Phoenix Sport & Media Group

Name

Phoenix Sport & Media Group

Legal name

Phoenix Sport & Media Group Ltd

Website

https://psm-group.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Athlete and Veteran Financial and Career Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

akta.pro secondary industries

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Athlete financial services
• Cyber security training
• Corporate education programs
• Fraud rescue services
• Wealth management advisory

Headquarters

HQ city

Silverstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Education & Training Services: Revenue from PSM Cyber Stars digital academy programmes, corporate training (Mini MBA, cyber awareness, equality & diversity, personal development), and professional development courses delivered to sports stars, veterans, clubs and corporations.
2. PSM Investor Rescue: Fees charged for comprehensive rescue services to clients who have suffered investment fraud, mis-selling or tax problems, involving professional investigators, lawyers, financial experts and tax specialists.
3. PSM Wealth Management: Wealth management and financial planning services for sports and media stars, high net worth individuals, including investment advice, pensions, tax and accountancy, insurance and financial planning. Led by award-winning chartered financial planners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Phoenix Sport & Media Group is a multi-disciplinary group delivering fraud and mis-selling rescue services, digital cyber security training, and wealth management, primarily to professional athletes, sports stars, military veterans, and the corporate organisations that engage them. The group operates sub-brands including PSM Investor Rescue, PSM Cyber Stars Academy, PSM Cyber consultancy, and PSM Wealth, supported by corporate training programmes (e.g., Mini MBA in Sport) and content such as the Footballers' Lives podcast.

Product overview

Phoenix Sport & Media Group is a multi-disciplinary group operating across fraud and cyber-crime services, digital education and cyber security, and wealth management. Its core products include PSM Investor Rescue (fraud and mis-selling support), PSM Cyber Stars Programme (digital training academy), PSM Cyber (cyber security consultancy), and PSM Wealth (financial planning). Supporting offerings include a Mini MBA in Sport (executive education), PSM Podcast (content), and Corporate Training Programmes. The group leverages sporting heritage and military-grade training to serve athletes, armed forces members, and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• PSM Investor Rescue: Fraud and cyber crime services helping sports and military professionals recover from investment scams, mis-selling, and tax problems
• PSM Cyber Stars
• PSM Cyber
• PSM Wealth
• PSM Training

Products and services

• PSM Investor Rescue A rescue service for sports stars and military veterans who have suffered losses from investment fraud, mis-selling, pension liberation fraud, film scheme investments, and failed overseas investments, delivered with lawyers, financial experts, tax specialists, and former police and intelligence investigators.
• PSM Cyber Stars Programme An elite digital academy providing offensive, defensive, and threat intelligence cyber security training to sports stars, armed forces members, and inner-city communities, with pathways to employment in the IT sector.
• PSM Cyber A cyber security and training consultancy delivering digital education, cyber security awareness programmes, and consultancy services to corporate organisations and sports clubs.
• PSM Wealth A specialist wealth management company offering investment advice, pensions advice, tax and accountancy services, financial planning, and wealth protection for sports and media stars and high-net-worth individuals, led by award-winning Chartered Financial Planners and regulated by the FCA.
• Mini MBA in Sport A short executive education programme delivered in partnership with VSI Executive Education for current and retired professional footballers, covering leadership, business skills, and career preparation for life after sport.
• Corporate Training Programmes
• PSM Podcast - Footballers' Lives
• Fraud and Cyber Crime Awareness Programmes

Quantifiable outcome

• First cohort of 7 students graduated from PSM Cyber Stars Programme in July 2022, with graduates already lined up with roles in the IT sector.
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CompTIAcoreTechnology or Integration · 1 April 2022Technology industry association partnership providing certifications for the PSM Cyber Stars Programme. CompTIA supports closing the IT skills gap and improving the talent pipeline for IT employers, providing accreditation for the academy's cyber security training.
• Hack The BoxcoreTechnology or Integration · 1 April 2022Cybersecurity training platform partnership providing hands-on training and upskilling for PSM Cyber Stars Programme students. HTB's online platform with 1.5 million members is used to deliver offensive and defensive security training to programme participants.
• BIT TrainingcoreTechnology or Integration · 1 April 2022Award-winning commercial IT and cyber security training provider. BIT Training provides expert instructors and flexible learning platforms as part of the PSM Cyber Stars Programme, delivering courses focused on talent and aptitude rather than academic background.
• Amicis GroupminorStrategic or Co-development Partner · 17 June 2021Commercial merger between PSMG and Amicis Group to deliver digital training and education. This merger led to the formation of PSM Cyber as the group's new commercial vehicle for digital and cyber activities.
• AxisStars (Louis Saha)coreGTM or Marketing Partner · 3 February 2021Louis Saha's AxisStars private community for professional sports and entertainment stars partnered with PSMG. PSMG provides wealth management services, financial education webinars and supports the Admissions & Ethics Committee with expertise in reviewing member applications.
• VSI Executive EducationcoreStrategic or Co-development Partner · 15 January 2021Co-developed the Mini MBA in Sport programme for current and retired professional footballers. VSI Executive Education delivers the programme content while PSMG provides access to its footballer network and co-branding. VSI is part-owned by the Global Institute of Sport and works with NYCFC, Atlanta United, Toronto FC and clubs in Asia and Australia.
• Liverpool Football Club AcademycoreStrategic or Co-development Partner · 6 January 2021Ground-breaking partnership to deliver training and education courses to Liverpool FC Academy alumni. Courses cover financial education, practical business skills and social media, delivered online by ex-professionals including Paul Williams. Phil Roscoe (Academy player care manager) and Caitlin Hawkins (Academy education manager) lead the club's involvement.
• Rio Ferdinand FoundationcoreStrategic or Co-development Partner · 5 November 2020Training partnership to deliver training, skills and employment opportunities to young people across the UK, particularly those impacted by Covid-19 in economically-deprived communities. Combines Rio Ferdinand Foundation's expertise in youth engagement with PSMG's training and apprenticeship experience through its PSM Training division.
• Opus Independent Financial Planning LimitedminorStrategic or Co-development PartnerPSM Wealth operates as an Appointed Representative of Opus Independent Financial Planning Limited, an established wealth management firm. This provides regulatory cover for PSMG's financial advisory services.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Independent Sports & Entertainment (ISE): US-based athlete management, brand consulting and sports advisory firm — comparable to PSMG's athlete representation, brand building and post-career advisory services for high-profile sports clients.
• Wasserman: Global sports marketing, athlete management and talent representation agency with extensive athlete, brand and consulting capabilities — comparable to PSMG as a broader, scaled player in athlete services, marketing and adjacent consulting.
• CAA (Creative Artists Agency): Global talent and sports agency with a large athlete representation practice and adjacent brand consulting — directly comparable to PSMG's athlete management, advisory and career transition offerings, but at vastly greater scale.
• Octagon: Global sports marketing agency and IPG-owned network that represents athletes, runs sponsorship and produces corporate athlete and talent programmes — comparable to PSMG's blend of athlete representation, sponsorship activation and corporate training.

Direct peers

• Onside Law: UK sports-specialist law firm providing legal, regulatory and commercial advice to athletes, clubs and governing bodies — comparable to PSMG in serving the UK sporting community with advisory, governance and player protection services.
• AxisStars: Private members community for professional sports and entertainment stars co-founded by Louis Saha — a PSMG partner that delivers similar curated financial, advisory and educational services to the same athlete segment.
• Stellar Group: UK-based sports management and talent representation firm representing football players and providing career, contract and off-pitch advisory services — directly comparable to PSMG's athlete representation and career transition focus.
• Sporting Chance: UK charity established by Tony Adams providing counselling, education and welfare support to current and former professional athletes — directly comparable to PSMG's athlete welfare, post-career and life-after-sport mission.

Others

• Rio Ferdinand Foundation: UK charity delivering training, skills and employment support to young people in deprived communities — a PSMG partner and adjacent peer in the athlete-led, community-focused training and pathways space.
• VSI Executive Education: Executive education provider focused on sport business, co-developer of PSMG's Mini MBA in Sport — closely adjacent peer as a partner and a comparable provider of professional development for athletes and sports executives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/psmgroupuk
• LinkedInlinkedin.com/company/psmgroupuk
• Instagraminstagram.com/psmgroupuk
• Facebookfacebook.com/psmgroupltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Sport & Media Group