Assistência Técnica da Motorola

What Assistência Técnica da Motorola does

Assistência Técnica da Motorola is the Brazilian operating entity of Motorola Mobility, officially registered as Motorola Mobility Comercio de Produtos Eletronicos Ltda (CNPJ 01.472.720/0003-84), a wholly-owned subsidiary of Lenovo following Lenovo's 2014 acquisition of Motorola Mobility from Google. The entity serves Brazilian consumers across the full Motorola product portfolio: premium foldable smartphones (razr 40/50/60/70 families with ultra variants), flagship edge-series devices (edge 30/40/50/60), mid-range moto g smartphones (g04 through g86 in 4G and 5G variants), budget moto e devices, Android One phones, tablets, baby monitors, wireless audio, accessories, and the ThinkPhone by Motorola enterprise device plus the Lenovo Legion gaming phone.

Beyond hardware, the entity operates an extensive technical support and after-sales service platform, including a 12-month standard warranty, the Moto Care extended warranty program, and Moto Proteção insurance covering accidental damage, theft, and screen protection. Repair services are delivered through authorized service centers with express in-person appointments (up to 2 hours), standard walk-in service (up to 72 hours), and a nationwide mail-in option via Correios. Self-service tooling includes the Rescue and Smart Assistant (Correção Via Software) Windows application for firmware reinstallation, hardware diagnostics, and backup/restore; interactive tutorials; USB drivers; and Android security and OS update services. Customer support is omnichannel — phone, MIA chatbot, WhatsApp, email, and in-person — with the Qira multimodal AI assistant layered on top of newer devices for chat, image generation, voice, meeting transcription, and proactive suggestions.

The go-to-market is direct-to-consumer through motorola.com.br and Moto Store physical retail, supplemented by carrier channels (Claro, TIM, Vivo) and authorized resellers. Revenue is generated primarily through one-time hardware sales across price tiers, with growing contribution from recurring warranty subscriptions (Moto Care) and accidental-damage insurance (Moto Proteção), plus fee-for-service out-of-warranty repairs. The company does not sell B2B enterprise contracts at scale and serves individual consumers exclusively across Brazil.

Name

Assistência Técnica da Motorola

Legal name

MOTOROLA MOBILITY COMERCIO DE PRODUTOS ELETRONICOS LTDA

Website

https://pt-br.support.motorola.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Assistência Técnica da Motorola is the Brazilian operating entity of Motorola Mobility, a Lenovo subsidiary. It sells Motorola smartphones, tablets, and accessories to Brazilian consumers and provides nationwide technical support, warranty, repair, and AI-enhanced after-sales services.

Ownership category

akta.pro rank

Product category

Consumer Electronics Technical Support and Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112), Telephone Call Centers (56142)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)

akta.pro secondary industries

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH), Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

Keywords

• Smartphone technical support
• Device repair services
• Warranty services
• Consumer electronics support
• Mobile device repair

Headquarters

HQ city

Sao Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales: Sale of Motorola smartphones and tablets through online store, retail stores, and carrier channels. Products include moto g family, moto e family, motorola edge family, motorola razr family, and ThinkPhone by motorola.
2. Repair Services: Out-of-warranty repair services for damaged devices including screen repairs, hardware fixes, and component replacements. Costs vary by repair type and device model.
3. Warranty Services: Standard 12-month warranty covering parts replacement and labor for defects not caused by physical or liquid damage. Includes free shipping for repairs.
4. Extended Warranty and Protection Plans: Moto Care extended warranty and accidental damage coverage services available for purchase to extend device protection beyond standard warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Assistência Técnica da Motorola is the official technical support and after-sales service division of Motorola Mobility in Brazil, providing in-warranty repairs, out-of-warranty repairs, mail-in repair via Correios, interactive troubleshooting tutorials, software recovery tools (Rescue and Smart Assistant), USB drivers, Android software and security updates, warranty verification, extended warranty (Moto Care), and accidental damage insurance (Moto Proteção) for Motorola smartphones, tablets, accessories, and baby monitors.

Product overview

Assistência Técnica da Motorola (Motorola Technical Support Brazil) is the official technical support division for Motorola Mobility products in Brazil, operated as a subsidiary of Lenovo. The company offers a comprehensive smartphone portfolio spanning multiple price tiers: premium foldable devices (razr series including razr 40/50/60/70 with ultra variants), flagship smartphones (edge series including edge 30/40/50/60), mainstream mid-range devices (moto g series from g04 to g86 in 4G and 5G variants), and budget options (moto e series). Enterprise offerings include ThinkPhone by Motorola, with gaming devices available through the Lenovo Legion partnership. Beyond hardware, Motorola Brazil provides software services including the Rescue and Smart Assistant (Correção Via Software) for complete system recovery and backup, USB drivers for Windows and macOS connectivity, Android security updates, and software upgrades. The company also offers customer services including Moto Care extended warranty, Moto Proteção insurance for accidental damage, device repair through authorized service centers and mail-in options, warranty verification, interactive tutorials, and the Qira AI assistant featuring chat interaction, image generation, voice commands, meeting transcription, and proactive suggestions. The product ecosystem is supported by the Ajuda do Dispositivo app for diagnostics and troubleshooting.

Differentiator

Problem solved

Functional benefit

Products and services

• Reparo e Assistência Técnica (Device Repair Service) In-person and mail-in device repair service covering hardware and software issues for Motorola smartphones, tablets, and accessories sold in Brazil. Service includes screen repairs, component replacement, software fixes, and diagnostics. Express repair available with scheduled appointment.
• Moto Care (Extended Warranty and Protection Plan) Extended warranty service for Motorola devices that expands coverage beyond the standard 12-month warranty, including accidental damage and additional protection periods. Available as a separate purchase.
• Moto Proteção (Insurance Coverage) Insurance coverage service for Motorola devices covering accidental damage, theft, and screen protection. Sold separately from device purchase.
• Correção Via Software (Rescue and Smart Assistant) Windows PC tool that performs complete firmware reinstallation, backup/restore of contacts/photos/music/videos, and hardware diagnostics on Motorola phones. Resolves software crashes, unresponsive apps, and failed OTA updates.
• Qira (Motorola AI Assistant) AI assistant embedded in Motorola phones providing chat-based Q&A, Live mode for screen and camera interaction, image generation in Zona de criação, meeting recording/transcription/summarization in Anote aí, and proactive action suggestions.
• Ajuda do Dispositivo (Device Help App) Mobile support application offering hardware diagnostics, warranty checking, troubleshooting guides, device information, and direct support contact for Motorola device owners.
• USB Drivers Device drivers enabling USB connectivity between Motorola phones/tablets and Windows or macOS computers for file transfer and software management.
• Consulta de Garantia (Warranty Verification Service) Online warranty verification service allowing device owners to check warranty status, coverage details, and repair options using the device IMEI number.
• Motorola Razr Smartphone Family Premium foldable smartphones featuring flexible displays, external screens, and advanced camera systems. Includes razr 40, razr 50, razr 60, razr 70 series and their ultra variants.
• Motorola Edge Smartphone Family Premium flagship smartphones with advanced camera systems and high-end performance. Includes edge 30, edge 40, edge 50, edge 60 series and their neo, plus, pro, and ultra variants.
• Moto G Smartphone Family Mid-range 4G and 5G smartphones offering mainstream features including enhanced battery (power variants) and broad connectivity. Spans moto g04 through g86 and 5G-enabled models.
• Moto E Smartphone Family Entry-level and budget smartphones designed for cost-conscious consumers, including moto e1, e6, e6i, e6s, e20, and e22 models.
• ThinkPhone by Motorola Enterprise-focused smartphone designed for business use with enhanced security features, productivity tools, and seamless integration with Lenovo ThinkPad devices.
• Lenovo Legion Phone Duel Gaming smartphone developed in partnership with Lenovo, featuring high-performance hardware specifications optimized for mobile gaming.
• Moto Babá Baby Monitors (VM481, VM483, PIPs, VM855) Motorola-branded baby monitor devices for childcare monitoring, available in models VM481, VM483, PIPs, and VM855, supported through Brazilian service channels.
• VerveOnes (Motorola Wireless Earbuds) Motorola-branded wireless earbuds audio accessory supported through the Brazilian support and service network.
• Tutorial Interativo (Interactive Tutorials) Step-by-step interactive tutorials covering device setup, external screen usage, safety mode, software updates, backup procedures, and troubleshooting for Motorola devices.
• Atualizações de Segurança Android (Android Security Updates) Security update service providing Android security patches from Google and third parties to address vulnerabilities and threats on supported Motorola smartphones.
• Atualizações de Software Android (Android Software Upgrades) Software upgrade service providing Android OS updates, version upgrades, and system improvements for supported Motorola devices.

Quantifiable outcome

• Up to 2 hours repair time with scheduled in-person appointment
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

One partnership is on record.

• LenovocoreStrategic or Co-development PartnerMotorola Mobility is a subsidiary of Lenovo. The products of the Moto brand are designed and manufactured by or for Motorola Mobility LLC, a subsidiary of Lenovo. Lenovo acquired Motorola Mobility from Google in 2014. Motorola Mobility Comercio de Produtos Eletronicos Ltda is the Brazilian entity (CNPJ: 01.472.720/0003-84).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Positivo Tecnologia: Brazilian tech company producing smartphones, tablets, and electronics with its own nationwide support and service network. Comparable as a Brazil-based device OEM with integrated after-sales service operations.
• Multilaser: Brazilian consumer electronics brand selling smartphones, tablets, and accessories with associated customer support and warranty services. Comparable as a domestically-rooted device OEM operating support infrastructure in Brazil.

Emerging players

• uBreakiFix: Global consumer device repair chain offering smartphone, tablet, and PC repair services. Comparable as a third-party aftermarket repair alternative that competes with OEM-led support for out-of-warranty device repairs.

Direct peers

• Samsung Brazil: Samsung operates the largest smartphone support and authorized service center network in Brazil. Directly comparable OEM support infrastructure for smartphones and tablets, with similar carrier relationships and warranty service models.
• Apple Brazil Support: Apple operates Authorized Service Providers across Brazil for iPhone and iPad repair and warranty support. Directly comparable OEM-led device repair and after-sales service operation in the same Brazilian market.
• Xiaomi Brazil: Xiaomi has expanded its own authorized service network in Brazil for Redmi, Mi, and Poco smartphones. Comparable OEM support, warranty, and repair infrastructure targeting overlapping mid-range and budget consumer segments.

Others

• Vivo: Brazil's largest telecom carrier and key Motorola distribution partner. Provides customer support, device setup assistance, and carrier-managed repair routing for Motorola devices sold via its channels.
• Claro Brasil: Major Brazilian telecom carrier and one of Motorola's primary distribution and support partners. Comparable in that it operates device-support call centers and in-store repair services for devices sold through its channels, including Motorola handsets.
• TIM Brasil: Major Brazilian telecom carrier and Motorola distribution partner. Operates customer support and device assistance services for smartphones sold through its retail channels, including Motorola's full lineup.
• Lenovo Support: Sister support organization under the same Lenovo parent (HKEX: 992). Operates parallel after-sales support, warranty, and repair infrastructure for Lenovo PCs and related products, sharing parent-company resources and strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assist%C3%AAncia-t%C3%A9cnica-da-motorola

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistência Técnica da Motorola