Dying to Know Day

What Dying to Know Day does

Dying to Know Day is a non-profit community program founded in 2013, operating under the umbrella of Proveda (proveda.com.au) and based in Sydney, NSW, Australia. The organization's name and positioning (hosted as a "community program" within Proveda's website structure) suggest it is an Australian public-awareness initiative focused on death literacy, end-of-life planning, and community education around dying — a well-established category of community health advocacy in Australia. The headcount range of 1-10 employees indicates a small, resource-constrained operation typical of grassroots non-profits.

No revenue model, pricing structure, product portfolio, technology stack, management team, partnership network, or programmatic operational details were available in the source material. The source page rendered only a verification/loading placeholder, providing no substantive intelligence about the organization's activities, funding sources, geographic reach, or programmatic metrics. Consequently, this description is limited to firmographic and inferred factual elements; no claims about specific programs, outcomes, or operational scale can be supported from the supplied data.

Name

Dying to Know Day

Website

https://proveda.com.au

Company type

Private

Founded year

2013

Headcount range

1–10 employees

Short description

Dying to Know Day is a small Australian non-profit community program, founded in 2013 and hosted under Proveda in Sydney, dedicated to public education around end-of-life awareness and death literacy.

Ownership category

akta.pro rank

Product category

Community Health Education and End-of-Life Awareness

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

akta.pro secondary industries

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Death literacy education
• End-of-life awareness
• Community health programs
• Palliative care advocacy
• Advance care planning

Headquarters

HQ city

Sydney , NSW

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Dying to Know Day is a non-profit community awareness initiative hosted as a program on proveveda.com.au that encourages Australians to have open conversations about death, dying, and bereavement. The program operates community-based engagement activities to promote death literacy and end-of-life planning among the general public. Founded in 2013 and based in Sydney, NSW, the organization runs with a small team (1-10 employees) and focuses on grassroots community education rather than commercial offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Dying to Know Day community program

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Death Over Dinner: End-of-life conversation project that uses a structured 'dinner' format — a comparable engagement mechanism aimed at breaking taboos around death.
• Cake (end-of-life planning): Digital end-of-life planning platform; addresses the same downstream needs (advance directives, funeral planning) that awareness programs like Dying to Know Day drive demand for.

Broad incumbents

• The Conversation Project: US-based public engagement initiative dedicated to helping people talk about end-of-life wishes; serves the same awareness and education function at greater scale.
• Aging with Dignity (Five Wishes): US non-profit providing advance care planning tools; complements awareness programs by converting conversations into documented end-of-life wishes.
• Palliative Care Australia: The national peak body for palliative care in Australia, operating overlapping awareness, education, and policy functions across end-of-life topics.

Others

• Proveda (host organisation): Australian provider of palliative care, grief, and bereavement services that hosts Dying to Know Day under its community programs umbrella — an enabling ecosystem participant.

Direct peers

• The Groundswell Project: Australian non-profit focused on death literacy and compassionate communities; directly connected to Dying to Know Day as the originating organisation, making it the most comparable peer.
• Advance Care Planning Australia: National program focused on advance care planning education — directly overlapping with the end-of-life planning mission of Dying to Know Day.

Regional players

• Dying Matters (UK): UK-based coalition raising awareness of death, dying, and bereavement; comparable mission and awareness-day model operating in a different geography.
• Compassionate Communities: Public-health palliative care approach that builds community capacity around death, dying, and caregiving — overlapping strongly with the program's community-education mission.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/dyingtoknowday

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dying to Know Day