Prowareness
Prowareness is a Netherlands-based Agile transformation consultancy operating through three integrated labels, Consultancy (deploying Agile professionals), Talent (matching talent with opportunities), and Academy (over 50 certified training courses), serving enterprise, government, and high-tech clients across multiple sectors.
- Company typePrivate
- Founded-
- HeadquartersDelft, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Prowareness does
Prowareness is a Netherlands-based Agile transformation consultancy headquartered in Delft that deploys Scrum Masters, Product Owners, Agile Coaches, Transformation Consultants, and AI Coaches to enterprise, government, and high-tech clients. The company operates through three integrated service labels: Consultancy (professional deployment for transformation mandates), Talent (matching agile professionals with employer demand and certifying new entrants), and Academy (over 50 certified training courses covering Scrum, SAFe, Kanban, Lean, Obeya, AI, and LEGO SERIOUS PLAY, with accreditations from Scrum.org, Scaled Agile, ICAgile and others). Reported outcomes include 350+ transformations led, 2,500+ teams coached, and 60,000+ professionals trained across 700-1,000 organizations.
The business monetizes through three professional-services revenue streams: consulting fees from embedded professional deployments, public and in-company training fees ranging from €75 to €1,495 per participant, and talent placement services. Consultant salary bands of €3,300-€5,400 per month indicate mid-market Dutch consulting economics, with named enterprise customers spanning financial services (Rabobank, ASR), banking supervision (De Nederlandsche Bank), high-tech manufacturing (ASML, bol.com), government (Belastingdienst, Gemeente Den Haag), energy (Enexis, Stedin), telecom (VodafoneZiggo), healthcare (Haga Ziekenhuis, Vektis), and education (Fontys). Go-to-market combines direct enterprise field sales, flagship proprietary events (Scrum Day Europe, AI Market, Transformational Leadership Europe), community meetups, podcasts, and content marketing.
The firm is a wholly-owned subsidiary of WeOn Group B.V. alongside sister organizations DevOn and Xeleron, and effective 1 October 2026 will operate as emagine Netherlands after joining the emagine Group. Compliance footprint includes GDPR and ISO 27001 certifications, and workplace culture is externally validated through 2024 and 2025 Great Place to Work certifications with a reported 4.6/5 Google rating. Revenue is not publicly disclosed.
Prowareness firmographics
Firmographics- Name
- Prowareness
- Legal name
- Prowareness WeOn Group B.V.
- Website
- https://prowareness.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prowareness is a Netherlands-based Agile transformation consultancy operating through three integrated labels, Consultancy (deploying Agile professionals), Talent (matching talent with opportunities), and Academy (over 50 certified training courses), serving enterprise, government, and high-tech clients across multiple sectors.
- Ownership category
- akta.pro rank
Prowareness industry classification
Industry- Product category
- Agile Transformation Consulting
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)
Keywords
Where Prowareness is headquartered
LocationHeadquarters
- HQ city
- Delft
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Prowareness business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consultancy Services: Deploying Agile professionals (Scrum Masters, Product Owners, Agile Coaches, Transformation Consultants) to client organizations for organizational transformation engagements. Revenue generated through professional service fees for temporary staffing and consulting engagements.
- Talent Program: Connecting talent with opportunities for both employees and employers. Training, coaching, and certifying future Scrum Masters, Product Owners, and Agile Coaches. Unburdens organizations to provide new talent that makes immediate difference.
- Academy Training: Individual training courses and customized learning programs. Over 50 training courses for various roles including Scrum Master, Product Owner, Agile Coach, and Agile Leader. Certification programs including PSM, PSPO, SAFe, and ICAgile accreditations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Scrum Master position - 32-40 hours, 2 years experience, HBO level |
| Subscription | Monthly | Product Owner position - 32-40 hours, 2 years experience |
| Subscription | Monthly | Agile Coach position - 32-40 hours, 2-5 years experience |
| Subscription | Monthly | Account Manager position - 40 hours, 1-4 years experience |
| Other | Monthly | Hospitality Internship - MBO level, full-time |
| Other | Monthly | Benefits package - Electric car lease budget |
| Other | Annual | Personal training budget |
| One time/ perpetual license | Multi-year contract | LEGO SERIOUS PLAY for Scrum Master and Agile Coach - 1 day, basic level |
| One time/ perpetual license | Multi-year contract | Applying Professional Scrum with LEGO (APS) - 2 days, advanced, PSM I certification |
| One time/ perpetual license | Multi-year contract | AI Agent Builder Training virtual |
| One time/ perpetual license | Multi-year contract | E-learning AI Fundamentals - Dutch |
| One time/ perpetual license | Multi-year contract | Obeya Fundamentals training |
| One time/ perpetual license | Multi-year contract | Leading with Agility (LEA) - 3 days, ICP-LEA certification |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Prowareness product offering
Product offeringCore offering
Prowareness deploys high-end Agile professionals (Scrum Masters, Product Owners, Agile Coaches, AI-Coaches, and Transformation Consultants) into client organizations to drive Agile transformation, and runs a Talent Program that trains and certifies future Scrum Masters, Product Owners, and Agile Coaches. Its Academy delivers more than 50 certified training courses covering Scrum, SAFe, Kanban, Lean, Obeya, AI, and LEGO SERIOUS PLAY, accredited by Scrum.org, Scaled Agile, ICAgile, Lean Competency System, unFix, ProKanban, Obeya Association, and LeSS.
Product overview
Prowareness is an Agile transformation company offering a three-label approach: Consultancy (deploying Agile professionals and driving transformation), Talent (connecting supply and demand in the labor market with certification programs), and Academy (over 50 training courses for roles including Scrum Master, Product Owner, Agile Coach, and Agile Leader, covering methodologies such as Scrum, SAFe, Obeya, Kanban, Lean, AI, and LEGO SERIOUS PLAY). The company also hosts events including Scrum Day Europe, AI Market, and Transformational Leadership Europe, and produces podcasts on leadership and team dynamics.
Differentiator
Problem solved
Functional benefit
Brands
- Prowareness Consultancy: Deploying high-end professionals and driving transformation for faster, more effective work.
- Prowareness Talent Program
- Prowareness Academy
Products and services
- Prowareness Consultancy Deployment of Agile professionals (Scrum Masters, Product Owners, Agile Coaches, AI-Coaches, and Transformation Consultants) into client organizations, paired with hands-on transformation support to help teams, departments, and entire organizations work faster and more effectively.
- Prowareness Talent Program Program that connects Agile talent with organizations, training and certifying future Scrum Masters, Product Owners, and Agile Coaches so that new professionals can make an immediate impact in client teams.
- Prowareness Academy Training and customized learning programs offering more than 50 courses covering Scrum, SAFe, Agile Leadership, Obeya, Kanban, Lean, AI, and LEGO SERIOUS PLAY, with certifications from Scrum.org, Scaled Agile, ICAgile, Lean Competency System, unFix, ProKanban, Obeya Association, and LeSS. Delivered as public courses at the Delft headquarters and as in-company customized programs at client sites.
Quantifiable outcome
- Over 350 transformations led for organizations
- +3 more outcomes
Companies that use Prowareness
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Prowareness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Prowareness partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- DevOncoreSister organization within Waada the Movement. Works together with Prowareness from various working methodologies and software solutions to make people, teams, and departments more agile.
- XeleroncoreSister organization within Waada the Movement. Collaborates with Prowareness and DevOn to provide comprehensive agility solutions across various methodologies and software solutions.
- Waada the MovementflagshipParent organization of Prowareness, DevOn, and Xeleron. Movement focused on making organizations and people more agile through various approaches.
- emagine GroupflagshipProwareness is joining emagine Group effective October 1. Name changes to emagine Netherlands but approach remains familiar. Same people and teams, same quality, engagement, and way of working. Mission remains unchanged: helping organizations become more agile.
- Scrum.orgcoreAccredited training partner offering Professional Scrum Master (PSM) and Professional Scrum Product Owner (PSPO) certifications.
- Scaled AgilecoreCertified partner for SAFe (Scaled Agile Framework) training programs including Leading SAFe and SAFe Product Owner/Product Manager courses.
- Lean Competency System (LCS)coreAccredited training partner for Lean methodology certifications.
- unFixcoreCertified training partner for unFix organizational frameworks.
- ProKanbancoreCertified training partner for ProKanban methodology and certifications.
- Obeya AssociationcoreCertified training partner for Obeya methodology including Obeya Fundamentals, Builder, and Host training programs.
- LeSS (Large-Scale Scrum)coreCertified training partner for Large-Scale Scrum frameworks.
- IC AgilecoreAccredited training partner offering ICAgile certifications including ICP-ACC, ICP-LEA (Leading with Agility), and other agile coaching credentials.
- LEGO Group / LEGO SERIOUS PLAYcoreLicensed partner for LEGO Serious Play methodology. Prowareness offers certified training programs using the methodology including workshops for teams, management, innovation, and solutions.
- AI MarketminorJoint initiative with DevOn and Xeleron exploring how AI can add value to roles and how to unlock its full potential. Event format for sharing insights about AI impact on organizations and teams.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Prowareness competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Prowareness social profiles
Digital presenceProwareness compliance and trust
Trust signalCompliance4 records
Prowareness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prowareness leadership team
Management profileNumber of profiles
Profiles10 records
Prowareness subsidiaries and ownership
Company hierarchySubsidiaries3 records
Prowareness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prowareness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prowareness
What does Prowareness do?
Prowareness deploys high-end Agile professionals (Scrum Masters, Product Owners, Agile Coaches, AI-Coaches, and Transformation Consultants) into client organizations to drive Agile transformation, and runs a Talent Program that trains and certifies future Scrum Masters, Product Owners, and Agile Coaches. Its Academy delivers more than 50 certified training courses covering Scrum, SAFe, Kanban, Lean, Obeya, AI, and LEGO SERIOUS PLAY, accredited by Scrum.org, Scaled Agile, ICAgile, Lean Competency System, unFix, ProKanban, Obeya Association, and LeSS.
Is Prowareness a public or private company?
Prowareness is a private company. It is classified as corporate owned and is currently operating.
When was Prowareness founded?
Prowareness was founded in -1. It employs 101 to 250 people.
Where is Prowareness based?
Prowareness is headquartered in Delft, Netherlands, in the Europe region.
How does Prowareness make money?
Three revenue lines are on record. Consultancy Services are the primary driver. The others are talent Program and academy Training.
Does Prowareness have an API?
No public API is recorded for Prowareness.
What industry is Prowareness in?
Prowareness's product category is Agile Transformation Consulting. Its primary akta.pro industry code is EDABAHAA, Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid). Its NAICS code is 611430 and its SIC code is 8200.