Puente Hills Subaru

What Puente Hills Subaru does

Puente Hills Subaru is a privately held, single-rooftop Subaru automobile franchise dealership located at 17801 E Gale Ave in City of Industry, California. The dealership operates as a member of the Bakhtiari Auto Group and sells the full Subaru lineup — new vehicles, certified pre-owned Subaru inventory, and used vehicles from other brands — alongside factory-certified maintenance and repair, genuine Subaru parts and accessories, a certified collision center (operated with Mr. Collision), short-term vehicle rentals through the "Just Drive Subaru" program, and F&I products including financing via multiple lender relationships and extended warranty/Equity Shield plans. It employs 16 people and serves individual retail consumers across the Greater Los Angeles metropolitan area spanning Los Angeles, Orange, and San Bernardino counties (West Covina, Anaheim, Pasadena, Glendale, Covina, Rowland Heights, Fullerton, Diamond Bar, Whittier).

The core technology stack is OEM-supplied by Subaru of America rather than built by the dealership. Vehicles carry Subaru's Symmetrical All-Wheel Drive, EyeSight Driver Assist (adaptive cruise control, lane keep assist, pre-collision braking), X-MODE traction control, STARLINK multimedia with standard Apple CarPlay/Android Auto and wireless device charging, DriverFocus Distraction Mitigation, and SubaruConnect/MySubaru connected services. The dealership's own technology layer is a transactional e-commerce-style website (puentehillssubaru.com) with online inventory search, trade valuation (KBB Instant Cash Offer), pre-approval applications, payment calculation, service scheduling, and a Shop From Home online purchasing flow, plus integrations with SunBit and Affirm for service and vehicle financing.

The business model combines one-time vehicle transactions (new and used sales at MSRP plus dealer add-ons, certified pre-owned units), recurring service and parts revenue, collision repair, F&I commission/financing income, and short-term rentals. GTM is direct-to-consumer through the physical dealership plus an increasingly digital self-serve channel, supported by SEO-optimized location pages, blog content targeting surrounding communities, organic social (Facebook, Twitter), and manufacturer advertising co-op. Customer segments are consumer-only — families (Ascent/Outback), outdoor adventure buyers (Wilderness variants), performance enthusiasts (WRX, BRZ), and eco-conscious buyers (Forester Hybrid, Crosstrek Hybrid, Solterra, Trailseeker EV, Uncharted EV) — with no enterprise or fleet accounts. Revenue is not publicly disclosed and the dealership has no external funding events, operating as a franchisee within the parent Bakhtiari Auto Group's diversified dealership portfolio.

Name

Puente Hills Subaru

Legal name

Puente Hills Subaru

Website

https://puentehillssubaru.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Puente Hills Subaru is a privately held single-rooftop Subaru franchise dealership in City of Industry, California (Bakhtiari Auto Group), selling new, used, and certified pre-owned vehicles plus factory-certified service, parts, collision repair, F&I, and rentals to Greater Los Angeles retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

City of Industry

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Subaru vehicles including cars, SUVs, and electric/hybrid models. Revenue generated from vehicle transactions at manufacturer suggested retail prices plus dealer add-ons.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Subarus and other brand trade-ins. Offers vehicles under $20k as well as higher-end used inventory.
3. Service and Maintenance: Revenue from routine maintenance (oil changes, tire rotations), complex repairs, and dealer-performed services by factory-certified technicians. Includes Subaru Express Service and pickup/delivery options.
4. Parts and Accessories: Sale of genuine Subaru parts, accessories, and OEM components. Offers 20% discount on accessories as promotional pricing.
5. Collision Repair: Certified collision center providing vehicle body repairs, certified by Subaru. Partnership with Mr. Collision for collision repair services.
6. Finance and Insurance Products: Financing for vehicle purchases through relationships with multiple lenders, extended warranties, Subaru Equity Shield protection plans, and Subaru Added Security plans.
7. Vehicle Rentals: Just Drive Subaru rental program allowing customers to rent Subaru vehicles on a short-term basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Puente Hills Subaru is a franchised Subaru dealership in City of Industry, California that sells new Subaru vehicles (gas, hybrid, and EV models including Impreza, Legacy, Outback, Forester, Ascent, Crosstrek, WRX, BRZ, Solterra, Trailseeker, and Uncharted), used and certified pre-owned vehicles from Subaru and other brands, and provides factory-certified maintenance and repair, a Subaru certified collision center, genuine Subaru parts and accessories, vehicle financing, trade-in valuation, and convenience services such as pickup-and-delivery and the Love Encore owner education program.

Product overview

Puente Hills Subaru is a car dealership offering a comprehensive lineup of Subaru vehicles as part of the Bakhtiari Auto Group. The dealership provides new Subaru vehicles including compact cars (Impreza), sedans (Legacy, WRX), sports cars (BRZ), and SUVs (Crosstrek, Forester, Outback, Ascent). The product portfolio spans multiple powertrain types including traditional gas vehicles, hybrid models (Crosstrek Hybrid, Forester Hybrid), and fully electric vehicles (Solterra, Trailseeker, Uncharted), plus rugged off-road variants under the Wilderness sub-brand. Beyond vehicle sales, the dealership offers certified pre-owned and used vehicles, collision repair services, factory-certified maintenance and parts, flexible financing options, pickup and delivery service, and the Subaru Love Encore owner education program.

Differentiator

Problem solved

Functional benefit

Products and services

• Subaru Uncharted New electric SUV model in the Subaru lineup, offering all-electric driving capability for adventure and daily use.
• Subaru Trailseeker New all-electric SUV model offering extended range and capability for electric adventure driving.
• Subaru Solterra Fully electric SUV offering zero-emission driving with all-electric powertrain and standard all-wheel drive.
• Subaru Forester Hybrid Hybrid variant of Forester offering improved fuel efficiency while maintaining SUV capabilities.
• Subaru Crosstrek Hybrid Plug-in hybrid variant of the Crosstrek combining electric efficiency with SUV versatility.
• Subaru Crosstrek Compact SUV with standard all-wheel drive, known for versatility and adventure-ready capabilities with 8.7 inches of ground clearance.
• Subaru Crosstrek Wilderness Off-road focused variant of Crosstrek with enhanced ground clearance (9.3 inches), rugged styling, and wilderness capability features.
• Subaru Forester Compact SUV known for spacious interior and practicality, offering a blend of efficiency and capability.
• Subaru Forester Wilderness Off-road focused variant of Forester with enhanced capability for rugged terrain and outdoor adventures.
• Subaru Outback Rugged wagon/SUV hybrid offering all-weather confidence with symmetrical all-wheel drive, 33 cubic feet of rear cargo space, and off-road capability.
• Subaru Outback Wilderness Enhanced off-road variant of Outback with greater capability for challenging terrain and wilderness adventures.
• Subaru Ascent Largest Subaru SUV, seating up to 8 people, designed for families needing maximum space and capability.
• Subaru Impreza Compact sedan/hatchback known as the longest-lasting compact car, with 94% of Impreza cars sold in the last 10 years still on the road.
• Subaru Legacy Sedan featuring symmetrical all-wheel drive for all-weather confidence and daily driving peace of mind.
• Subaru WRX Rally-inspired performance sedan with 2.4L turbocharged Boxer engine generating 271 hp and 258 lb-ft of torque, available with manual or performance transmission.
• Subaru BRZ Rear-wheel drive sports car developed with Toyota, featuring a 2.4L Boxer engine and available in Base, Premium, Limited, and tS trims.
• Subaru Getaway Future Subaru vehicle model offered for sale at Puente Hills Subaru.
• Certified Pre-Owned Vehicles Subaru Certified Pre-Owned vehicles with added benefits and warranty coverage for peace of mind, thoroughly inspected to meet high quality standards.
• Used Vehicles Curated selection of quality pre-owned vehicles from Subaru and other top brands, all thoroughly inspected for quality and reliability, including a vehicles-under-$20k category.
• Subaru Finance Center Personalized financing solutions helping customers from various financial circumstances find vehicle financing options, with flexible loan terms of 72 months or more available through multiple lender relationships.
• Subaru Service & Parts Factory-certified technicians providing expert service and maintenance including routine oil changes, tire rotations, complex repairs, and Subaru Express Service, using genuine Subaru parts.
• Subaru Certified Collision Center Subaru Certified collision repair services for Subaru vehicles and other brands, partner facility with expert auto body and collision repair technicians (partnership with Mr. Collision).
• Just Drive Subaru Rental Short-term rental program allowing customers to rent Subaru vehicles on a per-need basis.

Quantifiable outcome

• 94% of Subaru Impreza cars sold in the last 10 years still on the road today
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core, minor and moderate.

• Bakhtiari Auto GroupcoreOthersParent company ownership group. Puente Hills Subaru operates as a member of the Bakhtiari Auto Group, which is committed to customer satisfaction and provides dealership support and resources.
• Mr. CollisionminorImplementation/ SI/ Consulting PartnerCertified collision repair partner for Puente Hills Subaru. Mr. Collision provides certified collision repair services as part of the dealership's certified collision center program, ensuring quality repairs for Subaru vehicles.
• Priceless Pets & Frosted Faces FoundationminorOthersCommunity partnership with animal welfare organization. The dealership supports this charitable cause as part of its community involvement and local engagement initiatives.
• Subaru of AmericacoreTechnology or IntegrationFranchise relationship with Subaru of America for authorized dealership operations. Includes access to vehicle inventory, manufacturer incentive programs, certified technician training, Subaru Certified Pre-Owned program, Subaru Love Promise program, and Subaru Love Encore owner follow-up program.
• Consumer ReportsmoderateGTM or Marketing PartnerFeatured advertising partner and recognition source. Consumer Reports provides credibility endorsement through dealership recommendations in their automotive advertising programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US franchised auto retailer with new and used vehicle sales, service, parts, and F&I across multiple OEMs. Operates as a publicly traded multi-brand group, the closest scaled analog to a single-brand franchisee like Puente Hills Subaru.
• Sonic Automotive: US franchised auto retailer operating new and used vehicle sales, service, parts, and F&I plus EchoPark used-vehicle stores. Directly comparable in core dealer activities to Puente Hills Subaru, with additional scale and brand diversification.
• Group 1 Automotive: Publicly traded US and UK franchised auto retailer offering new and used vehicles, parts, service, and F&I across multiple OEMs. Provides a useful benchmark for the multi-brand, multi-location dealer model that Puente Hills Subaru operates as a single-brand subset of.
• Berkshire Hathaway Automotive: Privately held US franchised auto dealer group operating under Berkshire Hathaway with broad OEM brand coverage and full dealership operations. Comparable to Puente Hills Subaru in core franchise model but with significantly larger scale and brand breadth.
• Asbury Automotive Group: Publicly traded US franchised auto retailer with new vehicle, used vehicle, parts, service, and F&I operations across many OEM brands. Closely comparable in core franchise dealership model to Puente Hills Subaru but at much larger multi-brand scale.
• Penske Automotive Group: Global franchised automotive and commercial truck retailer with retail operations spanning luxury and mass-market OEMs. Comparable to Puente Hills Subaru in core dealership business model but with substantially broader OEM and geographic reach.
• Lithia Motors: One of the largest US franchised dealer groups by revenue, operating new vehicle, used vehicle, financing, and service operations across a broad OEM portfolio. Comparable to Puente Hills Subaru in core dealership activities but at vastly greater scale and brand diversification.
• Hendrick Automotive Group: Largest privately held US automotive dealership group, operating franchised dealerships across multiple OEMs plus collision and parts operations. Closely comparable in business model to Puente Hills Subaru, with Hendricks and Bakhtiari both being privately held multi-dealer conglomerates.

Direct peers

• Tustin Subaru: Subaru franchise dealership located in Tustin, California — a nearby Southern California market that overlaps with Puente Hills Subaru's draw area. Operates the same Subaru OEM franchise with new, used, service, parts, and F&I under the same brand playbook, making it a direct same-brand competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ph_Subaru
• Facebookfacebook.com/phsubaru
• LinkedInlinkedin.com/company/puente-hills-subaru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puente Hills Subaru