DrDoctor
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
DrDoctor firmographics
Firmographics- Name
- DrDoctor
- Legal name
- ICNH Limited t/a DrDoctor
- Website
- https://drdoctor.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
DrDoctor industry classification
Industry- Product category
- Healthcare Patient Engagement Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)
- akta.pro secondary industry
- Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI)
Keywords
Where DrDoctor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DrDoctor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Licensing: Annual subscription licensing of the HybridOS platform to NHS Trusts and health boards, with pricing based on organization size and modules deployed.
- Implementation Services: Professional services for platform deployment, configuration, training, and on-site programme management during digital transformation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Patient Engagement Platform - Essential patient communication and scheduling tools |
| Subscription | Annual | Premium Bundles - Advanced modules for data-led care and capacity optimization |
| Subscription | Multi-year contract | Implementation & Professional Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
DrDoctor product offering
Product offeringCore offering
DrDoctor sells HybridOS, a cloud-based, modular patient engagement and care coordination platform licensed to NHS Trusts and health boards on annual subscriptions. The platform enables patients to book, reschedule, and cancel appointments via a web portal; automates digital letters, reminders, and clinical pathways; and provides AI-powered predictive analytics (DNA Predictor) and self-management tools (Care Hub) to reduce missed appointments and administrative burden across the NHS.
Product overview
DrDoctor offers HybridOS, a unified healthcare operating system comprising core patient engagement tools and premium modular bundles. The core Patient Engagement Platform provides appointment management, digital letters, forms, and patient portal access. This is augmented by Care Hub for self-management and Hybrid Pathways for workflow automation. Four premium bundles extend functionality: Co-ordinating Care (confirmation/rescheduling), Accessing Care (automated scheduling/patient booking), Data-Led Care (clinical insights/PROMs), and Smart Centre (AI-powered DNA prediction and capacity optimization). DNA Predictor AI and Maia AI Assistant provide artificial intelligence capabilities within the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- HybridOS Unified operating system for NHS hybrid healthcare that connects patient engagement tools, coordinates care pathways, and enables system-wide digital transformation for NHS organisations.
- Patient Engagement Platform Core platform enabling NHS patients to book and cancel hospital appointments, view digital correspondence, complete forms, and communicate with care teams via the award-winning Patient Portal.
- Care Hub Supported self-management module helping patients become active participants in their wellbeing through care plans, health records, trackers, diaries, and NHS-approved resources.
- Hybrid Pathways Workflow automation and pathway orchestration tools connecting the patient journey across services with clinical oversight at each stage.
- Co-ordinating Care Bundle Premium bundle for confirming attendance, enabling patient rebooking, and filling appointment gaps through appointment confirmation, rescheduling, and two-way messaging.
- Accessing Care Bundle Premium bundle for automated scheduling and patient-powered booking with live slot surfacing, targeted invites, and real-time capacity planning.
- Data-Led Care Bundle Premium bundle of data-driven capacity controls and clinical oversight tools for triage, automated next steps, PROMs collection, and results delivery with full clinical visibility.
- Smart Centre AI-powered predictive analytics and automation bundle including DNA Predictor AI, Clinic Optimiser, and Automated Calls for proactive outreach and capacity optimisation.
- Patient Portal Web-based patient portal accessible via smartphone, tablet, or computer without downloads or account setup, enabling patients to view appointments, letters, complete forms, and update information.
Quantifiable outcome
- 35% reduction in DNA rates (from 10.9% to 7.1%)
- +9 more outcomes
Companies that use DrDoctor
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
DrDoctor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
DrDoctor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Fight or FlightminorFight or Flight is a creative agency that created the 'DNA Problem' campaign for DrDoctor, which won a Gold award at The Drum Awards. The campaign highlighted DrDoctor's DNA Predictor AI capabilities and introduced DoNnA, the World's First AI Patient, to provide empathy-driven insights into patient engagement.
- DigitalHealth.LondoncoreDigitalHealth.London Accelerator programme selected DrDoctor in 2017, providing mentorship, market access, and credibility enhancement that helped the company expand from pilot stage to serving six acute NHS Trusts with over 7 million patients.
- NHS Trusts and Health Boards (70+)coreDrDoctor works with over 70 NHS Trusts and health boards in co-development partnerships, where NHS organizations collaborate with DrDoctor to design, test, and implement digital transformation solutions. These partnerships involve on-site programme managers and iterative development based on NHS requirements.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
DrDoctor competitors and assessment
Company assessmentEmerging players
- Doccla: Doccla provides virtual ward and remote patient monitoring services to the NHS, supporting earlier hospital discharge and home-based care. It is comparable as an NHS-focused digital health platform addressing capacity and throughput challenges similar to DrDoctor's elective recovery use cases.
- Healthtech 1: Healthtech 1 is an emerging NHS-focused digital health startup building automation tools for hospital administrative workflows. It overlaps with DrDoctor in automating repetitive NHS admin tasks and targets similar Trust buyers.
- Lantum: Lantum provides workforce scheduling and clinic booking tools for NHS primary and secondary care. While focused on staff rostering rather than patient scheduling, it overlaps with DrDoctor's NHS Trust buyer base and scheduling workflows.
Broad incumbents
- Oracle Health (Cerner): Oracle Health (formerly Cerner) provides global hospital EPR systems deployed across multiple NHS Trusts. It is comparable as a broad incumbent whose bundled patient portal and scheduling features compete with DrDoctor's standalone platform for the same NHS buyers.
- EMIS Health: EMIS Health provides primary and secondary care EPR systems widely used across the UK NHS. As a broad UK EHR incumbent with patient-facing capabilities, EMIS is a potential competitor or integration partner for DrDoctor at the Trust level.
- Babylon Health (eMed): Babylon Health, now operating under eMed, was a broad UK digital health incumbent offering virtual consultations and AI triage to the NHS. It serves overlapping NHS buyer needs around virtual care and patient access, though its focus is broader than DrDoctor's outpatient engagement niche.
- Epic Systems: Epic Systems provides global hospital EPR systems with extensive patient engagement functionality (MyChart) and is increasingly deployed in NHS Trusts. As a broad incumbent, Epic's bundled patient engagement features represent a structural competitive alternative to DrDoctor's platform.
- TPP (SystmOne): TPP is a major UK EPR provider whose SystmOne platform is widely deployed across NHS Trusts and GPs. It is comparable because NHS Trusts increasingly expect patient engagement and scheduling functionality inside their EPR, putting TPP in competitive or partnership overlap with DrDoctor.
Direct peers
- Accurx: Accurx is a UK healthtech company providing patient communication and appointment management tools to NHS GPs and Trusts. It is the closest direct competitor to DrDoctor in NHS patient engagement, with overlapping modules for messaging, forms, and scheduling.
- Patients Know Best: Patients Know Best provides a patient-held health record platform used across the NHS, enabling patients to view records, appointments, and care plans. It competes directly with DrDoctor's Patient Portal and Care Hub modules in NHS Trusts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
DrDoctor social profiles
Digital presenceDrDoctor compliance and trust
Trust signalCompliance6 records
DrDoctor financial estimates
Financial estimateRevenue estimate
Valuation estimate
DrDoctor leadership team
Management profileNumber of profiles
Profiles4 records
DrDoctor funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DrDoctor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DrDoctor
What does DrDoctor do?
DrDoctor sells HybridOS, a cloud-based, modular patient engagement and care coordination platform licensed to NHS Trusts and health boards on annual subscriptions. The platform enables patients to book, reschedule, and cancel appointments via a web portal; automates digital letters, reminders, and clinical pathways; and provides AI-powered predictive analytics (DNA Predictor) and self-management tools (Care Hub) to reduce missed appointments and administrative burden across the NHS.
Is DrDoctor a public or private company?
DrDoctor is a private company. It is classified as venture growth investor backed and is currently operating.
When was DrDoctor founded?
DrDoctor was founded in 2012. It employs 101 to 250 people.
Where is DrDoctor based?
DrDoctor is headquartered in London, United Kingdom, in the Europe region.
How does DrDoctor make money?
Two revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are implementation Services.
Who are DrDoctor's main competitors?
Emerging players on record are Doccla, Healthtech 1 and Lantum. Broad incumbents are Oracle Health (Cerner), EMIS Health, Babylon Health (eMed), Epic Systems and TPP (SystmOne). Direct peers are Accurx and Patients Know Best.
Does DrDoctor have an API?
No public API is recorded for DrDoctor.
What industry is DrDoctor in?
DrDoctor's product category is Healthcare Patient Engagement Software. Its primary akta.pro industry code is HLACAFAH, Virtual Nursing, Telemonitoring & Command Center Platforms, with a secondary code of HLALABAI, Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults). Its NAICS code is 5132 and its SIC code is 7372.