OFICINA DE ADMINISTRACIÓN PORTUARIA INTEGRAL PUERTO VALLARTA, S.A. DE C.V.

What OFICINA DE ADMINISTRACIÓN PORTUARIA INTEGRAL PUERTO VALLARTA, S.A. DE C.V. does

ASIPONA Puerto Vallarta (Oficina de Administración Portuaria Integral Puerto Vallarta, S.A. de C.V.) is a Mexican federal port authority that operates a 100% tourism-focused cruise and marina facility at Puerto Vallarta, Jalisco, under concession from the Secretaría de Marina. The entity is part of the 18-member Sistema Nacional Portuario and is governed by Ley de Puertos, with its original concession granted in July 1994 and modified in 1997 and 2004. The port serves international cruise operators — Carnival, Royal Caribbean, Norwegian, Princess, Holland America, Celebrity, Disney, Regent Seven Seas, and Windstar — along with regional tourism vessel operators, sport fishing boats, private yachts, and local shipping agents, with no commercial cargo operations.

The port's core product is a three-berth cruise terminal (Muelle 1 at 202m, Muelle 2 at 200m, Muelle 3 at 200m) capable of simultaneously accommodating vessels over 70,000 GRT, plus the 353-berth Marina Dársena Las Piedras and the smaller-vessel Muelle Los Peines. Supporting infrastructure includes a 143,000 m² basin, a 250m navigation channel with 12-14m depth, 25 maritime signals, and complementary tourist amenities (taxis, guides, currency exchange, artisan market, restaurants). The technology layer is the Sistema de Gestión Integral (SGI), which integrates quality, environmental, occupational health and safety, and PBIP (International Ship and Port Facility Security Code) compliance; the port is also pursuing new environmental capabilities such as biofouling management via a 2025 UNICAPAM pilot.

Revenue is generated through regulated tariff schedules denominated in Mexican pesos plus IVA, including per-TRB docking fees ($3.27 MXN for first/second port), per-meter-length-hour berthing fees ($1.05 MXN for cruises, $11.53 MXN for private yachts under 500 TRB), per-passenger embarkation fees ($49.93 MXN), and daily marina rates ($26.21 MXN at Marina Las Piedras for vessels up to 10m). Distribution is direct at the terminal, intermediated by licensed shipping agents (agentes consignatarios), and supplemented by government transparency channels and cruise industry trade events. The current Director General is Admiral Ret. Juan Ortiz Guarneros, who led the port's 2026 Seatrade and Logistics World Summit engagements around the new Puerto Vallarta Home Port project.

Name

OFICINA DE ADMINISTRACIÓN PORTUARIA INTEGRAL PUERTO VALLARTA, S.A. DE C.V.

Legal name

Administración del Sistema Portuario Nacional Puerto Vallarta, S.A. de C.V.

Website

https://puertodevallarta.com.mx

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

ASIPONA Puerto Vallarta is a Mexican federal port authority operating a 100% tourism-focused cruise terminal and 353-berth marina facility in Puerto Vallarta, serving nine major international cruise lines and regional tourism vessel operators under a Secretaría de Marina concession.

Ownership category

akta.pro rank

Product category

Port Management Services

NAICS

Port and Harbor Operations (488310), Support Activities for Water Transportation (4883), Navigational Services to Shipping (48833), Marinas (713930)

SIC

Water Transportation (4400)

akta.pro industry

PRIMARYTHAKAEAE

Shore Excursion & Port Services Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHAEAFAK

Provisioning & Passenger Supplies (Cruise-Focused)

Travel & Hospitality/Cruises & Maritime Leisure Travel/Cruise Booking, Shore Excursions & Port Services

Keywords

• Cruise port operations
• Maritime terminal services
• Port infrastructure management
• Marina berthing services
• Port authority administration

Headquarters

HQ city

Puerto Vallarta

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Port Infrastructure Fees: Tariffs charged for use of port infrastructure including docking fees per gross registered tonnage (TRB) for cruise ships, berthing fees per meter-length per hour, passenger embarkation/disembarkation fees, and water supply services
2. Berthing and Mooring Services: Fees for mooring operations, pilot services, garbage and hazardous liquid collection, and water potable supply to vessels
3. Marina Services: Berthing services at Marina Dársena Las Piedras with daily rates per vessel length, and at Muelle Los Peines for smaller tourism vessels

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASIPONA Puerto Vallarta is a federal port administration that operates Puerto Vallarta's port facilities under an exclusive government concession. Its core offering is the provision of cruise and tourism-vessel port infrastructure and services: three simultaneous cruise ship berths, a 353-berth marina, pilotage, mooring, waste collection, potable water supply, and passenger processing for international cruise lines (Carnival, Royal Caribbean, Norwegian, Princess, Holland America, Disney, Celebrity, Regent Seven Seas, Windstar) and local tourism operators.

Product overview

ASIPONA Puerto Vallarta operates a 100% tourist-vocation port system consisting of cruise terminal operations with three simultaneous berthing positions, a marina with 353 berthing positions, and comprehensive passenger services. The port offers maritime services including pilotage, mooring, waste collection, and water supply, complemented by commercial and tourist services for visitors. The organization also manages the Puerto-Ciudad program for educational port tours and various administrative services under the Mexican port authority framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Puerto Vallarta Cruise Terminal Maritime cruise terminal with three berthing positions (Muelle 1 at 202m, Muelle 2 at 200m, Muelle 3 at 200m) capable of handling three cruise ships simultaneously for international cruise lines, with a 100% tourist port vocation.
• Marina Dársena Las Piedras Marina facility with 353 berthing positions plus dry marina and workshop services for private yachts, recreational vessels, and sport fishing boats at regulated daily tariffs.
• Port Operational Services Port operational services including lanchae (ferry services), mooring, pilotage, solid waste and hazardous liquid collection, and potable water supply to vessels calling at Puerto Vallarta.
• Pilotaje (Pilotage Services) Maritime pilotage services providing vessel navigation assistance within Puerto Vallarta's port waters under regulated tariffs.
• Muelle Los Peines Dock facility serving smaller vessels and sport fishing boats at Puerto Vallarta with published daily tourism tariffs ($13.41 MXN per day).
• Líneas Navieras (Shipping Line Services) Port service contracts and berthing arrangements with major cruise operators including Carnival Cruise Line, Royal Caribbean, Norwegian Cruise Line, Princess Cruises, Holland America Line, Celebrity Cruises, Disney Cruise Line, Regent Seven Seas Cruises, and Windstar Cruises.
• Terminal Marítima Tourist and Commercial Services Complementary tourist and commercial services at the maritime terminal including taxis, driver-guides, currency exchange, artisan market, restaurants, ticket sales for bay tour boats, post office, telephones, and internet café for cruise and tourism passengers.
• Puerto-Ciudad Program Port-city integration program offering guided educational visits to port facilities for schools from preschool through university, with themed presentations in conference rooms.
• Programa Visita tu Puerto Academic visit program allowing educational institutions to tour the port terminal and view themed presentations in conference rooms.

Quantifiable outcome

• 1 million+ passengers served in 11 months (January-November 2025)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• FCCA (Florida-Caribbean Cruise Association)flagshipStrategic or Co-development Partner · 16 April 2026Met with FCCA leadership at Seatrade 2026. FCCA is a trade association representing cruise lines operating in Florida-Caribbean-Mexico region. Key relationship for cruise industry coordination and destination promotion.
• Carnival CorporationflagshipStrategic or Co-development Partner · 16 April 2026Met with Carnival Corporation representatives at Seatrade 2026. Carnival is the world's largest cruise operator with brands including Carnival Cruise Line, Princess Cruises, Holland America Line, and Seabourn. Active customer operating multiple vessels at Puerto Vallarta.
• Royal Caribbean InternationalflagshipStrategic or Co-development Partner · 16 April 2026Met with Royal Caribbean International at Seatrade 2026 regarding home port development. Royal Caribbean is a major cruise operator with vessels visiting Puerto Vallarta and potential for increased capacity.
• MSC (Mediterranean Shipping Company)coreStrategic or Co-development Partner · 16 April 2026Met with MSC at Seatrade 2026. MSC operates cruise lines and cargo shipping. Meeting focused on cruise operations and Puerto Vallarta as potential destination.
• Global Ports HoldingcoreStrategic or Co-development Partner · 16 April 2026Met with Global Ports Holding representatives at Seatrade 2026. GPH is a major cruise port operator and developer with ports worldwide.
• SSA Marine MéxicocoreStrategic or Co-development Partner · 16 April 2026Met with SSA Marine México at Seatrade 2026. SSA Marine is a leading port operator and terminal operator with operations in Mexico.
• ITM GroupcoreStrategic or Co-development Partner · 16 April 2026Met with ITM Group at Seatrade 2026. ITM Group is involved in port operations and cruise industry services.
• Sistema Nacional Portuario (17 ASIPONAs)coreStrategic or Co-development Partner · 13 April 2026ASIPONA Puerto Vallarta participates as part of Mexico's 18-member National Port System at industry events. The system is coordinated under leadership of the President and Secretary of Marina. Joint promotion of Mexican port capabilities at Seatrade 2026 and Logistics World Summit & Expo 2026.
• Secretaría de Marina (SEMAR)coreStrategic or Co-development Partner · 18 March 2026ASIPONA Puerto Vallarta operates under Secretaría de Marina oversight. The Subsecretary of Maritime and Port Affairs and Head of Ports and Merchant Marine Unit attended Logistics World Summit. SEMAR provides policy direction and port administration oversight through Direction General de Fomento y Administración Portuaria.
• Local Tourism Businesses (Mercado de Artesanías, Puerto Mágico, Hacienda Doña Engracia, Diamond International, Mariposario Morpho, Guías Fundadores, Guías del Pacífico, Marigalante)minorGTM or Marketing Partner · 10 December 2025Local Vallarta businesses sponsored the 1-million-passenger celebration event. Collaborative tourism ecosystem supporting cruise passenger experiences including artisans, tour operators, restaurants, and attractions.
• UNICAPAM (Unidad de Capitanías de Puerto y Asuntos Marítimos)coreStrategic or Co-development Partner · 27 August 2025Participated in the Primer evento piloto de demostración nacional-México Test Biofouling coordinated by UNICAPAM. UNICAPAM is the National Maritime Authority under SEMAR responsible for port captaincies and maritime affairs.
• ASIPONA ManzanillominorStrategic or Co-development Partner · 27 August 2025Collaborated with ASIPONA Manzanillo during the Biofouling pilot event. Joint learning on environmental protection and hull cleaning inspection techniques.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ASIPONA Manzanillo: Mexican federal port authority serving Manzanillo on the Pacific coast; operates as part of the same Sistema Nacional Portuario network under SEMAR with comparable regulatory structure, mixed tourism/commercial port operations, and direct cruise line customers.
• ASIPONA Ensenada: Mexican federal port authority serving Ensenada on the Pacific coast; similar regulatory structure under SEMAR with mixed cruise and commercial operations. Directly comparable as part of the same 17-member Sistema Nacional Portuario network.
• ASIPONA Los Cabos: Mexican federal port authority serving Cabo San Lucas, a major Pacific Mexico cruise destination on the Baja peninsula. Directly comparable in regulatory structure and tourism-focused port operations; competing destination within Mexican Riviera cruise itineraries.
• ASIPONA Cozumel: Mexican federal port authority serving Cozumel, one of the busiest cruise destinations in the Mexican Caribbean. Directly comparable in regulatory structure and cruise-focused port services, and the largest cruise port in the Mexican national system.
• ASIPONA Mazatlán: Mexican federal port authority serving Mazatlán, a major Pacific Mexico cruise destination with established cruise line deployments. Directly comparable in regulatory structure, cruise port operations, and Mexican Riviera market position.

Others

• IGY Marinas: Global luxury marina operator with marinas in the Caribbean, Americas, and Europe; comparable for ASIPONA's 353-berth Marina Dársena Las Piedras operations and dry marina facilities, though focused exclusively on the recreational boating segment.
• Sun Communities: Owner of Safe Harbor Marinas (the largest marina operator in the United States); comparable for ASIPONA's recreational marina and dry marina operations component, providing a benchmark for marina business economics, though primarily US-focused.

Broad incumbents

• Global Ports Holding: World's largest independent cruise port operator with a portfolio of cruise ports worldwide; offers the same cruise port services (berthing, passenger services, concessions, home port operations) as ASIPONA but operates across multiple geographies as a private commercial entity. Met with ASIPONA at Seatrade 2026.
• SSA Marine: Major global port and terminal operator (part of Carrix group) with operations in Mexico; operates cruise and cargo terminals across the Americas. Broader portfolio than ASIPONA but overlapping cruise port capabilities; engaged with ASIPONA at Seatrade 2026.

Emerging players

• ITM Group: Port operations and cruise industry services provider focused on cruise terminal infrastructure and operations; engaged with ASIPONA at Seatrade 2026 for Mexican port development opportunities. Smaller emerging player in the cruise port services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oficina-de-administraci%C3%B3n-portuaria-integral-puerto-vallarta-s.a.-de-c.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OFICINA DE ADMINISTRACIÓN PORTUARIA INTEGRAL PUERTO VALLARTA, S.A. DE C.V.