Puerto Vallarta Tours
- Company typePrivate
- Founded2008
- HeadquartersPuerto Vallarta, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingServices
Puerto Vallarta Tours firmographics
Firmographics- Name
- Puerto Vallarta Tours
- Legal name
- JS Tour & Travel, Inc.
- Website
- https://puertovallartatours.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Puerto Vallarta Tours industry classification
Industry- Product category
- Tour Booking Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Water Transportation (4400)
- akta.pro primary industry
- Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)
- akta.pro secondary industries
- Luxury Cruise Charters & Private Expeditions (THAEABAG), Destination Yacht Cruises (Island-Hopping & Archipelago Routes) (THAEADAI)
Keywords
Where Puerto Vallarta Tours is headquartered
LocationHeadquarters
- HQ city
- Puerto Vallarta
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Puerto Vallarta Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Tour and Activity Bookings: Puerto Vallarta Tours earns revenue by aggregating tour operators and activities, offering them at discounted prices through their online platform. They serve as an internet discounter for tours, day trips, excursions and activities in Puerto Vallarta Mexico, providing online booking capabilities for various operators including canopy tours, dolphin swims, snorkeling, ATV tours, fishing trips, boat charters, and more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide variety of tour and activity pricing |
| Unit Pricing | Pay-as-you-go | Private 34' Trimaran Charter |
| Unit Pricing | Pay-as-you-go | Whale Watching Catamaran |
| Unit Pricing | Pay-as-you-go | Sea Lion Discovery Tour |
| Unit Pricing | Pay-as-you-go | Dolphin Encounter at Aquaventuras |
| Unit Pricing | Pay-as-you-go | Super Eco Combo (Whales, Dolphins, Sea Turtles) |
| Unit Pricing | Pay-as-you-go | Wild Dolphins Ecotour |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Puerto Vallarta Tours product offering
Product offeringCore offering
Puerto Vallarta Tours is an online discount travel agency that aggregates tours, activities, day trips, and excursions from multiple tour operators in the Puerto Vallarta, Mexico region and resells them at prices well below hotel and cruise ship tour desk rates. The platform offers 50+ bookable experiences spanning boat cruises, sailing charters, snorkeling, scuba diving, deep-sea fishing, dolphin and sea lion encounters, whale watching, eco-tours with marine biologists, ATV and canopy adventures, airport transfers, and group/private charters.
Product overview
Puerto Vallarta Tours is an online tour booking platform operated by JS Tour & Travel that offers discounted tours, activities, and excursions in Puerto Vallarta, Mexico. The portfolio consists of multiple tour categories covering water activities (boat cruises, sailing, yacht charters, snorkeling, scuba diving, fishing), wildlife encounters (dolphin swims, sea lion programs, whale watching, turtle releases), adventure experiences (ATV tours, canopy tours, horseback riding), and specialized offerings (gay-friendly tours, family activities, eco tours). The company also provides airport transfer services and partners with Aquaventuras Water Park to offer bundled water park access with marine life programs. Tours range from public group excursions to private charters, with pricing for various durations and group sizes.
Differentiator
Problem solved
Functional benefit
Products and services
- Adventure Tours Land-based adventure activities including ATV tours, jungle buggies, canopy/zipline tours, and horseback riding experiences in Puerto Vallarta, targeted at tourists seeking active excursions.
- Boat Cruises & Sailing Tours Water-based boat tours including day cruises, sailing excursions, yacht charters, sunset cruises, and catamaran trips around Banderas Bay for vacationing tourists.
- Dolphin & Sea Lion Programs Interactive marine life experiences including swim with dolphins, dolphin encounters, and sea lion discovery programs at Aquaventuras Water Park for families and wildlife enthusiasts.
- Snorkeling & Scuba Diving Underwater exploration activities including snorkeling at Los Arcos marine preserve and Marietas Islands, plus scuba diving certification courses, for adventure-seeking tourists.
- Whale Watching Tours
Quantifiable outcome
- Up to 60% savings on cruise ship shore excursions compared to ship tour desk prices
- +3 more outcomes
Companies that use Puerto Vallarta Tours
Customer profileSegments7 records
Ideal customer profiles7 records
Puerto Vallarta Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Puerto Vallarta Tours partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Puerto Vallarta Tours competitors and assessment
Company assessmentDirect peers
- Civitatis: Spanish-language tour and activity aggregator with strong Latin America and Mexico coverage; comparable model aggregating local operators and selling directly to travelers in destination.
- GetYourGuide: Global online tours and activities marketplace; comparable aggregator model focused on consumer-direct booking of tours, attractions, and experiences across geographies.
- Viator: Global tour and activity aggregator owned by TripAdvisor; directly comparable aggregator business model selling discounted tours, activities, and shore excursions across hundreds of destinations, including Puerto Vallarta.
- Klook: Asia-origin global activities aggregator offering discounted tours, attractions, and transfers; directly comparable marketplace model with consumer-facing booking engine.
- Tours4Fun: Online tour aggregator offering discounted tours, activities, and shore excursions globally with a similar DTC discount value proposition aimed at cruise and hotel tourists.
- Shore Excursions Group: Cruise-shore-excursion specialist selling discounted port-day tours directly to cruise passengers; directly competes in the same primary segment PVT serves with the same price-undercutting positioning.
- Vallarta Adventures: Puerto Vallarta-based tour operator offering dolphin encounters, canopy tours, boat cruises, and eco experiences; directly comparable inventory and category mix in the same geography, posing supplier-disintermediation risk.
Emerging players
- Peek: Premium experiences booking platform with strong operator-software integration; overlapping offering but a more curated, higher-end take on the same activity-aggregator space.
Broad incumbents
- Booking.com Experiences: Major OTA's attractions and experiences marketplace; comparable aggregator model but as part of a much wider accommodation-led platform that includes activities across destinations.
- Expedia (Activities): Global OTA with a Things-To-Do / Local Expert activities arm that competes broadly in the same category; much larger scale and broader portfolio but overlaps PVT's core activity booking use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Puerto Vallarta Tours social profiles
Digital presencePuerto Vallarta Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puerto Vallarta Tours leadership team
Management profileNumber of profiles
Puerto Vallarta Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puerto Vallarta Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puerto Vallarta Tours
What does Puerto Vallarta Tours do?
Puerto Vallarta Tours is an online discount travel agency that aggregates tours, activities, day trips, and excursions from multiple tour operators in the Puerto Vallarta, Mexico region and resells them at prices well below hotel and cruise ship tour desk rates. The platform offers 50+ bookable experiences spanning boat cruises, sailing charters, snorkeling, scuba diving, deep-sea fishing, dolphin and sea lion encounters, whale watching, eco-tours with marine biologists, ATV and canopy adventures, airport transfers, and group/private charters.
Is Puerto Vallarta Tours a public or private company?
Puerto Vallarta Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Puerto Vallarta Tours founded?
Puerto Vallarta Tours was founded in 2008. It employs 1 to 10 people.
Where is Puerto Vallarta Tours based?
Puerto Vallarta Tours is headquartered in Puerto Vallarta, Mexico, in the Latin America region.
How does Puerto Vallarta Tours make money?
One revenue line is on record: tour and Activity Bookings.
Who are Puerto Vallarta Tours's main competitors?
Direct peers on record are Civitatis, GetYourGuide, Viator, Klook, Tours4Fun, Shore Excursions Group and Vallarta Adventures. Peek is listed as an emerging player. Broad incumbents are Booking.com Experiences and Expedia (Activities).
Does Puerto Vallarta Tours have an API?
No public API is recorded for Puerto Vallarta Tours.
What industry is Puerto Vallarta Tours in?
Puerto Vallarta Tours's product category is Tour Booking Services. Its primary akta.pro industry code is THAJAJAA, Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching), with a secondary code of THAEABAG, Luxury Cruise Charters & Private Expeditions. Its NAICS code is 561520 and its SIC code is 7990.