Polskie Towarzystwo Turystyczno - Krajoznawcze

What Polskie Towarzystwo Turystyczno - Krajoznawcze does

Polskie Towarzystwo Turystyczno-Krajoznawcze (PTTK) Oddział im. Jana Frankowskiego w Kołobrzegu is a non-governmental, non-profit membership association and the local Kołobrzeg branch of Poland's oldest tourism society, tracing its lineage to the Towarzystwo Tatrzańskie (1873) and Polskie Towarzystwo Krajoznawcze (1906), with the parent PTTK established in 1950 and this branch founded in 1956. The organization is headquartered in the historic Baszta Prochowa (Powder Tower) at ul. Zwycięzców 5/1, Kołobrzeg, and operates with approximately 25 employees.

Its core offering combines three product lines: (1) organized multi-day and day-trip excursions across Poland and into Germany (Świnoujście at 85 PLN, Berlin at 165 PLN, up to Sandomierz–Zamość–Lublin at 1,220 PLN for 4 days), (2) licensed guide services in Polish and foreign languages priced 200–550 PLN, and (3) a structured regional-badge program (e.g. Twierdza Kołobrzeg, Przyjaciel Kołobrzegu) at 12 PLN per badge. Membership is annual and recurring, bundled with a group NNW/KL accident-insurance policy held with ERGO Hestia (policy TO50/001076/20/A) covering members worldwide 24/7.

The go-to-market is event-driven and member-organized: tours are marketed via the branch website, email, and phone, with in-person registration at the Wednesday office window. Pricing is explicitly non-profit pass-through, with the organization targeting PTTK members and adjacent senior/retiree sub-communities (e.g. the 40-member Koło Niezapominajka affiliated with the University of the Third Age). The branch also generates external revenue by supplying licensed guides to third-party clients across the West Pomeranian Voivodeship and internationally. It holds the 2012 Złota Odznaka Honorowa Gryfa Zachodniopomorskiego for regional development contributions and is recognized as Kołobrzeg's oldest tourism company.

Name

Polskie Towarzystwo Turystyczno - Krajoznawcze

Legal name

Polskie Towarzystwo Turystyczno-Krajoznawcze

Website

https://pttk.kolobrzeg.pl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

PTTK Kołobrzeg is a non-profit membership branch of Poland's oldest tourism society, organizing guided group tours across Poland, providing licensed guide services, and selling regional tourist badges, serving local members — particularly retirees — with annual subscriptions bundled with group accident insurance.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAEAD

Group & Series Tour Operators (Seat-in-Coach/Fixed Departures)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHAJAAAC

Museum & Landmark Guided Tours (Skip-the-line/Docent-led)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAJALAA

Private Guided Tours & Personal Tour Guides

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

SECONDARYTHAKAOAF

Group & Small-Group Custom Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

Keywords

• Organized tourism services
• Licensed tourist guides
• Cultural excursion tours
• Regional krajoznawstwo badges
• Nonprofit tourism association

Headquarters

HQ city

Kołobrzeg

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees and joining fees: Revenue from membership fees and initial joining fees collected from new members joining PTTK. Members receive legitymacja (membership card) with annual stamps confirming paid membership.
2. Tour and excursion fees: Non-profit tour and excursion fees charged to members to cover transportation, guides, accommodation, and meals. Prices range from 85 PLN (Świnoujście) to 1,220 PLN (Sandomierz-Zamość-Lublin) depending on tour duration and inclusions.
3. Guide services: Professional licensed guide services provided to external clients. Fees: 200 PLN for up to 3 hours in Polish, 300 PLN for foreign languages, 400-550 PLN for coach tours up to 10 hours.
4. Tourist badge sales: Sale of regional tourist badges (odznaki turystyczno-krajoznawcze) such as 'Twierdza Kołobrzeg', 'Przyjaciel Kołobrzegu', etc. Cost: 12 PLN per badge plus shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PTTK Kołobrzeg delivers organized group tours and excursions across Poland and abroad (including Świnoujście, Szczecin, Berlin, Gdynia-Malbork, Mazury, Sandomierz-Zamość-Lublin, and Szlak Piastowski-Toruń), licensed professional tourist guide services, regional tourism badges, and a membership program bundled with group NNW/KL accident insurance through ERGO Hestia. The branch also runs a senior tourism circle (Koło Niezapominajka) and walking rallies such as the annual VII Rajd PTTK.

Product overview

PTTK Kołobrzeg operates as a local branch of Polskie Towarzystwo Turystyczno-Krajoznawcze (Polish Tourism and Sightseeing Society), offering a portfolio of services centered around organized tourism, guided excursions, and member benefits. The core offering includes organized tours across Poland and abroad, licensed guide services, group accident insurance (NNW) through ERGO Hestia, regional tourist badges, and a senior tourism circle. The organization functions primarily as a membership-based non-profit association, with services accessible primarily to paid members holding valid PTTK identification cards.

Differentiator

Problem solved

Functional benefit

Brands

• Koło Turystyczno-Krajobrazowe Niezapominajka: Tourism and landscape circle for seniors, affiliated with the Kołobrzeg PTTK branch, comprising approximately 40 retirees interested in travel and regional exploration.

Products and services

• Organizacja Wycieczek (Organized Group Tours and Excursions) Organized group tours and excursions for PTTK members, including domestic trips (Sandomierz, Zamość, Lublin, Mazury, Gdynia, Malbork, Szczecin, Świnoujście, Szlak Piastowski-Toruń) and international destinations (e.g., Berlin, Dresden), with licensed guides and pilots. Prices range from 85 PLN (Świnoujście day trip) to 1,220 PLN (Sandomierz-Zamość-Lublin 4-day tour). Minimum 45 participants per tour.
• Członkostwo PTTK (PTTK Membership) Annual membership program providing access to organized tours, NNW accident insurance, guide services, regional tourist badges, discounts through the PTTK loyalty system, and use of PTTK facilities. Members receive a legitymacja (membership card) with annual stamps confirming paid membership. Available to adults, minors aged 16-18 with limited legal capacity, and children under 16 with parental consent.
• Usługi Przewodnickie (Licensed Tourist Guide Services) Licensed and qualified guide and tour leader services in Kołobrzeg, West Pomeranian Voivodeship, across Poland, and internationally. City walking tours up to 3 hours: 200 PLN in Polish, 300 PLN in foreign languages (+40 PLN/h each additional hour). Coach tours up to 10 hours: 400 PLN in Polish, 550 PLN in foreign languages (+40 PLN/h Polish, +50 PLN/h foreign).
• Regionalne Odznaki Turystyczno-Krajoznawcze (Regional Tourist Badges) Regional tourist-educational badges that members can earn through documented trips, including 'Twierdza Kołobrzeg', 'Przyjaciel Kołobrzegu', 'Rowerem dookoła Powiatu Kołobrzeskiego', and 'Turysta Ziemi Kołobrzeskiej'. Cost: 12 PLN per badge plus shipping.
• Ubezpieczenia NNW (Group Accident Insurance for Members) Group accident insurance (NNW - Następstwa Nieszczęśliwych Wypadków) and KL insurance for all PTTK members with valid membership cards, provided through ERGO Hestia. Coverage includes 25,000 PLN for permanent health damage, 12,500 PLN for death, and various medical and rescue cost reimbursements, valid worldwide 24 hours a day.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sopockie Towarzystwo Ubezpieczeń ERGO Hestia SAcoreOthers · 31 January 2020ERGO Hestia provides group NNW (accident insurance) and KL (liability insurance) coverage for all PTTK members with valid membership cards. The three-year policy (TO50/001076/20/A) covers members worldwide, 24 hours a day. Coverage includes 25,000 PLN for permanent health damage, 12,500 PLN for death, and various medical and rescue cost reimbursements. This is a mandatory benefit for all members.
• Prezydent Miasta Kołobrzeg (President of Kołobrzeg)minorOthersHonorary patron for the VII Rajd PTTK Szlakiem Kołobrzeskiej Zieleni im. Antoniego Szarmacha event.
• Starosta Kołobrzeski (Starosta of Kołobrzeski County)minorOthersHonorary patron for the VII Rajd PTTK Szlakiem Kołobrzeskiej Zieleni im. Antoniego Szarmacha event.
• Ośrodek Kormoran w KołobrzeguminorOthersSponsor of the VII Rajd PTTK event, providing the venue for the rally finish and community gathering.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TUI Poland: One of the largest tour operators in Poland offering package tours, guided excursions, and group travel. Overlaps with PTTK in organized group tourism but operates commercially at far greater scale across multiple destinations.
• Coral Travel Poland: Polish arm of an international tour operator offering package and guided group tours. Comparable to PTTK on the cultural/group excursion side of the market, particularly for organized multi-city itineraries.
• Rainbow Tours: Major Polish tour operator providing package holidays, city breaks, and guided tours. Comparable to PTTK in delivering guided group travel, but operates a for-profit, broad-portfolio model rather than a non-profit membership society.
• Itaka: Leading Polish tour operator with extensive guided and coach-tour programs domestically and abroad. Direct overlap with PTTK on multi-day coach tours and historical/cultural itineraries, but at much larger commercial scale.
• Logos Tour: Polish tour operator specializing in cultural, historical, and pilgrimage tours across Poland and Europe. Closely comparable to PTTK on content (regional studies, heritage sites) and coach-tour delivery model.

Direct peers

• Almatur: Long-established Polish travel agency with roots in educational and youth tourism, offering organized group and coach tours domestically. Shares PTTK's heritage-driven positioning and emphasis on cultural/educational itineraries.
• Polskie Towarzystwo Turystyczno-Krajoznawcze (PTTK national): National federation of which the Kołobrzeg branch is part. Operates the same membership model, badge system, group tours, and insurance partnership across Poland — the closest direct comparator by business model and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/polskie-towarzystwo-turystyczno---krajoznawcze

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Polskie Towarzystwo Turystyczno - Krajoznawcze