The Originals

What The Originals does

The Originals (legal entity REoriginal) is a Kyiv-based luxury resale marketplace founded in 2020 that enables peer-to-peer buying and selling of authenticated pre-owned designer goods. The platform serves two primary segments: fashion-conscious consumers seeking luxury brands at discounts of up to 60% off retail, and luxury item owners looking to monetize pre-owned inventory through a commission-based consignment model. Inventory spans over 400 luxury and premium brands across women's clothing, shoes, bags, accessories, jewelry, men's apparel, and a newer Kids category, with item prices ranging from approximately $30 for entry-level accessories to over $20,000 for high-end handbags such as Hermès Birkin and Kelly styles.

The core product is an e-commerce marketplace built on a dual authentication system that combines AI-powered image-based verification with manual expert inspection to confirm authenticity before items are listed. The Originals partners with Entrupy, a third-party AI authentication specialist, to provide the verification certification displayed alongside listings. The platform supports multi-currency transactions (USD, EUR, UAH, PLN, CZK, HUF), multi-language interfaces (English, Ukrainian, Russian), and seller payouts via NovaPay. The platform documents 10,000+ carefully checked items and holds a 4.9/5 Google customer rating. Distribution is exclusively online through the company's own e-commerce storefront at theoriginals.com.ua.

The Originals operates a dual revenue model combining a commission on peer-to-peer sales with direct resale margins on items the company acquires from sellers, with pricing that varies transaction-by-transaction based on item brand, condition, and rarity. The company is privately held, has 11-50 employees, has not disclosed venture capital backing, and was selected for the Google for Startups program in June 2025. Geographic focus is Ukraine with international shipping to the US and European markets. Marketing is driven primarily by editorial press in Vogue Ukraine, Elle Ukraine, and other fashion outlets, supplemented by social media presence on Instagram, Facebook, YouTube, and Telegram.

Name

The Originals

Legal name

REoriginal

Website

https://theoriginals.com.ua

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Originals (legal entity REoriginal) is a Kyiv-based online marketplace that buys and sells authenticated pre-owned luxury designer items, using AI-powered and expert human authentication to verify goods across 400+ premium brands for fashion-conscious consumers in Ukraine and Europe.

Ownership category

akta.pro rank

Product category

Luxury Resale Marketplace

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Resale (CRAFAGAB)

akta.pro secondary industries

Managed Consignment & Authentication-led Resale (CRAFAGAN), Pre-owned, Vintage & Resale Luxury (Multi-category) (CRAKAFAN), Pre-owned/Vintage Jewelry & Watch Retail (Resale) (CRAKAGAI), Authenticated Luxury Resale Marketplaces (CRAKAKAA)

Keywords

• Luxury resale marketplace
• Authenticated designer items
• Pre-owned fashion
• Luxury consignment
• Sustainable fashion resale

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission on Sales: The platform earns revenue by taking a commission on each successful sale of authenticated luxury items. Sellers submit their items, The Originals authenticates and lists them, then earns a percentage upon sale completion.
2. Direct Item Sales: The marketplace acts as a reseller, purchasing items from sellers (likely on consignment) and selling them directly to buyers at marked-up prices, capturing the margin between acquisition and sale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Originals operates an online luxury resale marketplace where individuals can buy and sell authenticated pre-owned designer items, including bags, clothing, shoes, accessories, and jewelry from over 400 luxury and premium brands. The platform authenticates every item using a combination of AI-based image analysis and human expert verification before listing, and earns revenue through commissions on seller transactions and direct resale margins on select inventory.

Product overview

The Originals is a luxury resale marketplace operating as a unified e-commerce platform enabling peer-to-peer buying and selling of authenticated pre-owned designer goods. The core platform encompasses a curated marketplace with AI-powered authentication, supported by product categories for Women's Clothing, Women's Shoes, Women's Bags, Women's Accessories, Women's Jewelry, and Men's Collection. Additional features include a Seller Commission Service for consignment sales, New Arrivals catalog, and a Designer Brands Directory listing over 400 luxury brands. The platform emphasizes sustainability through resale and conscious consumption, offering discounts up to 60% on luxury items.

Differentiator

Problem solved

Functional benefit

Products and services

• The Originals Marketplace An online marketplace where individual buyers can browse and purchase authenticated pre-owned luxury and premium designer items, including bags, clothing, shoes, accessories, and jewelry from over 400 brands, with multi-currency checkout, international shipping, a 3-day return policy, and AI-plus-expert authentication on every listing.
• Seller Commission Service A commission-based consignment service that lets individual owners of pre-owned luxury items submit their goods to The Originals for AI-plus-expert authentication, listing, and sale on the marketplace, with secure payouts to sellers via NovaPay upon successful transactions.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• EntrupycoreTechnology or IntegrationEntrupy certified business partner providing AI-powered authentication technology to verify the authenticity of luxury handbags and accessories. This partnership enables The Originals to offer verified authentic items to customers, reducing counterfeit risks in the resale marketplace.
• NovaPaycoreTechnology or IntegrationNovaPay payout service enables sellers on The Originals to receive secure and convenient payments for their sold luxury items. This financial technology partnership facilitates the commission-based selling model.
• Vogue UkraineminorGTM or Marketing PartnerEditorial coverage in Vogue Ukraine featuring The Originals as a fashion resale platform, providing brand visibility and credibility in the Ukrainian fashion market.
• Elle UkraineminorGTM or Marketing PartnerEditorial coverage in Elle Ukraine discussing fashion resale trends and featuring The Originals platform, enhancing brand awareness among fashion-conscious Ukrainian consumers.
• JetSetter UkraineminorGTM or Marketing PartnerEvent coverage and editorial features in JetSetter Ukraine media outlet, positioning The Originals in the luxury lifestyle segment.
• BestIn UkraineminorGTM or Marketing PartnerMedia coverage in BestIn Ukraine featuring fashion industry events and trends, including mentions of The Originals resale platform.
• Kaltblut MagazineminorGTM or Marketing PartnerInternational fashion media coverage bridging European and Ukrainian fashion scenes, featuring The Originals as a Ukrainian luxury resale platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ThredUp: Large-scale online resale platform covering apparel and accessories; operates in the same recommerce category as The Originals but at a broader mass-market price tier without luxury authentication.
• Sotheby's: Iconic auction house with dedicated luxury handbags and accessories auctions including authentication services; an incumbent alternative sale channel for high-end luxury collectors considering consignment.
• Vinted: Leading European peer-to-peer resale marketplace with broad fashion category coverage; adjacent business model in recommerce and shared European geography, though not luxury-focused.

Direct peers

• Fashionphile: US-based resale platform specialized in pre-owned authenticated luxury handbags and accessories; comparable authentication-led resale model with strong handbag focus overlapping The Originals' core category.
• The RealReal: US-based luxury consignment and resale platform specializing in authenticated pre-owned luxury goods including apparel, handbags, shoes, and jewelry — directly comparable in product breadth and authentication-led positioning.
• REBELLE: European luxury resale platform with strong European consignor base and authentication focus — comparable market positioning, geographic focus on continental Europe, and consignment model.
• Hardly Ever Worn It: UK-based luxury resale marketplace focused on authenticated designer items; comparable curation of pre-owned designer pieces with similar B2C consignment business model.
• Vestiaire Collective: Global C2C luxury resale marketplace with strong authentication infrastructure; competes head-on with The Originals for authenticated pre-owned designer items but operates at a much larger scale with venture funding.

Others

• Entrupy: AI-powered authentication technology provider and existing partner of The Originals; a key supply-side infrastructure vendor in the luxury authentication stack where The Originals itself is also a downstream user.

Emerging players

• Reflaunt: Resale-as-a-service technology provider enabling retailers to launch branded resale channels; comparable adjacent technology infrastructure serving the same authenticated resale opportunity from B2B angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeRRneTm5fL4IbQiG9tjK3A
• Facebookfacebook.com/TheOriginalsUA
• Instagraminstagram.com/the_originals_ua?igshid=1fkzb3rtvwiuc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Originals