Paris Region Tourism Board

What Paris Region Tourism Board does

The Paris Region Tourism Board (legal name: Comité Régional du Tourisme d'Île-de-France, trading as Visit Paris Region, Choose Paris Region, Meetings Paris Region, and Paris Region) is a publicly funded regional tourism organization headquartered in St.-Ouen, Île-de-France, France. Established in 1987, it operates as the official destination management body for the Île-de-France region, employing approximately 90 staff and operating under the strategic and financial auspices of the Île-de-France Regional Council.

Its core offering is a multi-portal B2B digital platform anchored by pro.visitparisregion.com, supplemented by a dedicated meetings and events portal (meetings.visitparisregion.com), a consumer-facing leisure portal (visitparisregion.com), and content products including the Paris Region Destination Groupes magazine (13 issues to date) and a BtoB newsletter. Supporting services include the Académie Visit Paris Region training academy (formations, ateliers, matinales, webinaires, e-learning), tourism statistics and observation services, accessibility and Tourism & Handicap labeling support, and the Fonds Régional pour le Tourisme financial aid program. The Paris & Beyond: Grands Événements initiative, run jointly with Choose Paris Region and Paris je t'aime, operates a Guichet Unique service to attract congresses, trade shows, and corporate events.

The organization does not generate commercial revenue; its operating model is institutional funding from the Île-de-France Regional Council and aligned public stakeholders, with services to tourism professionals (tourism offices, coach operators, receptive agencies, event planners, transport providers, and venues) provided free of charge. Customer segments are organized vertically around tourism professionals (primary), MICE/business events organizers, and group tourism operators, with a distribution model that relies on portal access, content marketing, training delivery, and industry events rather than a direct sales force.

Name

Paris Region Tourism Board

Legal name

Comité Régional du Tourisme d'Île-de-France

Website

https://pro.visitparisregion.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Paris Region Tourism Board (Comité Régional du Tourisme d'Île-de-France) is the publicly funded official regional tourism organization for Île-de-France, operating B2B portals, training, statistics, and event-attraction services for tourism professionals in the Paris region.

Ownership category

akta.pro rank

Product category

Destination Marketing Organization Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Destination marketing services
• Tourism professional training
• MICE venue sourcing
• Regional tourism statistics
• Tourism financial aid programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Institutional Funding: Funded by the Île-de-France Regional Council and other public institutions to promote tourism in the Paris Île-de-France region. Does not generate commercial revenue directly but serves as a public regional development organization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Paris Region Tourism Board provides destination marketing, professional training, market intelligence, and tourism development services to tourism professionals (B2B) operating in the Paris Île-de-France region. Its core offering is a B2B portal ecosystem combined with specialized sub-products: venue sourcing for MICE, the Académie Visit Paris Region training programs, group-tourism magazines and newsletters, official tourism statistics and observation services, financial-aid distribution through the Regional Fund for Tourism, and accessibility labeling support. It is publicly funded by the Île-de-France Regional Council and does not sell commercial products directly to consumers.

Product overview

Visit Paris Region operates as a unified B2B tourism platform for the Paris Île-de-France destination, combining a professional portal with specialized sub-products. The core offering includes the Visit Paris Region Pro Portal for tourism professionals, the Paris Region Meetings venue search platform, and the Magazine/Newsletter publications for group tourism. Supporting services encompass training programs through the Académie Visit Paris Region, tourism statistics and research, financial support via the Regional Fund for Tourism, and accessibility services. The Paris & Beyond initiative focuses on attracting major events. Transport and logistics directory services and parking reservations provide practical support for tourism operators.

Differentiator

Problem solved

Functional benefit

Brands

• Académie Visit Paris Region: Training academy for tourism professionals offering formations, ateliers, matinales, webinaires, and e-learning programs
• Paris Region Destination Groupes
• Paris Region Meetings
• Paris & Beyond

Products and services

• Visit Paris Region Pro Portal Central B2B portal for tourism professionals offering access to official statistics, professional training, support services, B2B promotion tools, leisure and business offerings, and visitor reception resources for the Paris Île-de-France destination.
• Paris Region Meetings (Meetings Portal) Venue-search portal for corporate meetings, seminars, and events in the Paris Île-de-France region, operated in collaboration with public and private stakeholders.
• Académie Visit Paris Region Training Programs Professional development programs for tourism operators comprising inter-sector training, tourism-office training, ateliers, matinales (morning sessions), webinars, and e-learning modules.
• Tourism Statistics and Observation Services Official tourism data services for the Île-de-France region including market conditions (conjoncture), monthly dashboards, annual reports (bilans), visitor profiles (Francilian, French, proximity, distant, specific segments), and thematic studies.
• Paris Region Destination Groupes Magazine Magazine dedicated to group tourism, featuring destination ideas, cultural events, exhibitions, and tourism offers for travel professionals and group operators.
• BtoB Newsletter Paris Region Destination Groupes Regular B2B newsletter providing updates on tourism offers, exhibitions, events, and professional interviews for group-tourism stakeholders.
• Paris & Beyond: Grands Événements Initiative run jointly with Choose Paris Region and Paris je t'aime to attract congresses, trade shows, and corporate events to the Paris Region, providing a Guichet Unique (single-window) service for major events.
• Accessibility Services and Tourisme & Handicap Labeling Support services for accessible tourism, including the Tourisme & Handicap label, accessibility training and awareness, visitor-needs assessment, quality improvement, and an accessibility directory.
• Regional Fund for Tourism (Aides et Financements) Financial-aid and subsidy programs supporting tourism businesses in Île-de-France, including dedicated instruments for sustainable tourism initiatives.
• Tourism Service Provider Directories (Logistics, Receptive Agencies, Guides, Transport) Curated directory of tourism service providers in Île-de-France including transport companies, shuttle services, receptive agencies, guides, interpreters, and connectivity/WiFi/card providers to support tourism operators.
• ParkingsdeParis.com Parking reservation center dedicated exclusively to tourist clientele in Paris, offering 90+ partner parking facilities with negotiated rates in four languages.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Choose Paris Region – Paris je t'aimecoreStrategic or Co-development PartnerStrategic alliance between Choose Paris Region and Paris je t'aime for the 'Paris & Beyond: Grands Evénements' initiative to attract congresses, trade shows, and corporate events. Operates a 'Guichet Unique' (single window) for major events.
• Île-de-France Regional CouncilcoreOthersPrimary institutional backer of the tourism board. The organization's branding includes Île-de-France Regional Council logo, indicating funding and strategic alignment.
• Île-de-France Tourism Offices NetworkcoreStrategic or Co-development PartnerNetwork of local tourism offices (Offices de Tourisme) across the Île-de-France region supported through resources, training, and promotional tools. The organization provides tools, newsletters, and APIDAE system access to member offices.
• Tourism Service Providers (Transport, Receptive Agencies, Venues)minorChannel Partner/ Reseller/ DistributorExtensive network of service providers including transport companies (Euroscope, Groupe SAVAC, Paris Green Car), receptive agencies (Metropolis DMC, Premium Incoming, Bey Tours), venues, and attractions listed on the B2B platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• VisitBritain: National tourism agency for the UK, operating as an official government-backed destination marketing organization promoting inbound tourism through B2B partnerships, trade engagement, and consumer marketing. Closely comparable in mandate, funding structure, and portal ecosystem to the Paris Region Tourism Board.
• NYC & Company: Official destination marketing organization for New York City, promoting leisure and business tourism through B2B professional resources, convention marketing, and a multi-portal digital platform. Comparable as a major-city regional DMO serving global tourism professionals.
• Brand USA: National destination marketing organization for the United States, responsible for promoting inbound travel through B2B trade programs, marketing campaigns, and industry partnerships. Comparable as a publicly-funded DMO with a multi-stakeholder tourism professional ecosystem.
• Visit California: State-level destination marketing organization for California, operating a B2B portal (industry.visitcalifornia.com) serving tourism professionals and promoting the destination globally. Comparable as a publicly-funded regional/state DMO with a multi-portal professional ecosystem.
• Singapore Tourism Board: Statutory board under Singapore's Ministry of Trade and Industry responsible for promoting tourism, developing industry capabilities, and managing MICE events. Comparable as a publicly-funded national tourism authority with B2B industry development focus.
• Visit Dubai (Dubai Department of Tourism): Government authority promoting Dubai as a tourism destination through B2B trade engagement, MICE business development, and a multi-portal digital ecosystem targeting leisure and business travelers. Comparable as a publicly-funded destination marketing organization with MICE focus.
• Tourism Australia: Australian government destination marketing organization promoting inbound tourism through trade programs, professional training, and B2B industry resources. Comparable as an official national DMO operating professional training and partner engagement programs.

Regional players

• Vienna Tourist Board: Official tourism board for Vienna operating B2B professional services, convention marketing, and a multi-portal digital platform for a major European capital destination. Comparable as a regional European DMO with similar professional resource offering.
• Barcelona Tourism Board: Regional tourism promotion entity for Barcelona, operating B2B trade platforms and professional resources for a major European urban destination. Comparable as a peer city-region DMO competing with Paris Region for European tourism share, though serving a distinct destination.
• Visit Berlin (Berlin Tourismus & Kongress GmbH): City tourism organization for Berlin operating B2B partner portals, convention/congress marketing, and professional resources for the Berlin destination. Comparable as a publicly-backed European capital-city DMO with MICE and leisure segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ChooseParisRegion
• LinkedInlinkedin.com/company/comit-r-gional-du-tourisme-paris-ile-de-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris Region Tourism Board