Advance Care Planning Australia

What Advance Care Planning Australia does

Advance Care Planning Australia (ACPA) is a national Australian Government initiative established to drive awareness, best practice, and system-level adoption of advance care planning (ACP) across Australia. It is funded by the Commonwealth Department of Health, Disability and Ageing with a $5 million AUD grant under the National Palliative Care Projects, and is administered by the Brisbane South Palliative Care Collaborative at Metro South Health in Queensland. The organization's core mandate is to help individual Australians document their future healthcare preferences, appoint substitute decision-makers, and ensure their voice is heard when they cannot speak for themselves; only 33% of Australians have taken any such step and only 6% have completed a formal advance care directive according to the 2025 ACPA Prevalence Study.

The service portfolio centers on a free National Advisory Service delivered via phone (1300 208 582) and email, downloadable factsheets and state/territory-specific legal forms (Advance Health Directive WA, Advance Care Directive SA/VIC/TAS, Advance Personal Plan NT, Statement of Choices QLD, common law NSW), the Advance Care Planning Improvement (ACPI) Toolkit for quality improvement, microlearning modules for clinicians, and the annual National Advance Care Planning Week campaign. ACPA also aligns its resources with the Aged Care Act 2024 and Strengthened Aged Care Quality Standards to support aged care providers, and has released a Supporting ACP in General Practice factsheet mapping ACP activities to MBS billing items.

The business model is fully government-funded: ACPA generates no commercial revenue, charges no fees to end users, and distributes all resources free of charge through digital channels, postal information packs, professional workshops, and bulk ordering for health and aged care providers. Customer segments include individual Australians and families, health professionals (GPs, nurses, pharmacists), aged care providers, and people living with dementia and their carers, supported through partnerships with Dementia Australia, ELDAC, Palliative Care Australia, RACGP, and the Queensland Health Statewide Office of Advance Care Planning.

Name

Advance Care Planning Australia

Legal name

Advance Care Planning Australia

Website

https://advancecareplanning.org.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Advance Care Planning Australia is a federally funded national initiative that provides free advisory services, educational resources, and professional training to help Australians document future healthcare preferences and support clinicians, aged care providers, and people living with dementia in advance care planning.

Ownership category

akta.pro rank

Product category

Advance Care Planning Advisory and Education Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Administration of Public Health Programs (923120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Comprehensive Geriatric Assessment & Care Planning (HLADALAA)

akta.pro secondary industry

Comprehensive Geriatric Assessment & Care Planning (HSABAIAA)

Keywords

• Advance care planning
• Palliative care services
• Healthcare workforce education
• End of life care
• Patient advocacy

Headquarters

HQ city

Kew

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: ACPA is a national project funded by the Commonwealth Department of Health, Disability and Ageing with a $5m grant under the National Palliative Care Projects. The organization is hosted for and on behalf of the Australian Government by Brisbane South Palliative Care Collaborative at Metro South Health.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Advance Care Planning Australia (ACPA) is a government-funded national initiative that provides free advisory services, education, and resources to help Australians plan for their future health care. It operates a national phone and email advisory line, publishes state-specific advance care directive forms and toolkits, and delivers workforce education, microlearning modules, and customized workshops for health and aged care professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• National Advance Care Planning Advisory Service

Quantifiable outcome

• Only 33% of Australians have engaged in any form of advance care planning; only 6% have completed a formal advance care directive - indicating significant market opportunity for education and awareness.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Dementia AustraliacoreStrategic or Co-development Partner · 5 May 2026ACPA collaborated with Dementia Australia to release an updated joint position statement on advance care planning and dementia. The statement highlights the critical importance of starting advance care planning early for people living with dementia, reinforcing a rights-based, supported decision-making approach and calling for stronger policy, system and workforce responses.
• ELDAC (End of Life Directions for Aged Care)coreStrategic or Co-development PartnerELDAC provides information, guidance, and resources for all aged care staff to support palliative care and advance care planning. ACPA partners with ELDAC to provide End of Life Law Toolkit and practical resources for the aged care sector.
• The Advance ProjectcoreStrategic or Co-development PartnerThe Advance Project supports Australian health professionals with advance care planning through training packages and resources. ACPA references The Advance Project resources for GPs, nurses and general practice managers to embed advance care planning.
• Palliative Care AustraliacoreStrategic or Co-development PartnerACPA works with Palliative Care Australia during National Palliative Care Week. Palliative Care Australia hosts communities of practice and monthly webinars supporting implementation of National Palliative Care Standards.
• Australian Practice Nurses AssociationsupportingOthersContributed to the review of the Supporting ACP in general practice factsheet.
• Royal Australian College of General Practitioners (RACGP)supportingOthersContributed to the review of the Supporting ACP in general practice factsheet. RACGP provides additional advance care planning information and practice tools on their website.
• Queensland Health Statewide Office of Advance Care PlanningcoreStrategic or Co-development PartnerContributed to the review of the Supporting ACP in general practice factsheet. The Statewide Office of Advance Care Planning also manages the ACP Tracker in Queensland for sharing ACP documents with Queensland Health hospital records.
• End of Life Law for Clinicians (ELLC)supportingStrategic or Co-development PartnerELLC is a free training program about end of life decision-making law. ACPA promotes ELLC training for nurses, GPs, and health professionals working in residential and community care.
• Brisbane South Palliative Care Collaborative, Metro South HealthcoreStrategic or Co-development PartnerACPA is hosted for and on behalf of the Australian Government by Brisbane South Palliative Care Collaborative at Metro South Health. This organization administers ACPA operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Respecting Choices: US-based organization that designs and disseminates advance care planning programs and curricula to healthcare organizations. Most internationally comparable ACP program to ACPA in scope and mission.
• The Conversation Project: US public engagement initiative dedicated to helping people talk about their wishes for end-of-life care. Closely comparable community-led ACP awareness model to ACPA's National Advance Care Planning Week.
• Dementia Australia: Australia's peak body for dementia and ACPA's joint position statement partner. Delivers dementia-specific ACP resources and supports people living with dementia and carers — directly overlapping ACPA's dementia-focused programming.
• Palliative Care Australia: Australian national peak body for palliative care and a Core Strategic Partner of ACPA. Operates communities of practice and National Palliative Care Week, overlapping directly with ACPA's awareness and education mandate.
• End of Life Directions for Aged Care (ELDAC): Australian government-funded initiative providing palliative care and ACP resources specifically for the aged care sector. Core strategic partner of ACPA, with significant overlap in aged care workforce education and resources.
• The Advance Project: Australian initiative providing ACP training packages and resources for GPs, nurses, and practice managers. Directly cited by ACPA as a complementary resource, with substantial overlap in primary-care ACP education.
• Prepare for Your Care: US-based program that helps individuals understand and complete advance directives, with a particular focus on underserved populations. Comparable consumer-facing ACP education and document preparation mission to ACPA.
• CareSearch: Australian online palliative care knowledge hub and evidence base funded by the Australian Government. Overlaps with ACPA in providing evidence-based resources and education for health professionals on end-of-life care.

Broad incumbents

• National Hospice and Palliative Care Organization: US largest nonprofit representing hospice and palliative care providers, with significant ACP programming. Operates more broadly across hospice/palliative care rather than specializing only in ACP like ACPA.

Regional players

• Gold Standards Framework Centre: UK-based organization that provides frameworks and training for end-of-life care in primary care and care homes. Comparable to ACPA in providing quality improvement toolkits for healthcare providers, but operating in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWRG2wtCQJnYd-JkJusMO3w
• Facebookfacebook.com/acpaustralia
• LinkedInlinkedin.com/company/advancecareplanningaustralia
• Xx.com/acpaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Care Planning Australia