Hue Hotels & Resorts Puerto Princesa managed by HII

What Hue Hotels & Resorts Puerto Princesa managed by HII does

Hue Hotels & Resorts Puerto Princesa managed by HII is the Puerto Princesa, Palawan operating unit of a three-property Philippine lifestyle hospitality brand. The Puerto Princesa property is a 122-room boutique hotel along Puerto Princesa North Road, roughly 10-15 minutes from the airport, and is part of a 282-key portfolio that also includes Hue Boracay (127 rooms, Station 2) and the recently opened Hue Siargao (33 rooms, General Luna). The legal entity owning the brand is Luana Lifestyle and Leisure Hotel Inc., while Hospitality Innovators, Inc. (HII) acts as the long-term management company, supported by a centralized reservations and marketing office in Makati City.

The brand's product surface is broader than a typical mid-scale Philippine resort. Beyond room categories (Deluxe, Suite, Family Room up to 6 guests, and the Spectrum Suite), each property layers an in-house F&B and amenity stack: LA-UD Restaurant for Filipino-Mexican fusion, KUBO for Filipino street food, The Flamingo Social pool bar, Little Wave café, Aminah Spa, and Bright Buds Play Club. The Boracay property also operates Station X, an integrated lifestyle hub with a food hall, Turf Lounge, arcade, and private videoke rooms. The Puerto Princesa unit contributes the MICE component with meeting rooms for up to 40 participants.

The business model is a B2C, asset-heavy, multi-revenue-stream hotel operation. Primary revenue is per-night room sales (Deluxe rooms starting around PHP 4,000 per night), supplemented by F&B, events, spa, and ancillary fees (e.g., a PHP 750 pet fee). Distribution is direct-led through thehuehotel.com and SimpleBooking.it, layered with OTAs, travel agents, and direct corporate/event inquiry. The company is privately held, has no disclosed funding, no public listing, and an explicitly stated 20+ year operating history through the HII management relationship.

Name

Hue Hotels & Resorts Puerto Princesa managed by HII

Legal name

Luana Lifestyle and Leisure Hotel Inc.

Website

https://puertoprincesa.thehuehotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hue Hotels & Resorts Puerto Princesa is a 122-room boutique hotel in Palawan, Philippines, part of a three-property lifestyle hospitality brand (Boracay, Puerto Princesa, Siargao) owned by Luana Lifestyle and Leisure Inc. and managed by Hospitality Innovators, Inc. (HII), serving leisure, family, and corporate guests.

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Philippine resort hotels
• Boutique hospitality services
• Island accommodations
• Hotel and resort operations
• Leisure travel lodging

Headquarters

HQ city

Makati City

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room/Accommodation Sales: Primary revenue stream from hotel room bookings across three properties: Hue Boracay (127 rooms), Hue Puerto Princesa (122 rooms), and Hue Siargao (33 rooms). Rooms are offered at various categories including Deluxe, Suite, Family Rooms, and Spectrum Suites.
2. Food & Beverage: In-house restaurants and bars including LA-UD Restaurant serving Filipino-Mexican fusion cuisine, The Flamingo Social pool bar, KUBO for Filipino street food, and various dining options at Station X lifestyle hub.
3. Events & Meetings: Corporate events, meetings, weddings, debutantes, birthdays, christenings, and conferences. Meeting rooms accommodate up to 40 participants with flexible theater, boardroom, and banquet setups.
4. Spa & Wellness Services: Aminah Spa offering traditional massage and curated spa services for relaxation and rejuvenation.
5. Pet-Friendly Services: Pet accommodation services with PHP 2,000 per night security deposit and PHP 750 one-time pet fee per pet.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hue Hotels & Resorts Puerto Princesa operated by Hospitality Innovators, Inc. (HII) is a 122-room boutique hotel along Puerto Princesa North Road in Palawan, Philippines, offering Deluxe, Family, Suite, and event accommodations, the LA-UD Filipino-Mexican fusion restaurant, Aminah Spa, a rooftop pool, and meeting/event spaces for leisure and corporate guests. The property is part of a three-brand portfolio that also includes Hue Boracay (127 rooms) and Hue Siargao (33 rooms), with reservations handled through SimpleBooking.it and the brand's official website.

Product overview

Hue Hotels & Resorts is a three-property Philippine hospitality brand managed by Hospitality Innovators, Inc. (HII) offering 282 total rooms across Boracay (127 rooms), Puerto Princesa (122 rooms), and Siargao (33 rooms). The portfolio centers on lifestyle-oriented boutique hotels featuring contemporary Filipino design, diverse dining concepts including the signature LA-UD Restaurant, family amenities such as Bright Buds Play Club and Station X at Boracay, wellness facilities including Aminah Spa and rooftop pools, and versatile event spaces. Properties target leisure travelers, families, and corporate groups seeking vibrant accommodations with local character at accessible price points.

Differentiator

Problem solved

Functional benefit

Brands

• Station X: Integrated lifestyle hub at Hue Boracay featuring food hall, boutiques, Turf Lounge, entertainment center with arcade games and videoke rooms
• LA-UD Restaurant
• The Flamingo Social
• Bright Buds Play Club
• Aminah Spa
• KUBO
• Little Wave

Products and services

• Hue Hotels & Resorts Boracay A 127-room lifestyle resort at Station 2, Main Road, Boracay Island, featuring vibrant contemporary design, central pool, multiple dining venues including LA-UD Restaurant, KUBO, The Flamingo Social, Little Wave, Bright Buds Play Club, and Station X integrated lifestyle hub, with proximity to White Beach and D'Mall.
• Hue Hotels & Resorts Puerto Princesa A 122-room boutique hotel along Puerto Princesa North Road, Brgy. San Manuel, Puerto Princesa City, Palawan, featuring a rooftop pool with city views, Aminah Spa, LA-UD Restaurant, meeting rooms for up to 40 participants, and proximity to Puerto Princesa International Airport and major Palawan attractions.
• Hue Hotels & Resorts Siargao A 33-room resort in General Luna, Siargao on Tourism Road, Brgy. Catangan, featuring an infinity pool, cave pool open to visitors, Dalakit Tree Restaurant, Bright Buds Play Club, and Standard Villa and Garden Casita accommodations; positioned near the world-famous Cloud 9 surf spot.
• LA-UD Restaurant In-house restaurant at Hue Hotels & Resorts serving Filipino-Mexican fusion cuisine with locally sourced ingredients, breakfast buffets, and signature dishes including Crispy Sisig and Grilled Mackerel; available at Boracay and Puerto Princesa properties.
• Aminah Spa In-house wellness sanctuary at Hue Puerto Princesa offering traditional massages and curated spa services with a calming atmosphere for relaxation and rejuvenation.
• Meeting Rooms and Event Spaces Versatile function rooms at Hue Puerto Princesa including Meeting Room A and B, each accommodating up to 40 participants with state-of-the-art presentation technology, high-speed WiFi, and flexible theater, boardroom, and banquet layouts for corporate events, meetings, weddings, and social celebrations.
• Pet-Friendly Accommodations Pet-welcoming accommodation service at Hue properties allowing dogs and cats with a PHP 2,000 refundable security deposit and PHP 750 one-time pet fee per pet (PHP 50 of which supports a partner animal shelter); limited to ground floor rooms, accommodating up to 2 small pets or 1 medium pet per room.

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Hospitality Innovators, Inc. (HII)flagshipStrategic or Co-development PartnerHue Hotels and Resorts is proudly managed by Hospitality Innovators, Inc. (HII). For over 20 years, HII has been offering exceptional value, personalized experiences, and the best in hospitality throughout their different properties in the Philippines. Their services are delivered with utmost warmth and care, a signature of every HII property. HII also operates a Manila office for reservations and management.
• Luana Lifestyle and Leisure Inc.coreStrategic or Co-development PartnerCreated by Luana Lifestyle and Leisure Inc., Hue Hotels and Resorts offers a fresh, colorful approach to hospitality, turning every visit into an exciting escape. The brand represents their vision for vibrant leisure experiences in the Philippines.
• SimpleBooking.itcoreTechnology or IntegrationSimpleBooking.it provides the online reservation system for Hue Hotels & Resorts across all three properties - Boracay, Puerto Princesa, and Siargao. The platform handles real-time availability, booking confirmations, and payment processing.
• Department of Tourism (DOT)minorOthersDepartment of Tourism seal and branding appears on the website, indicating official tourism partnership and regulatory compliance with Philippine tourism standards.
• Partner Animal ShelterminorOthersPHP 50 from each pet fee goes to a partner animal shelter. This partnership supports animal welfare in the local community.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Astoria Hotels and Resorts: Philippine hotel group with resort and city properties, including Astoria Boracay. Comparable as a domestic multi-property operator in the same mid-tier lifestyle category targeting leisure travelers in Philippine destinations.
• Two Seasons Hotels & Resorts: Boutique resort operator with properties in Boracay and Coron. Direct peer as a domestic boutique/lifestyle operator in similar Philippine island destinations with comparable family- and surf/leisure-targeting positioning.
• The Lind Hotels: Philippine boutique hotel brand with properties in Boracay, Palawan, and other destinations. Closely comparable as a domestic lifestyle/boutique chain operating in the same Philippine island destinations with similar mid-tier positioning and design-led identity.
• Discovery Hospitality Corporation: Philippine hospitality group operating multiple resort properties including Discovery Shores Boracay and Club Paradise Palawan. Directly comparable as a domestic multi-property resort operator in the same premium Philippine destinations with similar mid-to-upscale positioning.
• Henann Group of Resorts: One of the largest resort operators in Boracay (Henann Regency, Henann Lagoon, Henann Garden). Direct competitor in Boracay Station 2-adjacent locations with a similar large-room, full-service resort model targeting families and leisure travelers.
• Crimson Resort & Spa Mactan: Filipino resort brand operating a large full-service resort in Cebu/Mactan. Comparable as a domestic resort brand in a tier-1 Philippine island destination with similar F&B, spa, and family amenity offering at accessible price points.
• Savoy Hotel Boracay: Mid-tier hotel in Boracay with comparable room count and family-friendly positioning. Direct competitor in the same Boracay Station-area market for the same mid-tier leisure and family segment.

Broad incumbents

• Microtel by Wyndham (Philippines): International-branded select-service hotel chain with multiple Philippine locations. Comparable as a multi-property mid-tier operator in the Philippines with broader geographic reach, though serving a more value-oriented segment than Hue.
• Shangri-La Boracay: International luxury resort in the same Boracay market as Hue Boracay. Comparable as an established broad incumbent competing for the same Boracay leisure demand, though at a significantly higher price tier and scale.

Others

• ABC Hotel Group / Movenpick Boracay: International hotel group (Accor) operating Movenpick and other brands in the Philippines including Boracay. Comparable as a broad incumbent entering the same Philippine island destinations with greater brand recognition and loyalty infrastructure, but at a higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HueHotelsandResorts
• Instagraminstagram.com/hueboracay
• LinkedInlinkedin.com/company/hue-hotels-resorts-puerto-princesa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hue Hotels & Resorts Puerto Princesa managed by HII