AxisStars

What AxisStars does

AxisStars, operating as Play It Forward International Ltd, is a UK-incorporated, founder-led private company that runs a vetted, community-based mobile platform for professional athletes, entertainers, and artists. The product is delivered through a private iOS application (Apple App Store ID 1457019870) and a Partner-facing back-office portal at admin.axisstars.com, supporting three distinct user roles — Talent (pro-athletes and entertainers), Representatives (agents/managers linked via bespoke logins), and Partners (vetted businesses). Core feature modules include direct messaging, a curated Trusted Partner Network overseen by an Admissions & Ethics Committee, a personal-development content layer called StarWall (bite-sized courses, discounted qualifications, fact-checked articles), and a Mentor & Expert matching function. Application-based admission for both Talent (free) and Partners (paid) is a central architectural choice, with every Partner undergoing due diligence before being allowed to publish listings or opportunities.

Name

AxisStars

Legal name

Play It Forward International Ltd

Website

https://axisstars.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AxisStars is a UK-based, application-vetted mobile platform connecting professional athletes and entertainers with due-diligence-cleared businesses across finance, legal, and lifestyle. It earns revenue from Partner membership fees on a zero-commission model while providing free access to verified Talent.

Ownership category

akta.pro rank

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Partner Membership Fees: AxisStars charges Partners (businesses) a membership fee to access the platform and list their products, services, and opportunities targeting professional Talent. Partners include verified companies across sectors such as finance, legal, lifestyle, and professional services.
2. Zero Commission on Transactions: AxisStars explicitly states it takes 0% commission on any business conducted within the community between Stars and Partners, making the membership fee the primary revenue source rather than transaction-based take rates.
3. Event Sponsorship: AxisStars organizes and hosts events supported by key Partner sponsorship, generating additional revenue while providing networking opportunities for community members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AxisStars operates a private mobile application that provides professional athletes and entertainers with 24/7 access to a vetted network of businesses offering financial, legal, lifestyle, and professional services. The platform is free for verified Pro-Talent members, while businesses (Partners) pay membership fees to access the community, list opportunities, and connect with high-profile clients. AxisStars takes zero commission on any transactions conducted between Stars and Partners.

Product overview

AxisStars is a private community platform designed specifically for professional athletes and entertainers, combining trusted resources in one simple mobile application to facilitate control and confidence for career transitions. The core product is the AxisStars Mobile App, which integrates multiple modules including StarWall (personal development with courses and qualifications), a Trusted Partner Network (vetted business connections), Mentor & Expert Matching, Representative Management System (for agents/managers), and Secure Messaging. The platform operates a no-commission model for partner transactions and includes an Admissions & Ethics Committee for vetting all members.

Differentiator

Problem solved

Functional benefit

Products and services

• AxisStars Mobile App A private all-in-one mobile application providing 24/7 access with push notifications, enabling Pro-Talent (professional athletes, entertainers, and artists) to connect with trusted partners, browse vetted listings and opportunities, access personal development resources, and manage career transitions. Free for verified Talent members.
• AxisStars Back Office (Partner Portal) A partner-facing back office portal for verified businesses to manage their listings, target tailored opportunities to specific talent segments, and message directly with Pro-Talent members within the secure AxisStars ecosystem.

Quantifiable outcome

• Up to 50% of professional athletes go bankrupt or face financial hardship within 5 years of retirement — AxisStars aims to reduce this statistic through trusted access to vetted services.
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered secondary, core and minor.

• David James Wealth (James Reiss)secondaryStrategic or Co-development Partner · 21 April 2021David James Wealth, led by James Reiss, is an AxisStars Partner offering financial management and wealth advisory services specifically designed for pro-athletes and entertainers. They also support members through educational webinars on financial planning and post-career preparation.
• Phoenix Sport & Media Group (PSMG)coreStrategic or Co-development Partner · 3 February 2021AxisStars partnered with Phoenix Sport & Media Group, a company founded by former footballers Andy Cole, Brian Deane, Michael Thomas, Rod Wallace, and Paul Williams, led by CEO Carly Barnes (lawyer) and Ben Rees (award-winning financial advisor). PSMG provides wealth management services and post-sport education webinars to AxisStars members. Carly Barnes joins the AxisStars Admissions & Ethics Committee.
• SIGA (Sport Integrity Global Alliance)coreStrategic or Co-development Partner · 17 November 2020AxisStars partnered with SIGA in November 2020. Founder Louis Saha became a SIGA Champion. SIGA's COO Katie Simmonds sits on the AxisStars Admissions & Ethics Committee, while AxisStars' Co-Founder & COO Kate Hamer serves as a Mentor in the SIGA Global Mentorship Programme on female leadership in sport. The partnership aims to promote integrity and transparency in sports organizations and athlete protection.
• Football for PeacesecondaryStrategic or Co-development Partner · 22 November 2018AxisStars partnered with Football for Peace to support the #FootballSavesLives initiative, which pledges to train 500 Young Peace Leaders by 2020. Louis Saha and other AxisStars members serve as ambassadors. The partnership unites sports stars to tackle division, discrimination, hate, and violence through football.
• AFDP GlobalminorStrategic or Co-development Partner · 19 November 2018AxisStars connected with AFDP Global at Soccerex USA. AFDP Global works to transform communities through football worldwide and represents high-profile football talent.
• The Football Business AcademyminorStrategic or Co-development Partner · 19 November 2018AxisStars met with The Football Business Academy at Soccerex USA. The Academy works to ensure the next generation in the business side of football is well-equipped to succeed in the commercial aspects of the sport.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Opendorse: Athlete endorsement platform connecting athletes and brands for NIL and marketing campaigns. Highly comparable as it operates in the same athlete-to-brand opportunity funnel that AxisStars enables.
• Greenfly: Content distribution platform purpose-built for sports organizations and athletes to share branded content with partners and media. Comparable as a B2B mobile platform serving athlete-to-partner content and opportunity workflows.
• Athletes for Hope: Non-profit athlete community platform connecting professional athletes with charitable causes and each other. Comparable as a curated community platform serving professional athletes around shared career and post-career needs.
• MOGL: Athlete marketplace and NIL platform enabling athletes to access brand deals and endorsements. Comparable as a digital marketplace that directly competes for athlete-brand matchmaking attention.
• INFLCR (Teamworks): Athlete brand-building and content distribution platform helping athletes monetize their personal brand and connect with partners. Comparable as a tech-enabled platform serving the same athlete brand and career development use cases.

Broad incumbents

• Roc Nation Sports: Full-service sports management division providing athlete representation, branding, and lifestyle services. Comparable as it serves elite professional athletes with career management and brand partnerships similar to AxisStars' value proposition.
• Excel Sports Management: Sports talent management agency representing professional athletes in golf, tennis, baseball, and football. Comparable as an incumbent agency managing the same pro-athlete client base and brand-partnership value chain.
• Octagon: Global sports marketing agency representing athletes and brands for endorsements, sponsorships, and lifestyle programs. Comparable as an established incumbent operating in the athlete brand-partnership market.
• Creative Artists Agency (CAA): Leading global talent and sports agency with a dedicated sports division representing top professional athletes in endorsements, sponsorships, and post-career transitions. Comparable as a major incumbent serving the elite talent and brand-partnership space.
• Wasserman: Global sports and entertainment talent agency representing elite athletes across multiple sports with brand partnership and career management services. Comparable as a large incumbent serving the same professional athlete client base that AxisStars targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/axisstars
• Facebookfacebook.com/axisstars
• LinkedInlinkedin.com/company/axisstars
• Instagraminstagram.com/axisstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AxisStars