What Proudr does

Proudr is a German-language LGBTIQ+ career network and community platform operated by Uhlala GmbH (parent: UHLALA Group) and headquartered at Gerichtstraße 51, Berlin. The platform serves queer professionals seeking career advancement without sacrificing identity, and queer-friendly employers seeking to recruit and certify inclusive workplaces. Core products include a job board (Stellenbörse), a coaching marketplace, an editorial magazine (Proudr Magazin), a B2B partner portal for employers, the PRIDE Index audit and PRIDE Champion certification program, and a recurring monthly physical event series (Proudr LGBTIQ+ After Work) running across seven German cities (Köln, München, Hamburg, Düsseldorf, Berlin, Stuttgart, Leipzig).

Underlying technology is a WordPress CMS-based web platform with standard job board, event calendar, coaching marketplace, and member portal functionality, integrated with Eventbrite for ticketing, Brevo (Sendinblue) for newsletter delivery, and Real Cookie Banner for consent management; no proprietary AI/ML systems or APIs are documented. Revenue is generated through three streams: paid employer job listings on the job board (transactional fees), paid B2B partner/subscription tiers for employer access to the partner portal and PRIDE Champion certification (recurring subscription), and a coaching marketplace listing model with referral economics. Individual membership is free, the platform is monetized as a two-sided marketplace between individual talent and employer partners, with flagship live events (STICKS & STONES job fair, #Unpinked diversity conference) and sister brands (ALICE for queer legal professionals, UNICORNS IN TECH for queer tech professionals) operating under the UHLALA Group umbrella to extend reach across adjacent verticals.

Name

Proudr

Legal name

Uhlala GmbH

Website

https://proudr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Proudr is a Berlin-based LGBTIQ+ career network and community platform, operated under UHLALA Group, that connects queer professionals with inclusive employers through a job board, coaching marketplace, editorial magazine, B2B partner portal, PRIDE Champion certification, and monthly networking events across seven German cities.

Ownership category

akta.pro rank

Product category

LGBTQ+ Career Network and Inclusion Platform

SIC

Services-Employment Agencies (7361), Services-Social Services (8300)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industries

Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL), Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• LGBTIQ career network
• Queer job board
• Diversity employer certification
• Coaching marketplace platform
• Inclusion community events

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Employer Job Board Listings: Employers pay to post job listings on Proudr's job board. The platform offers employer profiles, job postings, and the partner portal for queer-friendly companies. A refund policy for job listings is documented, indicating paid posting.
2. Coaching Services: Proudr features a marketplace of LGBTIQ+ coaches. The coaching section lists coaches with profiles and contact details, suggesting a referral or listing fee model or direct booking through the platform.
3. Partner / Membership Program: Companies can become Proudr partners/in (Proudr Partner:innen) to gain access to the employer portal, post events and content, and receive the Pride Champion certification. This is a paid B2B tier targeting queer-friendly employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Proudr is a community-led career network for LGBTIQ+ professionals operating a web-based platform that combines a curated coaching marketplace, editorial magazine, job board, and B2B partner portal for inclusive employers. The offering is supplemented by recurring live events — most prominently the monthly Proudr LGBTIQ+ After Work series in seven German cities — and access to the wider UHLALA Group ecosystem including the PRIDE Index certification program. Free for individual members, with paid employer-facing tiers via job postings, partner subscriptions, and PRIDE Champion audits.

Product overview

Proudr is a German-language career network and community platform for LGBTQ+ professionals. The core product is a unified platform combining a curated coaching marketplace, an editorial magazine, a job board (Stellenbörse), and a B2B partner portal for queer-friendly employers. These core products are supplemented by recurring event programming — most prominently the Proudr LGBTIQ+ After Work series in German cities — and access to the broader UHLALA Group ecosystem of sister brands and initiatives. The UHLALA Group operates related LGBTQ+ career and community brands including STICKS & STONES (Europe's largest queer job fair), #UNPINKED (diversity conference), ALICE (queer legal professionals' network), and Unicorns in Tech (tech community), all referenced on Proudr's platform. The PRIDE Index is an annual audit-based certification programme for employers that Proudr promotes as a flagship UHLALA Group initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Proudr Job Board (Stellenbörse) A targeted job board enabling employers to publish job listings aimed at LGBTQ+ talent, with job postings reviewed before publication and integrated employer profile management. Targeted at inclusive employers seeking to reach queer professionals.
• Proudr Coaching

Quantifiable outcome

• 95% of companies consider intersectional perspectives; 98% of large enterprises use KPIs for diversity measurement (from PRIDE Index 2024 data published on Proudr)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• UHLALA GroupcoreStrategic or Co-development PartnerProudr is a project of the UHLALA Group, which has been supporting, promoting, and connecting LGBTQ+ people in their careers since 2009. UHLALA Group is one of the leading LGBTQ+ businesses in Germany, operating brands including STICKS & STONES, UNICORNS IN TECH, ALICE, RAHM, and PANDA. Proudr operates under the UHLALA Group umbrella with shared leadership and resources.
• STICKS & STONEScoreStrategic or Co-development PartnerSTICKS & STONES is Europe's largest LGBTQ+ job and career fair, organized by the UHLALA Group. It is co-promoted by Proudr and serves as the flagship in-person recruitment event connecting queer talent with inclusive employers.
• UNICORNS IN TECHminorStrategic or Co-development PartnerUNICORNS IN TECH is an LGBTQ+ network for the tech community, operated by the UHLALA Group. It is listed as a related LGBTQ+ career network on Proudr's website, indicating cross-promotion and shared community access.
• ALICE (LGBTIQ+ Lawyers Network)minorStrategic or Co-development PartnerALICE is the LGBTQ+ career network for lawyers and legal professionals, operated by the UHLALA Group. Proudr references it as a related network and cooperates on content (e.g., the Tessa Ganserer interview was produced in cooperation with ALICE).
• #UnpinkedminorStrategic or Co-development Partner#Unpinked is a diversity conference operated by the UHLALA Group. Proudr cross-promotes the conference and positions it as a sister project focused on LGBTQ+ topics and transformative ideas.
• OMRminorGTM or Marketing PartnerOMR is a digital marketing education platform that is a Proudr Partner:in (supporter). Featured in a Proudr magazine interview about diversity, sustainability, and responsibility. Contributes to Proudr's employer and content ecosystem.
• BCG PlatinionminorGTM or Marketing PartnerBCG Platinion is a Proudr Supporter and promotes active allyship through its Pride@BCG Platinion network. Featured in the Proudr magazine about the importance of visible allies in the workplace.
• BASFminorGTM or Marketing PartnerBASF is featured in a Proudr magazine interview about queer-friendly working practices. Showcased as an inclusive employer using the Proudr platform to reach queer talent and promote diversity.
• KetchumminorGTM or Marketing PartnerKetchum is a PRIDE Champion-certified company featured as a Proudr partner showcase. Offers anti-discrimination policies, transition support, and LGBTQ+ training. Engages with Proudr for employer branding.
• HenkelminorGTM or Marketing PartnerHenkel is a PRIDE Champion-certified company featured as a Proudr showcase partner. Offers gender-neutral parental leave, a transgender toolkit, global Pride ERG, and participates in Pride parades with ~1,000 employees worldwide.
• ABBminorGTM or Marketing PartnerABB is a PRIDE Champion-certified company featured on Proudr. Offers confidential coming-out support, use of chosen first names, ally ambassador programs, and requires supplier code compliance for LGBTQ+ protection.
• GAMOMATminorGTM or Marketing PartnerGAMOMAT is a PRIDE Champion-certified iGaming company and Proudr partner. Offers anti-discrimination policies, Sanktionen bei Diskriminierung, training on LGBTQ+ topics, gender-neutral language, and gender-neutral restrooms.
• ekvipminorGTM or Marketing Partnerekvip is a Proudr Supporter, a Leipzig-based IT company in industrial automation with ~30 employees. Its queer female CEO is featured in a Proudr interview about diversity in smaller companies.
• Basislager Media HubminorGTM or Marketing PartnerListed as a Proudr Supporter on the homepage. A media/marketing entity that supports Proudr's mission.
• Impact HubminorGTM or Marketing PartnerListed as a Proudr Supporter on the homepage. Impact Hub is a global network of innovation workspaces that supports Proudr's mission.
• Jim and June NY Bar KitchenminorGTM or Marketing PartnerListed as a Proudr Supporter on the homepage. A sustainability-focused bar/kitchen entity supporting Proudr.
• manifestominorGTM or Marketing PartnerListed as a Proudr Supporter on the homepage. An event/lifestyle venue supporting Proudr.
• rebootsminorGTM or Marketing PartnerListed as a Proudr Supporter on the homepage. A company supporting Proudr's mission.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indeed: Global job search engine and recruitment platform with comprehensive employer posting and candidate matching capabilities. Comparable as a broad incumbent against which niche LGBTQ+ platforms like Proudr differentiate on community and certification value.
• Xing: Leading German-speaking professional network with job board functionality, particularly strong in DACH region. Comparable as a regional incumbent professional platform competing for the same German-language professional audience that Proudr serves.
• LinkedIn: World's largest professional network with extensive job board, recruiter tools, and DEI features including Pride employee resource groups. Comparable as the dominant incumbent in professional networking against which Proudr's community-driven niche positioning must compete.
• StepStone: One of Germany's largest general job boards serving the DACH region with broad employer recruitment services. Comparable as the dominant German job platform against which Proudr's niche Stellenbörse competes for employer recruitment budgets.

Emerging players

• PowerToFly: Diversity-focused job platform connecting underrepresented talent (including LGBTQ+) with employers offering remote work. Comparable as a diversity-focused recruitment marketplace with employer branding features, though serving a broader diversity mandate.
• InHerSight: Women-focused workplace ratings platform with employer reviews and diversity metrics. Comparable to Proudr's PRIDE Index approach in building a diversity-measurement product around employer certification, though focused on gender rather than LGBTQ+ inclusion.
• Lesbians Who Tech: Community of queer women and non-binary people in technology, offering networking, events, and career resources. Comparable to Proudr's niche career-network model and sister brand Unicorns in Tech, with similar event-driven community engagement.
• Jopwell: Career platform connecting Black, Latinx, and Native American professionals with employers, with overlap in employer diversity certification and recruitment services. Comparable B2B model targeting diverse talent, though focused on ethnic diversity rather than LGBTQ+ specifically.

Direct peers

• Pink Jobs: UK-based job board specializing in LGBTQ+ friendly employers and queer job seekers. Directly comparable to Proudr's Stellenbörse job board functionality and employer certification approach, though serving the UK market.
• OutProNet (formerly OUT for Work): US-based LGBTQ+ career network providing resources, mentorship, and recruitment support for queer professionals. Directly comparable to Proudr as a community-driven career platform targeting the same demographic, though operating in the US rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpJ5bNBG6T-Zs8KzTKKhsLA
• LinkedInlinkedin.com/company/proudr
• Instagraminstagram.com/proudr_de
• Xtwitter.com/ProudrDE
• Facebookfacebook.com/ProudrDE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proudr