What Summit Reforestation & Forest Management does

Summit Reforestation and Forest Management Ltd is a privately-held silviculture and tree planting contractor headquartered in Smithers, British Columbia, operating across British Columbia, Alberta, Saskatchewan, and Manitoba. Founded in 1981 and co-owned by Jason Krueger (CEO) and Mat Stachura (VP Operations), the company has planted over 842.6 million trees across 44+ years of operation, with 44.9 million trees planted in the 2025 season across 27 crews. Its core offering is piecework-based tree planting services priced at 14-26 cents per tree depending on province, supplemented by complementary silviculture services including brushing and spacing, vegetation management, planting quality surveys, silviculture surveys, and mobile camp and equipment rentals. Operations are highly seasonal, with a December 15 to May 15 hiring window and a 55-65 day planting season per crew, supported by a 25-person management team with approximately 196 years of combined silviculture experience.

The company's underlying "technology" is operational rather than digital: an Ergonomic Injury Reduction Program (including a study-validated thumb taping procedure for the first three weeks of season), a pre-season fitness screening program developed with Total Physio based on Dr. Delia Roberts' Selkark College research, and SAFE Company (BC) plus PIR COR (Alberta) safety certifications. These programs target planter retention and injury reduction in a labor-intensive service where the workforce is predominantly seasonal (recruited via the company's website, Instagram @summitreforesation, and word-of-mouth referrals). The go-to-market is sales-led through long-term enterprise contracts with forestry companies and land managers — the company explicitly notes that "the vast majority of trees are exclusively with long-term clients" — with a 95% quality and 100% payment guarantee on planted blocks. A 2025 partnership with the Blue Green Planet Project adds an incremental ESG-driven revenue channel for plantings beyond standard forestry contracts.

Revenue mechanics rest on per-tree unit pricing billed to enterprise forestry clients, with piecework payment flowing through to planters (2025 average full-season planter earnings of $18,710; top planters reaching $46,929). Camp costs of $25/day per planter cover food, transportation, first aid, and amenities and are largely passed through. Customer concentration is high given the unnamed long-term forestry client base and absence of disclosed logos; concentration risk is the principal commercial vulnerability, while the absence of AI/ML capability and digital product surface limits technology-leveraged expansion potential.

Name

Summit Reforestation & Forest Management

Legal name

Summit Reforestation and Forest Management Ltd

Website

https://www.summitplanting.com/

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Summit Reforestation and Forest Management is a Smithers, BC-based silviculture contractor founded in 1981 that provides piecework tree planting, brushing, vegetation management, and silviculture surveys to enterprise forestry clients across BC, Alberta, Saskatchewan, and Manitoba.

Ownership category

akta.pro rank

Product category

Reforestation Services

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Silviculture & Reforestation Services (Nurseries, Planting, Tending) (IMAMAJAC)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Regeneration & Reforestation Operations (Site Prep, Planting, Seeding) (AFAMAAAC)

Keywords

• Tree planting services
• Reforestation services
• Silviculture operations
• Forest management
• Vegetation management

Headquarters

HQ city

Smithers

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Tree Planting Services: Piecework-based tree planting services where planters are paid per tree planted. Pricing varies by province: BC (Central and Northern Interior) 19-26 cents per tree; Alberta 14-16.5 cents; Saskatchewan 15-17.5 cents; Manitoba 14-15 cents. The company provides all camp amenities, transportation, and equipment in exchange for camp costs of $25/day.
2. Silviculture Services: Additional services including brushing and spacing, vegetation management, planting quality surveys, and silviculture surveys for forestry clients

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Summit Reforestation and Forest Management Ltd is a long-term silviculture contractor providing tree planting, brushing and spacing, vegetation management, planting quality surveys, and silviculture surveys to forestry companies and land managers across British Columbia, Alberta, Saskatchewan, and Manitoba. Operations are delivered through seasonal planting crews operating from mobile camps, with full camp amenities, transportation, and equipment provided. Pricing is structured per tree planted (provincial ranges of 14-26 cents), plus a $25/day camp fee.

Product overview

Summit Reforestation is a service-based forestry company offering tree planting and forest management services across Western Canada. The company operates as a unified service offering centered around tree planting, with complementary services including brushing and spacing, vegetation management, quality and silviculture surveys, and mobile camp/equipment rentals. The core offering is tree planting with per-tree pricing that varies by province (14-26 cents), supported by a comprehensive training, fitness, safety, and ergonomic program for workers. The company has planted over 842 million trees since 1981 and runs seasonal operations (55-65 days) primarily in British Columbia, Alberta, Saskatchewan, and Manitoba.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Planting
• Brushing and Spacing
• Vegetation Management
• Planting Quality Surveys
• Silviculture Surveys
• Camps and Equipment Rentals

Quantifiable outcome

• 842.6 million trees planted since 1981 (56.8 times around the earth)
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Blue Green Planet ProjectminorStrategic or Co-development PartnerSummit is a planting partner for Blue Green Planet Project, planting incremental trees for forest restoration, climate action and community benefit. This partnership focuses on additional tree planting beyond standard forestry contracts for environmental and community benefits.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plateau Reforestation: A BC-based silviculture contractor providing tree planting, brushing and spacing, and survey services — overlapping directly with Summit in operating model, customer base, and BC-centric operating territory.
• Brinkman & Associates Reforestation: One of Canada's largest silviculture and reforestation contractors, operating across BC, Alberta, and Ontario with tree planting, brushing, and survey services — directly comparable in service mix, customer base (forestry companies), and geographic footprint to Summit.
• Industrial Forestry Service Ltd (IFL): A long-established Western Canadian forestry services firm offering silviculture, tree planting, and vegetation management to industrial forestry clients — comparable in scope, multi-province reach, and enterprise customer profile.
• Canadian Reforestation Inc. A Western Canada tree planting contractor offering silviculture services including planting, brushing, and surveying; competes for the same forestry-company RFPs and seasonal planter pool as Summit across BC and the prairies.
• Silvaram (now part of Brinkman): Western Canada silviculture contractor where CEO Jason Krueger began his career; direct competitor in the same segment prior to consolidation. Highlighted as comparable for its historical role in the same planter/labor pool.

Broad incumbents

• Wagner Forest Management: A diversified forestry management company offering silviculture, forest planning, and timberland investment services across North America; comparable in customer profile but broader in scope, including timberland ownership.
• PRT Growing Services Ltd: North America's largest forest seedling nursery, supplying the planting stock used by Summit and its competitors. An upstream adjacency rather than direct competitor, but represents the broader silviculture supply chain Summit participates in.

Regional players

• Greenfleet (Australia): An Australian environmental nonprofit that contracts large-scale reforestation services — operates in a different geography but with a comparable business model of partnering with planting contractors for climate-driven planting programs, useful as a strategic analogue for ESG revenue expansion.

Emerging players

• One Tree Planted: A nonprofit reforestation organization partnering with planting contractors (including those in Canada) to deliver funded planting projects; an emerging channel/partner for ESG-driven incremental planting demand that Summit could tap into.

Others

• Stora Enso / Western Forest Products (clients/industry): Large integrated forest products companies that historically retain planting contractors like Summit for post-harvest reforestation obligations. They are not direct competitors but represent the dominant customer ecosystem and industry cyclicality exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/summitreforesation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summit Reforestation & Forest Management