Peter Taylor & Associates

What Peter Taylor & Associates does

Peter Taylor & Associates Inc. is a privately held Canadian consulting firm founded in 1984 and headquartered at 409 Masson Street, Oshawa, Ontario. The firm specializes in emotional intelligence (EI) development, executive coaching, and leadership training, and operates with a small core team of roughly six personnel: founder and President Peter S. Taylor (CHRL, CTDP, Master of Human Resource Development), Partner Mary R. Moogk, and project-based associates engaged as needed.

The firm's service portfolio comprises two consulting offerings (Executive Coaching and Meeting Facilitation) and an extensive workshop catalog of approximately ten distinct programs including Developing Emotional Intelligence, Advanced People Skills, The Exceptional Leader®, Courageous Conversations, Communicating with Impact, Building an Engaging Workplace, Gearing Up for Change, The Unified Team, Managing Conflict Constructively, and Meeting Mastery. Two of the workshops (Developing Emotional Intelligence and Advanced People Skills) are co-delivered with the Institute for Health and Human Potential and incorporate the EI360 online 360-degree feedback tool, which supports input from up to 14 raters per participant. Workshop content draws on established EI frameworks from Dr. Daniel Goleman, Dr. Travis Bradbury, and other EI scholars, with proprietary instructional frameworks refined over two decades of specialization.

The firm's revenue model is professional services on a customized, project- or hourly-billed basis, with services delivered primarily on-site at client facilities and supplemented by telephone-based post-program coaching and sustainment calls. The go-to-market is sales-led and enterprise-focused, targeting organizations across more than 40 industry sectors including government, healthcare, financial services, manufacturing, education, energy, technology, and First Nations communities. Client engagements span Canada, the United States, Europe, the Middle East, Africa, and Asia (including Dubai, Kenya, Malaysia, Mexico, Romania, Russia, Singapore, and Vietnam). Named enterprise clients include Sony of Canada, Veridian Corporation, Mother Parkers Tea & Coffee, Cooper Tire, the Canadian Management Centre (a client relationship since 1987), and the Canadian Society for Training and Development. Marketing is conducted via an informational website (pstaylor.com), client referrals, and active involvement in professional associations such as the HRPA, Institute for Performance and Learning, and CSTD. The firm does not operate a software platform, has no institutional investors, and is wholly founder-owned.

Name

Peter Taylor & Associates

Legal name

Peter Taylor & Associates Inc.

Website

https://pstaylor.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Peter Taylor & Associates is a Canadian boutique consulting firm founded in 1984 that delivers emotional intelligence workshops, executive coaching, and meeting facilitation to enterprise, government, and public-sector clients across 40+ industries globally.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industry

Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Emotional intelligence training
• Executive coaching services
• Leadership development workshops
• Organizational development consulting
• Management training programs

Headquarters

HQ city

Oshawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Customized consulting engagements including executive coaching and meeting facilitation services billed on a project or hourly basis.
2. Workshop Programs: Two-day workshop programs delivered on-site at client organizations with optional post-program coaching. Programs include customized content for specific organizational cultures and needs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Peter Taylor & Associates is a management consulting firm that delivers customized executive coaching, meeting facilitation, and a portfolio of on-site emotional intelligence and leadership development workshops to enterprise and public-sector clients. Engagements typically include pre-work assessments, two-day on-site workshops tailored to client culture, and optional post-program coaching follow-up, with pricing quoted on a per-engagement basis.

Product overview

Peter Taylor & Associates is a consulting firm offering a portfolio of professional development services centered on Emotional Intelligence. The core offerings consist of consulting services (Executive Coaching and Meeting Facilitation), supplemented by an extensive workshop program featuring nine distinct workshop titles including Developing Emotional Intelligence, Advanced People Skills, Communicating with Impact, The Exceptional Leader®, Courageous Conversations, and others. Workshops are designed for organizational customization and complemented by optional sustainment calls and post-program coaching. The company operates as a traditional consulting practice rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching One-on-one coaching service designed to help individual leaders refine their approach to working with others, with extensive coaching in developing emotional intelligence. Targeted at executives and senior managers within client organizations.
• Meeting Facilitation Facilitation services to assist organizations in conducting successful and productive meetings, ranging from staff meetings to professional development events. Delivered on-site at client organizations.
• Developing Emotional Intelligence Workshop Two-day workshop offered in conjunction with the Institute for Health and Human Potential, based on the EI360 online feedback tool, focused on defining emotional intelligence and its core competencies for managers.
• Advanced People Skills Workshop Two-day workshop offered in conjunction with the Institute for Health and Human Potential, designed to help managers learn about emotional intelligence and its impact on working relationships, featuring six coaching follow-up sessions.
• Communicating with Impact Workshop Workshop designed to help participants refine critical skills for interacting more effectively with internal and external customers, covering communications models, non-verbal communications, listening, empathy, and assertive communications.
• Courageous Conversations Workshop Workshop focused on equipping participants with tools to constructively deal with conflict, including prework assessments for conflict-handling styles and the DESC Formula for preparing difficult conversations.
• Building an Engaging Workplace Workshop Workshop designed to equip team leaders with tools to build high performance teams, covering communications review, feedback processes, managing differences, and team development models.
• Gearing Up for Change Workshop Workshop focused on equipping people to better handle change, examining reactions to change, change as opportunity, the role of emotions in change, and strategies for stimulating change.
• The Exceptional Leader® Workshop In-depth workshop designed to equip participants with feedback and ideas to refine their approach to leadership, including Leader Behaviour Analysis and Delegation training.
• The Unified Team Workshop Workshop designed to help participants fine tune skills for creating a more unified and respectful working environment, covering communications, feedback, Thomas Personal Profile Analysis, and conflict management.
• Managing Conflict Constructively Workshop Workshop providing tools for properly managing conflict, addressing common reactions, Constructive Confrontation Model, and Planned Renegotiation Model.
• Meeting Mastery Workshop Workshop focused on conducting successful and productive meetings, supporting the firm's meeting facilitation offering.

Quantifiable outcome

• Research indicates emotional competencies are twice as important as pure intellect and learned expertise for leadership success
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Institute for Health and Human PotentialcoreStrategic or Co-development PartnerLong-standing partnership for delivering Advanced People Skills and Developing Emotional Intelligence workshops. The Institute provides the EI360 online feedback tool that allows input from up to 14 raters as part of the emotional intelligence development programs.
• Client Internal ResourcesminorImplementation/ SI/ Consulting PartnerOn occasion, the firm partners with client's internal resources to jointly tackle projects, combining external expertise with internal organizational knowledge.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• The Ken Blanchard Companies: Management training and leadership development firm built around Situational Leadership and related content. Directly comparable as a competing provider of branded leadership workshops and customized enterprise training programs.
• Wilson Learning: Global human performance improvement firm delivering sales, leadership, and interpersonal skills training. Comparable as a competitor offering customized enterprise workshops and customized content similar to Peter Taylor & Associates' portfolio.
• 6 Seconds: Nonprofit emotional intelligence network delivering EQ assessments, certification, and training programs to organizations globally. Direct peer in the EI methodology and training space, sharing Goleman-school methodology and similar enterprise buyer profile.
• Center for Creative Leadership (CCL): Nonprofit leadership development organization delivering workshops, coaching, and customized programs to enterprise clients worldwide. Comparable as a direct competitor focused on leadership capability and behavior change, serving similar enterprise and government buyers.
• FranklinCovey: Global performance and leadership training company offering The 7 Habits and related curricula through workshops and coaching. Comparable as a direct competitor in enterprise leadership and effectiveness workshops with similar delivery model.
• DDI (Development Dimensions International): Global leadership development and assessment firm offering workshops, coaching, and selection systems for managers. Highly comparable as a direct competitor to Peter Taylor & Associates in the leadership development and EI-adjacent training space.
• Institute for Health and Human Potential (IHHP): Emotional intelligence training organization that operates as both partner and adjacent peer. Peter Taylor & Associates co-delivers workshops with IHHP using the EI360 tool, and IHHP sells comparable EI programs to similar enterprise buyers.

Broad incumbents

• Skillsoft: Large-scale digital learning and leadership development content provider offering enterprise training subscriptions. Broad incumbent competing for the same enterprise L&D budget with a tech-enabled, scalable model that contrasts with Peter Taylor & Associates' boutique in-person delivery.
• Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and coaching as part of a broader talent management portfolio. A broad incumbent that competes for enterprise leadership development mandates alongside specialized boutiques like Peter Taylor & Associates.

Emerging players

• BetterUp: Tech-enabled coaching platform offering 1:1 leadership and EI-style coaching at scale via mobile/web. Competes with the firm's executive coaching offering through a digital, lower-cost delivery model targeting the same enterprise L&D buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peter-taylor-and-associates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Taylor & Associates