What PULY Co., Ltd. does

PULY Co., Ltd. (卜立股份有限公司) is a privately held Taiwanese food manufacturer founded in 2011 and headquartered in Pingzhen District, Taoyuan City, Taiwan, operating four modern food factories with approximately 98 employees. The company specializes in ready-to-drink and ready-to-heat instant boba (tapioca pearls), shelf-stable and frozen instant boba formats with up to 24-month ambient shelf life, popping boba, frozen mochi and nama donuts, frozen bagels, and specialty condiments such as goose's grease. Core manufacturing capabilities rest on IQF Rapid Freezing Technology (-18°C in 30 minutes), Texture Lifecycle Control Technology combining formulation design with encapsulation, a modular R&D formulation database that delivered 25,000 flavor variants for major brands, and advanced automation including robotic palletizing with X-ray and metal-detection contamination control. PULY operates at a stated production capacity of ~220,000 packs per day, a yield rate of 99.95%, and 98% on-time delivery, with repeat orders fulfilled in 14 days versus 30–45 days for initial partnerships.

The company monetizes through three B2B revenue streams: direct product sales to global distributors and importers, food service operators (chain restaurants, cafés, catering), and brands/e-commerce businesses; professional OEM/ODM manufacturing services producing to client recipes or full product design; and private-label development from concept to mass production. Pricing is quote-based with no public price list, and multi-year contracts are typical. PULY holds at least 12 international certifications — including FSSC 22000, ISO 22000:2018, HACCP, HALAL, KOSHER, FDA facility registration, SMETA, Clean Label, NSF, Gluten-Free, Non-GMO, and D-U-N-S — which collectively enable access to USA, European, Southeast Asian, and Middle Eastern markets. The company is owned under a parent-subsidiary structure with Health & Wellness Biotech Co., Ltd. as the parent overseeing several wholly-owned affiliated brands (Hualien Green Farm, Yu Pin Energy, Happiness on the Table), and distributes through a multi-channel mix including the corporate website (pulyfood.com), Alibaba, Taiwan Trade, social media, and trade shows.

Name

PULY Co., Ltd.

Legal name

PULY CO.,LTD.

Website

https://pulyfood.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PULY Co., Ltd. is a Taiwanese food manufacturer founded in 2011 that produces instant boba, popping boba, frozen donuts, and condiments across four certified factories, supplying global distributors, food service operators, brands, and OEM/ODM partners in the US, Europe, Southeast Asia, and the Middle East.

Ownership category

akta.pro rank

Product category

Food Manufacturing

NAICS

Food Manufacturing (311), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Frozen Ethnic & International Meals (CRADADAE), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

Keywords

• Instant boba pearls
• Tapioca products
• OEM food manufacturing
• Private label food
• Bubble tea ingredients

Headquarters

HQ city

Pingzhen District, Taoyuan City

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Product Sales: Sale of food and beverage products including instant boba, popping boba, frozen donuts, and other food products to distributors, importers, brands, and food service operators globally
2. OEM/ODM Manufacturing Services: Professional manufacturing services producing products based on client recipes (OEM) or complete product design and development (ODM), with customized solutions for brands
3. Private Label Services: Full private label development helping brands create differentiated products aligned with their brand positioning, from concept to final production

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

PULY Co., Ltd. is a Taiwanese food manufacturer that produces and exports instant boba (tapioca pearls), popping boba, frozen mochi and nama donuts, frozen bagels, specialty Taiwanese condiments (goose fat with shallots and chili), and functional whey-protein boba tea. In addition to its own branded portfolio, the company provides OEM/ODM and private label manufacturing services, supporting global food brands, distributors, and food service operators with formulation, packaging design, mass production, and international delivery.

Product overview

PULY Co., Ltd. is a Taiwanese food manufacturer specializing in ready-to-drink and ready-to-heat boba (tapioca pearl) products, baked goods, and popping boba. The product portfolio centers on two main instant boba formats—Frozen Instant Boba (requiring freezer storage) and Shelf-Stable Instant Boba (24-month room temperature storage)—complemented by Frozen Mochi/Nama Donuts, Frozen Bagels, Popping Boba, Pop Soda, and specialty condiments like Goose's Grease. The company also offers OEM/ODM and Private Label manufacturing services for global partners seeking custom food and beverage products.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Instant Boba Frozen tapioca pearls that can be quickly reheated and added to beverages; packaged in 4-pack boxes or foodservice 600g packs in flavors including Brown Sugar, Black Tea, Strawberry, Taro, Mango, Matcha, and Coffee; designed for retail and foodservice beverage programs.
• Instant Boba (Shelf-Stable) Ready-to-heat tapioca pearls with extended room-temperature shelf life using advanced thermal sterilization to preserve chewy texture; available in 4-pack boxes, 3-serving boxes, foodservice packs, party kits, and microwavable cup kits in flavors such as Brown Sugar, Milk Tea, Strawberry, Taro, Matcha, Honeydew, and cheese foam variants.
• Frozen Mochi Donuts Japanese-style soft and chewy donuts made with rice flour (mochi donuts), supplied frozen for foodservice and retail reheating before serving.
• Frozen Nama Donuts Japanese-style fresh cream-filled (nama) donuts supplied frozen and reheated before serving; targeted at foodservice operators and retail.
• Frozen Bagels Frozen bagels designed for foodservice operators and retail that are reheated before consumption.
• Popping Boba (4-Pack) Fruit juice-filled spheres that pop in the mouth, sold in 4-pack format with Halal and Kosher certification for international markets.
• Pop Soda (Popping Boba Sparkling Beverage) Sparkling beverage infused with popping boba, delivering a textural drinking experience for retail and foodservice beverage programs.
• Popping Boba Oolong Tea Oolong tea beverage combined with popping boba toppings, sold as a ready-to-drink textural beverage.
• Goose's Grease with Shallots Premium Taiwanese cooking condiment made from goose fat with shallots, positioned as a high-end specialty culinary product for retail and foodservice.
• Goose's Grease with Chili Goose fat-based chili sauce featuring multiple chili varieties with layered spicy notes; marketed as a versatile premium niche condiment for retail and foodservice use.
• Whey Protein Boba Tea Functional ready-to-drink beverage combining whey protein with instant boba in Green Milk Tea and Oolong Milk Tea flavors, positioned for fitness-conscious consumers.
• OEM/ODM Manufacturing Services Professional OEM and ODM services for global partners, including recipe-based production (OEM) and complete product design and development (ODM) covering formula design, flavor adjustment, packaging design, and mass production for bubble tea products, instant meals, and donuts; targeted at startup brands and established distributors.
• Private Label Development Services Fully customized private label development services from concept to final production, enabling brands to create differentiated food and beverage products with tailored flavors, ingredients, formats, and packaging.

Quantifiable outcome

• Production yield rate of 99.95% ensuring consistent quality across batches
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Want Want Group: Want Want is a Taiwan/China-headquartered food conglomerate with snacks, beverages, and dairy products distributed across Asia and globally. Comparable in Taiwanese origin, multi-category food manufacturing, and Asian-to-global export presence.
• Uni-President Enterprises Corporation: Uni-President is one of Taiwan's largest food and beverage conglomerates, with broad packaged food, beverage, and instant noodle portfolios across Asia. Comparable as a Taiwanese food manufacturer with diversified product lines and global export reach, but at vastly greater scale.
• Rich Products Corporation: Rich Products is a major US private frozen food manufacturer specializing in baked goods, desserts, and custom frozen solutions for foodservice and retail. Comparable to PULY in B2B frozen food manufacturing, private label capability, and foodservice channel focus, though at much larger scale.
• McCain Foods Limited: McCain Foods is a global leader in frozen potato products and frozen prepared foods with extensive foodservice and retail distribution. Comparable in frozen food manufacturing scale, global multi-region exports, and OEM/private label manufacturing capability for enterprise customers.
• Kuo Yuan Ye Co., Ltd. Kuo Yuan Ye is a Taiwan-based commercial bakery producing bread, pastries, and baked goods at scale for retail and foodservice channels. Comparable to PULY's frozen mochi/nama donut and bagel lines as a Taiwanese B2B baked goods manufacturer with modern factory operations.
• Tingyi (Cayman Islands) Holding Corp. Tingyi is the Taiwan/China parent of the Master Kong brand, a major Asian instant noodles, beverages, and packaged food manufacturer with extensive distribution in China and global markets. Comparable as a Taiwan-origin food manufacturer exporting packaged consumer foods across regions.

Direct peers

• Bubble Tea Supply Co. Bubble Tea Supply Co. is a US-based wholesale supplier of bubble tea ingredients including tapioca pearls, popping boba, and tea concentrates targeting cafés, restaurants, and brands. Comparable to PULY in B2B bubble tea ingredient distribution and foodservice focus.
• Lollicup Fresh: Lollicup Fresh is a US-based bubble tea and boba supplier that manufactures and distributes tapioca pearls, tea, and related products through B2B and foodservice channels. It is the closest Western analog to PULY in product mix, channel structure, and customer base (cafés, distributors, brands).
• Ten Ren Tea Co., Ltd. Ten Ren Tea is a Taiwan-origin tea manufacturer and bubble tea supplier with global retail and foodservice distribution. Its product range (loose-leaf tea, bottled tea, boba/tapioca products) and Taiwan-based heritage overlap directly with PULY's boba and bubble tea portfolio.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pulyfood
• LinkedInlinkedin.com/company/puly-co-ltd

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PULY Co., Ltd.