Kawasaki Puccetti Racing
Italian private motorcycle racing team based in Reggio Emilia, officially factory-supported by Kawasaki since 2021, competing in FIM WorldSBK and WorldSSP championships with Ninja ZX-10RR and ZX-6R 636 motorcycles.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kawasaki Puccetti Racing does
Kawasaki Puccetti Racing is a privately held Italian professional motorcycle racing team operating as Moto Club Puccetti Racing S.S.D.r.l., headquartered in Reggio Emilia, Italy. Founded in 2012 and active in international competition since at least 2012, the team has held official factory-supported status from Kawasaki since 2021 and currently competes in two FIM-sanctioned world championships: the FIM Superbike World Championship (WorldSBK) and the FIM Supersport World Championship (WorldSSP). It fields the Kawasaki Ninja ZX-10RR in WorldSBK and the Kawasaki Ninja ZX-6R 636 in WorldSSP, with the 2026 rider lineup comprising Garrett Gerloff (WorldSBK), Jeremy Alcoba, and Dominique Aegerter (WorldSSP), plus David Salvador already announced for 2027. The team is led by Team Principal Manuel Puccetti, who has overseen podium finishes in world championships since 2013 with riders such as Kenan Sofuoglu, Toprak Razgatlioglu, and Lucas Mahias.
The business model is centered on factory-supported motorsport competition rather than product sales or software licensing. Revenue is not publicly disclosed and the team has no external funding rounds, private equity investment, or public listing. Operating economics depend on the Kawasaki factory partnership and unstated sponsorship arrangements. The team maintains a small core headcount of six listed employees, supplemented by riders, mechanics, and contractors required to run two parallel championship programs across an international calendar spanning ten European rounds plus Australia.
Commercially, the team uses organic social media (Facebook, Instagram, Twitter/X, YouTube) and its official website (puccettiracing.it) as its primary channels for fan engagement, rider promotion, and sponsor value delivery. The team also runs Kawasaki Puccetti Racing entries in the WorldSBK Sportbike (WorldSPB) category. Distribution is limited to in-person championship events; there are no product distribution channels, pricing models, or commercial software offerings. The team's value proposition is brand promotion for Kawasaki through competitive results at the highest levels of production-based motorcycle racing.
Kawasaki Puccetti Racing firmographics
Firmographics- Name
- Kawasaki Puccetti Racing
- Legal name
- Moto Club Puccetti Racing S.S.D.r.l.
- Website
- https://puccettiracing.it
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Italian private motorcycle racing team based in Reggio Emilia, officially factory-supported by Kawasaki since 2021, competing in FIM WorldSBK and WorldSSP championships with Ninja ZX-10RR and ZX-6R 636 motorcycles.
- Ownership category
- akta.pro rank
Kawasaki Puccetti Racing industry classification
Industry- Product category
- Professional Motorcycle Racing Team
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Kawasaki Puccetti Racing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Marketing channels5 records
Kawasaki Puccetti Racing product offering
Product offeringCore offering
Kawasaki Puccetti Racing is a professional motorcycle racing team that fields factory-supported Kawasaki Ninja motorcycles in the FIM Superbike World Championship (WorldSBK) using the Ninja ZX-10RR, and in the FIM Supersport World Championship (WorldSSP) using the Ninja ZX-6R 636. The team provides motorsport competition services, rider development, and brand representation for Kawasaki and its sponsors at the highest level of production-based motorcycle racing.
Product overview
Kawasaki Puccetti Racing is a professional motorcycle racing team competing in the FIM Superbike World Championship (WorldSBK) and FIM Supersport World Championship (WorldSSP). The team operates two distinct motorcycle programs: the Ninja ZX-10RR for WorldSBK competition (ridden by Garrett Gerloff in 2026), and the Ninja ZX-6R 636 for WorldSSP competition (ridden by Jeremy Alcoba and Dominique Aegerter in 2026). The team is managed by Manuel Puccetti and operates under the Kawasaki factory team banner, known as Kawasaki WorldSBK Team and Kawasaki WorldSSP Team. The team also runs Kawasaki Puccetti Racing entries in WorldSPB (Sportbike) category.
Differentiator
Problem solved
Functional benefit
Products and services
- Kawasaki Ninja ZX-10RR WorldSBK Racing Program Superbike-specification racing motorcycle and program fielded in the FIM Superbike World Championship (WorldSBK), featuring new aerodynamics and advanced engine and electronics for the 2026 season, piloted by Garrett Gerloff.
- Kawasaki Ninja ZX-6R 636 WorldSSP Racing Program Middleweight Supersport racing motorcycle and program fielded in the FIM Supersport World Championship (WorldSSP), capable of podium finishes and piloted in 2026 by Jeremy Alcoba and Dominique Aegerter.
Companies that use Kawasaki Puccetti Racing
Customer profileSegments1 record
Ideal customer profiles1 record
Kawasaki Puccetti Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kawasaki Puccetti Racing partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Kawasaki Puccetti Racing competitors and assessment
Company assessmentDirect peers
- Aruba.it Racing - Ducati: Official Ducati factory team in the FIM Superbike World Championship. Directly competes against Kawasaki Puccetti Racing in WorldSBK with full manufacturer factory support, making it the most comparable peer in scale and operational model.
- Team HRC (Honda WorldSBK): Honda's factory WorldSBK effort. Another official manufacturer team competing head-to-head with Kawasaki Puccetti Racing in WorldSBK, with comparable objectives of brand promotion and product development.
- Pata Maxus Yamaha: Yamaha's factory-supported WorldSBK team. Operates in the same series with a similar factory partnership structure, giving Puccetti Racing a direct benchmark on championship contention and rider resources.
- Ten Kate Racing: Independent Dutch racing team with a long history in WorldSSP and WorldSBK. Closely comparable to Puccetti Racing as an independent outfit working with major Japanese manufacturers, competing in the same championships.
- Crescent Racing (Yamaha): Independent Yamaha-supported team in WorldSBK. Another independent team operating in the same series with a manufacturer alignment, providing a comparable benchmark for non-factory team operations.
- MV Agusta Reparto Corse: MV Agusta's factory efforts in WorldSSP. A direct competitor in the same Supersport championship with a similar factory-supported team model, contesting for podiums and championship rankings.
- Petronas MIE Racing Honda: Honda-supported team in WorldSSP competing in the same championship. Similar independent-team-with-manufacturer-support model, directly contesting for podiums with Kawasaki Puccetti Racing's Supersport riders.
Broad incumbents
- Leopard Racing: Independent Honda-supported team in Moto3. Comparable in operating as an independent racing team with manufacturer support, though in a different two-wheel championship class.
- Gresini Racing: Independent MotoGP team with factory Ducati support. Comparable in being an independent outfit with manufacturer backing, but operates in the premier class rather than WorldSBK/WorldSSP.
Emerging players
- Bimota by Kawasaki Racing Team: Bimota's newly revived factory WorldSBK effort with Kawasaki backing. A peer/sibling team operating under the same Kawasaki umbrella, competing with a different platform but sharing the Kawasaki factory relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Kawasaki Puccetti Racing social profiles
Digital presenceKawasaki Puccetti Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kawasaki Puccetti Racing leadership team
Management profileNumber of profiles
Profiles1 record
Kawasaki Puccetti Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kawasaki Puccetti Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kawasaki Puccetti Racing
What does Kawasaki Puccetti Racing do?
Kawasaki Puccetti Racing is a professional motorcycle racing team that fields factory-supported Kawasaki Ninja motorcycles in the FIM Superbike World Championship (WorldSBK) using the Ninja ZX-10RR, and in the FIM Supersport World Championship (WorldSSP) using the Ninja ZX-6R 636. The team provides motorsport competition services, rider development, and brand representation for Kawasaki and its sponsors at the highest level of production-based motorcycle racing.
Is Kawasaki Puccetti Racing a public or private company?
Kawasaki Puccetti Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kawasaki Puccetti Racing founded?
Kawasaki Puccetti Racing was founded in 2012. It employs 1 to 10 people.
Who are Kawasaki Puccetti Racing's main competitors?
Direct peers on record are Aruba.it Racing - Ducati, Team HRC (Honda WorldSBK), Pata Maxus Yamaha, Ten Kate Racing, Crescent Racing (Yamaha), MV Agusta Reparto Corse and Petronas MIE Racing Honda. Broad incumbents are Leopard Racing and Gresini Racing. Bimota by Kawasaki Racing Team is listed as an emerging player.
Does Kawasaki Puccetti Racing have an API?
No public API is recorded for Kawasaki Puccetti Racing.
What industry is Kawasaki Puccetti Racing in?
Kawasaki Puccetti Racing's product category is Professional Motorcycle Racing Team. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its SIC code is 7948.