Philippine Reef and Rainforest Conservation Foundation

What Philippine Reef and Rainforest Conservation Foundation does

The Philippine Reef and Rainforest Conservation Foundation, Inc. (PRRCFI) is a non-stock, non-profit environmental conservation foundation established in 1994 by a group of divers to conserve Danjugan Island, a 920-hectare marine sanctuary and environmental education destination off the coast of Cauayan, Negros Occidental. The foundation manages three marine sanctuaries on the island and delivers a portfolio of programs spanning environmental education (Marine & Wildlife Camps, Danjugan Environmental Education Program), coastal reforestation with native mangrove and beach forest species including the critically endangered Gapas-gapas (Camptostemon philippinense), giant clam (Tridacna gigas) reseeding under Project SEED, plastic-pollution awareness (SWEEP, #AweSMseas with SM Supermalls and USAID), and a circular economy movement (Wala Usik) that runs hackathons, design-thinking workshops, and the gender-responsive WOW Wala Usik program for informal waste workers. The organization's core technology is operational rather than digital: a physical island asset and a set of conservation methodologies, curricula, and community engagement practices delivered through direct field operations, partnerships, and training programs.

PRRCFI serves a diverse set of stakeholder groups rather than a single paying customer: fisherfolk and farming communities in Brgy. Bulata, Cauayan; youth and student participants in environmental education; women and informal waste workers in Talisay and San Carlos Cities; eco-tourists; and local government units (Cauayan, Sipalay, Talisay, Province of Negros Occidental). Revenue is generated through a mix of eco-tourism fees, program participation charges (Marine & Wildlife Camps, DEEP), individual conservation sponsorships (Adopt-a-Clam), corporate funding (Don Papa Rum for Project SEED; LMAX Group for Project ACE via Communities for Nature), and institutional grants from multilateral and bilateral donors including USAID, GIZ, the European Union, BMZ, and Expertise France. Distribution is direct on-island for tourism and education, self-serve via Google Forms for sponsorships, and channel-based through LGU and NGO partnerships for reforestation and waste management programs; marketing uses Instagram, Facebook, newsletters, hackathons, and corporate co-branded campaigns.

The foundation operates with a small core team (9 employees) from its Bacolod City headquarters and on Danjugan Island, and has built a 30+ year track record as one of the Philippines' recognized marine conservation operators. Its strategic posture is incremental and program-led: each major program (Project ACE, Project SEED, WOW Wala Usik, #AweSMseas, the Wala Usik Hackathons) is funded by a distinct anchor partner rather than through equity or debt capital, and the geographic footprint remains concentrated in Negros Occidental despite hackathon participation drawing from seven APAC countries.

Name

Philippine Reef and Rainforest Conservation Foundation

Legal name

Philippine Reef and Rainforest Conservation Foundation, Inc.

Website

https://prrcf.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Philippine Reef and Rainforest Conservation Foundation, Inc. is a non-profit founded in 1994 that manages Danjugan Island marine sanctuary in Negros Occidental, Philippines, delivering environmental education, coastal reforestation, giant clam reseeding, circular economy programs, and eco-tourism to communities, youth, and conservation supporters.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines) (BPAIAMAI), Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Marine conservation services
• Environmental education programs
• Eco-tourism management
• Coastal reforestation services
• Circular economy programs

Headquarters

HQ city

Bacolod City

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Eco-Tourism and Environmental Education: The foundation manages Danjugan Island as a top eco-tourism destination in the Philippines, offering environmental education programs, Marine & Wildlife Camps, and the Danjugan Environmental Education Program. Revenue is generated through eco-tourism fees and program participation.
2. Adopt-A-Clam Sponsorship Program: Conservation sponsorship initiative allowing individuals to adopt a giant clam on Danjugan Island, receiving exclusive benefits including naming rights and monthly updates in exchange for financial support of marine conservation efforts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PRRCFI manages Danjugan Island as a 920-hectare marine sanctuary and eco-tourism destination in Negros Occidental, Philippines, delivering environmental education camps, marine conservation projects, coastal reforestation, giant clam reseeding, circular economy hackathons, and gender-responsive waste management programs. It operates a low-impact, low-volume, high-quality, high-value eco-tourism model and runs the Adopt-a-Clam individual sponsorship program. The foundation partners with local government units, corporate sponsors (Don Papa Rum, LMAX Group), and international development agencies (USAID, GIZ, EU) to deliver its programs.

Product overview

PRRCFI operates as a non-stock, non-profit environmental conservation foundation managing Danjugan Island as a marine sanctuary and eco-tourism destination. The organization's portfolio consists of environmental education programs (Marine & Wildlife Camps, Danjugan Environmental Education Program), plastic pollution initiatives (SWEEP, AweSMseas in partnership with SM and USAID), and circular economy programs (Wala Usik movement with hackathons and the WOW Wala Usik gender-responsive waste management project). Major conservation projects include Project ACE (partnered with LMAX Group since 2022) for island protection and conservationist training, and Project SEED (funded by Don Papa Rum with City of Sipalay) for coastal reforestation and giant clam reseeding. The foundation also offers an Adopt-a-Clam sponsorship program for individual conservation supporters.

Differentiator

Problem solved

Functional benefit

Brands

• AweSMseas: An information, education, and communication campaign on plastic pollution partnership with SM Supermalls and USAID
• WOW Wala Usik
• Wala Usik
• Wala Usik Economy
• MoreFishNotPlastic
• Project ACE
• Project SEED

Products and services

• Danjugan Island Marine Sanctuary and Eco-Tourism A 920-hectare marine sanctuary and eco-tourism destination off the coast of Cauayan, Negros Occidental, serving as PRRCFI's primary conservation area with three marine sanctuaries, wildlife habitats, and environmental education facilities, operating a low-impact, low-volume, high-quality and high-value tourism model.
• Marine & Wildlife Camps Environmental education camps offering hands-on marine and wildlife conservation experiences for youth and volunteers on Danjugan Island.
• Danjugan Environmental Education Program (DEEP) Formal environmental education initiatives delivered in partnership with schools and communities, including partnerships with Foundation University Dumaguete and Carlos Hilado Memorial State College.
• Sea Waste Education to Eradicate Plastic (SWEEP) Plastic pollution education and waste management program using the SWEEP methodology to reduce single-use plastics.
• Wala Usik Circular Economy Movement Circular economy and waste management movement promoting the Hiligaynon phrase 'nothing is wasted,' encompassing hackathons, waste innovations, and community-based circular economy initiatives across Negros Island.
• WOW Wala Usik (Women on Waste Management) Gender-responsive solid waste management project focused on informal waste workers in Talisay City, Negros Occidental, co-designing circular economy solutions through design thinking workshops and a Circular Economic Empowerment Fund (CEEF).
• AweSMseas Campaign Information, education, and communication campaign on plastic pollution conducted in partnership with SM Supermalls and USAID, promoting responsible waste management and reducing single-use plastic consumption among Filipino consumers.
• Project ACE (Actions for Communities and Environment) Conservation partnership with LMAX Group focused on protecting Danjugan Island, training conservationists and citizen scientists, and creating sustainable community opportunities through education and livelihood programs.
• Project SEED (Sustainable Ecosystems and Environmental Development) Conservation initiative funded by Don Papa Rum in partnership with the City of Sipalay, focusing on coastal reforestation (mangrove and beach forest species, including critically endangered Gapas-gapas) and giant clam reseeding (60 sub-adult Tridacna gigas from UPMSI Bolinao Marine Laboratory) to restore marine and terrestrial ecosystems.
• Adopt-a-Clam Sponsorship Program Conservation sponsorship initiative allowing individuals to support giant clam conservation on Danjugan Island through financial contributions, receiving naming rights and monthly updates on their adopted clam.

Quantifiable outcome

• 3 marine sanctuaries established and maintained on Danjugan Island
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major, supporting, minor and past.

• City of SipalaycoreStrategic or Co-development PartnerCity of Sipalay partners with PRRCFI and Don Papa Rum on Project SEED. Two barangays in Sipalay City and their people's organizations were engaged to reforest coastal shores with native and endemic mangrove species.
• SM SupermallsmajorGTM or Marketing PartnerPRRCFI partners with SM Supermalls and USAID on #AweSMseas, an information, education, and communication campaign raising awareness on plastic pollution and promoting responsible waste management among Filipino consumers.
• UPMSI Bolinao Marine Laboratory (University of the Philippines Marine Science Institute)supportingStrategic or Co-development PartnerProject SEED sourced its 60 sub-adult giant clams from the UPMSI Bolinao Marine Laboratory in Pangasinan for reseeding on Danjugan Island.
• Province of Negros OccidentalsupportingStrategic or Co-development PartnerCurrent partner of PRRCFI supporting environmental conservation initiatives across Negros Occidental, including Danjugan Island programs.
• DENR (Department of Environment and Natural Resources)supportingStrategic or Co-development PartnerCurrent partner of PRRCFI for environmental conservation and natural resource management programs.
• Philippine Coast GuardsupportingStrategic or Co-development PartnerCurrent partner of PRRCFI for maritime environmental protection and marine sanctuary support.
• Foundation University DumaguetesupportingStrategic or Co-development PartnerCurrent partner collaborating on environmental education programs and conservation initiatives.
• HavaianasminorGTM or Marketing PartnerCurrent partner of PRRCFI providing support for environmental conservation campaigns.
• DepEd (Department of Education)pastStrategic or Co-development PartnerPast partner for environmental education programs in schools.
• Bureau of Fisheries and Aquatic Resources (BFAR)pastStrategic or Co-development PartnerPast partner for marine conservation and fisheries management programs.
• Coral Cay ConservationpastStrategic or Co-development PartnerPast partner for marine habitat assessment and coral reef conservation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Project AWARE Foundation: Diver-led marine conservation NGO running debris removal, policy advocacy, and citizen science programs. Comparable to PRRCFI's marine wildlife camps, dive-based conservation work, and #MoreFishNotPlastic campaign approach.
• Rare: Global conservation NGO operating fisheries and coastal programs that combine community engagement, behavior change campaigns, and protected area management—closely mirroring PRRCFI's Marine & Wildlife Camps and DEEP education-plus-stewardship approach.
• Coral Cay Conservation: Past partner of PRRCFI delivering marine habitat assessment and coral reef conservation in the Philippines. Closely comparable niche peer in marine biodiversity surveying, citizen science training, and reef conservation in tropical island settings.
• Reef Check Foundation: Marine conservation NGO focused on coral reef monitoring and citizen science with volunteer diver programs globally. Highly comparable to PRRCFI's SCUBA-based giant clam husbandry, Marine & Wildlife Camps, and reef conservation model.
• Talarak Foundation: Philippine-based conservation NGO and current PRRCFI partner running wildlife and habitat programs. Direct local peer in Philippines conservation NGO landscape, comparable in scope and corporate/institutional partnership approach.

Broad incumbents

• Conservation International Philippines: Global environmental NGO running marine, forest, and climate programs in the Philippines, often partnering with LGUs and corporations. Comparable in mission and coastal/marine conservation focus, with substantially larger funding and program portfolio.
• Ocean Conservancy: Large marine conservation NGO with global ocean plastic pollution, marine protected area, and community engagement programs. Comparable to PRRCFI's AweSMseas, SWEEP, and Wala Usik plastic-pollution and circular-economy workstreams.
• The Nature Conservancy: One of the largest global conservation NGOs with significant marine and coastal programs including reef protection and community-based fisheries. Directly comparable in marine sanctuary operations and corporate partnership model, though with global reach and resources.
• WWF-Philippines: Large international conservation NGO with active Philippines operations spanning marine protected areas, community-based conservation, and policy advocacy. Directly comparable to PRRCFI's marine sanctuary and LGU partnership model but operates at far greater scale and geographic breadth.

Others

• Marine Stewardship Council: International standards/certification organization for sustainable fishing, closely adjacent to PRRCFI's mission of ending destructive fishing around Danjugan and building sustainable fisherfolk livelihoods in Brgy. Bulata, Cauayan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prrcfi
• Instagraminstagram.com/prrcfi
• LinkedInlinkedin.com/company/prrcfi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Philippine Reef and Rainforest Conservation Foundation