Pula Media

What Pula Media does

Pula Media is a Dubai-based, founder-led creative and digital agency founded in 2020 by Malek. The agency bundles three core disciplines — brand identity, website and e-commerce design and development, and custom software systems (CRMs, client portals, internal tools) — into a single integrated offering delivered directly by the founder across strategy, design, and engineering. It serves corporate, SME, and startup clients primarily in the UAE and broader Gulf (Saudi Arabia, Qatar), with occasional projects in the United States (e.g., Phone Station). The technology stack is modern and code-native: Next.js for web/headless builds, WooCommerce in headless mode for e-commerce, Vercel for deployment, Prisma with PostgreSQL for data, and Capacitor for cross-platform mobile apps. All code is owned by the client with no page-builder or rented-platform dependencies, and Arabic-first RTL design is implemented natively rather than as a translation layer.

The business model is primarily project-based services revenue with some recurring post-launch support. Pricing is quote-based, organized into three tiers — Launch (basic brand + 5-page website, ~3 weeks), Grow (full brand + 10-page website + basic CRM, 5–6 weeks), and Scale (full custom system with advanced CRM, client portals, e-signature, invoicing, custom scope). Standalone website projects start from AED 7,500. Go-to-market is consultative inbound: prospects reach out via contact form, WhatsApp, or email, receive a tailored proposal within one business day, and move through a structured discovery call. A free instant website audit tool on the homepage serves as a top-of-funnel lead generator. Distribution is primarily the agency's own website, supported by social channels (Instagram, LinkedIn, Facebook, Behance), WhatsApp-led direct sales, and verified review profile presence on Google (5.0/5, 55 reviews) and Clutch (5.0/5). A client portal (app.pulamedia.com) handles ongoing project access, documents, and invoicing.

The agency is privately owned by its founder with no external investors, no parent company, no subsidiaries, and no disclosed funding. Named customers include Axent Gifts, Axent Advertising, Kawadr, XPRES Gifts, Phone Station, Nexent Gifts, and projects in development with Jedar Architects, SSF, and Marsons. Pula has shipped 40+ projects across 3 countries over 6+ years of operation, operates from a single Dubai headquarters (Bay Square, Business Bay), and is small enough to be founder-led while maintaining multi-country delivery capability.

Name

Pula Media

Legal name

Pula Media

Website

https://pulamedia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pula Media is a Dubai-based, founder-led creative and digital agency founded in 2020, delivering integrated brand identity, websites and e-commerce, and custom CRM and software systems for corporate, SME, and startup clients across the UAE and wider Gulf region.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Development Projects: Custom website design and development services priced as project-based work. Scope, timeline, and price are defined in a tailored proposal sized to the project. Website projects start from AED 7,500 for corporate sites.
2. Branded Systems (Launch, Grow, Scale Tiers): Three-tiered package system: Launch (~3 weeks), Grow (5-6 weeks), and Scale (custom scope). Investment tailored to project scope. Each tier includes brand identity, website, and system components with different levels of completeness.
3. Custom Systems - CRM & Software Development: Custom systems including CRMs, client portals, dashboards, and internal tools. Priced based on complexity and scope, ranging from basic CRM to full enterprise systems with third-party integrations.
4. Brand Identity Services: Strategic brand identity development including brand discovery, strategy, naming, visual identity, verbal identity, brand guidelines, and brand applications. Delivered as complete brand systems.
5. Digital Marketing Services: Campaign-based digital marketing including Google Ads, Meta Ads, LinkedIn Ads, lead generation campaigns, e-commerce campaigns, and retargeting. Pricing varies by campaign scope and management requirements.
6. Social Media & Content Production: Ongoing content production including strategy, monthly content planning, photography, video production, graphic design, and copywriting. Shaped around client's internal team and business needs.
7. Post-Launch Support & Maintenance: Ongoing support contracts after project launch. Includes maintenance, content updates, performance monitoring, backups, and future development. Launch tier includes 1 month, Grow includes 3 months, Scale includes 6 months of support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pula Media is a Dubai-based creative and digital agency that designs premium brands, builds high-converting websites and e-commerce platforms, and develops custom software systems including CRMs, client portals, and internal tools for businesses primarily in the UAE and wider Gulf region. The agency delivers these three core disciplines as one integrated system rather than isolated services, supplemented by social media content production, digital marketing campaigns, and post-launch support.

Product overview

Pula Media is a Dubai-based creative and digital agency offering an integrated suite of services organized around three core disciplines: Brand Identity, Websites & E-commerce, and Custom Systems (CRM & Software). The agency also provides supporting services including Social Media & Content and Digital Marketing. The flagship offering is the Pula Growth Website System, a bundled solution combining brand, website, and system development as one unified package available in Launch, Grow, and Scale tiers. All services are designed to work as an integrated system rather than isolated deliverables, delivered by a founder-led team since 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Strategic brand identity development including brand discovery, positioning, naming, visual identity design, verbal identity, brand guidelines, and brand applications across business materials. Targeted at businesses seeking to establish or refresh their brand presence.
• Websites & E-commerce Custom-designed and developed websites and e-commerce platforms that are fast, responsive, and conversion-focused. Includes corporate websites, service-based sites, headless commerce builds, WordPress sites, landing pages, portfolio sites, membership platforms, and multilingual implementations. Targeted at businesses seeking premium online presence.
• Custom Systems (CRM & Software) Custom-built software systems including CRMs, client portals, dashboards, e-signature and invoicing workflows, booking systems, and internal tools. Built on modern scalable stacks and fully owned by clients, not rented from third-party platforms. Targeted at businesses needing to replace manual workflows with custom software.
• Social Media & Content Social media strategy, content planning, photography, video production, graphic design, motion graphics, copywriting, and platform-specific content creation for consistent brand communication across social platforms. Targeted at businesses needing ongoing content production.
• Digital Marketing Digital advertising campaigns including Google Search Ads, Display Ads, Meta/Instagram/Facebook advertising, LinkedIn Ads, lead generation campaigns, e-commerce campaigns, retargeting, landing page design, conversion tracking, and performance reporting. Targeted at businesses seeking paid media management.
• Pula Growth Website System Integrated package combining brand identity, website, and custom system built together as one unified solution. Available in three tiers: Launch (basic brand + 5-page website, ~3 weeks), Grow (full brand + 10-page website + basic CRM, ~5-6 weeks), and Scale (full custom CRM + client portal + contracts + invoicing, custom scope). Targeted at businesses wanting brand, website, and system built together as one integrated solution.
• Website Free Audit Free instant website analysis tool that scans speed, SEO, mobile experience, and conversion potential, providing a score and prioritized fix recommendations in approximately 20 seconds. Targeted at businesses wanting to evaluate their website performance before engaging agency services.

Quantifiable outcome

• 5.0/5 star rating on Google (55 reviews)
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TBWA\RAAD: Global creative network with a Dubai hub delivering brand, digital and campaign work across the Middle East. Larger incumbent competing for the same regional brand and digital briefs as Pula Media.
• FP7 McCann Middle East: McCann Worldgroup's Middle East creative network offering brand, advertising, digital and commerce services to regional enterprise clients.
• Impact BBDO MENA: BBDO's regional creative network across the Middle East delivering brand strategy, advertising and digital work; competes with Pula on premium regional brand assignments.
• MullenLowe MENA: Global creative network operating across the MENA region with brand, advertising and digital capabilities that directly compete with Pula's integrated model.
• Digitas Middle East: Global digital-first agency network with Middle East presence, offering CRM, commerce, brand and custom digital platform capabilities that overlap with Pula's systems work.
• VMLY&R: Global agency network with Middle East presence offering brand experience, commerce and CRM solutions that overlap with Pula's integrated brand-plus-systems positioning.
• Serviceplan Group: Largest independent global agency group with established Middle East operations, offering integrated brand, digital and tech services that overlap with Pula's full-stack offering.
• Ogilvy Middle East: Global advertising and brand network with deep Middle East operations offering advertising, PR, brand and digital services to enterprise clients across the Gulf.
• Wunderman Thompson Middle East: Global creative, technology and commerce agency with significant Middle East footprint, competing for the same enterprise digital transformation and CRM engagements as Pula.

Direct peers

• Crowd: UAE-based boutique creative and digital agency offering brand, web, and digital marketing services to regional clients. Closest direct comparable in size, geography and integrated offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pulamedia
• LinkedInlinkedin.com/company/pulamedia
• Instagraminstagram.com/pulamedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pula Media