PS.SPEICHER

What PS.SPEICHER does

PS.SPEICHER is a non-profit charitable foundation (STIFTUNG PS.SPEICHER, recognized since 2009 under German civil law) operating Europe's largest oldtimer and experience museum in Einbeck, Lower Saxony, Germany. Its core function is the preservation and public exhibition of over 2,500 historic vehicles and 8,500+ model vehicles across five physical sites, anchored by a six-floor Erlebnisausstellung with more than 400 vehicles and 90+ interactive stations. The foundation operates claimed world-leading collections of historic German series motorcycles (~1,000 machines), historic operational commercial vehicles (trucks and buses), and historic micro/small cars, plus a SCHATZKAMMER for exclusive rarities.

The museum's technology stack centers on a Wix-hosted website with integrated bookingkit ticketing, Reservix for special events, a mobile app-guided experience tour, a 3D virtual tour, and the PUNKU AI chatbot for visitor inquiries. Underlying infrastructure supports product offerings spanning interactive exhibitions, the recently modernized 150 m² Sammlung MODELLFAHRZEUGE (model vehicle collection launched November 29, 2025), a Porsche 911 Carrera racing simulator, classic car rental (Old- & Youngtimer-Vermietung), event venue rental, and an online PS.Shop for branded merchandise. Revenue streams comprise ticket sales, merchandise, event venue rental, donations and sponsorship through the FörderFreunde membership organization, and rental income from vintage vehicles, with marketing distributed across social, newsletter, content, and event channels.

The business serves families with children (primary segment), collectors and enthusiasts, school groups, and corporate clients through differentiated programming including family holiday workshops, curriculum-aligned school tours, and team-building packages. Marketing is direct-to-consumer and event-driven, leveraging annual flagship events (Einbecker Oldtimertage, Einbecker Nutzfahrzeugtage, PS.BIKERTAG), community meetups (Kaffee & Karossen), specialized programming (BlaulichtTag, FöF-Vorträge, Thunder Road), and a multi-platform social presence. Institutional credibility is anchored by TripAdvisor Certificate of Excellence, FIVA affiliation, Museumsgütesiegel from MVNB, Kinderferienland Niedersachsen designation, and EFRE co-financing.

Name

PS.SPEICHER

Legal name

STIFTUNG PS.SPEICHER

Website

https://ps-speicher.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

PS.SPEICHER is a German non-profit foundation operating Europe's largest oldtimer and experience museum in Einbeck, exhibiting 2,500+ historic vehicles across five sites for families, collectors, school groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Automotive Heritage Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712), Museums (71211), Historical Sites (712120)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

History Museums (THAJADAB), Natural History Museums (THAJADAC), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• Vintage car museum
• Automotive heritage exhibits
• Historic vehicle collections
• Interactive experience museum
• Mobility history exhibits

Headquarters

HQ city

Einbeck

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from selling single-day tickets, two-day tickets, and single exhibit tickets for the various collections (Erlebnisausstellung, Sammlung MODELLFAHRZEUGE, Sammlung MOTORRAD, Sammlung AUTOMOBIL, Sammlung LKW + BUS, Sammlung KLEINWAGEN, SCHATZKAMMER). Tickets sold through bookingkit platform and at the door.
2. Merchandise and Souvenir Sales: Online shop selling branded merchandise including model vehicles, calendars, clothing (hoodies, t-shirts), accessories (mugs, thermos cups), books, postcards, and limited editions. Revenue from direct e-commerce sales with shipping within Germany.
3. Event Venue Rental: Revenue from renting event spaces including PS.Halle for lectures, presentations, concerts, and private events. Event categories include FöF lectures (10 Euro tickets), concerts like Thunder Road Bruce Springsteen evening, and corporate events.
4. Donations and Sponsorship: As a charitable foundation (STIFTUNG PS.SPEICHER), the museum relies on donations and sponsorships. The FörderFreunde PS.SPEICHER e.V. membership organization provides ongoing support, and the Sponsoren & Unterstützer program accepts contributions.
5. Old- and Youngtimer Rental: The museum offers rental of vintage vehicles, allowing visitors to experience driving classic cars without servosteering, brake assist, or stability control.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PS.SPEICHER operates Europe's largest vintage car and experience museum, exhibiting more than 2,500 historic vehicles and over 8,000 model vehicles across five venues in Einbeck. The complex combines the main PS.SPEICHER museum inside a 1920s warehouse, the historic PS.Depot workshop, a forum, a hotel, and an event hall, offering interactive exhibits, guided tours, and event rentals for visitors, school groups, and corporate guests.

Product overview

PS.SPEICHER is Europe's largest vintage car and experience museum, operated as a non-profit foundation (STIFTUNG PS.SPEICHER) in Einbeck, Germany. The museum comprises a single main building with the Erlebnisausstellung (Experience Exhibition) featuring six floors of interactive mobility history with 400+ vehicles and 90+ stations, plus the Sammlung MODELLFAHRZEUGE (model vehicle collection) displaying 8,500+ miniatures across ten themed rooms opened November 29, 2025. Additional collections at four separate locations include the Sammlung AUTOMOBIL (German automotive history), Sammlung KLEINWAGEN (world's largest micro/small car collection), Sammlung MOTORRAD (world's largest historic German motorcycle collection with ~1,000 machines), Sammlung LKW + BUS (world's largest operational commercial vehicle collection), and the SCHATZKAMMER (treasure chamber of rare automotive rarities). Supporting offerings include an online shop (PS.Shop) with merchandise and model vehicles, classic car rental, a Porsche racing simulator, a 3D virtual tour, and the Retro Ride Gallery photography platform. The museum hosts annual signature events including Einbecker Oldtimertage (classic car days), Einbecker Nutzfahrzeugtage (truck/bus days), PS.BIKERTAG (motorcycle day), Kaffee & Karossen community meetups, BlaulichtTag (emergency services day), FöF lectures, and Thunder Road Bruce Springsteen evenings. Family programs, school offerings, and corporate event services complement the visitor experience. The FörderFreunde PS.SPEICHER e.V. support association provides membership benefits and exclusive programming.

Differentiator

Problem solved

Functional benefit

Brands

• Retro Ride Gallery: A gallery showcasing classic vehicles, operated as a separate platform (retro-ride-gallery.com)

Products and services

• PS.SPEICHER Museum Visit

Quantifiable outcome

• Over 2,500 historic vehicles and 8,000+ model vehicles preserved and exhibited for public education
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FörderFreunde PS.SPEICHER e.V.coreGTM or Marketing PartnerThe supporting association (verein) for PS.SPEICHER with membership program offering benefits including free admission to certain events, lectures, and special programs. Operates independently with own board (Kurt König as 1st Chairman, Jens Jusaitis as Managing Director, Mathias Koch as Treasurer) and bank account at Sparkasse Einbeck. Has own contact email and website section on main PS.SPEICHER site.
• bookingkitcoreTechnology or IntegrationThird-party ticketing and booking platform integrated into the PS.SPEICHER website for online ticket sales, event registrations, and tour bookings. Handles payment processing and booking management for visitors.
• FIVA - Fédération Internationale des Véhicules AncienscoreStrategic or Co-development PartnerInternational federation for historic vehicles with which PS.SPEICHER is affiliated. FIVA promotes preservation and use of historic vehicles worldwide and provides international recognition for the museum's collections.
• Museumsverband für Niedersachsen und Bremen (MVNB)minorStrategic or Co-development PartnerAssociation of museums in Lower Saxony and Bremen that awarded PS.SPEICHER the Museumsgütesiegel (museum quality seal) recognizing quality standards.
• Historisches WeserberglandminorGTM or Marketing PartnerRegional heritage organization designating PS.SPEICHER as a Partnerstätte (partner location) for the Historic Weserbergland region, promoting cultural tourism in the region.
• Retro Ride GalleryminorGTM or Marketing PartnerOnline gallery featured in the PS.SPEICHER ecosystem, showcasing vintage vehicle photography and art. Linked from main site under Shops section.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Autostadt (Volkswagen): Volkswagen Group's brand and delivery center in Wolfsburg combining multiple automotive brand experiences. Comparable destination-format automotive attraction in Germany with broader multi-brand scope than PS.SPEICHER.
• Deutsches Museum (Munich): One of the world's largest science and technology museums with a major transportation section including historic vehicles. Comparable as a German heritage science/transport museum, though substantially larger and more diverse than PS.SPEICHER.
• Mercedes-Benz Museum: Automaker-operated automotive heritage museum in Stuttgart with a single-brand focus but extensive collection scale. Comparable to PS.SPEICHER as a major German automotive museum destination, though it benefits from Mercedes-Benz corporate backing and brand pull that PS.SPEICHER lacks.
• BMW Museum: BMW-operated museum adjacent to BMW Welt in Munich. Direct competitor in the German automotive museum category; serves a similar family and enthusiast audience but with single-brand focus and significantly larger marketing footprint.
• Porsche Museum: Porsche-operated heritage museum in Stuttgart-Zuffenhausen. Comparable as a German premium automotive museum with a strong enthusiast following; PS.SPEICHER's racing simulator offering competes with Porsche's brand experience directly.

Regional players

• Haynes International Motor Museum: UK-based independent motor museum in Sparkford, Somerset with a large collection of historic cars and motorcycles. Comparable as a regional specialty automotive heritage museum, though serving a different geography (UK vs. Germany).

Direct peers

• Revs Institute (Miles Collier Collections): Naples, Florida-based automotive heritage museum housing one of the world's most significant collections of historically significant automobiles. Comparable as a high-end specialty vehicle museum competing for the international enthusiast visitor.
• Technik Museum Sinsheim: Independent technology and transport museum in Baden-Württemberg featuring historic cars, motorcycles, and other vehicles. Closest peer to PS.SPEICHER as a multi-collection, foundation-operated transport museum in Germany without a single automaker sponsor.
• Cité de l'Automobile – Musée National de l'Automobile (Schlumpf Collection): Largest automobile museum in the world located in Mulhouse, France, housing the famous Schlumpf Collection of historic vehicles. Direct international peer to PS.SPEICHER as a specialty vintage vehicle museum with world-class collection scope.
• Classic Remise Berlin: Classic car center in Berlin combining classic vehicle sales, servicing, and a museum-like display experience. Comparable to PS.SPEICHER as a destination for classic vehicle enthusiasts, though commercial rather than foundation-operated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ps_speicher
• YouTubeyoutube.com/@Ps-speicherDe
• Facebookfacebook.com/ps.speicher
• LinkedInlinkedin.com/company/ps-speicher
• Instagraminstagram.com/ps.speicher
• TikToktiktok.com/@ps.speicher

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PS.SPEICHER