Puppy Yoga UK

What Puppy Yoga UK does

Puppy Yoga UK is a privately held, UK-based wellness service founded in 2022 that runs instructor-led yoga classes with puppies (8–16 weeks old, sourced from vetted local breeders) present in the room. Each 1 hour 15 minute session combines roughly 45 minutes of guided yoga with dedicated puppy playtime and a complimentary Polaroid photo, and is priced at £35 per attendee plus a £0.88 service fee. The company operates across seven UK cities (Manchester, Liverpool, Leeds, Sheffield, Newcastle, Birmingham, and Nottingham) and generates revenue primarily from individual ticket sales, with secondary streams from tiered gift cards (£35/£70/£105/£140) and privately arranged events for birthdays, celebrations, and corporate wellness.

The business is direct-to-consumer with no proprietary technology platform; operations run on a standard Wix-hosted website for bookings, city-specific Instagram accounts for awareness, and email for marketing. Customer segments are horizontal: individual wellness seekers (primary), families with teenagers (secondary), and private/corporate event bookers (secondary). The company's registered office is a co-working space (DoES Liverpool), headcount is approximately 12 employees, and there is no record of external funding — growth to date has been organic and bootstrapped. Brand identity is protected via UK-registered trademarks on the "Puppy Yoga UK" name and logo, and the company maintains charitable donation relationships with Pets as Therapy, PAPYRUS, and Dogs Trust to support its mental health and animal welfare positioning.

There is no disclosed financial data; revenue, class frequency per city, repeat-purchase rates, and customer acquisition cost are not publicly available. The service is experience-led and inherently labour-intensive (yoga instructors, puppy handling, venue hire per city), which limits unit economics and scalability without further process standardisation or a franchising/licensing model.

Name

Puppy Yoga UK

Legal name

Puppy Yoga UK

Website

https://puppyyogauk.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Puppy Yoga UK is a privately held, UK-based wellness service founded in 2022 that runs instructor-led yoga classes with puppies present, operating across seven UK cities and serving individual wellness seekers, families, and corporate/private event bookers through a direct-to-consumer ticketing model.

Ownership category

akta.pro rank

Product category

Wellness and experiential leisure services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga classes
• Wellness experiences
• Animal therapy
• Puppy socialisation
• Mindfulness sessions

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Class Tickets: Individual ticket sales for puppy yoga classes at £35 per person. Each 1 hour 15 minute session includes guided yoga practice, puppy playtime, and a complimentary Polaroid photo. Tickets are non-refundable but can be resold if the buyer cannot attend.
2. Gift Cards: Prepaid gift cards sold in denominations of £35, £70, £105, and £140. Gift cards can be used to book classes for recipients.
3. Private Events: Private events can be arranged for birthdays, celebrations, and corporate wellness sessions. Pricing and availability are quoted upon enquiry via email or Instagram DM.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Puppy Yoga UK sells tickets to instructor-led yoga classes held in yoga studios across seven UK cities, with puppies aged 8–16 weeks from local breeders present in the room to create a calming, socialisation-friendly environment. Each 1 hour 15 minute session combines roughly 45 minutes of guided yoga with dedicated puppy interaction time, includes a complimentary Polaroid photo, and is priced at £35 per person. The company also offers tiered gift cards and arranges private events for birthdays, celebrations, and corporate wellness.

Product overview

Puppy Yoga UK operates a single core service offering: puppy yoga classes. The company provides instructor-led yoga sessions in multiple UK cities (Manchester, Leeds, Liverpool, Newcastle, Sheffield, Birmingham, Nottingham) where puppies aged 8-16 weeks are present. Each class lasts 1 hour 15 minutes, comprising approximately 45 minutes of guided yoga followed by 30 minutes of dedicated puppy playtime. Class sizes range from 14-22 attendees with 5-12 puppies per session. The complementary Gift Card product (available at £35) allows recipients to book classes at their preferred location and date.

Differentiator

Problem solved

Functional benefit

Products and services

• Puppy Yoga Classes Instructor-led yoga sessions of approximately 1 hour 15 minutes held across seven UK cities, with puppies aged 8–16 weeks from vetted local breeders present in the room. Each class includes around 45 minutes of guided yoga plus puppy interaction time, accommodates 14–22 attendees and 5–12 puppies, and includes a complimentary Polaroid photo. Priced at £35 per person. Targeted at adult consumers seeking relaxation, stress relief, and a unique wellness experience.
• Puppy Yoga Gift Card Prepaid gift cards available in denominations of £35, £70, £105, and £140 that can be redeemed by recipients against puppy yoga class bookings at any of the seven UK city locations.
• Private Event Bookings Tailored private puppy yoga sessions for groups arranging birthdays, celebrations, or corporate wellness events. Pricing and availability are quoted on request via email or Instagram DM.

Quantifiable outcome

• Regular feedback from puppy owners noting increased confidence and adaptability in puppies after attending classes.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Local BreederscoreOthersPuppy Yoga UK works with carefully selected, local breeders they trust and work closely with. All puppies come from home environments where they are raised with care, attention, and love. The company never works with puppy farms or large-scale breeding operations and ensures all breeders meet strict welfare standards and follow all regulations.
• Pets as TherapyminorOthersOne of the three main charities Puppy Yoga UK donates to. Pets as Therapy strives to improve and enhance the health and wellbeing of the community through pet visits.
• PAPYRUSminorOthersOne of the three main charities Puppy Yoga UK donates to. PAPYRUS is dedicated to preventing suicide and promoting positive mental health and emotional wellbeing in young people.
• Dogs TrustminorOthersOne of the three main charities Puppy Yoga UK donates to. Dogs Trust is an animal welfare charity specialising in the wellbeing of dogs, preventing harm, and helping in rehoming dogs. It also serves as a resource for dog owners.
• DoES LiverpoolminorOthersCo-working space provider where Puppy Yoga UK has their registered office address. Located at 1st Floor, The Tapestry, 68-76 Kempson Street, Liverpool.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Life Centre: Long-standing London yoga and wellbeing center offering classes, therapies, and workshops. Comparable as a broader yoga/wellness destination, though it competes on a traditional yoga curriculum rather than a novelty animal experience.
• 1Rebel: UK boutique fitness brand offering premium group training classes. Comparable in the premium-priced, experience-led group fitness segment of the UK market that Puppy Yoga UK also targets with its £35 sessions.
• F45 Training: Global functional training franchise with a strong UK studio footprint. Comparable as a scaled group fitness brand pursuing city-by-city studio rollouts, though operating in a different exercise modality.
• Triyoga: Established London-based yoga studio chain offering a wide range of group classes, memberships, and wellness services. Overlaps with Puppy Yoga UK on group yoga instruction and wellness positioning, but operates as a traditional multi-style studio without an animal-experience differentiator.

Others

• Mindbody: Widely used booking and business management software for fitness, yoga, and wellness studios. Comparable as the type of platform infrastructure Puppy Yoga UK could use (or already uses) to scale class scheduling, payments, and marketing.
• Pets As Therapy: UK charity that uses pet visits to improve health and wellbeing — explicitly named as one of Puppy Yoga UK's donation partners. Comparable mission (animal-assisted wellbeing) and a natural partnership/ecosystem participant rather than a competitor.

Direct peers

• Goat Yoga UK: UK operator running goat yoga sessions that combine instructor-led yoga with animal interaction. Directly comparable business model, target audience (wellness seekers, group/corporate bookers), and experiential positioning.
• Cat Yoga London: UK-based yoga classes featuring resident cats in a studio setting. The closest direct analogue to Puppy Yoga UK: an animal co-presence yoga concept sold as a wellness/leisure experience to UK consumers at similar price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/puppyogauk
• LinkedInlinkedin.com/company/puppy-yoga-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puppy Yoga UK