Waikato Bay of Plenty Magic

What Waikato Bay of Plenty Magic does

Waikato Bay of Plenty Magic, also branded as AVIS Magic, is a privately held New Zealand netball franchise established in 2008 as a founding member of the trans-Tasman ANZ Championship. The franchise represents the Waikato and Bay of Plenty regions and is one of seven teams in the ANZ Premiership, New Zealand's premier netball competition. It is the only New Zealand franchise to have won the ANZ Championship (2012) and operates from a headquarters at the University of Waikato in Hamilton with a secondary base in Tauranga. The 2026 squad comprises 10 contracted players plus two training partners, supported by a full performance staff (head coach, assistant coach, performance psychologist, team manager, strength and conditioning, nutritionist, performance analyst, and physiotherapist), and is led by co-captains Erena Mikaere and Georgie Edgecombe under Head Coach Mary-Jane Araroa.

The franchise monetises across four revenue streams: match ticket sales through Ticketek for home games at Claudelands Arena (Hamilton) and Mercury Baypark Arena (Tauranga); a multi-tier sponsorship portfolio led by naming partner Avis alongside major partners including the University of Waikato, Tuatahi First Fibre and Hobbiton Movie Set; recurring membership packages (full Magic Membership and Supporter Package); and merchandise sales through Struddys Apparel. Distribution is regionally focused across the Waikato and Bay of Plenty, with community outreach extending to Rotorua and Eastern Bay of Plenty through school visits, skills programmes, and pre-season fixtures. Technology infrastructure is limited to standard ticketing, membership, and e-commerce platforms rather than proprietary systems, and no AI or developer-facing API capabilities are offered. The franchise's competitive position rests on regional identity, brand heritage, talent development through the WBOP Matarau NNL pathway, and sustained partnership with a multi-tier sponsor whānau.

Name

Waikato Bay of Plenty Magic

Legal name

Waikato Bay of Plenty Magic

Website

https://netballmagic.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Waikato Bay of Plenty Magic is a privately held New Zealand netball franchise competing in the ANZ Premiership, representing the Waikato and Bay of Plenty regions. It generates revenue through match tickets, multi-tier sponsorship anchored by naming partner Avis, membership packages, and merchandise, while developing elite talent via its regional pathway.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)

akta.pro secondary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Professional netball franchise
• Elite netball competition
• Sports membership packages
• Team merchandise sales
• Match ticket sales

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Match ticket sales: Revenue generated through Ticketek ticket sales for home games at Claudelands Arena (Hamilton) and Mercury Baypark Arena (Tauranga), including season bundles.
2. Sponsorship and naming rights: Naming partner (Avis), major partners, official partners, community partners, venue partners, and official suppliers contribute sponsorship revenue across multiple tiers.
3. Memberships: Magic Membership Package and Magic Supporter Package provide recurring revenue, with the full membership including access to all five home games and supporter package offering communications, discounts, and voting rights.
4. Merchandise sales: Replica training singlets, tees, and supporter wear sold through Struddys Apparel partner store, with 10% discount offered to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Waikato Bay of Plenty Magic is a professional netball franchise that competes in the ANZ Premiership, New Zealand's premier netball competition. It sells match tickets, fan memberships (Magic Membership Package and Magic Supporter Package), and official merchandise (replica training singlets, tees, and supporter wear) through partner channels, while generating revenue from naming, major, and community sponsorship partnerships. The franchise operates community outreach programmes in the Waikato and Bay of Plenty regions and develops elite talent through its pathway system.

Product overview

Waikato Bay of Plenty Magic is an elite netball organisation competing in the ANZ Premiership. The organisation offers a portfolio of products and services including: the Magic Membership Package and Magic Supporter Package (providing game access, member benefits, and exclusive experiences); official merchandise through Struddys Apparel (replica apparel and supporter wear); match tickets via Ticketek; and elite netball competition participation. The 2026 season features the Kākahu Ahi (Cloak of Fire) playing dress with Māori design elements. The team is supported by a full coaching, management, and performance staff including Mary-Jane Araroa (Head Coach), Rebecca Gabel (Assistant Coach), and specialists in psychology, nutrition, strength & conditioning, and performance analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Membership Package Full annual membership for fans of the ANZ Premiership netball franchise, providing access to all five home games across Hamilton and Tauranga venues, member communications, merchandise discounts, voting rights for Members' Player of the Year, access to private members Facebook group, priority entry, free parking, pre-sale finals access, and invitations to attend preseason games and training sessions.
• Magic Supporter Package Annual membership for fans unable to attend all home games in person. Includes exclusive member communications, merchandise discounts, voting rights for Members' Player of the Year, and access to private members Facebook group. Can be paired with venue ticket bundles for attending select games.
• Match Tickets Tickets for ANZ Premiership home games sold through Ticketek. Home games are held at Claudelands Arena in Hamilton and Mercury Baypark Arena in Tauranga, with five home games per season. Pre-season match tickets priced at $15 for ages 12+ and $5 for under 12s.
• Magic Merchandise (Struddys Apparel) Official 2026 Magic merchandise range in partnership with Struddys Apparel, including replica training singlets and tees made from the same performance fabric worn by players, performance gear, and everyday supporter wear for fans of all ages. Features bold Magic branding with subtle nods to regional colours. 10% discount available to Magic members.
• ANZ Premiership Netball Team (Elite Competition Participation) Elite netball team competing in the ANZ Premiership, New Zealand's premier netball tournament. The 2026 squad comprises 10 players including shooters, midcourters, and defenders, coached by Mary-Jane Araroa with support from assistant coach Rebecca Gabel and a full performance management team.

Quantifiable outcome

• Three players (Claire O'Brien, Erena Mikaere, Ameliaranne Ekenasio) named in 2024 Silver Ferns squad
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship, minor and major.

• N-E-ScoreGTM or Marketing Partner · 31 March 2026Hamilton-based fashion label N-E-S joined as official match day apparel partner in March 2026, providing management team apparel throughout the ANZ Premiership season. Both organisations share deep local roots and pride in representing the Waikato Bay of Plenty region.
• AvisflagshipGTM or Marketing Partner · 29 January 2026Avis has been naming partner of AVIS Magic for three seasons, entering the fourth year in 2026. The partnership reinforces shared values of high performance, community connection, and long-term relationships. Avis provides stability and confidence as the team builds toward the 2026 season.
• ChargeNetminorGTM or Marketing Partner · 24 June 2025Nationwide EV charging network (over 510 fast charging points across 268+ sites) joined as official supplier for 2025. ChargeNet supports Magic's electric player vehicle fleet (provided by Farmer Autovillage) with accessible charging throughout New Zealand, aligning sustainability and innovation values.
• University of WaikatomajorGTM or Marketing PartnerMajor sponsor of Magic Netball supporting the team's success on and off the court. The partnership includes a student internship programme providing practical placement opportunities within the Magic events team, creating career pathways for University students.
• Struddys ApparelcoreGTM or Marketing PartnerOfficial apparel partner alongside Magic. Struddys Apparel, manufactured in Tauranga, produces the 2026 Magic merchandise range including replica training singlets and tees made from the same performance fabric worn by players.
• Tuatahi First FibremajorGTM or Marketing PartnerTuatahi First Fibre joined as a major partner for the 2025 ANZ Premiership season, contributing to the team's sponsorship whānau.
• Hobbiton Movie SetmajorGTM or Marketing PartnerSponsor of the Hobbiton Cup, a recognised feature fixture of Magic vs Mystics ANZ Premiership encounters since 2017. The partnership celebrates the connection between the Waikato and Bay of Plenty regions and includes themed match dress, giveaways, and activations.
• TicketekcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for AVIS Magic. Tickets for all ANZ Premiership home games sold via Ticketek website and app, including bundle options for Hamilton matches.
• Sky City HamiltonminorGTM or Marketing PartnerHosted the 2026 Avis Magic awards dinner, bringing together players, coaching and management staff, sponsors, volunteers, members and whānau to celebrate the season.
• LodgeminorGTM or Marketing PartnerSponsor of the Lodge Rookie of the Year award at the 2026 Magic awards dinner.
• Bay VenuesminorGTM or Marketing PartnerSponsor of the Bay Venues Players' Player of the Year award at the 2026 Magic awards dinner.
• Claudelands ArenaminorGTM or Marketing PartnerSponsor of the Claudelands Magic Award presented at the 2026 awards dinner.
• Farmer AutovillageminorGTM or Marketing PartnerProvides the Magic EV player vehicle fleet, supported by ChargeNet's nationwide charging infrastructure.
• ANZ Premiership NetballflagshipStrategic or Co-development PartnerMagic competes in the ANZ Premiership — New Zealand's premier netball competition — alongside six other franchises. ANZ is both title sponsor of the league and Loop cashback partner for Magic fans.
• Rotorua TrustminorGTM or Marketing PartnerSupported the community event component of Magic's pre-season match against Stars in Rotorua, allowing players to spend meaningful time with local secondary school players.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• New Zealand Warriors: New Zealand Warriors is a larger professional sports franchise in rugby league, sharing the New Zealand professional sports franchise model with membership, sponsorship, and merchandise revenue streams at greater scale.
• Chiefs Rugby: Chiefs is a Super Rugby franchise based in the Waikato region, sharing the same New Zealand regional sports franchise model with membership, sponsorship, and match-day revenue streams anchored in the same territory as Magic.

Direct peers

• Central Pulse: Central Pulse is a Wellington-based ANZ Premiership netball franchise, directly competing with Magic in the same league with comparable revenue structure from tickets, memberships, and sponsorships.
• Southern Steel: Southern Steel is a Southland-based ANZ Premiership netball franchise, sharing the same league structure and operating model with regional branding, membership programmes, and merchandise sales.
• Mainland Tactix: Mainland Tactix is a Canterbury-based ANZ Premiership netball franchise, offering an identical league-and-franchise business model with regional identity, fan memberships, and sponsorship tiers.
• Melbourne Vixens: Melbourne Vixens is an Australian Suncorp Super Netball franchise, comparable as a professional netball franchise with similar operations and the franchise Magic defeated in the 2012 ANZ Championship Grand Final.
• Sunshine Coast Lightning: Sunshine Coast Lightning is an Australian Suncorp Super Netball franchise, comparable as a professional netball franchise with similar revenue streams and brand structure; had connections through Erena Mikaere's back-to-back titles there in 2017-2018.
• Stars Netball: Stars Netball is an ANZ Premiership netball franchise directly competing with Magic in the same league with comparable on-court and commercial operations including ticketing, memberships, and sponsorship.
• Queensland Firebirds: Queensland Firebirds is an Australian Suncorp Super Netball franchise, comparable as a professional netball franchise with similar operations and revenue structure across tickets, memberships, and sponsorships.
• Northern Mystics: Northern Mystics is a fellow ANZ Premiership netball franchise based in Auckland, directly competing with Magic in the same league with similar membership, sponsorship, and merchandise revenue models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anzpremiership
• Instagraminstagram.com/anzpremiership
• TikToktiktok.com/@anzpremiership
• LinkedInlinkedin.com/company/waikato-bay-of-plenty-magic

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waikato Bay of Plenty Magic