PS I Love You Inc

What PS I Love You Inc does

PS I Love You Inc is a 501(c)-style nonprofit advocacy organization founded in August 2002 in Windsor, California, dedicated to promoting Petite Sirah (Durif) as a heritage wine grape variety. The organization operates a community-led advocacy model that connects California wineries producing Petite Sirah with wine media, trade professionals, and consumers through educational content, member directories, social media exposure, and recurring wine-tasting events. It was co-founded by wine marketer Jo Diaz of Diaz Communications, Louis M. Foppiano of Foppiano Vineyards, and Christine Wells-Groff of Foppiano Vineyards, with institutional support from founding sponsor Foppiano Vineyards, early supporter Rosenblum Cellars, and long-running partner Concannon Vineyards. Farm Credit (American AgCredit, Farm Credit West, and CoBank) serves as the organization's Platinum sponsor, having provided critical financial backing during the COVID-19 pandemic in 2020.

The organization delivers its mission through a tiered membership program — Gold ($700/year), Silver ($500/year), and Bronze ($200/year) — offering wineries differentiated benefits including social media exposure on Facebook and Instagram, monthly media outreach for sample opportunities, discounted or free participation in annual consumer wine-tasting events, and ongoing press relations support. Membership currently spans 24+ wineries across California, including Bogle Family Vineyards, Michael David Winery, Ridge Vineyards, Robert Biale Vineyards, Stags' Leap Winery, Vina Robles, and others. Distribution is entirely domestic, focused on California and the broader U.S. market, via the organization's own website store (psiloveyou.org) and social channels. The underlying technology stack is a standard WordPress website with no proprietary technology, AI/ML capabilities, or mobile applications.

PS I Love You makes money primarily through recurring annual membership subscriptions from wineries, supplemented by sponsorship revenue (most notably from Platinum sponsor Farm Credit). Revenue is not publicly disclosed, but the small member base and nonprofit structure imply a sub-$1M annual operating budget. The organization's strategic significance derives less from its own commercial scale than from its category-defining role as the primary institutional voice for Petite Sirah advocacy, exemplified by its leadership of the 2011 TTB approval making Durif and Petite Sirah official synonyms and its role in growing the number of California Petite Sirah producers from 62 (2002) to 995 brands (2018).

Name

PS I Love You Inc

Legal name

PS I Love You Inc

Website

https://psiloveyou.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

PS I Love You Inc is a nonprofit Petite Sirah wine advocacy organization founded in 2002, serving California wineries through tiered annual memberships that provide social media exposure, media relations, and consumer event participation to promote the varietal.

Ownership category

akta.pro rank

Product category

Wine Industry Advocacy Services

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Petite Sirah advocacy
• Winery membership program
• Varietal wine promotion
• Heritage grape education
• Wine industry marketing

Headquarters

HQ city

Scottsdale, AZ

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Membership Fees: PS I Love You generates revenue through tiered membership fees from wineries and wine producers who wish to promote their Petite Sirah wines. Gold membership costs $700/year, Silver costs $500/year, and Bronze costs $200/year. Membership benefits include media tasting opportunities, social media exposure, co-marketing, and publicity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PS I Love You is a membership-based nonprofit advocacy organization that promotes Petite Sirah as a heritage wine grape variety. It sells tiered annual memberships (Gold, Silver, Bronze) to wineries and wine producers, providing them with media tasting opportunities, social media exposure on Facebook and Instagram, co-marketing collaborations, press publicity, and participation in consumer wine-tasting events. The organization also produces educational content including historical timelines, FAQs, food pairing guides, and a reviews archive.

Product overview

PS I Love You is a Petite Sirah advocacy organization that operates as a membership-based non-profit. The organization offers three tiers of membership (Gold, Silver, Bronze) that provide wine industry members with media tasting opportunities, co-marketing initiatives, social media exposure, and ongoing dialogue with press to promote Petite Sirah as a heritage wine variety. The membership structure enables wineries, growers, and producers to collaborate on marketing efforts and gain publicity focused on Petite Sirah.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Membership Premium membership tier priced at $700/year offering wineries free participation in yearly consumer wine-tasting events, at least two monthly social media posts on Facebook and Instagram, and monthly media outreach for sample opportunities. Designed for wineries seeking maximum exposure in the Petite Sirah advocacy community.
• Silver Membership Mid-tier membership priced at $500/year offering wineries a 50% discount on yearly consumer wine-tasting events and at least one monthly social media post on Facebook and Instagram. Designed for wineries seeking moderate Petite Sirah advocacy exposure.
• Bronze Membership Entry-level membership tier priced at $200/year offering wineries occasional social media posts on Facebook and Instagram. Designed for wineries seeking basic Petite Sirah advocacy visibility.

Quantifiable outcome

• From 62 California wineries making Petite Sirah in 2002 to 995 brands producing Petite Sirah as a varietal wine by 2018
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Concannon VineyardscoreStrategic or Co-development Partner · 1 January 2003Major supporting partner that produced the Petite Sirah Symposium from 2007-2013 and created the annual Blue Tooth Tour marketing events, taking Petite Sirah to consumers across Southern states, East Coast, Western states, and the Heartland.
• Foppiano VineyardscoreStrategic or Co-development Partner · 1 January 2002Founding member and key supporter of PS I Love You. Foppiano Vineyards sponsored the First Annual Petite Sirah Symposium in 2002 and bought the domain www.psiloveyou.org. Louis M. Foppiano provided huge commitment to the organization's launch and has been a supporter of Petite Sirah for over 100 years.
• Diaz Communications (Jo Diaz)coreStrategic or Co-development Partner · 1 January 2002Jo Diaz of Diaz Communications founded and serves as Executive Director of PS I Love You. She spearheaded the initial marketing and PR campaign for Petite Sirah and the Petite Sirah Symposium, driving the organization's advocacy mission to promote and legitimize Petite Sirah as a noble wine grape variety.
• Rosenblum CellarsminorGTM or Marketing Partner · 1 January 2002Early supporter who paid the Webmaster to help launch the PS I Love You website and membership organization in its founding year.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Historic Vineyard Society: Nonprofit organization dedicated to preserving historic California vineyards, referenced alongside PS I Love You as a fellow 501(c)(3) advocacy group in the heritage wine space.
• Rhone Rangers: California-based nonprofit promoting Rhone varietal wines through member wineries, events, and trade/consumer education. Operates a near-identical advocacy-plus-membership business model for a different varietal category.
• Zinfandel Advocates & Producers (ZAP): Trade advocacy organization promoting Zinfandel wines through tastings, education, and member services for wineries. Closest structural parallel to PS I Love You's varietal-specific advocacy and membership model.

Broad incumbents

• Wine Institute: California's largest wine trade association with broad policy, regulatory, and marketing advocacy. Supported PS I Love You's TTB synonym approval; represents an established incumbent in the same regulatory/advocacy ecosystem.
• Family Winemakers of California: California trade association representing family-owned wineries with broader advocacy, tasting events, and policy engagement. Overlaps in mission but serves a wider constituency than a single varietal.
• Napa Valley Vintners: Trade association of Napa Valley wineries conducting regional marketing, events, and education. Comparable as a nonprofit membership-driven wine advocacy organization at a regional level.

Regional players

• Sonoma County Vintners: Regional wine trade association promoting Sonoma County wineries through events, marketing, and member services. PS I Love You member wineries span Sonoma; comparable in event-and-membership operating model.

Emerging players

• Petite Sirah Producers Alliance: Any emerging coalition of Petite Sirah-specific producers (referenced in trade press); represents potential direct overlap or competitive threat to PS I Love You's varietal monopoly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Petite.Sirah.I.Love.You
• Instagraminstagram.com/psiloveyou_petite_sirah
• LinkedInlinkedin.com/company/ps-i-love-you-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PS I Love You Inc