Simple Booking

What Simple Booking does

Simple Booking is a cloud-based booking engine suite operated by QNT S.r.l., a privately held Italian company headquartered in Florence and founded in 2004. The platform enables hotels to accept direct online reservations through their own websites without paying OTA commissions, processing more than 6 million direct bookings, 18 million reserved room nights, and €3 billion in transaction value across 4,000+ hotel customers worldwide. The core product is an intuitive, mobile-friendly booking engine that embeds into hotel websites, surrounded by modular add-ons: the iRev Channel Manager (two-way XML synchronization with OTAs, GDS, metasearch platforms, and PMS systems), True Rate Technology (Rate Match for automated dynamic price parity), Metasearch platform integrations (TripAdvisor, Trivago, Google Hotel Ads), Business Analytics/ Web Analytics Reports, and the Converto CRM for quote and guest communication management.

The company monetizes through quote-based, multi-year SaaS subscriptions priced per hotel configuration and module selection, with promotional terms for chains and groups. Go-to-market combines a 15-day live free trial (product-led), direct sales with demo requests (sales-led), and a reseller/Success Partner program targeting web agencies, IT providers, and tourism partners that delivers reach into 2,000 international properties. Target customers are independent hotels, resorts, hotel chains, and bed and breakfasts, primarily in Europe and globally, seeking to reduce OTA dependency and improve direct booking conversion. Operations are supported by PCI DSS, GDPR, VeriSign, and Symantec security certifications, and the company has been a finalist for six consecutive years for Europe's Leading Hotel Booking Solutions Provider at the World Travel Awards.

Name

Simple Booking

Legal name

QNT S.r.l. a Single Shareholder

Website

https://simplebooking.travel

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Simple Booking is a Florence-based cloud SaaS suite that helps hotels worldwide accept direct online reservations and reduce OTA dependency through an integrated booking engine, channel manager, rate-parity, metasearch, analytics, and CRM modules.

Ownership category

akta.pro rank

Product category

Hotel Booking Engine Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Hotel CRS & Booking Engines (THALADAA), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Payment-Integrated Booking & Checkout Modules (THALADAO)

Keywords

• Hotel booking engine
• Channel management software
• Hospitality distribution software
• Hotel direct booking platform
• Revenue management SaaS

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Booking Engine Software Subscription: Cloud-based booking engine suite with configurable modules and optional add-ons. Pricing is quote-based with promotional activation and replacement formulas available for long-term contracts, groups, and chains.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Simple Booking is a cloud-based booking engine suite that embeds directly into hotel websites to accept direct online reservations and disintermediate from OTAs. The core offering consists of a reservation system plus modular components — iRev Channel Manager for two-way XML distribution, Rate Match (True Rate Technology), Metasearch integrations, Business Analytics, and the Converto CRM — sold as subscription software to independent hotels, resorts, chains, and bed & breakfasts. Pricing is quote-based with multi-year contracts and configurable modules.

Product overview

Simple Booking is a unified booking engine suite designed for hotels to maximize direct online reservations while streamlining distribution management. The core product is the Simple Booking reservation system (booking engine) that embeds directly into hotel websites, enabling guests to book rooms without intermediary commissions. Around this core, the platform offers modular add-ons: the iRev Channel Manager for distributing rates and inventory across OTAs (Booking.com, Expedia, Agoda), GDS systems (Sabre), and metasearch platforms (TripAdvisor, Trivago, Google Hotel Ads); a dedicated Metasearch Platforms module; Business Analytics for Web Analytics reporting and ROI tracking; Rate Match with True Rate Technology for competitive price matching; and Converto for quote management and guest communication. The suite operates as a cloud-based SaaS platform requiring no local installation or training, with reported statistics of over 4,000 hotels using the system, 6 million direct bookings processed, and 3 billion euros in transaction volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple Booking Reservation System Cloud-based booking engine that embeds into a hotel's official website to accept direct online reservations, with an intuitive interface, mobile-responsive design, real-time availability updates, and no training required.
• iRev Channel Manager Distribution module that synchronizes room rates and availability across multiple sales channels using two-way XML communication, preventing overbooking and replacing manual Excel-based workflows.
• Rate Match (True Rate Technology) Module that compares the hotel's pricing against OTA rates in real time and automatically matches the lowest available rate, guaranteeing the best price on the hotel's own website and claiming a 37% average uplift in direct bookings.
• Metasearch Platform Module Module that connects the hotel to TripAdvisor, Trivago, and Google Hotel Ads (including Instant Booking and Google Maps) so the hotel can sponsor its official website on metasearch channels and track clicks and conversions for ROI.
• Business Analytics Web analytics and reporting module providing campaign ROI measurement, disintermediation analysis, custom reports, and business opportunity identification by integrating with leading web analytics tools.
• Converto CRM and quote management solution for handling custom booking proposals, internal notes, offer validity, multilingual guest communication, and tracking the conversion performance of quotes.

Quantifiable outcome

• Hotels have tripled sales using Simple Booking
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• SymanteccoreTechnology or IntegrationSecurity systems provider offering world-known, powerful, and reliable security solutions. Part of Simple Booking's security infrastructure.
• VerisigncoreTechnology or IntegrationWorld leader in Internet security providing security certifications. Part of Simple Booking's security infrastructure.
• PCI Security Standards CouncilcoreTechnology or IntegrationGlobal security council providing PCI DSS certification which guarantees the security of payment information for Simple Booking customers.
• TripAdvisorcoreTechnology or IntegrationPremium partner status for TripAdvisor, enabling hotels to sponsor their official website on TripConnect and manage presence on TripAdvisor platform.
• TrivagocoreTechnology or IntegrationPremium partner enabling hotels to manage their presence and advertising on Trivago metasearch platform.
• Google Hotel AdscoreTechnology or IntegrationPremium partner providing access to Google Hotel Ads, Instant Booking, and Google Maps integration for hotel advertising.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cloudbeds: Cloudbeds provides an integrated PMS, channel manager, and booking engine for independent hotels, hostels, and B&Bs. Directly comparable to Simple Booking on target customer (independent properties), product suite (booking engine + channel manager), and PLG/sales-led GTM motion.
• eZee Absolute: eZee Absolute is a cloud-based hotel booking engine and channel manager from eZee Technosys serving independent hotels, B&Bs, and chains. Comparable to Simple Booking on core booking engine + channel manager product and independent hotel target market.
• Profitroom: Profitroom provides a hotel booking engine, channel manager, and website builder focused on direct bookings and OTA disintermediation. Comparable to Simple Booking on direct-booking value proposition, modular product stack, and independent hotel target market.
• Little Hotelier: Little Hotelier is a booking engine, channel manager, and website builder purpose-built for small independent hotels and B&Bs. Directly comparable to Simple Booking on target segment (small properties, B&Bs), core booking-engine product, and OTA-disintermediation value proposition.
• SiteMinder: SiteMinder is a publicly listed (ASX: SDR) hotel commerce platform offering a channel manager, booking engine, and metasearch integrations. It directly competes with Simple Booking's iRev channel manager + booking engine suite for the same independent hotel and small chain customer base.
• Hotelogix: Hotelogix offers a cloud-based PMS with integrated booking engine and channel manager for hotels and groups. Directly competes with Simple Booking on the booking engine + channel manager suite for independent hotels and small chains.

Emerging players

• RateGain: RateGain is a SaaS platform for hotels providing rate intelligence, channel manager, and demand-engineering modules. Directly comparable to Simple Booking on rate parity intelligence (True Rate vs RateGain's parity tools) and channel management, with broader revenue management scope.

Broad incumbents

• Amadeus Hospitality (formerly TravelClick): Amadeus Hospitality offers iHotelier CRS, booking engine, and channel management solutions serving large hotel chains and groups. Overlaps with Simple Booking's enterprise/chains segment and is significantly larger with broader portfolio capabilities.
• Mews: Mews is a cloud-native PMS platform that has expanded into booking engine and integrated payments for hotels and hostels. It is integrated with Simple Booking via iRev and overlaps Simple Booking's booking engine + channel manager suite for modern hotel customers.
• Sabre Hospitality (SynXis): Sabre Hospitality (SynXis CRS) provides central reservation systems, booking engines, and distribution for large hotel chains and groups. Overlaps with Simple Booking's enterprise/chains segment and integrates with Simple Booking via the GDS connection.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights8 records

Customer concentration

• Facebookfacebook.com/SimpleBooking
• Xx.com/Simple_Booking
• LinkedInlinkedin.com/company/qnt

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Booking