Vélib' Métropole

What Vélib' Métropole does

Vélib' Métropole is the public bike-sharing service for the Paris metropolitan area (Île-de-France), operated by SMOVENGO under a public-procurement contract awarded by the Syndicat Autolib' Vélib' Métropole on 12 April 2017, with operations commencing 1 January 2018. The network comprises approximately 20,000 bicycles (40% electric) across 1,500 stations in 66 communes and is positioned by the operator as part of the world's largest public bike-sharing system, serving 470,000+ subscribers with up to 215,000 monthly trips and 1M+ app downloads. The Vélib' trademark is owned by the City of Paris and licensed through a tiered arrangement to the operating entity.

The commercial offering centers on the Vélib' Pro B2B portal targeting employers, public entities, and associations, with a tiered product suite: the V-Libre Pro pay-as-you-go subscription (€0/month base plus usage), V-Max Pro unlimited subscription (€7.75 HT/month), and four short-duration passes ranging from Ticket V Pro (€2.50 HT for a single trip) to the Pass 3 Jours (€16.67 HT for three days). The Pro portal provides real-time usage dashboards, carbon-footprint reporting, invoicing, and non-nominative subscriptions shareable across multiple employees. Distribution is hybrid: a self-serve online portal for SMB and mid-market clients, direct enterprise sales via the partnerships team for larger accounts, and embedded purchase flows inside the Île-de-France Mobilités app under a joint data-controller relationship. Revenue also derives from out-of-allowance usage charges, branded Vélib' Métropole cards (€6.67 HT each beyond the first), and custom partnerships/sponsorship packages monetizing the network's 470,000+ subscriber digital reach.

The business model operates as a contracted public-service concession rather than a venture-backed enterprise. SMOVENGO is a privately held Société par Actions Simplifiée (SAS) with €4,406,000 in capital, no disclosed external funding, no parent-subsidiary structure, and no headcount or revenue disclosed at the entity level. Customer logos disclosed on the Pro portal — Sénat, Banque de France, UNESCO, OCDE, SAVM, ASPTT, SEFICO NEXIA, inoco, BTI Advisory — span government, financial, international-organization, sports, and professional-services segments. Compliance posture includes GDPR (RGPD) adherence, PCI-DSS-certified payment handling, and a designated Data Protection Officer. Effective 1 January 2025, French transport legislation mandates at least 50% employer reimbursement of bike-sharing subscriptions, creating a structural tailwind for Vélib' Pro adoption.

Name

Vélib' Métropole

Legal name

SMOVENGO

Website

https://pro.velib-metropole.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vélib' Métropole is the public bike-sharing service for the Paris metropolitan area (Île-de-France), operated by SMOVENGO under a public-procurement contract, with ~20,000 bikes across 1,500 stations serving 470,000+ subscribers and a B2B offering (Vélib' Pro) for employers, public entities, and associations.

Ownership category

akta.pro rank

Product category

Bike-Sharing Mobility Services

NAICS

Mixed Mode Transit Systems (485111), Support Activities for Transportation (488)

akta.pro primary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

akta.pro secondary industries

Bikeshare (Station-Based/Docked) (TLAFAMAE), E-Bike Rentals (THADAGAE), Corporate Micro-Mobility Sharing (E-bikes, Bikes, Scooters) (TLABALAG), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Public bike sharing
• Corporate mobility benefits
• Electric bike rental
• Sustainable commuting
• Shared mobility services

Headquarters

HQ city

Paris Villeneuve-La-Garenne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. V-Libre Pro and V-Max Pro Subscriptions: Monthly recurring subscriptions (V-Libre Pro at €0/month base + usage-based per trip; V-Max Pro at €7.75/month for unlimited 60-min mechanical trips and 2 daily electric trips at €0.42 each). Billed monthly at the anniversary date of first order. Cancelable at any time.
2. Short-Duration Passes (Tickets and Passes): One-time pass purchases: Ticket-V Pro (€2.50 for 45 min single trip), Pass 24H Classique (€4.17 for unlimited 30-min trips), Pass 24H Électrique (€8.33 for unlimited 60-min mechanical + 5×45-min electric trips), Pass 3 Jours (€16.67). Paid via card or administrative mandate.
3. Out-of-Allowance Usage Charges: Trips exceeding included allowances are charged per trip: mechanical beyond included time at €0.83 HT per 30-min block; electric beyond included daily trips at €1.67 HT per trip. Also includes €6.67 HT charge for each additional Vélib' Métropole card beyond the first.
4. Corporate Partnership and Sponsorship Packages: Custom partnerships for advertisers and brands: naming, sponsoring, humanized and ephemeral stations, promo codes for client/prospect loyalty, and digital communication (blog/newsletter reach of 470,000+ subscribers, up to 215,000 monthly trips, 1M+ app downloads).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vélib' Métropole operates the world's largest public bike-sharing system across Paris and Île-de-France, with approximately 20,000 bikes (40% electric) and 1,500 stations in 66 communes. Its professional offering, Vélib' Pro, sells subscription plans (V-Libre Pro, V-Max Pro) and short-duration passes (Ticket V Pro, Pass Pro 24H Classique, Pass Pro 24H Électrique, Pass 3 Jours Pro) to employers, public entities, and associations, with subscriptions managed via a centralized Pro Portal that delivers real-time usage dashboards, carbon-footprint tracking, invoicing, and non-nominative multi-employee account sharing.

Product overview

Vélib' Métropole offers a bike-sharing service as the world's largest public bike-sharing system, with approximately 20,000 bikes (40% electric) across 1,500 stations in 66 communes in Paris and Île-de-France. The professional B2B offering, Vélib' Pro, consists of two subscription plans (V-Libre Pro for pay-as-you-go and V-Max Pro for unlimited trips) and three short-duration passes (Ticket V Pro, Pass Pro 24H Classique, Pass Pro 24H Électrique, Pass 3 Jours Pro). All Vélib' Pro plans are managed through a centralized professional portal that provides usage tracking, carbon footprint reporting, invoicing, and subscription sharing capabilities for employers and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Vélib' Pro: B2B offering for employers, public entities, and associations providing access to the Vélib' bike-sharing service for employee mobility.

Products and services

• Vélib' Pro Portal Centralized B2B portal for professional clients (companies, public entities, associations) to register, order subscriptions, track usage statistics and carbon footprint in real time, view and pay invoices, and manage shared non-nominative subscriptions across multiple employees.
• V-Libre Pro Pay-as-you-go professional subscription plan priced at €0/month base with usage-based charges: mechanical bike trips at €0.83 HT per 0–30 min block; electric bike trips at €2.50 HT for 0–45 min and €1.67 HT per additional 30-min block. No monthly commitment.
• V-Max Pro Monthly subscription at €7.75 HT/month with unlimited 60-minute mechanical Vélib' trips and 2 first daily electric trips at €0.42 HT each; additional electric trips start at €1.67 HT. Cancellable at any time, billed monthly on the anniversary date of the first order.
• Ticket V Pro Single-trip pass priced at €2.50 HT for one 45-minute trip on either a mechanical or electric Vélib'. No commitment required.
• Pass Pro 24H Classique 24-hour pass priced at €4.17 HT providing unlimited 30-minute mechanical Vélib' trips; trips beyond 30 minutes are charged at €1.67 HT per trip.
• Pass Pro 24H Électrique 24-hour pass priced at €8.33 HT covering unlimited 60-minute mechanical Vélib' trips plus 5 trips of 45 minutes on electric Vélib'.
• Pass 3 Jours Pro 3-day pass priced at €16.67 HT covering unlimited 60-minute mechanical trips and 2 daily 45-minute electric Vélib' trips.

Quantifiable outcome

• Up to 215,000 monthly bike trips via Vélib' service
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Île-de-France MobilitéscoreStrategic or Co-development PartnerÎle-de-France Mobilités is the public administrative body governing public transport in the Greater Paris region. SMOVENGO, the Syndicate Autolib' Vélib' Métropole, and Île-de-France Mobilités act as joint data controllers (responsables conjoints) for user personal data processed through the Île-de-France Mobilités app. Vélib' purchase pages are accessible from the Île-de-France Mobilités app, and users can view their Vélib' purchase history in their Île-de-France Mobilités personal space. The Navigo pass can be used as the access card for Vélib' subscriptions.
• Syndicate Autolib' Vélib' MétropolecoreStrategic or Co-development PartnerThe public procurement authority that awarded the Vélib' service contract to SMOVENGO on 12 April 2017. The Syndicate holds the trademark license for Vélib' from the City of Paris and sub-licenses it to SMOVENGO. SMOVENGO, the Syndicate, and Île-de-France Mobilités are joint data controllers for personal data processing related to the Vélib' service.
• Advertisers and Brands (Custom Partnerships)minorGTM or Marketing PartnerVélib' Métropole offers custom marketing partnership packages to advertisers and brands, including naming, sponsoring, humanized and ephemeral stations, promo codes for client/prospect loyalty, and blog/newsletter digital communication. Reaches up to 470,000 subscribers, 215,000 monthly trips, and 1 million+ app downloads.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tier Mobility: European micromobility operator offering e-scooters and e-bikes across multiple EU cities. Overlaps in target use case (short urban trips) and customer base (commuters), though via dockless rather than docked infrastructure.
• Lime: Dockless e-bike and e-scooter operator with strong European presence (Paris included). Competes for the same urban commuter trip demand with a lighter-asset model, representing a structural competitive threat to station-based systems.
• Dott: European e-scooter and e-bike operator active in France and other EU capitals. Competes for the same urban trip demand, particularly the 'last-mile' commuter use case that Vélib' Métropole targets.

Direct peers

• JCDecaux: Global outdoor advertising and street furniture operator that runs numerous large-scale public bike-sharing systems (including Lyon Vélo'v). Directly comparable as a station-based bike-share concession operator with public-mandate expertise.
• Nextbike: European public bike-share operator active in Germany, Austria, and CEE, operating both station-based and dockless systems under municipal concessions. Comparable as a contracted public bike-share operator in European urban markets.

Broad incumbents

• Transdev: Major global public transport operator that runs bike-share and multimodal mobility services in several French and European cities. Comparable as a public-service mobility operator with similar concession and B2B mobility benefit expertise.
• Keolis: Subsidiary of SNCF operating public transit and shared mobility services globally, including bike-share operations in French cities. Comparable as a public-mandate multimodal mobility operator.
• Lyft (Motivate): Through its 2018 acquisition of Motivate, Lyft operated major North American station-based bike-share systems (Citi Bike NYC, Divvy Chicago). Comparable as a station-based public bike-share concession operator with similar B2B/corporate subscription offerings.

Regional players

• Bicing (Barcelona): Public station-based bike-share system in Barcelona operated under municipal concession. Comparable as a large-scale public bike-share serving a major European metropolitan area, though in a different geography.
• BiciMAD (Madrid): Madrid's public electric bike-share system, including an electric-assist fleet and B2B/corporate offerings. Comparable as a municipal-concession bike-share operator with electric fleet mix, though in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/v%C3%A9lib-m%C3%A9tropole

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vélib' Métropole