Ten Kate Racing
Ten Kate Racing is a Dutch family-owned motorcycle racing team competing in the FIM Supersport World Championship with Yamaha support, holding 13 world titles. It operates an integrated ecosystem spanning racing, retail, and the Motonext technology-transfer initiative, which launched the world's first fully electric ambulance in 2026.
- Company typePrivate
- Founded2001
- HeadquartersNieuwleusen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ten Kate Racing does
Ten Kate Racing is a Dutch family-owned professional motorcycle racing team founded by brothers Gerrit and Ronald ten Kate and headquartered in Nieuwleusen, Overijssel, Netherlands. The team competes in the FIM Supersport World Championship (WorldSSP) with Yamaha R9 motorcycles, supported by Yamaha Racing factory partnership since 2019 and Pata Yamaha as title sponsor. Across its competitive history the organization has won 13 FIM world championship titles (12 WorldSSP, 1 WorldSBK), most recently the 2025 WorldSSP with Stefano Manzi. Day-to-day operations are overseen by team manager Kervin Bos with a lean team of approximately 9 employees.
Beyond competition, Ten Kate Racing operates an integrated motorcycle ecosystem: Ten Kate Racing Products (aftermarket parts), Ten Kate Motoren (dealership), and the Ten Kate Shop (online merchandise). The Motonext initiative, co-founded by Kervin Bos and Peter Schorer, extends the team's motorsport engineering capability into societal and industrial applications. In July 2026, Motonext announced the world's first fully electric ambulance developed in consortium with Envecotricity (German EV motor technology), UMCG Ambulancezorg, the University of Groningen, and HAN University of Applied Sciences, co-funded by the Northern Netherlands Alliance via the European Regional Development Fund.
Revenue is generated through a combination of racing prize money, sponsorship (Pata Yamaha, Yamaha Racing, and additional partners), retail sales across the dealership and merchandise channels, and emerging technology licensing/development services through Motonext. The 2024 KNMV Sustainability Innovation Award recognized the Motonext initiative. As a private family-owned entity, specific revenue figures are not publicly disclosed. The organization celebrated its 25th anniversary during the 2026 home race at TT Circuit Assen.
Ten Kate Racing firmographics
Firmographics- Name
- Ten Kate Racing
- Legal name
- Ten Kate Racing
- Website
- https://tenkateracingsbk.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ten Kate Racing is a Dutch family-owned motorcycle racing team competing in the FIM Supersport World Championship with Yamaha support, holding 13 world titles. It operates an integrated ecosystem spanning racing, retail, and the Motonext technology-transfer initiative, which launched the world's first fully electric ambulance in 2026.
- Ownership category
- akta.pro rank
Ten Kate Racing industry classification
Industry- Product category
- Professional Motorcycle Racing Team
- NAICS
- Sports Teams and Clubs (711211), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Services-Racing, Including Track Operation (7948), Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Ten Kate Racing is headquartered
LocationHeadquarters
- HQ city
- Nieuwleusen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Ten Kate Racing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Racing Competition Prize Money: Revenue from competing in FIM World Supersport and World Superbike championships, winning prize money, championship points, and performance-based payments
- Sponsorship Revenue: Primary sponsorship from Pata Yamaha and support from Yamaha Racing since 2019, plus various partner and sponsor arrangements
- Products and Merchandise Sales: Revenue from Ten Kate Racing Products (aftermarket parts), Ten Kate Motoren dealership (motorcycle dealership), and Ten Kate Shop (online merchandise store)
- Technology Licensing and Development Services: Motonext initiative translating proven technology from international motorsport into societal and industrial applications, including development partnerships and technology transfer
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Ten Kate Racing product offering
Product offeringCore offering
Ten Kate Racing is a professional motorcycle racing team competing in the FIM Supersport World Championship and FIM Superbike World Championship, supported by Yamaha Racing since 2019 and title-sponsored by Pata Yamaha. The organization bundles the race team with complementary offerings: Ten Kate Racing Products (merchandise and aftermarket parts), Ten Kate Motoren (motorcycle dealership), Ten Kate Shop (online store), and Motonext (a sustainability initiative translating motorsport technology into societal applications, including the world's first fully electric ambulance). Revenue is generated through sponsorship, prize money, retail sales, and technology licensing/development services.
Product overview
Ten Kate Racing is a Dutch motorcycle racing team operating as an integrated motorsport organization comprising the elite racing team competing in FIM Supersport World Championship with Yamaha R9 motorcycles, the Motonext sustainability initiative translating motorsport technology to societal applications, Ten Kate Racing Products merchandise line, the Ten Kate Motoren motorcycle dealership, and the Ten Kate Racing online store. With twelve World Supersport titles and one World Superbike title since 2001, the organization has built an unrivalled legacy at the highest level of international competition, supported by Yamaha Racing since 2019. The unique combination of race team, product divisions, and technology transfer initiatives creates an exclusive Ten Kate experience bringing everything related to motorcycles and racing together under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Pata Yamaha Ten Kate Racing Team Professional motorcycle racing team competing in the FIM Supersport World Championship (WorldSSP) and FIM World Superbike Championship (WorldSBK), supported by Yamaha Racing since 2019 and title-sponsored by Pata Yamaha. The team operates as an elite competition outfit developing and validating innovative vehicle technologies under extreme conditions.
- Yamaha R9 Racing Motorcycle Yamaha R9 motorcycle used by Ten Kate Racing in FIM Supersport World Championship competition, raced at international circuits worldwide as the platform for developing and validating motorcycle technology through elite motorsport competition.
- Fully Electric Ambulance Technology World's first fully electric ambulance technology capable of meeting all operational requirements of emergency medical services, with 350+ km driving range, 160+ km/h top speed sustained for 20 minutes, and approximately 90% CO₂ reduction compared to conventional ambulances. Developed as a consortium product for emergency medical services providers.
- Ten Kate Racing Products Branded merchandise and aftermarket racing parts line for motorsport fans and supporters of Ten Kate Racing, sold through a dedicated e-commerce platform.
- Ten Kate Shop Online Store Online merchandise store for Ten Kate Racing apparel, accessories, and fan products, part of the integrated Ten Kate Racing customer experience.
- Ten Kate Motoren Dealership Physical motorcycle dealership in the Netherlands offering motorcycles and related services as a retail component of the Ten Kate Racing ecosystem.
- Motonext Technology Transfer Services Sustainability initiative by Ten Kate Racing that translates proven technology from international motorsport into societal and industrial applications, including technology licensing, development partnerships, and co-development of electric vehicle powertrains and natural fibre composites for commercial and emergency services applications.
Quantifiable outcome
- 90% CO₂ emissions reduction achieved by electric ambulance compared to conventional ambulances (Motonext project)
Companies that use Ten Kate Racing
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Ten Kate Racing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ten Kate Racing partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Yamaha RacingcoreFactory support partnership providing technical backing and resources in the WorldSBK paddock since 2019. Enables access to Yamaha's racing technology and development support.
- MotonextcoreMotonext is an initiative founded by Kervin Bos and Peter Schorer that translates proven technology from international motorsport into societal and industrial applications. Ten Kate Racing serves as the real-world laboratory where innovations are developed, tested and validated under demanding conditions.
- EnvecotricitycoreGerman company providing unique patented electric motor technology that enables the electric ambulance project. Their technology is the key enabler achieving performance levels previously unattainable for fully electric emergency response vehicles.
- UMCG AmbulancezorgcoreUniversity Medical Center Groningen ambulance service that requested the feasibility study for the fully electric ambulance project, representing the end-user healthcare provider in the consortium.
- University of Groningen (RUG)coreAcademic partner in the consortium conducting feasibility research for electric ambulance technology, providing research expertise and validation.
- HAN University of Applied SciencescoreConducted feasibility study for the fully electric ambulance project alongside Envecotricity, providing academic research validation.
- New Born RubberminorConsortium partner contributing to the electric ambulance development project with specialized materials expertise.
- Visser LeeuwardenminorConsortium partner in the electric ambulance development project.
- Pata YamahacoreTitle sponsor of the racing team competing in World Supersport Championship under the Pata Yamaha Ten Kate Racing banner.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ten Kate Racing competitors and assessment
Company assessmentDirect peers
- Honda VHR Racing (WorldSSP): Honda-supported WorldSSP effort with a comparable independent-team operating model, racing in the same championship as Ten Kate Racing and competing for similar sponsorships, prize money, and rider talent.
- Bimota by Kawasaki Racing Team: Factory-supported WorldSBK entry combining a niche manufacturer with an established racing program, sharing the satellite-team economics and title-sponsor-driven revenue model that Ten Kate Racing operates under with Pata Yamaha.
- LCR Honda: Independent Honda satellite team in MotoGP, with title-sponsor partnerships (e.g., Idemitsu, Castrol) and a comparable privately-held satellite team structure that leverages factory backing for competitive performance and brand visibility.
- Marc VDS Racing Team: Belgian privateer motorsport operation that has competed in MotoGP, Moto2, and WorldSBK, sharing Ten Kate Racing's profile as a privately-held, sponsor-funded multi-series racing organization with merchandise and licensing extensions.
- GRT Yamaha WorldSBK Team: Independent Yamaha satellite team competing in the FIM Superbike World Championship with factory support, directly comparable to Ten Kate Racing's status as the Yamaha-supported WorldSSP team. Both rely on Yamaha Racing partnerships and sponsor-funded operations.
- Dynavolt Triumph (WorldSSP team): Triumph's factory-supported WorldSSP entry operating with a comparable independent/satellite team structure, competing in the same championship class as Ten Kate Racing with rider development and prize money as core revenue drivers.
- Kawasaki Puccetti Racing: Italian-based independent Kawasaki satellite team that has competed extensively in WorldSSP with multiple titles, including a long rivalry with Ten Kate Racing in the same championship class. Operates a similar satellite-team business model relying on factory support and rider development.
- MIE Racing Team: Independent Honda-supported team competing in WorldSBK and WorldSSP, structured similarly to Ten Kate Racing as a satellite team reliant on factory backing, sponsor funding, and rider talent to compete at world championship level.
- Petronas Yamaha SRT: Historical Yamaha satellite team in MotoGP/WorldSBK with title sponsorship from Petronas, mirroring Ten Kate Racing's title-sponsor-driven model (Pata Yamaha) and dependence on factory Yamaha Racing support for competitive performance.
Broad incumbents
- Gresini Racing: Established Italian MotoGP team operating as a satellite squad with multi-sponsor revenue, merchandising, and licensing programs. Comparable in business model (private racing team with integrated brand monetization) but operates in a higher-tier championship with larger budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Ten Kate Racing social profiles
Digital presenceTen Kate Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ten Kate Racing leadership team
Management profileNumber of profiles
Profiles3 records
Ten Kate Racing subsidiaries and ownership
Company hierarchySubsidiaries4 records
Ten Kate Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ten Kate Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ten Kate Racing
What does Ten Kate Racing do?
Ten Kate Racing is a professional motorcycle racing team competing in the FIM Supersport World Championship and FIM Superbike World Championship, supported by Yamaha Racing since 2019 and title-sponsored by Pata Yamaha. The organization bundles the race team with complementary offerings: Ten Kate Racing Products (merchandise and aftermarket parts), Ten Kate Motoren (motorcycle dealership), Ten Kate Shop (online store), and Motonext (a sustainability initiative translating motorsport technology into societal applications, including the world's first fully electric ambulance). Revenue is generated through sponsorship, prize money, retail sales, and technology licensing/development services.
Is Ten Kate Racing a public or private company?
Ten Kate Racing is a private company. It is classified as family owned and is currently operating.
When was Ten Kate Racing founded?
Ten Kate Racing was founded in 2001. It employs 1 to 10 people.
Where is Ten Kate Racing based?
Ten Kate Racing is headquartered in Nieuwleusen, Netherlands, in the Europe region.
How does Ten Kate Racing make money?
Four revenue lines are on record. Racing Competition Prize Money is the primary driver. The others are sponsorship Revenue, products and Merchandise Sales and technology Licensing and Development Services.
Who are Ten Kate Racing's main competitors?
Direct peers on record are Honda VHR Racing (WorldSSP), Bimota by Kawasaki Racing Team, LCR Honda, Marc VDS Racing Team, GRT Yamaha WorldSBK Team, Dynavolt Triumph (WorldSSP team), Kawasaki Puccetti Racing, MIE Racing Team and Petronas Yamaha SRT. Gresini Racing is listed as a broad incumbent.
Does Ten Kate Racing have an API?
No public API is recorded for Ten Kate Racing.
What industry is Ten Kate Racing in?
Ten Kate Racing's product category is Professional Motorcycle Racing Team. Its primary akta.pro industry code is MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent), with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 711211 and its SIC code is 7948.