Provincial Insurance Brokers

What Provincial Insurance Brokers does

Provincial Insurance Brokers is a privately held New Zealand insurance brokerage firm founded in 1993 by Mike Weeks and headquartered in Masterton, with a second office in Palmerston North. The company operates as an intermediary connecting clients with a broad panel of insurance underwriters (including Ando, AIG, Lloyds, NZI, Tower, Chubb, QBE, Vero, and Zurich) to place coverage across six core product lines: Rural, Commercial, Domestic, Life, Health, and Travel insurance. Its service is relationship-led, delivered through face-to-face consultations at its two physical offices and supported by a dedicated in-house claims team.

The firm generates revenue through commissions received from insurance underwriters when policies are placed on behalf of clients, with no disclosed subscription or fee-based pricing. Its go-to-market is sales-led, emphasizing local presence, community sponsorship (including Martinborough and Riversdale Golf Clubs, Aratoi Wairarapa Museum, Manawatu Cricket, and Eventing Wairarapa), and personalized broker relationships across the Lower North Island of New Zealand. The company is a member of the Steadfast Group, the largest insurance broker network in Australasia, which provides access to network-level pricing and operational support.

Provincial Insurance Brokers operates without any disclosed proprietary technology platforms, AI capabilities, or digital product offerings. The current team of approximately 19 staff is structured around dedicated brokers across insurance categories, a claims team, and administrative leadership. The firm does not disclose financial metrics, external funding, or M&A activity, and operates as a founder-owned business under Mike Weeks' directorship.

Name

Provincial Insurance Brokers

Legal name

Provincial Insurance Brokers

Website

https://provincial.co.nz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Provincial Insurance Brokers is a privately held New Zealand insurance brokerage founded in 1993, serving clients across the Lower North Island from offices in Masterton and Palmerston North. It places rural, commercial, domestic, life, health, and travel insurance with multiple underwriters via a relationship-based, face-to-face model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage
• Rural insurance
• Commercial insurance
• Life health insurance
• Claims management

Headquarters

HQ city

Masterton

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Provincial Insurance Brokers generates revenue through commissions received from insurance underwriters and providers when placing insurance policies on behalf of clients. As a broker, they access a wide range of insurers to find the best coverage solutions for their clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Provincial Insurance Brokers is an independent insurance brokerage that places insurance policies on behalf of clients across six product lines: rural, commercial, domestic, life, health, and travel insurance. The firm accesses a broad panel of underwriters to source coverage and provides in-house claims handling and ongoing advisory support.

Product overview

Provincial Insurance Brokers offers a unified insurance broker service with six core product lines: Rural Insurance for farm owners covering assets, livestock, crops, and liability; Commercial Insurance for businesses of all sizes; Domestic Insurance for homeowners and renters; Life Insurance including trauma, income protection, and business protection; Health Insurance for private medical coverage; and Travel Insurance for both domestic and international travel. The company acts as an intermediary connecting clients with multiple insurance underwriters, providing claims support and tailored insurance packages across the Lower North Island of New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Rural Insurance

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Steadfast GroupcoreStrategic or Co-development PartnerProvincial Insurance Brokers is a member of the Steadfast Group, the largest insurance broker network in Australasia. This partnership provides clients with local and personalised service combined with the insurance expertise, competitive pricing and support of a larger organisation.
• Insurance Underwriters NetworkcoreChannel Partner/ Reseller/ DistributorProvincial works closely with multiple insurance underwriters including Ando, IUA, Sage, AIG, Lloyds, Star, Allianz, NM Insurance, Swann, Austinsure, Lumley, TLC, Delta, NZI, Tower, Chubb, QBE, Vero, Dual, Hollard, Protecsure, Rosser, Wholesale Insurance Services, and Zurich to find the best solutions for their clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Rothbury Insurance Brokers: Large New Zealand-affiliated insurance broker providing commercial, rural, domestic and specialty coverage nationwide. Comparable multi-line independent broker with similar customer segments (rural, commercial, personal) and similar Steadfast-network affiliation structure.
• NZbrokers: Cooperative-style NZ insurance broker network representing independently owned brokerages across the country. Directly comparable to Provincial as a network-affiliated multi-line broker competing in the same regional NZ market segments.
• ICIB Brokerweb: New Zealand insurance broker network and brokerage group serving commercial and rural clients across the country. Directly comparable as a multi-line NZ broker competing for the same small-business and farm clients in similar regional markets.
• Crombie Lockwood: One of New Zealand's largest independent insurance brokerages, offering commercial, rural, domestic, life and health brokerage across the country. Directly comparable to Provincial as a multi-line NZ broker with strong rural and commercial capabilities.
• Findex Insurance Brokers: NZ accounting and advisory group with an insurance broking arm serving SMEs, rural, and commercial clients nationwide. Comparable multi-line broker targeting similar small-business and farm customer segments across New Zealand regions.
• Abbott Insurance Brokers: New Zealand independent insurance brokerage serving commercial and personal clients across multiple regions. Comparable multi-line NZ broker with similar customer focus on commercial and rural clients outside the major metropolitan centers.

Broad incumbents

• Aon New Zealand: Global insurance and reinsurance broker with a substantial New Zealand presence serving commercial and corporate clients. Comparable as a multi-line broker operating in the same NZ market but at vastly larger scale and with broader international resources.
• Willis Towers Watson New Zealand: Global insurance and risk advisory firm with a New Zealand presence serving commercial and corporate clients. Comparable multi-line broker competing for commercial placements, but at enterprise scale rather than regional/specialist.
• Marsh New Zealand: Global insurance broker and risk advisor with operations in New Zealand focused on commercial and corporate clients. Comparable in offering commercial and specialty risk placement, but operates as a much larger incumbent with global infrastructure.

Others

• Steadfast Network New Zealand: The Australasian broker network of which Provincial is itself a member. Comparable as an ecosystem participant — provides scale, carrier negotiation, and product support to Provincial and similarly-positioned independent NZ brokerages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProvincialInsuranceBrokers
• Instagraminstagram.com/provincialinsurancebrokers
• LinkedInlinkedin.com/company/provincial-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provincial Insurance Brokers