Institute for Health and Human Potential

Name

Institute for Health and Human Potential

Legal name

Institute for Health and Human Potential

Website

https://ihhp.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organizational Development & Leadership Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Organizational Development (OD) Training (EDABAIAJ)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Emotional intelligence training
• Organizational culture transformation
• Leadership development programs
• Executive coaching services
• Culture assessment tools

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Enterprise Consulting & Training Programs: Custom culture transformation and emotional intelligence training programs delivered directly to enterprise clients including Fortune 500 companies and government agencies. Engagement models include multi-year contracts for organizational transformation initiatives.
2. EI360 Assessment: 360-degree emotional intelligence assessment with per-participant licensing. Fees apply for participant removal, deadline extensions, report reopens, and older report generation.
3. EI Certification Programs: Open enrollment certification programs for individuals seeking to become certified in emotional intelligence training methodologies.
4. Coaching Services: One-on-one and team coaching engagements focused on emotional intelligence development and leadership under pressure.
5. Keynote Speaking: Fee-based keynote presentations by IHHP speakers (JP Pawliw-Fry, Bill Benjamin) at corporate events, conferences, and organizational gatherings.
6. Book Sales: Sale of the New York Times bestseller 'Performing Under Pressure: The Science of Doing Your Best When It Matters Most' co-authored by Dr. JP Pawliw-Fry.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

IHHP fundamentally delivers culture transformation consulting and emotional intelligence training built around its proprietary Last 8% Culture System. Core sellable offerings include enterprise culture transformation engagements, EI Programs, Open Programs (open-enrollment training), EI Coaching, EI Certification, and the EI360 Assessment. Supporting fee-based services include keynote speaking and sales of the Performing Under Pressure book.

Product overview

IHHP offers a comprehensive suite of organizational development and leadership development products centered on their proprietary Last 8% Culture System. The core offering combines emotional intelligence training programs (EI Programs, Open Programs, EI Coaching, EI Certification) with assessment tools (EI360 Assessment, Free EQ Quiz, Last 8% Leader Assessment) to help organizations build high-performance cultures. Supporting resources include on-demand webinars, the Last 8% Morning Podcast, published articles, and the bestselling book 'Performing Under Pressure.' The company provides keynote speaking services and documented case studies demonstrating measurable client outcomes. All offerings are delivered through in-person, virtual, and on-demand channels.

Differentiator

Problem solved

Functional benefit

Brands

• Last 8% Culture System: IHHP's proprietary category-defining culture system based on the latest science of human behavior that equips leaders and teams with the precise structure and skills needed to cultivate and own a culture of doing hard things.
• EI360 Assessment
• Last 8% Morning Podcast

Products and services

• Last 8% Culture System A proprietary culture development framework based on 25 years of research in behavioral science that helps organizations build high-performance cultures by fostering courage and connection, navigating difficult conversations, and making critical decisions.
• EI Programs (Emotional Intelligence Programs) Training programs focused on developing emotional intelligence skills including self-awareness, self-regulation, social skills, empathy, and motivation, delivered to enterprise clients.
• Open Programs (Open Enrollment Training) Training programs available for open enrollment, allowing individuals to attend scheduled sessions rather than custom corporate engagements.
• EI Coaching One-on-one and team coaching services to help individuals develop emotional intelligence capabilities and apply them in professional contexts.
• EI Certification Certification program that trains professionals to deliver IHHP's emotional intelligence methodologies within their own organizations.
• EI360 Assessment A 360-degree emotional intelligence assessment tool that provides feedback on an individual's EI competencies from multiple raters, including self-assessment and evaluator feedback, with per-participant licensing and administrative features such as extensions, removals, and report generation.
• Keynote Speaking Presentation services by IHHP speakers including Bill Benjamin and Dr. JP Pawliw-Fry for conferences, corporate events, and organizational gatherings.
• Performing Under Pressure Book A New York Times and Amazon bestselling book co-authored by Dr. JP Pawliw-Fry, presenting research findings from over 12,000 subjects on managing pressure and performing optimally in high-stakes situations. Sold through retail and online channels.

Quantifiable outcome

• Turnover rate reduction from 17.5% to 11% within 1.5 years, approximately $10 million in savings
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CNA InsurancecoreStrategic or Co-development Partner · 9 November 2022CNA Insurance, one of the largest U.S. commercial property and casualty insurance companies, partnered with IHHP for the 'Developing Leaders & Culture in a Hybrid World' livecast. CNA leveraged IHHP's Science of Emotional Intelligence and Last 8% Conversations training to develop their leaders and teams.
• Wema Hoover / Be Limitless ConsultingminorGTM or Marketing PartnerWema Hoover, Founder of Be Limitless Consulting, collaborated with Bill Benjamin on the 'Mastering Change: How to Lead and Thrive in Uncertain Times' on-demand webinar. Wema is described as a global executive advisor and transformational coach with experience at Pfizer, Sanofi, and Google.
• Dr. Marcus CollinsminorGTM or Marketing PartnerDr. Marcus Collins, best-selling author of 'For the Culture' and former Chief Strategy Officer at Wieden+Kennedy, co-presented the 'Revolutionize Your Culture: Companies Aren't Families' webinar with Bill Benjamin. Marcus is a cultural translator and marketing professor at University of Michigan Ross School of Business.
• Lisa Earle McLeodminorGTM or Marketing PartnerLisa Earle McLeod, author of 'Leading with Noble Purpose' and 'Selling with Noble Purpose', co-presented the 'The Last 8%: Master High-Stakes Conversations' webinar with Bill Benjamin. Lisa is a global expert on purpose-driven business.
• Kian Gohar / GeolabminorGTM or Marketing PartnerKian Gohar, Founder and CEO of Geolab and former executive director of XPRIZE Foundation and Singularity University, co-presented the 'Build a Culture that Embraces AI' webinar with Bill Benjamin. Kian has coached Fortune 500 leadership teams on innovation and AI.
• Mike RobbinsminorGTM or Marketing PartnerMike Robbins, keynote speaker and author of 'We're All in This Together', co-presented the 'Empathetic Leadership' livecast with Dr. JP Pawliw-Fry. Mike is an expert in teamwork, leadership, and Emotional Intelligence.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranklinCovey: Large-scale provider of leadership, culture, and organizational effectiveness training with proprietary frameworks. Directly comparable to IHHP as an enterprise-facing, methodology-driven corporate training and OD firm.
• Development Dimensions International (DDI): Enterprise leadership and talent management provider offering assessments, training, and culture change programs. Mirrors IHHP's combination of proprietary assessment (EI360-like) and large-scale leadership interventions.
• Center for Creative Leadership: Global leadership development and OD research institution serving Fortune 500 and government clients. Closely overlaps IHHP's leadership development, culture transformation, and evidence-based practice.

Emerging players

• TalentSmartEQ: Emotional intelligence training and assessment provider selling directly to organizations and individuals. Comparable to IHHP's EI360 and EI program offerings, with a more productized and digitally delivered model.
• NeuroLeadership Institute: Research-driven consultancy applying neuroscience to leadership, culture, and organizational change. Strongly comparable to IHHP on the evidence-based, behavioral-science framing of culture and leadership interventions.
• BetterUp: AI-enabled coaching and leadership development platform serving enterprise clients. Compares to IHHP as an alternative delivery model for emotional intelligence and leadership development, but via technology rather than live consulting.
• Hogan Assessments: Provider of personality and leadership assessments used in executive development and selection. Compares to IHHP's EI360 assessment business and its use of proprietary instruments within leadership and culture engagements.
• BTS Group: Strategy execution and leadership development consultancy using simulations and experiential learning for enterprise clients. Overlaps IHHP's culture and leadership transformation engagements, with a more simulation-led delivery approach.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with major leadership development, executive coaching, and assessment practices. Competes for the same enterprise OD and culture transformation wallets, but as part of a much broader talent and consulting portfolio.
• Dale Carnegie Training: Long-standing corporate training provider covering leadership, communication, and interpersonal skills. Compares to IHHP on training delivery to enterprises, though with a broader and less research-niche focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ihhp
• LinkedInlinkedin.com/company/ihhp
• Xx.com/IHHP

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute for Health and Human Potential