haute-Vienne (mutualized FTD mission)secondaryStrategic or Co-development PartnerCreuse, Corrèze, Dordogne, and Haute-Vienne departmental tourism agencies share a chargé de mission for Fond Tourisme Durable to jointly animate and deploy the sustainable tourism fund across Nouvelle-Aquitaine. 53 diagnostics total across the four departments.
• CAUE 23 (Conseil d'Architecture, d'Urbanisme et de l'Environnement de la Creuse)secondaryStrategic or Co-development PartnerCAUE 23 is a partner in vegetation and biodiversity initiatives, including the Villes et Villages Fleuris label and sustainable city/village development. Co-organized a vegetation sensitization day in August 2024 with Creuse Tourisme.
• MONA (Mission des Offices de Tourisme Nouvelle-Aquitaine)secondaryStrategic or Co-development PartnerMONA coordinated Creuse Tourisme's 2024 sustainable tourism strategy development, facilitating 7 working sessions across the year to co-build the departmental sustainable tourism plan extending to 2028.
• BVA (BVA Xsight)minorOthersBVA Xsight conducts the regional customer survey (enquête de clientèles) for CRT Nouvelle-Aquitaine and Creuse Tourisme in 2025, following a similar survey in 2019. The institute distributes questionnaires via investigators, paper, and QR codes at tourist sites.
• Cabinet AncrisminorImplementation/ SI/ Consulting PartnerAncris (Cabinet Ancris) is partnered with Creuse Tourisme to identify and present business takeover opportunities (offres de reprises) for tourism projects, providing a pipeline of sites for investors.
• Comité National des Villes et Villages Fleuris (CNVVF)minorOthersThe national committee sets evaluation criteria and awards flowers to qualifying communes. Creuse Tourisme acts as the local animator and advisor for the label, organizing audits and supporting municipalities in meeting criteria (e.g., biodiversity, vegetation, pollinator habitats).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ADN Tourisme (Fédération Nationale des Organismes Institutionnels du Tourisme): National federation of French institutional tourism organizations (ADTs, CDTs, OTs). Organizes the national 'Partir en France' workshop referenced by Creuse Tourisme and represents the institutional tourism ecosystem at the national level.
• Atout France: France's national tourism development agency operating under the Ministry of Tourism. Provides overarching national strategy, international promotion, and classification frameworks (e.g., national labels such as Accueil Vélo) that Creuse Tourisme implements at the departmental level.
• Comité Régional du Tourisme de Nouvelle-Aquitaine (CRT NA): Regional tourism committee that co-pilots Creuse Tourisme's observatory surveys, sustainable tourism strategy (Universités du Tourisme Durable), and broader Nouvelle-Aquitaine tourism coordination. Functions as a higher-tier institutional incumbent overseeing departmental agencies.

Direct peers

• Haute-Vienne Tourisme: Departmental tourism agency for Haute-Vienne, the third member of the mutualized FTD cluster alongside Creuse, Corrèze, and Dordogne. Comparable ADT structure, regional coordination role, and label/qualification portfolio.
• Agence de Développement Touristique de la Corrèze (Corrèze Tourisme): Departmental tourism agency (ADT) for the Corrèze department in Nouvelle-Aquitaine. Shares the same mandate, structure (Association), and regional ecosystem as Creuse Tourisme, and is a co-pilot of the mutualized Fond Tourisme Durable mission across the four-department cluster.
• Comité Départemental du Tourisme de la Dordogne (Tourisme Dordogne-Périgord): Departmental tourism committee (CDT) for Dordogne, also part of the four-department mutualized Fond Tourisme Durable cluster. Operates as a comparable institutional tourism agency serving a rural Nouvelle-Aquitaine department with similar label, observatory, and business-support functions.
• Drôme Tourisme (ADT Drôme): Departmental tourism agency for Drôme, a rural French department. Operates with a comparable ADT mandate covering observatory, labels, classification, and business support for tourism professionals.
• Aveyron Tourisme (ADT Aveyron): Departmental tourism agency for Aveyron (Occitanie), a rural French department with comparable mandate, observatory function, label portfolio (Accueil Vélo, Qualité Tourisme), and rural-territory tourism strategy approach.
• Agence de Développement Touristique de l'Ardèche (Ardèche Tourisme): Departmental tourism agency for Ardèche (Auvergne-Rhône-Alpes), another rural French department with a comparable ADT structure focused on outdoor/nature tourism, label programs, and business support.

Others

• Gîtes de France Creuse: Departmental branch of the national Gîtes de France federation. Co-signatory of the renewed convention with Creuse Tourisme and CCI for tourism development priorities, and a Tour'Mobilité partner. Acts as an enabling ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TourismeEnCreuse
• LinkedInlinkedin.com/company/creuse-tourisme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creuse Tourisme