Proud2bOps - An Operational Movement

What Proud2bOps - An Operational Movement does

Proud2bOps is a UK-registered Community Interest Company (CIC) that operates a national professional network for senior operational managers and leaders working within provider health and care organisations, including community, acute, primary, mental health, independent, voluntary and ambulance sectors. Founded in 2017 by Emma Challans-Rasool and CIC-certified in March 2023, the network claims nearly 2,000 members organised across all seven NHS England regions and 19+ Trust-level Proud2bOps@ Networks. Its purpose is to energise, connect and develop operational professionals through peer networking, regional and Trust-level chapters, content libraries, and events such as the NHS Executive Strategy Summit (co-organised with Meet Health Events).

The organisation's service offering is structured around three lines: Network Development, Programs of Professional Development, and Workshops. It delivers NHS IMPACT Operational Improvement Training as a commissioned partner of NHS England, targeting frontline NHS staff at Bands 6 to 8a, and has expanded its scope with the April 2024 launch of Proud2bAdmin, a sister movement for administrative professionals. Technically, Proud2bOps is not a software platform; its infrastructure consists of the proud2bops.org website, Microsoft Forms for membership applications, and collaboration with NHS digital channels including the NHS Learning Hub and the ProjectM community hub.

Its revenue model combines membership-related income — subscription-style access to network resources, events and development opportunities — with professional services revenue from NHS England-commissioned training delivery. Pricing is not publicly disclosed. Growth is supported by a multi-channel GTM spanning events, webinars (e.g. Demystifying NHS Finance with One NHS Finance, Making Data Count with NHS England), social media, blog content, and strategic partnerships with organisations including KPMG, Horizons, One NHS Finance, Meet Health Events, Accurx, Skin Analytics, Medinet, DrDoctor and Bravery in the Boardroom. Operating geographies are restricted to England, with no global footprint claim.

Name

Proud2bOps - An Operational Movement

Legal name

Proud2bOps CIC

Website

https://proud2bops.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Proud2bOps is a UK Community Interest Company operating a national network of nearly 2,000 senior operational managers and leaders in NHS-affiliated health and care organisations, delivering peer networking, training, and events including NHS IMPACT-commissioned programmes.

Ownership category

akta.pro rank

Product category

Healthcare Professional Network and Leadership Development

NAICS

Individual and Family Services (6241)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGACAL

Public Health & Health Equity Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYHLAJAOAL

Health Systems Strengthening & Universal Health Coverage (UHC) Partnerships

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health Initiatives & Partnerships

Keywords

• Healthcare leadership network
• NHS operational management
• Professional development training
• Healthcare workforce community
• Operational improvement programs

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership: Proud2bOps operates as a Community Interest Company (CIC) providing membership to operational managers and leaders in health and care organizations. The membership model enables access to network resources, events, and professional development opportunities.
2. Training Delivery: As an NHS England commissioned partner for NHS IMPACT Operational Improvement Training, Proud2bOps delivers training programs to NHS staff at Bands 6 to 8a. Revenue is derived from this national initiative delivery role.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Proud2bOps operates a national professional network providing membership, training, and development services for operational managers and leaders working in UK health and care organisations (NHS Trusts, community, acute, primary, mental health, ambulance sectors). The network operates across seven NHS England regions with Trust-level sub-networks, and delivers NHS IMPACT Operational Improvement Training as a commissioned partner of NHS England.

Differentiator

Problem solved

Functional benefit

Brands

• Proud2bAdmin: An Administrative Movement energising, connecting and developing Administrative Professionals across healthcare. Launched April 2024 on National Administrative Professionals Day.

Products and services

• Proud2bOps Network Membership A national professional network that energises, connects, and develops operational managers and leaders working within provider health and care organisations across community, acute, primary, mental health, independent, voluntary, and ambulance sectors. Membership provides access to regional networks, events, webinars, resources, and peer learning opportunities.
• NHS IMPACT Operational Improvement Training A national training programme commissioned by NHS England and delivered by Proud2bOps to equip NHS frontline staff at Bands 6 to 8a with operational excellence tools and strategic thinking across six NHS IMPACT pathways.
• Proud2bAdmin - An Administrative Movement A sub-brand network energising, connecting, and developing Administrative Professionals across healthcare, providing recognition, professional identity, and development opportunities for administrative staff (20-25% of healthcare workforce).
• Network Development, Programs of Professional Development, and Workshops Three core service offerings providing exceptional value and support to healthcare professionals seeking to advance their careers, delivered through regional networks, workshops, and structured development programmes.

Quantifiable outcome

• Nearly 2,000 senior operational managers and leaders connected across UK health and care
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KPMGcoreStrategic or Co-development PartnerKPMG is listed as a proud partner of Proud2bOps for 2024/2025. The partnership supports network growth, optimisation of member skills and expertise, and continued development of members and health and care delivery.
• HorizonscoreStrategic or Co-development PartnerHorizons is a partner supporting the growth and development objectives of Proud2bOps. Emma Challans-Rasool, Founder and Chair of Proud2bOps, is also a Director in Horizons, indicating a close working relationship.
• NHS EnglandcoreStrategic or Co-development PartnerProud2bOps is a commissioned partner to deliver NHS IMPACT Operational Improvement Training - a national initiative equipping NHS frontline staff with operational excellence tools. Proud2bOps also collaborates with NHS England on Making Data Count programme.
• Bravery in the Boardroom (BITB)coreStrategic or Co-development PartnerBITB co-founder Monique Carayol states: 'We share a joint commitment to enable, encourage and support the development and progression of all network members in leading bravely, building inclusive and welcoming operational teams.'
• One NHS FinancecoreStrategic or Co-development PartnerCollaboration with One NHS Finance to deliver the 'Demystifying NHS Finance' webinar series - 90-minute sessions providing comprehensive overview of NHS finance tailored for operational staff with minimal financial knowledge.
• Meet Health EventscoreGTM or Marketing PartnerCo-organiser of the NHS Executive Strategy Summit bringing together COOs and senior NHS leaders. Proud2bOps works with Meet Health Events to create platforms and spaces for members to connect, learn and develop.
• AccurxminorStrategic or Co-development PartnerListed as a proud partner supporting Proud2bOps network activities. Proud2bOps has hosted events featuring Accurx, including March 2026 Operational Excellence session on Patient Triage and Helpline Transformation.
• Clive Henry GroupminorStrategic or Co-development PartnerListed as a proud partner contributing to network objectives around operational delivery, innovation, and people development.
• Skin AnalyticsminorStrategic or Co-development PartnerListed as a partner supporting Proud2bOps network activities for 2024/2025.
• MedinetminorStrategic or Co-development PartnerCollaboration on #SharingElectiveStuff webinar series episodes #1 and #2, designed to equip healthcare operational leaders with practical tools for driving digital transformation in their organisations.
• DrDoctorminorStrategic or Co-development PartnerCollaboration on #SharingElectiveStuff episode #3, providing practical insights on digital waitlist validation and patient-led digital booking systems for operational leaders and managers.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Health Foundation: Independent charity focused on improving health and care in the UK through research, programmes, and policy. Comparable as a UK nonprofit delivering programmes targeting NHS operational improvement and workforce capability.
• NHS Providers: Membership organisation for NHS acute, ambulance, community, and mental health trusts. Comparable as a Trust-facing network delivering peer learning, leadership development, and policy advocacy to NHS operational leaders.
• NHS Leadership Academy: NHS England-affiliated body delivering leadership development programmes and learning resources for NHS staff. Comparable as a national platform for NHS professional development and operational learning content.
• Nuffield Trust: Independent health think tank providing research and analysis on NHS operations and policy. Comparable as a UK nonprofit serving senior NHS decision-makers with insight, events, and policy work.
• The King's Fund: Independent charitable foundation working to improve health and care in England through leadership development, research, and events. Comparable as a UK nonprofit delivering NHS leadership and operational improvement programmes.
• NHS Confederation: UK membership body for NHS organisations and system leaders. Comparable as a national network convening senior NHS leadership for professional development, advocacy, and peer exchange — broader remit but similar community-led engagement model.

Direct peers

• Florence Nightingale Foundation: Charity providing scholarships, leadership programmes, and networks for nurses and midwives across the UK. Comparable as a UK nonprofit professional network for healthcare workforce development, with similar membership/learning hybrid model.
• Chartered Management Institute (CMI) Healthcare: UK chartered body offering management qualifications, networks, and CPD, with a healthcare community. Comparable as a membership-based professional development organisation targeting operational managers including in health and care.

Emerging players

• Federation of Ethnic Minority Healthcare Organisations (FEMHO): UK network advancing equality and professional development for ethnic minority healthcare professionals. Comparable as a smaller UK healthcare-focused nonprofit professional network with membership and EDI focus.
• AOHP (Association of Occupational Health Professionals in Healthcare) UK: Professional association for occupational health professionals working in healthcare settings, offering networking and CPD. Comparable as a specialty UK/international healthcare professional membership body serving a defined NHS-adjacent workforce segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hashtag/Proud2bOps
• LinkedInlinkedin.com/company/proud2bops-national-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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