Psyche

What Psyche does

Psyche vzw is the Flemish knowledge and expertise center for mental health care (Vlaams kennis- en expertisecentrum in de geestelijke gezondheid(szorg)), headquartered in Ghent, Belgium. Founded in 2022 with 48 employees, the non-profit association (vzw) works to make mental health knowledge accessible, stimulate cross-sector collaboration, run public awareness and destigmatization campaigns, and safeguard patient rights. It coordinates multiple specialized networks in Flanders, including OOGG (independent ombudsman service for patient rights), Perinet (Parent Infant Mental Health expertise network), TANDEM (detainee aftercare), Vreemdgaan-Wisselleren (cross-sector collaboration methodology), and VDAB activation trajectories for return-to-work, while partnering with the Flemish Government - Departement Zorg as its core funder.

The organization delivers services through three primary channels: a professional training and e-learning catalog hosted on the Flowsparks platform, an annual Vlaams Geestelijke Gezondheidscongres (entering its 13th edition in September 2026), and a webshop distributing brochures, guidelines, and educational materials. Its proprietary assets include the curated Onlinehulp-apps.be screening directory covering 150+ digital mental health tools, the Perinet Praatkaarten conversation cards, the Spot On! toolkits on patient rights (co-developed with Luca School of Arts), and a Good Practice Portal for evidence-based practices. Recent product launches span culturally sensitive care, suicide prevention in men, recovery-oriented care, and tools for people with intellectual disabilities.

Psyche's commercial revenue is generated through unit-priced training fees (€10 webinars up to €2,495 for the two-year Contextuele Systemische Counseling program), congress tickets (€60-€175), and material sales, supplemented by public funding from the Flemish Government. Its customer base is segmented across mental health professionals (primary), vulnerable populations such as adults 65+ and people with intellectual disabilities, and citizens seeking reliable digital mental health resources. The organization does not currently disclose revenue figures, and there is no evidence of venture capital, private equity, or external investor ownership.

Name

Psyche

Legal name

Psyche vzw

Website

https://psyche.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Psyche vzw is a Flemish non-profit knowledge and expertise center for mental health care, headquartered in Ghent, Belgium. It serves mental health professionals, vulnerable populations, and citizens through training programs, e-learnings, an annual congress, expert networks, and public awareness campaigns funded primarily by the Flemish Government.

Ownership category

akta.pro rank

Product category

Mental Health Education and Knowledge Services

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAHAD

Mindfulness, Meditation & Stress Management Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Mental health knowledge center
• Professional mental health training
• E-learning mental healthcare
• Mental health awareness campaigns
• Flemish mental health expertise

Headquarters

HQ city

Belgium (Flanders)

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and education services: Psyche offers paid trainings, studiedagen (study days), e-learnings, and multi-year programs such as the two-year Contextuele Systemische Counseling training. Fees range from €10 for webinars to €2,495 for comprehensive programs.
2. Publication and material sales: Sale of brochures, guidelines, and educational materials through the Psyche webshop, including bundles of 10 brochures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Psyche is the Flemish knowledge and expertise center for mental health care, providing paid professional trainings, studiedagen (study days), e-learnings, and multi-year programs (e.g., a two-year Contextuele Systemische Counseling program at €2,495) for mental health professionals. It also operates the Onlinehulp-apps.be screening platform for digital mental health tools, publishes brochures and guidelines, coordinates expert networks (OOGG, Perinet, TANDEM), and runs public destigmatization campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Onlinehulp-apps.be Curated online directory of 150+ apps and websites for well-being and mental health, screened by an expert team against nine quality criteria (including privacy, content basis, and usability) to provide Flemish citizens and professionals with reliable overviews of digital mental health tools.
• Vlaams Geestelijke Gezondheidscongres (Annual Flemish Mental Health Congress) Annual congress bringing together mental health professionals, researchers, experts by experience, and policymakers in Flanders, with tickets priced €60–€175. The 13th edition was held in September 2026.
• Tweejarige Opleiding: Contextuele Systemische Counseling (Two-year Contextual Systemic Counseling Training) Two-year accredited professional training program in Contextual Systemic Counseling, starting 01.09.2026, priced at €2,495, designed for mental health professionals.
• Good Practice Portal GGZ (Good Practice Portal for Mental Health) Online portal providing reliable, evidence-based good practices tailored to Flemish mental health services for use by mental health organizations and professionals.
• Spot On! – Patiëntenrechten voor iedereen begrijpelijk (Spot On! Patient Rights Toolkits) Set of three creative toolkits ('Rechtenreis', 'Recht op het bord', 'Recht in je oren') that make patient rights in mental healthcare accessible to people with intellectual disabilities, developed in collaboration with Luca School of Arts.
• Reflectiespel Omgaan met vrijheidsbeperkende maatregelen (Reflection Game on Restrictive Measures) Interactive reflection game for care teams (4–7 participants plus facilitator) to discuss quality of care and restrictive measures using realistic scenarios, developed for use in residential youth care, mental health, and disability facilities.
• E-learning Program (Professional Online Training Modules) Catalog of paid e-learnings for mental health and care professionals delivered via the Flowsparks platform, covering topics such as culturally sensitive mental healthcare, suicide prevention in men, recovery-oriented care, restrictive measures, psychological vulnerability in the elderly, and adoption-sensitive practices. Priced from €10 (webinars) to €396 (multi-day programs).
• Psyche Webshop (Educational Materials and Brochures) Online webshop selling brochures, guidelines, and educational materials on mental health topics (e.g., the brochure 'Dwang: Als je gedachten de baas worden' on OCD), typically in bundles of 10, with free PDF downloads also available.

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• OOGG (Onafhankelijke Ombudsdienst Geestelijke Gezondheidszorg)coreStrategic or Co-development PartnerOOGG is the independent ombudsman service for mental health care in Flanders, helping with questions and complaints regarding patient rights. Psyche hosts OOGG within its project portfolio.
• Perinet (Expertisenetwerk Parent Infant Mental Health)coreStrategic or Co-development PartnerPerinet is the expertise network for Parent Infant Mental Health, working to ensure a warm and safe start for every family. Psyche coordinates and supports Perinet activities.
• VDAB (Vlaamse Dienst voor Arbeidsbemiddeling en Beroepsopleiding)coreStrategic or Co-development PartnerPsyche coordinates the East Flemish network of service providers for activation trajectories with VDAB, helping people with mental health issues return to work.
• TANDEM (Toeleiding en Aanmelding Na Detentie en Meer)coreStrategic or Co-development PartnerTANDEM helps detainees with mental health problems find appropriate care and assistance after detention. Psyche supports this coordination project.
• Buddywerking VlaanderenminorStrategic or Co-development PartnerPsyche provides general coordination and support for Buddywerking Vlaanderen, an initiative to support social connections for people with mental health challenges.
• Vreemdgaan-WissellerenminorStrategic or Co-development PartnerPsyche co-supports the Vreemdgaan-Wisselleren methodology to improve collaboration between organizations and sectors in mental health care.
• Te Gek!?coreGTM or Marketing PartnerTe Gek!? is the mental health awareness organization that runs public campaigns including 'Kijk eens onder de schil' (for 65+ mental health) and 'Samen Veerkrachtig'. Psyche partners with Te Gek!? on campaign development and mental health materials.
• Thomas More university (research partner)minorStrategic or Co-development PartnerThomas More university researchers conduct screening methodology validation for Onlinehulp-apps.be platform, ensuring scientific rigor of the app screening process.
• Luca School of ArtsminorStrategic or Co-development PartnerCollaboration with Luca School of Arts for the Spot On! project developing creative toolkits for patient rights education for people with intellectual disabilities.
• OCD LigaminorStrategic or Co-development PartnerPartnership with OCD Liga for development of the brochure 'Dwang: Als je gedachten de baas worden' providing expertise and perspective from OCD patients.
• Vlaamse OuderenraadminorGTM or Marketing PartnerCollaboration with Flemish Elderly Council for the 'Kijk eens onder de schil' campaign addressing mental health in adults 65+.
• Vlaams Instituut Gezond LevencoreGTM or Marketing PartnerPartner in the annual 'Samen Veerkrachtig' campaign alongside Te Gek!? and Gezondheidsmakers to highlight mental health importance.
• GezondheidsmakerscoreGTM or Marketing PartnerPartner in the 'Samen Veerkrachtig' campaign to make mental health and psychological vulnerability discussable.
• Vlaamse Overheid - Departement ZorgcoreOthersFunded by and collaborating with the Flemish Government's Department of Care for campaigns and initiatives including smoke-free care and restrictive measures projects.
• Icoba and SAM (project partners)minorStrategic or Co-development PartnerPartners in the Omgaan met vrijheidsbeperkende maatregelen (Dealing with restrictive measures) project, in collaboration with Steunpunt WVG.
• Zorgnet-IcurominorStrategic or Co-development PartnerPartner organization representing care organizations, collaborating on the 'Kijk eens onder de schil' campaign for mental health in 65+.
• PKOKCminorStrategic or Co-development PartnerPartner in the 'Kijk eens onder de schil' campaign for mental health awareness in older adults.
• Groene Zorg / Soins VertsminorStrategic or Co-development PartnerPsyche supports the Green Care program that offers farm-based interventions for burnout recovery, helping refer clients and disseminate research findings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mind (UK): UK mental health charity providing information, support, training, and campaigning. Comparable to Psyche as a knowledge-and-campaign hub but with significantly larger scale and broader geographic reach.
• GGZ Nederland: Umbrella organization for Dutch mental health providers, with broader scope than Psyche but a comparable function of coordinating sector stakeholders, advocacy, and knowledge dissemination across the mental health sector.
• Zorgnet-Icuro: Flemish umbrella organization for care providers, partnering with Psyche on mental health campaigns. Provides broader healthcare sector coordination and policy advocacy, comparable to Psyche's role but extended across all care sectors.

Direct peers

• Similes vzw: Belgian family support organization for people with mental health challenges, directly partnered with Psyche on educational materials. Operates in the same Flemish niche with overlapping audience and complementary service offerings.
• Trimbos Instituut: Dutch national knowledge center for mental health and substance use, very closely analogous to Psyche's role in Flanders. Both serve as government-supported hubs for research, training, and public campaigns in their respective regional mental health ecosystems.
• Vlaams Instituut Gezond Leven: Flemish knowledge center for health promotion and prevention, co-partnering with Psyche on the 'Samen Veerkrachtig' campaign. Comparable in operating model (government-funded knowledge center, public campaigns, professional training) but in broader health promotion.
• Te Gek!?: Belgian mental health awareness organization running public campaigns including 'Samen Veerkrachtig' and 'Kijk eens onder de schil' alongside Psyche. Operates in the same Flemish market with a closely related destigmatization and public-campaign mission.

Regional players

• LUSVV (formerly LUSS): Flemish patient federation that coordinates patient advocacy across conditions including mental health, with stakeholder coordination and policy advocacy functions broadly comparable to Psyche's ombuds and patient rights work.
• Vlaamse Ouderenraad: Flemish Elderly Council which co-developed the 'Kijk eens onder de schil' 65+ mental health campaign with Psyche. Comparable function as a stakeholder coordination body with policy influence and public campaign capabilities in the Flemish region.
• 1813/De druglijn / Awel: Belgian/Flemish helpline and counseling services for youth and vulnerable populations with mental health challenges. Operates adjacent services in the same Flemish mental health ecosystem with overlapping target populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/psyche_vzw
• LinkedInlinkedin.com/company/psychevlaanderen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psyche