What Central Pulse does

Central Pulse (legally Netball Central Zone Inc, operating as Te Wānanga o Raukawa Pulse) is a professional netball franchise founded in 2017 to compete in the ANZ Premiership, New Zealand's elite netball league. The franchise is the high-performance arm of Netball Central Zone and represents a catchment spanning 12 netball centres and thousands of players, coaches, officials and volunteers across the lower North Island. Home games are played across three venues — TSB Arena in Wellington, Te Rauparaha Arena in Porirua, and Fly Palmy Arena in Palmerston North — with a 10-player squad coached by head coach Anna Andrews-Tasola and assistant coach Liana Leota.

The franchise generates revenue through four primary streams: match attendance and ticketing (via Ticketmaster), recurring season memberships in Adult/Child/Family tiers, corporate hospitality packages (baseline corporate table at $1,400 incl GST for eight guests; VIP seating at $90 incl GST), and merchandise sales through the dedicated e-commerce storefront pulseshop.co.nz. Distribution combines self-serve digital ticketing, physical venue box offices, and direct corporate sales. Marketing spans the official website (pulse.org.nz), email newsletter via Mailchimp, social media, and free-to-air national broadcast of ANZ Premiership matches.

The organisation is governed by a board chaired by Warrick Dent with CEO Ann Hay, and operates as a New Zealand Incorporated Society rather than a publicly traded entity. The franchise's signature commercial and cultural asset is its decade-long principal partnership with Te Wānanga o Raukawa, which embeds Māori language and values into the team's identity. On the field, Central Pulse has won three ANZ Premiership titles and appeared in six Grand Finals since 2017; however, the 2026 season is a significant rebuild, retaining only three players from the 2025 squad after multiple departures to overseas leagues.

Name

Central Pulse

Legal name

Netball Central Zone Inc

Website

https://pulse.org.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Central Pulse (Te Wānanga o Raukawa Pulse) is a professional netball franchise competing in New Zealand's ANZ Premiership, representing Netball Central Zone across the lower North Island. The franchise generates revenue from match tickets, season memberships, corporate hospitality, and merchandise for fans and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Match Attendance & Ticketing: Revenue generated from ticket sales for home games at TSB Arena, Te Rauparaha Arena, and Fly Palmy Arena through Ticketmaster platform.
2. Membership Subscriptions: Season Membership packages offering admission to home matches, including Adult, Child, and Family categories with benefits such as priority access and member benefits.
3. Corporate Hospitality: VIP corporate packages including baseline corporate table seating for 8 people at $1400 incl GST with catering and drinks, and VIP seating at $90 incl GST with nibbles and drinks. Pre-game VIP Function introducing team and coaching staff.
4. Merchandise Sales: Online merchandise store at pulseshop.co.nz selling team merchandise and apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Central Pulse is a professional netball team competing in the ANZ Premiership, operating as the high-performance arm of Netball Central Zone across the lower North Island of New Zealand. The franchise sells match tickets, season memberships, corporate hospitality packages, and official team merchandise to fans and corporate clients. Home games are played at TSB Arena Wellington, Te Rauparaha Arena Porirua, and Fly Palmy Arena Palmerston North.

Product overview

Central Pulse (Te Wānanga o Raukawa Pulse) is a professional netball sports team competing in the ANZ Premiership. The organization offers spectator-focused services including match tickets, season memberships, corporate hospitality packages, and merchandise. These are not technology products but sports/entertainment services.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Memberships (Adult, Child, Family) Annual subscription memberships admitting holders to Central Pulse home matches in the ANZ Premiership round robin, with Adult, Child, and Family tier options and member benefits including priority access. Sold via Ticketmaster.
• Match Tickets (Single Game) Individual match tickets for Central Pulse home games at TSB Arena Wellington, Te Rauparaha Arena Porirua, and Fly Palmy Arena Palmerston North, sold via Ticketmaster and venue box offices.
• Corporate Hospitality Packages Premium corporate hospitality and VIP experiences for business clients at ANZ Premiership matches, including baseline corporate tables for 8 people, VIP seating, and pre-game VIP Functions with team and coaching staff. Sold directly to corporate clients.
• Team Merchandise Official Central Pulse team apparel and merchandise sold online through the pulseshop.co.nz storefront.

Quantifiable outcome

• Winners on five occasions of Central Manawa in National Netball League setting benchmark for development pathway

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, major and core.

• Te Wānanga o RaukawaflagshipStrategic or Co-development PartnerPrincipal partner since 2017, coinciding with ANZ Premiership launch. The partnership has created a unique identity embedding Māori language, values and culture into the team's operations. Includes annual pōwhiri and kaupapa sessions, cultural activities, and living together on the marae. The partnership has been fundamental to Pulse's identity and success, winning three Premiership titles.
• Wellington City CouncilmajorStrategic or Co-development PartnerMajor partner supporting Pulse as Wellington's ANZ Premiership team representing Netball Central Zone across lower North Island.
• MEXTEDmajorStrategic or Co-development PartnerMajor partner of Central Pulse providing sponsorship and support.
• ANZ PremiershipcoreStrategic or Co-development PartnerThe elite netball league competition in which Pulse competes. Pulse has been a foundation team since the league's inception in 2017, winning three titles and appearing in six Grand Finals.
• Netball Central ZonecoreStrategic or Co-development PartnerParent organization for the Pulse. The Pulse is the high-performance arm of Netball Central Zone, which spans 12 netball centres and thousands of players, coaches, officials and volunteers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Northern Stars: Auckland-based ANZ Premiership netball franchise. Direct league competitor with a shared Auckland-area talent pool and similar commercial model, often the most direct on-court rival for Central Pulse in cross-over matches.
• Mainland Tactix: Christchurch-based ANZ Premiership netball franchise. Direct league competitor with comparable membership and ticketing model; competes for players and corporate sponsors across the South Island market.
• Northern Mystics: Auckland-based ANZ Premiership netball franchise and direct competitor in the same six-team league. Operates the same model (tickets, memberships, corporate hospitality, merchandise) and competes for the same talent pool and corporate sponsors.
• Waikato Bay of Plenty Magic: Hamilton-based ANZ Premiership netball franchise. Direct league rival with the same six-team competition structure, similar zone-based governance and overlapping Waikato/Bay of Plenty corporate sponsorship territory.
• Southern Steel: Invercargill-based ANZ Premiership netball franchise. Direct league competitor with a parallel zone-based structure and shared reliance on the same league broadcast deal and corporate sponsorship market.

Broad incumbents

• Wellington Phoenix: Wellington-based professional football club competing in Australia's A-League. Shares the same Wellington and lower North Island geographic market and corporate sponsor base, often competing for the same hospitality dollars and limited regional sponsorship inventory.
• Silver Ferns: New Zealand's national netball team and the umbrella brand under which all ANZ Premiership franchises—including Pulse—feed players. Governs the league structure and international schedule that Pulse's season depends on.

Regional players

• Central Manawa: Pulse's own development team that competes in the National Netball League, serving as the high-performance pathway feeding directly into the Pulse ANZ Premiership squad.

Emerging players

• Melbourne Vixens: Melbourne-based Suncorp Super Netball franchise. Closest international peer in netball economics and brand structure; comparable revenue model (memberships, corporate hospitality, merchandise) and serves as a benchmark for what ANZ Premiership teams could scale into.
• NSW Swifts: Sydney-based Suncorp Super Netball franchise. Comparable professional netball franchise with parallel commercial operations; provides a reference point for membership monetization, sponsorship pricing and digital fan-engagement strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/central-pulse

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Pulse