Lavender Fields at Pumpkin Blossom Farm

What Lavender Fields at Pumpkin Blossom Farm does

Lavender Fields at Pumpkin Blossom Farm is a privately held, family-owned lavender farm and specialty consumer goods company headquartered at 393 Pumpkin Hill Road in Warner, New Hampshire, in continuous operation since approximately 2011 under the Biagiotti family. The company grows Phenomenal and Sensational lavender varieties on a single farm site and operates a vertically integrated production process that includes on-site steam distillation of lavender essential oil and hydrosol — the latter being a water-soluble byproduct sold directly as an all-purpose cleaner, toner, and room spray. From these base inputs the company formulates and sells a catalog of more than 50 SKUs across five product categories: aromatherapy and wellness (roll-ons, scrunchies, shower steamers, balms), bath and body (soaps, lotions, scrubs, deodorant, skin serum), culinary (simple syrups, infused oils, raw honey, dried bundles), home and decor (soy candles, hydrosol sprays, sachets, ceramic mugs and vases), and curated gift sets. Distribution runs through a Wix-hosted DTC e-commerce storefront, an on-site seasonal farm store, a password-protected B2B wholesale program for boutique and natural-product retailers, a separate 'purpl' sub-brand e-commerce site for a lavender lemonade beverage, and an affiliate partner channel.

The business model is multi-stream and primarily transactional, with no disclosed subscription or recurring revenue component. Individual retail products are unit-priced from $3.49 to $99.99 with promotional bundles (e.g., Best Seller Bundle at $49 against $75 retail) and periodic closeout pricing. Wholesale pricing is negotiated off-platform and not publicly disclosed. Farm experiences — U-Pick Lavender (July), Date Nights, Yoga and Wellness, Wreath and Craft Classes, Secret Garden Lavender Elopements, Photography Days, Garden Party 2026, and Good Vibes Night — drive concentrated June–September foot traffic and complementary product sales. Online courses (Lavender Farm School), webinars, and free guides/recipe books extend monetization into digital education. The company markets across eight social media platforms plus an email newsletter, with sales primarily to individual U.S. consumers plus an undisclosed base of small wholesale retail partners.

Name

Lavender Fields at Pumpkin Blossom Farm

Legal name

Pumpkin Blossom Farm

Website

https://pumpkinblossomfarm.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lavender Fields at Pumpkin Blossom Farm is a family-owned New Hampshire lavender farm that grows, distills, and sells lavender-based wellness, bath, home, culinary, and gift products via DTC e-commerce, a seasonal farm store, wholesale, and a 'purpl' beverage sub-brand.

Ownership category

akta.pro rank

Product category

Lavender Farm & Natural Personal Care Products

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE)

akta.pro secondary industries

Specialty Seed & Flavoring Crop Farming (Vanilla, Sesame, Mustard) (AFAGAGAN), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE)

Keywords

• Lavender farm products
• Aromatherapy bath body
• Culinary lavender goods
• Farm agritourism experiences
• Wholesale lavender supplies

Headquarters

HQ city

Warner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Direct Product Sales (E-commerce & Farm Store): One-time and recurring purchases of lavender-infused products sold through the farm's Wix-hosted e-commerce website and physical farm store. Product categories include Bath & Body, Home & Decor, Food & Culinary, Fresh and Dried Lavender, Farm Merch, and Value/Gift Sets. Revenue is generated per transaction with no subscription component.
2. Wholesale to Retailers: Wholesale pricing offered to approved brick-and-mortar retail stores, e-commerce retailers, and businesses that carry farm-fresh lavender products. Retailers apply via a wholesale sign-up form and access a password-protected Wholesale Shop to place purchase orders.
3. Farm Experiences & Events: Revenue from visitor experiences including U-Pick Lavender (July 2026), Date Nights in the Field, Good Vibes Night (adult summer camp), Secret Garden Lavender Elopements, Yoga & Wellness classes, Wreath & Craft Classes, Photography Days, and Garden Party 2026. Event tickets are non-refundable.
4. Online Courses & Digital Content: Revenue from Lavender Farm School (online courses), Webinars, and Free Start Up Guides. Virtual/educational content is not eligible for returns or refunds per the return policy.
5. purpl Lavender Lemonade (Beverage Brand): A spin-off beverage brand ('purpl') launching a lavender lemonade drink made with real lavender from the farm. The brand was inspired by lavender's calming properties and positions calm as a feature that can be created through a beverage. Sold at https://www.drinkpurpl.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Lavender Fields at Pumpkin Blossom Farm grows, harvests, and on-site steam-distills lavender on its farm in Warner, NH, then formulates and sells a broad line of lavender-infused consumer products — bath & body, aromatherapy, home & decor, and culinary items — through its own e-commerce site, a physical farm store, and a wholesale program. It also operates seasonal farm experiences (U-Pick Lavender, Date Nights, elopements, yoga, craft classes, photography days) and runs the purpl sub-brand for bottled lavender lemonade.

Product overview

Lavender Fields at Pumpkin Blossom Farm is a lavender farm and specialty consumer goods company operating as a single unified brand with one notable sub-brand (purpl). The core product portfolio spans five primary categories: (1) Aromatherapy & Wellness products including Lavender Aromatherapy Roll-On ($19.99), Lavender Calm Balm ($14.99), Lavender Aromatherapy Shower Steamers (from $10.99), Lavender Neck Pillow ($54.99), and The Original/Refillable Aromatherapy Scrunchie ($14.99 each); (2) Bath & Body products including Handcrafted Soap ($7.99), Lavender Hand & Body Lotion (from $9.99), Lavender Lip Butter ($5.99), Lavender Geranium Natural Deodorant ($11.99), Lavender Infused Skin Serum ($19.99), Lotion Bar ($12.99), All Natural Exfoliating Salt/Sugar Scrubs ($16.99 each), and Bug Off products ($12.99-$17.99); (3) Culinary products including Lavender Simple Syrup ($17.99), Infused Oil & Vinegar (from $12.99), All Natural Raw Lavender Honey ($14.99), and Dried Lavender Bundles ($19.99); (4) Home & Decor products including 9 oz Soy Candles ($24.99), Wax Melts ($8.99), Lavender Essential Oil Air Freshener ($9.99), Lavender Refresh Powder ($14.99), Lavender Sachets ($5.99), Refillable Dryer Sachets ($9.99), Farm Distilled Lavender Hydrosol ($19.99), ceramic mugs and vases ($24.99-$28.99), NH State Magnet ($7.99), and Mini Vase Magnets ($19.99); and (5) Value & Gift Sets including the Best Seller Bundle ($49), Bath & Body Essentials Gift Set ($34.99), Hydrating Gift Set ($24.99), Deluxe Bath & Body Gift Set ($99.99), Fresh Home Lavender Gift Crate ($49.99), and Deluxe Fresh Home Lavender Gift Set ($89.99). The company also sells Fresh & Dried Lavender bundles and Farm Merch, and operates a sub-brand 'purpl' for lavender lemonade beverages. Business operations include a wholesale program for retailers/restaurants, an affiliate marketing portal, a retail store locator, a U-Pick Lavender seasonal farm experience, and educational content (Lavender Farm School, webinars, free guides and recipe books). The store is built on the Wix e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• purpl: A lavender lemonade beverage brand inspired by the calming qualities of lavender. purpl was created as a feel-good drink that transforms the feeling of calm from the lavender fields into a beverage.

Products and services

• Best Seller Bundle
• Calm On-The-Go Kit

Quantifiable outcome

• Lavender Simple Syrup: Best Seller Bundle priced at $49 (original $75 value), indicating strong demand and premium pricing power
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• purpl (Lavender Lemonade Brand)coreOthersA spin-off beverage brand created from the farm's lavender products. purpl makes a lavender lemonade using real lavender from the farm and is marketed as 'calm in a can.' It operates from drinkpurpl.com as a distinct brand extension, sharing ownership with Pumpkin Blossom Farm but positioned as a separate consumer product line targeting the functional beverage market.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Recess: Functional mood/calm beverage brand; comparable archetype to the purpl sub-brand positioning lavender as a calming beverage ingredient in the functional drink category.
• ArtNaturals: Natural beauty and aromatherapy brand with a broad lavender product line carried across DTC and Amazon — comparable lavender-led product catalog targeting the same wellness consumer segment.

Broad incumbents

• Young Living: Large-scale essential oils and wellness company with farm-to-bottle sourcing narrative similar to Pumpkin Blossom, but operating globally with a much broader SKU portfolio and MLM distribution.
• doTERRA: Multi-billion-dollar essential oils company with global sourcing and MLM distribution — operates in the same aromatherapy/wellness category with materially larger scale and brand investment.
• Mrs. Meyer's Clean Day: Established natural home-care brand with a hero lavender scent line sold across mass retail — overlaps with Pumpkin Blossom's lavender Refresh Powder, hydrosol, and room spray home-care SKUs.

Direct peers

• Mountain Rose Herbs: Large botanical and herbal ingredients retailer supplying dried lavender, essential oils, and aromatherapy products directly to consumers — comparable product mix at scale though without the farm/agritourism layer.
• Seaside Lavender Farm: Family-owned lavender farm in Florence, OR operating a retail store, processed lavender products, and seasonal farm visits — comparable small-scale lavender farm-to-product operation with regional agritourism.
• Los Poblanos Inn & Farm: Historic New Mexico lavender farm operating an on-site boutique, restaurant, and hotel with a full product line spanning bath, culinary, and home goods — the closest vertically integrated lavender-farm-plus-experiential model to Pumpkin Blossom Farm.
• Pelindaba Lavender Farm: Certified organic lavender farm on San Juan Island, WA with an on-site distillery, retail store, U-Pick experiences, and broad aromatherapy/Culinary product line — directly comparable vertically integrated farm and DTC wholesale model.
• Lavender Wind Farm: Whidbey Island, WA lavender farm with retail store, harvested lavender products, and grower-to-consumer brand positioning — directly comparable small-farm lavender product and experience business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NHlavenderfarm
• YouTubeyoutube.com/@pumpkinblossomfarm
• Facebookfacebook.com/pumpkinblossomfarm
• LinkedInlinkedin.com/company/lavender-fields-at-pumpkin-blossom-farm
• Instagraminstagram.com/pumpkinblossomfarm
• TikToktiktok.com/@pumpkinblossomfarm
• Pinterestpinterest.com/pumpkinblossomfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavender Fields at Pumpkin Blossom Farm