uBreakiFix
uBreakiFix by Asurion is a US-based consumer electronics repair franchise operating 700+ retail locations, offering same-day repair services for smartphones, tablets, computers, and game consoles under authorized provider agreements with Apple, Samsung, Google, Dell, Microsoft, and Xbox.
- Company typePrivate
- Founded2009
- HeadquartersOrlando, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What uBreakiFix does
uBreakiFix, doing business as uBreakiFix by Asurion, is a consumer electronics repair franchise headquartered in Orlando, Florida. Founded in 2009 and operating as a wholly-owned subsidiary of Asurion, LLC, the company runs 700+ brick-and-mortar locations across the United States, supplemented by mobile repair vans in select cities and an e-commerce storefront. Its core offering is same-day repair services for smartphones (iPhone, Samsung Galaxy, Google Pixel, Motorola, LG), tablets (iPad and other brands), laptops and computers, and game consoles (Nintendo Switch, PlayStation, Xbox). Repairs typically complete in under 45 minutes and carry a 1-year limited warranty honored at all locations.
Revenue is generated primarily through per-repair service fees (iPhone screen repairs starting at $79, iPad screen repairs starting at $99), supplemented by sales of accessories and refurbished phones through both in-store and online channels. The company holds authorized service provider status with Apple, Samsung, Google, Microsoft Surface, Xbox, and Dell, granting it access to genuine OEM parts, tools, and equipment. Supporting commercial offerings include free diagnostics, a price-match guarantee with a $5 beat, and a 10% student/teacher discount program.
The franchise model distributes execution across independently owned operators while uBreakiFix Co. maintains brand standards, partnerships, and central services. The company has completed 21 million+ repairs across its network and employs 5,001–10,000 people system-wide. In January 2023, uBreakiFix divested its Canadian operations to Mobile Klinik Inc. to consolidate North American presence. In February 2026, uBreakiFix implemented Bloomfire's AI-powered knowledge management platform across its store base, producing measurable improvements in onboarding time, knowledge retrieval speed, customer experience scores, and average ticket revenue.
uBreakiFix firmographics
Firmographics- Name
- uBreakiFix
- Legal name
- uBreakiFix Co.
- Website
- https://ubreakifix.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- uBreakiFix by Asurion is a US-based consumer electronics repair franchise operating 700+ retail locations, offering same-day repair services for smartphones, tablets, computers, and game consoles under authorized provider agreements with Apple, Samsung, Google, Dell, Microsoft, and Xbox.
- Ownership category
- akta.pro rank
uBreakiFix industry classification
Industry- Product category
- Consumer Electronics Repair Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
- akta.pro secondary industries
- Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where uBreakiFix is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Markets served
uBreakiFix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Repair Services: One-time repair service fees for consumer electronics including smartphones, tablets, computers, and game consoles. Services include screen repair, battery replacement, charging port repair, water damage repair, and more. Price match guarantee with local competitors plus $5 beat.
- Accessories and Refurbished Products: Sale of accessories including cases, screen protectors, power accessories, audio products, and refurbished phones through both in-store and online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-repair pricing with free initial diagnostics |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
uBreakiFix product offering
Product offeringCore offering
uBreakiFix by Asurion operates a franchise-based consumer electronics repair network of 700+ brick-and-mortar stores across the United States, providing same-day walk-in and appointment-based repair services for smartphones, tablets, laptops, computers, and game consoles using OEM parts obtained through authorized service provider relationships with Apple, Samsung, Google, Xbox, Microsoft Surface, and Dell. The company also sells accessories and refurbished phones through retail and online channels, supplemented by mobile repair vans in select cities.
Product overview
uBreakiFix by Asurion is a nationwide tech repair franchise operating 700+ brick-and-mortar stores, offering same-day repairs for consumer electronics including smartphones (iPhone, Samsung Galaxy, Google Pixel, Motorola, LG), tablets (iPad and other brands), computers/laptops (PC, MacBook, Chromebook), and game consoles (Nintendo Switch, PlayStation, Xbox). The core offering is walk-in or scheduled repair services utilizing authorized service provider relationships with major brands (Apple Independent Repair Provider, Samsung Authorized Service Center, Google Authorized Service Provider, Xbox Authorized Service Provider, Microsoft Surface Authorized Service Provider, Dell Authorized Repair Center). Supporting offerings include a mobile repair van service in select cities, an online and in-store accessories shop (cases, screen protectors, power, audio), refurbished phone sales, free device diagnostics, a low price guarantee (price match plus $5), and a 1-year limited warranty on repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- uBreakiFix by Asurion Tech Repair Service A nationwide tech repair franchise offering same-day repairs for consumer electronics including smartphones, tablets, computers, and game consoles at 700+ store locations.
- iPhone Repair Independent Repair Provider service for Apple iPhone devices using Apple genuine parts, tools, and equipment. Covers all iPhone models from iPhone 5 through iPhone 17 series.
- Samsung Galaxy Repair Authorized Samsung repair provider service for Samsung Galaxy smartphones and tablets, using Samsung parts, tools, and equipment. Covers Galaxy S, Z Fold, Z Flip, Note, and A-series models.
- Google Pixel Repair Authorized Google repair provider service for Google Pixel smartphones, using Google parts, tools, and equipment. Covers Pixel 2 through Pixel 10 series.
- Motorola Smartphone Repair Repair services for Motorola smartphones including Razr, Moto G, and Moto Z series.
- LG Smartphone Repair Repair services for LG smartphones including G, V, and Velvet series.
- iPad Repair Repair services for iPad tablets using high-quality parts. Covers iPad, iPad Air, iPad Pro, and iPad Mini series.
- Tablet Repair Repair services for various tablet brands including Google Tablet, Samsung Tablet, Microsoft Surface, Amazon Tablet, Barnes and Noble Nook, LG, HP, Dell, Asus, Lenovo, and Toshiba tablets.
- Computer and Laptop Repair Repair services for laptops and computers including PC, MacBook, Mac, Microsoft Surface, Chromebook, HP, Dell, ASUS, Acer, and Lenovo devices.
- Game Console Repair Repair services for gaming consoles including Nintendo Switch, PlayStation, and Xbox devices.
- iPhone Back Glass Repair (No Frame Replacement) Back glass repair capability that fixes iPhone back glass without replacing the outer frame, potentially more than doubling device trade-in value, often completed same day in under 4 hours.
- Mobile Repair Van Service Mobile repair service where repair vans come to customers in select cities, providing on-site repairs without visiting a store.
- Accessories Shop Online and in-store shop offering handpicked accessories including cases, screen protectors, power accessories, audio products, and device-specific accessories for iPhone, Samsung, and Google.
- Refurbished Phones Refurbished phone sales offering certified pre-owned devices that work with any carrier at discounted prices.
Quantifiable outcome
- 21 million+ repairs completed
- +3 more outcomes
Companies that use uBreakiFix
Customer profileSegments2 records
Ideal customer profiles1 record
uBreakiFix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
uBreakiFix partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Bloomfirecore
- Samsungcore
- Googlecore
- Applecore
- Xbox (Microsoft)core
- Microsoft Surfacecore
- Dellcore
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
uBreakiFix competitors and assessment
Company assessmentBroad incumbents
- Geek Squad (Best Buy): Best Buy's in-house electronics repair arm offering in-store and in-home service for smartphones, computers, and home theater. Directly comparable in-store repair experience to uBreakiFix, but operates as part of a much larger big-box retailer rather than a pure-play repair franchise.
- SquareTrade (Allstate): Allstate-owned extended warranty and device-protection provider that operates its own mail-in and in-store repair services for smartphones and consumer electronics. Comparable as a device-protection + repair fulfillment business and a sibling entity to uBreakiFix's Asurion parent.
Direct peers
- CPR Cell Phone Repair: One of the largest US cell phone and electronics repair franchise networks with hundreds of locations offering walk-in smartphone, tablet, and computer repair. The closest pure-play direct competitor to uBreakiFix in business model, target customer, and franchise distribution.
- Mobile Klinik: Canadian professional smartphone and tablet repair franchise chain that acquired uBreakiFix Canada Inc. in January 2023. Operates a near-identical model (walk-in, same-day repair, certified pre-owned devices) and is now the dominant specialty repair chain in Canada where uBreakiFix no longer competes.
- Batteries Plus: US franchise chain specializing in device battery replacement, phone repair, and accessories across hundreds of retail locations. Overlapping service menu (phones, tablets, game consoles), franchise model, and walk-in retail format make it a meaningful direct peer despite its broader battery-focused identity.
Emerging players
- iFixit: Online community and parts retailer offering repair guides, tools, and OEM-grade components for consumer electronics DIY repair. An adjacent/competing force that lowers the barrier to self-repair, but also a potential parts supplier for the broader repair ecosystem in which uBreakiFix operates.
- The Phone Repair Shop: Multi-location independent smartphone repair chain focused on quick-turnaround iPhone, Samsung, and tablet screen and battery repairs. A regional-scale emerging competitor in the same walk-in consumer electronics repair category.
Others
- Apple Authorized Service Providers (network): The broader ASP/AASP ecosystem (independents like Simply Mac and small regional providers) that performs Apple warranty and out-of-warranty repairs using genuine Apple parts. Overlapping authorized-provider positioning with uBreakiFix's Apple IRP program; an ecosystem participant rather than a single competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
uBreakiFix social profiles
Digital presenceuBreakiFix financial estimates
Financial estimateRevenue estimate
Valuation estimate
uBreakiFix leadership team
Management profileNumber of profiles
Profiles7 records
uBreakiFix subsidiaries and ownership
Company hierarchySubsidiaries1 record
uBreakiFix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
uBreakiFix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about uBreakiFix
What does uBreakiFix do?
uBreakiFix by Asurion operates a franchise-based consumer electronics repair network of 700+ brick-and-mortar stores across the United States, providing same-day walk-in and appointment-based repair services for smartphones, tablets, laptops, computers, and game consoles using OEM parts obtained through authorized service provider relationships with Apple, Samsung, Google, Xbox, Microsoft Surface, and Dell. The company also sells accessories and refurbished phones through retail and online channels, supplemented by mobile repair vans in select cities.
Is uBreakiFix a public or private company?
uBreakiFix is a private company. It is classified as corporate owned and is currently operating.
When was uBreakiFix founded?
uBreakiFix was founded in 2009. It employs 5,001 to 10,000 people.
Where is uBreakiFix based?
uBreakiFix is headquartered in Orlando, United States, in the North America region.
How does uBreakiFix make money?
Two revenue lines are on record. Repair Services are the primary driver. The others are accessories and Refurbished Products.
Who are uBreakiFix's main competitors?
Broad incumbents on record are Geek Squad (Best Buy) and SquareTrade (Allstate). Direct peers are CPR Cell Phone Repair, Mobile Klinik and Batteries Plus. Emerging players are iFixit and The Phone Repair Shop. Apple Authorized Service Providers (network) is listed as an others.
Does uBreakiFix have an API?
No public API is recorded for uBreakiFix.
What industry is uBreakiFix in?
uBreakiFix's product category is Consumer Electronics Repair Services. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs), with a secondary code of CRACALAI, Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty). Its NAICS code is 8112 and its SIC code is 7600.