Pro Wildlife

What Pro Wildlife does

Pro Wildlife e.V. is a registered nonprofit association (eingetragener Verein) headquartered in Munich, Germany, founded in 1999 by biologists, veterinarians, and conservation enthusiasts to advocate for global wildlife protection and biodiversity preservation. The organization operates as a charitable entity certified by the DZI since 2009 and recognized as gemeinnützig (charitable) by the Amtsgericht München. Its core activity combines high-level political advocacy with on-the-ground field conservation. Politically, Pro Wildlife coordinates Species Survival Network (SSN) activity in Europe, sits in the German Nature Conservation Ring (DNR), and participates in international conventions including CITES, IWC, and CMS to influence wildlife-trade, whaling, and habitat-protection legislation at national, EU, and international levels, claiming credit for restrictions on trade in more than 480 threatened species. In parallel, it funds a multi-continent network of field-implementation partners (IAR in Indonesia, GRI in Zambia, STEP in Tanzania, HSI in Australia, EAGLE Network across Africa, J.A.C.K. in Congo, LWC in Cameroon, Fundación Cethus in Argentina) covering primate rescue, elephant orphanages, anti-poaching law enforcement, bycatch research, and human-wildlife-conflict mitigation.

Pro Wildlife does not develop proprietary technology products. Its core offerings consist of donation and membership programs, animal sponsorships (Tierpatenschaft) for elephants, primates, whales, and dolphins, an annual Wildlife News magazine, annual transparency reports, online petition campaigns, downloadable advocacy templates (Freianzeigen), an email newsletter, and a Spreadshirt merchandise storefront. Revenue is generated through five streams: one-time and recurring individual donations, annual membership dues, animal sponsorships, corporate partnerships, and merchandise sales, supplemented by curated-product fundraising partnerships such as the 24-Gute-Taten calendar. Distribution is conducted via the prowildlife.de website, social media profiles on Facebook, Instagram, YouTube, LinkedIn, and Bluesky, an email newsletter, German press and media relations, and supporter-driven grassroots mobilization through petitions and free advertisement materials.

The organization operates with a small core team of approximately five staff, including four board members (Dr. Sandra Altherr, Daniela Freyer, Dr. Klaus Leonhard, Dr. Christoph Schmidt) and subject-matter experts in marine protection (Dr. Mona Schweizer) and wildlife advocacy (Laura Zodrow). It serves three primary stakeholder groups: individual German and international supporters who donate, become members, or sponsor animals; corporate partners demonstrating environmental and social responsibility commitments; and policymakers and partner NGOs engaged in field conservation and international treaty advocacy. Its operating geography spans Germany (HQ and donor base), Europe (policy work), Africa (Botswana, Cameroon, Congo, Zambia, Tanzania, Ghana), Asia (Indonesia), Oceania (Australia), and South America (Argentina).

Name

Pro Wildlife

Legal name

Pro Wildlife e.V.

Website

https://prowildlife.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Wildlife e.V. is a Munich-based nonprofit conservation organization, founded 1999, that combines political advocacy at CITES, IWC, and CMS with funding of field-rescue and anti-poaching partners across Africa, Asia, Australia, and South America, financed primarily by individual donations, memberships, animal sponsorships, and merchandise sales.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)

Keywords

• Wildlife conservation
• Animal protection
• Habitat preservation
• Marine conservation
• Conservation advocacy

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donors contribute one-time or recurring donations via the organization's website, bank transfer, or PayPal. Pro Wildlife runs periodic donation campaigns targeting specific projects such as elephant protection, dolphin conservation, and primate rescue.
2. Membership Dues: Individuals can become members of Pro Wildlife e.V., supporting the organization on an ongoing basis with annual membership fees.
3. Animal Sponsorships: Pro Wildlife offers animal sponsorship programs (e.g., elephant, primate, whale/dolphin sponsorships) where supporters pay to support specific animals or animal groups, receiving updates and materials in return.
4. Corporate Partnerships: Companies can support Pro Wildlife's work through dedicated corporate giving programs.
5. Merchandise (Spreadshirt): Pro Wildlife operates a Spreadshirt shop where merchandise items are sold, with proceeds supporting conservation projects.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pro Wildlife e.V. is a German nonprofit wildlife conservation organization that combines on-the-ground field conservation projects (animal rescue, anti-poaching, alternative livelihood programs) with high-level political advocacy at international conventions (CITES, IWC, CMS) and at EU and national legislatures. Supporters engage through donations, annual memberships, and animal sponsorship programs (elephants, primates, whales, dolphins) that fund conservation work across Africa, Asia, Oceania, and South America via local partner NGOs.

Product overview

Pro Wildlife is a nonprofit wildlife conservation organization, not a technology product company. Its core offerings consist of conservation programs and advocacy services including: animal sponsorship programs (Tierpatenschaft) for elephants, apes, and marine animals; an annual Wildlife News magazine distributed to supporters; annual transparency reports; online petition campaigns; downloadable advocacy materials and free advertisement templates; and a newsletter service for supporters. The organization focuses on field conservation projects, political advocacy, and public education rather than commercial products or software services.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Sponsorship (Tierpatenschaft) Sponsorship programs allowing individual supporters to fund the care and protection of specific animals or animal species including elephants, primates, whales, and dolphins, with updates and educational materials provided to sponsors on an ongoing basis.
• Membership (Mitgliedschaft) Annual membership in Pro Wildlife e.V. providing ongoing financial support to the organization through recurring membership fees, with access to supporter updates and participation in the nonprofit association.
• Donation Campaigns Targeted fundraising campaigns for specific conservation projects such as elephant protection, dolphin conservation, primate rescue, and anti-wildlife crime initiatives, accepting one-time and recurring donations via website, bank transfer, or PayPal.
• Branded Merchandise (Spreadshirt Shop) Online merchandise store selling branded apparel and items with proceeds supporting Pro Wildlife's conservation projects, operated via the Spreadshirt platform.
• Corporate Partnership Program Dedicated corporate giving program enabling companies to support Pro Wildlife's wildlife conservation work through cause marketing, employee engagement, and CSR-aligned contributions.

Quantifiable outcome

• Trade in more than 480 threatened animal species has been banned or restricted worldwide with Pro Wildlife's help.
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SSN (Species Survival Network)coreStrategic or Co-development PartnerPro Wildlife is a member of the Species Survival Network (SSN) and coordinates its work in Europe. SSN is an international wildlife conservation network that works to ensure the survival of wild species through political advocacy and conservation action.
• DNR (Deutscher Naturschutzring)coreStrategic or Co-development PartnerPro Wildlife is a member of the German Nature Conservation Ring (DNR), the largest federation of nature conservation organizations in Germany, representing environmental interests in policy discussions.
• EAGLE Network (Economically Aligned for Law Enforcement)coreStrategic or Co-development PartnerThe EAGLE Network operates in multiple African countries conducting undercover operations and law enforcement actions against illegal wildlife trade, ivory trafficking, and primate trafficking. Pro Wildlife supports and funds this network.
• IAR (International Animal Rescue)coreStrategic or Co-development PartnerIAR operates wildlife rescue centers in Borneo and Java (Indonesia) rescuing orangutans, slow lorises, and other primates. Pro Wildlife provides financial and operational support for these conservation projects.
• GRI (Game Rangers International)coreStrategic or Co-development PartnerGRI operates an elephant orphanage in Zambia, rescuing elephant calves orphaned by poaching and working to reintegrate them into the wild. Pro Wildlife supports this project financially.
• STEP (Students and Teachers Ecologically Programme)coreStrategic or Co-development PartnerSTEP implements beehive barrier projects in Tanzania to reduce human-elephant conflict. Pro Wildlife co-funds this initiative that creates income for communities while protecting elephants.
• HSI (Humane Society International)coreStrategic or Co-development PartnerHSI conducts wildlife rescue operations in Australia following natural disasters. Pro Wildlife provides financial support for these operations.
• LWC (Liberia Wildlife Conservation / Liberian Welfare Committee)minorStrategic or Co-development PartnerLWC is involved in community-based conservation in Cameroon, working to reduce hunting and support local communities. Pro Wildlife supports their alternative livelihood programs.
• J.A.C.K. (Jeune Association pour le Chimpanzee Kont)minorStrategic or Co-development PartnerJ.A.C.K. is a chimpanzee sanctuary in the Congo that rescues and rehabilitates orphaned chimpanzees. Pro Wildlife supports their primate protection work.
• Fundación CethusminorStrategic or Co-development PartnerFundación Cethus in Argentina conducts research on Commerson's dolphins and bycatch issues, working with local fishermen. Pro Wildlife supports their dolphin conservation research.
• IWC (International Whaling Commission)coreStrategic or Co-development PartnerPro Wildlife participates in the International Whaling Commission (IWC) as part of its advocacy for whale and dolphin protection, supporting research projects under the IWC's research program and negotiating for stronger protection measures.
• 6w-FilmminorGTM or Marketing Partner6w-Film is a film production company that collaborated with Pro Wildlife on the dolphin hunting campaign in Ghana, producing documentary content to support the organization's dolphin conservation efforts.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TRAFFIC: International NGO monitoring and influencing wildlife trade policy, working closely with CITES. Highly comparable in policy-oriented wildlife trade focus and donor-supported advocacy model.
• IFAW (International Fund for Animal Welfare): International NGO focused on animal welfare and wildlife protection, with operations in rescue, anti-wildlife-trade campaigns, and policy advocacy at international forums. Directly comparable in mission and advocacy approach.
• WWF Germany / World Wildlife Fund: Global wildlife conservation organization with a large German national chapter. Closely comparable mission (species protection, habitat conservation, policy advocacy) and overlapping donor base in Germany, though with vastly larger resources and program breadth.
• WDC (Whale and Dolphin Conservation): Marine-focused wildlife NGO participating in IWC and other international forums to protect cetaceans. Strong overlap with Pro Wildlife's marine protection, dolphin, and whaling advocacy work.
• BUND (Bund für Umwelt und Naturschutz Deutschland): German environmental and nature conservation federation with strong policy advocacy and membership base. Comparable in combining habitat protection, species conservation, and federal political engagement in Germany.
• Vier Pfoten (Four Paws): International animal welfare organization with active work on wildlife trade, captive wildlife (zoos, circuses), and habitat issues. Comparable in advocacy against exploitation of wild animals and in operating donor-driven conservation programs.
• NABU (Naturschutzbund Deutschland): Germany's largest nature and wildlife conservation association. Directly comparable as a German nonprofit combining field conservation, political advocacy, donor membership, and animal species protection work, though at materially larger scale than Pro Wildlife.
• WildAid: US-based wildlife conservation NGO focused on reducing demand for illegal wildlife products and combating wildlife trade. Comparable in advocacy-driven, donor-supported approach to species protection.
• Born Free Foundation: UK-based wildlife charity focused on keeping wild animals in the wild, combating the wildlife trade, and rescuing captive wildlife. Directly comparable mission and field-partner-driven operating model.

Broad incumbents

• Greenpeace Germany: Larger, broader environmental advocacy organization with significant German presence, donor membership model, and engagement at international policy forums. Comparable in donor-funded advocacy approach but covers climate, oceans, and forests much more broadly than Pro Wildlife's species focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xbsky.app/profile/prowildlife.bsky.social
• YouTubeyoutube.com/channel/UCZUdLDP1RtrIUKKBJoPPocg
• Facebookfacebook.com/prowildlife
• LinkedInlinkedin.com/company/pro-wildlife
• Instagraminstagram.com/pro_wildlife

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Wildlife