Edizioni Pubblicità Italia Srl

What Edizioni Pubblicità Italia Srl does

Edizioni Pubblicità Italia Srl is an Italian B2B trade publishing house headquartered in Modena, founded in 1984 by Onelio Benedetti under family ownership that remains in place through Editorial Director Elena Benedetti and administrator Andrea Tomassone. The company operates four vertically specialized publishing lines—meat (Carne), fish (Pesce), deli/grocery (Food), and healthcare (Sanità)—producing bimonthly trade magazines (Eurocarni, Il Pesce, Premiata Salumeria Italiana), annual directories (Euro Annuario Carne, Annuario del Pesce e della Pesca, US Annuario dei Fornitori della Sanità in Italia), and exportable supply-chain databases. Its healthcare directory alone catalogs 9,536+ contacts including 1,856 ASL/public facilities, 575 private clinics, 3,955 nursing homes, 2,155 equipment and service suppliers, and 995 specialist outpatient clinics.

The company's technology stack centers on a digital publishing workflow delivered through ISSUU for online magazine viewing, a proprietary B2B matchmaking platform (Pack4Buyer) connecting Italian agri-food suppliers with European GDO buyers via product technical sheets, category/volume filters, and direct contact management, and exportable contact databases delivered in Excel and TXT formats for trade-marketing campaigns. Digital infrastructure is supplemented by an e-commerce storefront (pubblicitaitalia.store), Mailchimp-powered newsletter distribution, and social media pages tied to each magazine title. No native mobile app, public API, SDK, or disclosed AI/ML capability is in evidence across the input data.

Commercially, EPI monetizes through a mix of recurring annual magazine subscriptions (Il Pesce priced at €40 per year), one-time perpetual licenses for digital yearbooks and database chapters (US Annuario USB at €80 + IVA excluding shipping), display advertising across publications, newsletter placements, and DEM services, plus freemium access to the Pack4Buyer platform (free for GDO buyers, paid promotion for agri-food suppliers). Customer mix is fragmented across Italian SMBs (butchers, delis, fishmongers), public-sector healthcare entities (ASLs, Ministry of Health), and enterprise GDO buyers; geographic scope is Italy-dominant with a pan-European extension via Pack4Buyer. No funding rounds, acquisitions, or institutional capital are disclosed.

Name

Edizioni Pubblicità Italia Srl

Legal name

Edizioni Pubblicità Italia S.r.l.

Website

https://pubblicitaitalia.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Edizioni Pubblicità Italia Srl is a Modena-based Italian B2B trade publisher founded in 1984, serving the meat, fish, food, and healthcare verticals through bimonthly magazines, annual directories, exportable supply-chain databases, and the Pack4Buyer B2B matchmaking platform.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Trade publishing
• B2B magazines
• Agri-food directories
• Industry databases
• B2B matchmaking platform

Headquarters

HQ city

Modena, Emilia-Romagna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Publishing Sales: Revenue from magazine subscriptions (bimestral publications) and yearbook sales for meat, fish, food, and healthcare sectors. Includes single copy and annual subscription models.
2. Database Sales: Sale of exportable databases (Excel, Txt formats) covering supply chains in meat, fish, and agri-food sectors. Custom database creation services available.
3. Advertising: Traditional advertising in magazines (various formats), newsletter presence, and DEM (Direct Email Marketing) services. Custom advertising campaigns built for client growth.
4. Pack4Buyer Platform Services: Free platform for GDO buyers to scout innovative products. Revenue generated from agri-food companies using platform to promote products to Italian and European retail buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Edizioni Pubblicità Italia Srl is a specialized B2B trade publishing house that produces bimonthly magazines, annual directories, and exportable contact databases for the Italian meat, fish, agri-food and healthcare sectors. It also operates Pack4Buyer, a digital B2B matchmaking platform connecting Italian agri-food companies with European GDO (large-scale retail) buyers. Revenue is generated through magazine subscriptions, yearbook and database one-time sales, advertising, and freemium access to the Pack4Buyer platform.

Product overview

Edizioni Pubblicità Italia Srl is a specialized publishing house operating since 1984 in the agri-food and healthcare sectors. The company offers a multi-product portfolio consisting of trade magazines (Eurocarni, Il Pesce, Premiata Salumeria Italiana), annual directories (Euro Annuario Carne, Annuario del Pesce e della Pesca, US Annuario dei Fornitori della Sanità in Italia), exportable databases for meat, fish and agri-food supply chains, the Pack4Buyer B2B digital platform for connecting retailers with suppliers, and branded merchandise. The company transitioned from print to digital, offering digital versions of publications through ISSUU platform and maintaining an e-commerce store.

Differentiator

Problem solved

Functional benefit

Brands

• Pack4Buyer: B2B platform connecting Italian and European GDO retailers with agri-food companies, providing product databases, technical sheets, and direct contact services for buyers and suppliers.

Products and services

• Eurocarni Bimonthly B2B trade magazine for the Italian meat sector, covering industry news, companies, technologies and innovations from breeding to retail. Targeted at meat sector professionals including butchers, processors, and GDO buyers.
• Il Pesce Bimonthly B2B trade magazine for Italian fish sector operators, covering aquaculture, fishing, processing and commerce from farm to point of sale. Targeted at aquaculture operators, processors, fishmongers and GDO fish buyers.
• Premiata Salumeria Italiana Bimonthly B2B trade magazine covering Italian food excellence including cured meats, cheeses, pasta, wines, vinegars and liqueurs. Described as the most-read publication among Italian deli owners and GDO buyers in these categories.
• Euro Annuario Carne Annual directory for the Italian meat sector providing comprehensive listings and data for industry professionals, including companies, suppliers and category information across the meat supply chain.
• Annuario del Pesce e della Pesca Annual directory for the Italian fish and fishing sector providing comprehensive industry listings of operators, suppliers and category data.
• US - Annuario dei Fornitori della Sanità in Italia Most comprehensive database of public and private hospitals, ASL, IRCCS, nursing homes, RSA, suppliers, pharmaceutical industries and more in Italy, distributed in digital USB format. Targets healthcare facilities and suppliers.
• Banche Dati Esportabili della Filiera delle Carni Exportable database of the Italian meat supply chain, available in Excel and TXT formats, used by professionals for targeted marketing campaigns and contact list building.
• Banche Dati Esportabili della Filiera Ittica Exportable database of the Italian fish supply chain, available in Excel and TXT formats, used by professionals for marketing campaigns and contact list building.
• Banche Dati Esportabili dell'Agroalimentare Exportable database of the Italian agri-food sector, available in Excel and TXT formats, used by professionals for marketing campaigns and contact list building across specialty food categories.
• Pack4Buyer B2B digital matchmaking platform connecting Italian and European GDO (large-scale retail) buyers with innovative agri-food companies in fish, meat and food sectors. Provides product technical sheets, search-by-category functionality and direct contacts.
• Tshirt etc. Branded merchandise line including t-shirts and other items related to the meat sector publications, sold via the pubblicitaitalia.store e-commerce channel.

Quantifiable outcome

• Over 9,500 healthcare facility contacts in US Annuario database
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ISSUUcoreTechnology or IntegrationDigital publishing platform hosting EPI's digital magazine editions including Eurocarni, Il Pesce, and Premiata Salumeria Italiana for online viewing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa PLC: Global B2B events, exhibitions, and information services group operating across multiple verticals including food and agriculture. Comparable business model (trade publishing, databases, B2B events) at vastly larger scale, with overlapping customers in Italian and European food retail.
• RELX (Reed Elsevier): Global information services group including LexisNexis Risk Solutions and Reed Business Information, operating B2B trade publications and data products across industries. Same underlying trade publishing and data monetization model as EPI, but at multinational scale with institutional infrastructure.
• S&P Global Market Intelligence: Global provider of business intelligence, including sector-specific databases and trade information products across industries. Comparable data-as-a-service model targeting B2B buyers and analysts, with healthcare and consumer verticals overlapping EPI's coverage areas.
• Dun & Bradstreet: Global B2B commercial data provider selling company intelligence, contact databases, and credit information — directly comparable to EPI's exportable supply chain databases for meat, fish, and agri-food. Significantly larger scale with global B2B data monetization.
• Wolters Kluwer: Dutch-based global professional information services company providing compliance, health, tax, and B2B data products. Comparable healthcare directory/data business to EPI's US Annuario dei Fornitori della Sanità, demonstrating how specialized healthcare directories can be scaled globally.

Direct peers

• Italiafruit News: Italian B2B trade news publisher dedicated to the fresh produce sector, with similar vertical-specialist positioning to EPI's meat and fish titles. Operates news portal, magazines, and databases serving Italian and European retail buyers and suppliers — directly comparable GTM motion and customer base.
• FoodNavigator.com (William Reed): Global B2B digital publisher covering food industry news, analysis, and supplier directories for food and beverage professionals. Directly comparable trade publishing model targeting food industry operators, though operating at significantly larger scale and broader geographic scope.
• Distribuzione Moderna: Italian trade magazine covering the modern retail and grocery distribution sector, serving GDO buyers, suppliers, and category managers. Closely comparable to EPI's Premiata Salumeria Italiana and its Pack4Buyer buyer-targeting focus, with overlapping advertising and subscription revenue models.
• Mark-Up: Italian B2B publication covering retail, marketing, and consumer goods industry, serving GDO buyers and FMCG suppliers. Comparable content model (industry analysis, company directories, supplier databases) and overlapping advertiser base with EPI's agri-food publications.

Regional players

• Eurofish Magazine: European B2B trade publication covering fisheries and aquaculture across EU member states, with similar editorial focus to EPI's Il Pesce. Same vertical specialization in the fish supply chain but serving a broader pan-European readership rather than Italy-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EurocarniMagazine
• LinkedInlinkedin.com/company/edizioni-pubblicit-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edizioni Pubblicità Italia Srl