PUNTO ZERO
PUNTO ZERO is an independent, Mexico City-based creative studio (founded 2021, ~12 employees) offering brand strategy, creative direction, design, and technology services to SMBs, individuals, NGOs, and culturally-driven brands across Latin America and the US.
- Company typePrivate
- Founded2021
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PUNTO ZERO does
PUNTO ZERO is an independent creative studio founded in 2021 and headquartered in Mexico City, with an operational extension into Los Angeles via Co-Founder & COO Diego Salazar. The studio provides brand strategy, creative direction, design, and technology development services to help organizations define identity, positioning, and audience connection through what it describes as coherent, scalable, and culturally relevant brand systems. Service offerings span branding, motion graphics, editorial photography, web design, and brand activation campaigns, with a portfolio covering Fashion, Healthcare, Food & Beverage, Education, Entertainment, Nonprofit, and individual clients.
The studio operates on a project-based professional services model with custom, non-publicly disclosed pricing per engagement. Distribution is direct — prospective clients reach the studio via its website contact form, WhatsApp, or email. Marketing is concentrated in organic social channels (Instagram, LinkedIn, TikTok) and a Substack blog. Beyond core creative services, the studio operates two related ventures: Arte Zero, an online art gallery sub-brand founded by CEO Frida Alexa for emerging Mexican artists, and the Punto Zero Store, a Big Cartel-based merchandise storefront.
The leadership team comprises two co-founders — Frida Alexa (CEO, formerly of MullenLowe México, Another Company, and Harper's Bazaar) and Diego Salazar (COO, based in Los Angeles) — with a total headcount of approximately 12. Ownership is private and founder-controlled, with no external institutional funding disclosed. Strategic partnerships include ongoing engagements with FIEM (a women's financial nonprofit network) and Ludoc (an educational project whose 'Inside My Heart' short film received festival selections), plus affiliated ventures Abroad (an internationalization company founded by Salazar) and Arte Zero.
PUNTO ZERO firmographics
Firmographics- Name
- PUNTO ZERO
- Legal name
- Punto Zero
- Website
- https://puntozerocreative.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PUNTO ZERO is an independent, Mexico City-based creative studio (founded 2021, ~12 employees) offering brand strategy, creative direction, design, and technology services to SMBs, individuals, NGOs, and culturally-driven brands across Latin America and the US.
- Ownership category
- akta.pro rank
PUNTO ZERO industry classification
Industry- Product category
- Creative Services
- NAICS
- Graphic Design Services (541430), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Identity Systems (MPAAAEAA)
- akta.pro secondary industry
- Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)
Keywords
Where PUNTO ZERO is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
PUNTO ZERO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Services: Punto Zero generates revenue through providing creative services including brand strategy, creative direction, design, and technology development. Services are tailored to each client, with projects spanning branding, motion graphics, editorial photography, web design, and brand activation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
PUNTO ZERO product offering
Product offeringCore offering
Punto Zero is an independent creative studio that helps brands define their identity, positioning, and audience connection through brand strategy, creative direction, visual design, and technology development. Services are delivered as project-based engagements covering branding, motion graphics, editorial photography, web design, audiovisual production, and brand activation campaigns.
Product overview
Punto Zero is a single-service creative studio (not a platform) that provides brand strategy, creative direction, design, and technology services. The core offering is creative consulting and execution for brands seeking cultural relevance. Associated with this studio is Arte Zero (an online art gallery platform for emerging Mexican artists) and the Punto Zero Store (a BigCartel-based e-commerce store). The studio does not offer modular software products or SaaS platforms—its deliverable is creative services and produced work for clients.
Differentiator
Problem solved
Functional benefit
Brands
- Arte Zero: An online art gallery that provides visibility and commercial opportunities for emerging artists in Mexico. Founded by Frida Alexa.
Products and services
- Punto Zero Creative Studio Services An independent creative studio offering brand strategy, creative direction, visual design, web design and technology, motion graphics, audiovisual production, editorial photography, and brand activation campaigns for brands, nonprofits, and individual professionals seeking coherent, scalable, and culturally relevant brand systems.
- Arte Zero
Quantifiable outcome
- Inside My Heart educational short film selected for Pasadena International Film Festival and Los Angeles International Children's Film Festival
Companies that use PUNTO ZERO
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
PUNTO ZERO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PUNTO ZERO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FIEM (Finance Focused on Women)coreFIEM is a collective network of women promoting financial freedom and economic sisterhood. Frida Alexa, Co-Founder & CEO of Punto Zero, is an active member. Punto Zero provides creative services for FIEM, including social media work. The partnership aligns with Punto Zero's focus on supporting women-led initiatives and social impact projects.
- LudoccoreLudoc is an educational project exploring alternative educational models through interactive storytelling and academic play. Diego Salazar, Co-Founder & COO, serves as creative director and voice actor. The educational short film 'Inside My Heart', created in partnership with Ludoc, was selected for the Pasadena International Film Festival and Los Angeles International Children's Film Festival.
- Arte ZerominorArte Zero is an online art gallery founded by Frida Alexa that provides visibility and commercial opportunities for emerging artists in Mexico. While related to Punto Zero through shared leadership, it operates as a separate venture at artezero.mx.
- AbroadminorAbroad is an internationalization company dedicated to democratizing access to global education, aligned with UN's Sustainable Development Goal 4. Founded by Diego Salazar, Co-Founder & COO of Punto Zero. While sharing leadership with Punto Zero, it operates as a separate entity focused on multilingual and innovative educational programs.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
PUNTO ZERO competitors and assessment
Company assessmentRegional players
- Cherryleaf Studio / Brand Brothers: Mexico-LatAm focused creative/branding studio with similar boutique profile and cultural-relevance positioning. Comparable regional peer.
Direct peers
- Mucca: Mexico City creative/branding agency offering brand strategy, design, and packaging. Direct regional peer with overlapping client type and similar boutique positioning.
- Pentagram: Global partner-led design firm operating across identity, strategy, and motion - the archetypal model Punto Zero aspires to scale, with many partners running small teams autonomously like Punto Zero does.
- Manual: Mexico City-based branding and design studio serving regional and international clients. Comparable boutique Mexican peer with shared service mix.
- Mother Design: Design arm of Mother, focused on brand identity and design systems for ambitious challenger and global brands. Comparable model combining creative direction, strategy, and identity execution.
- Collins (brand studio): Independent design studio focused on brand systems, motion, and design-led storytelling for mission-driven and consumer brands. Highly comparable in service mix and positioning.
- Anagrama: Mexico-based independent branding and design studio focused on brand strategy, identity, and packaging for Latin American and international clients. Most comparable peer given shared geography, similar headcount band, and core brand-strategy offering.
Broad incumbents
- Wieden+Kennedy: Major independent creative agency network known for brand storytelling and campaign work. Sets the bar for the type of culturally-driven, integrated brand work Punto Zero aspires to.
- Interbrand: Global brand strategy and design consultancy with deep enterprise client relationships. Represents the incumbent tier Punto Zero would compete against on larger RFPs.
- Landor & Fitch: Large global branding consultancy offering brand strategy and identity at scale. Broad incumbent in the same identity-systems space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
PUNTO ZERO social profiles
Digital presencePUNTO ZERO financial estimates
Financial estimateRevenue estimate
Valuation estimate
PUNTO ZERO leadership team
Management profileNumber of profiles
Profiles2 records
PUNTO ZERO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PUNTO ZERO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PUNTO ZERO
What does PUNTO ZERO do?
Punto Zero is an independent creative studio that helps brands define their identity, positioning, and audience connection through brand strategy, creative direction, visual design, and technology development. Services are delivered as project-based engagements covering branding, motion graphics, editorial photography, web design, audiovisual production, and brand activation campaigns.
Is PUNTO ZERO a public or private company?
PUNTO ZERO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PUNTO ZERO founded?
PUNTO ZERO was founded in 2021. It employs 11 to 50 people.
Where is PUNTO ZERO based?
PUNTO ZERO is headquartered in Mexico City, Mexico, in the Latin America region.
How does PUNTO ZERO make money?
One revenue line is on record: creative Services.
Who are PUNTO ZERO's main competitors?
Cherryleaf Studio / Brand Brothers is listed as a regional player. Direct peers are Mucca, Pentagram, Manual, Mother Design, Collins (brand studio) and Anagrama. Broad incumbents are Wieden+Kennedy, Interbrand and Landor & Fitch.
Does PUNTO ZERO have an API?
No public API is recorded for PUNTO ZERO.
What industry is PUNTO ZERO in?
PUNTO ZERO's product category is Creative Services. Its primary akta.pro industry code is MPAAAEAA, Brand Strategy & Identity Systems, with a secondary code of MPAAAEAH, Motion Brand Design (Title Design, Brand Animation). Its NAICS code is 541430 and its SIC code is 7311.