Pura Agency

What Pura Agency does

Pura Agency (legal name Pura S.n.c.) is a privately held Italian partnership headquartered in Reggio nell'Emilia, operating a dual-division service model that combines event organization with digital marketing under a single brand. The Events division (Pura Eventi) delivers full-service planning for corporate clients, private individuals, and nightlife venues — covering location sourcing, catering, entertainment, photography/video, audio/lighting, staffing, marketing, and permits, with either end-to-end management or single-service consulting. The Marketing & Comunicazione division (with the Pura Digitale sub-brand) provides web design and eCommerce development, SEO, social media management, SEM, graphic design and print production, photography, video, and certified virtual tours. The firm's flagship product, Magic Box, is a proprietary 55-inch 4K interactive touchscreen kiosk that operates as a Photo Booth, Jukebox 2.0, and Advertising Totem, and is offered for rental with or without an on-site operator.

The business generates revenue through project-based professional services on a quote-only, non-public pricing basis, with free initial consultations as the entry point. Go-to-market is consultative and relationship-driven, leveraging direct inbound via website contact forms, phone, WhatsApp, walk-in office consultations, plus outbound marketing through organic social (Facebook, Instagram), SEO/content, email newsletter, Google Ads, and portfolio case studies. Distribution is enabled by three core platform partnerships: Google Partner status, Meta (Facebook) Marketing Partner status, and an official partnership with Italia Eventi — a major Italian events and tourism platform providing access to thousands of vetted suppliers, artists, and venues. The customer base is predominantly SMB across hospitality, nightlife, retail, fitness, e-commerce, and professional services, with one enterprise logo (Credem) and operations concentrated in Emilia-Romagna. The team is small (5 employees), with two department heads: Manuel (Marketing & Communication) and Danilo (Events).

Name

Pura Agency

Legal name

Pura S.n.c.

Website

https://pura-agency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pura Agency is a 5-person Italian agency in Reggio Emilia combining event organization (Pura Eventi) with digital marketing and web services (Pura Digitale), serving primarily SMBs across hospitality, nightlife, retail, and corporate clients, and operating the Magic Box interactive kiosk rental product.

Ownership category

akta.pro rank

Headquarters

HQ city

Reggio nell'Emilia, Emilia Romagna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Event Organization Services: Full-service event planning and management for venues, companies, and private individuals. Services include location sourcing, catering, entertainment, photography/video, audio/lighting equipment, marketing, and staff. Can provide complete event management or single-service consulting.
2. Marketing & Communication Services: Digital marketing, SEO optimization, social media management, and web marketing campaigns. Customized marketing plans created for small businesses and larger enterprises.
3. Magic Box Rental: Rental of the Magic Box interactive display system with two options: operator-assisted single events (transport, installation, and operator included) or short-term self-operated rental (transport, installation, and training included).
4. Website & eCommerce Development: Custom web development services including responsive websites, eCommerce platforms, hosting, domain management, and email configuration.
5. Graphic Design & Printing: Custom graphic design services including logos, brand identity, business cards, posters, flyers, banners, roll-ups, signage, and print production on various materials.
6. Multimedia Production: Photography, video services, and certified virtual tours for businesses to showcase their activities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pura Agency is a Reggio Emilia-based full-service agency delivering event organization (corporate events, private celebrations, nightlife management, PR for venues) and digital marketing services (SEO, social media management, web design, eCommerce, graphic design, multimedia production). Services are sold on a project/quote basis, supplemented by Magic Box interactive kiosk rentals for events and promotional activations.

Product overview

Pura Agency is a dual-division service company based in Reggio Emilia, Italy, combining a web/marketing agency with an event management business. The two core divisions — Pura Eventi and Marketing & Comunicazione — operate under the unified Pura brand, with a digital-focused sub-brand called Pura Digitale. Pura Eventi provides end-to-end event organization for corporate clients, private individuals, and nightlife venues, offering services across location sourcing, entertainment, catering, audio/lighting, photography/video, and staffing. The Marketing & Comunicazione division delivers web design, eCommerce (Siti Web & eCommerce), SEO and Google visibility (SEO & Visibilità Google), social media management and marketing campaigns (Social Media Marketing, SEM & Web Marketing), and graphic/print/multimedia production (Grafica, Stampa & Multimedia). The flagship product Magic Box is a multi-function interactive kiosk (Photo Booth, Jukebox 2.0, Advertising Totem) that bridges both divisions as a marketing and entertainment tool available for rental. The company also maintains an official partnership with Italia Eventi, a major events and tourism platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pura Eventi End-to-end event organization service for local venues, companies, and private clients. Covers location sourcing, catering, entertainment, photography/video, audio/lighting, marketing, hostess/promoter staffing, and permit handling; offered as full management or single-service consulting.
• Marketing & Comunicazione Integrated digital and traditional marketing agency service including SEO and Google visibility, social media management and campaigns, web design and eCommerce, graphic design and print, photography/video, and certified virtual tours for businesses.
• Magic Box Interactive event kiosk rental product targeting corporate events, nightlife venues, retail locations, and private celebrations. Combines photo capture with instant printing, music/karaoke playback, and digital advertising signage in a single device.
• Siti Web & eCommerce Custom responsive website and eCommerce development service for SMBs and startups, including hosting, domain registration, email configuration, and SEO-aligned build standards.
• SEO & Visibilità Google SEO and Google search visibility service improving website ranking in Google search results to drive organic traffic for SMB and corporate clients.
• Social Media Marketing Social network page management, content planning and scheduling, targeted social advertising campaigns, and performance reporting for client brands.
• SEM & Web Marketing Paid search and online advertising service including display banner creation, web promotional campaigns, and paid placements within search engine results pages.
• Grafica, Stampa & Multimedia Custom graphic design and print production service including logo design, brand identity, business cards, flyers, posters, banners, roll-ups, signage, custom substrate printing, photography, video, and certified Google virtual tours.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Italia EventicoreStrategic or Co-development PartnerOfficial partnership with Italia Eventi, a major platform dedicated to events and Made in Italy tourism. The platform features thousands of suppliers, professionals, and artists available for events, as well as a curated selection of trendy venues for experiences in Italy.
• GooglecoreGTM or Marketing PartnerGoogle Partner relationship for digital marketing and advertising services, enabling specialized Google Ads and marketing campaign capabilities.
• Facebook/Meta MarketingcoreGTM or Marketing PartnerOfficial Facebook Marketing Partner status for social media advertising and campaign management.
• CredemminorOthersLocal banking institution partnership for corporate events and client services.
• MutekiminorChannel Partner/ Reseller/ DistributorNightlife venue partner for events and public relations collaboration.
• Fit VillageminorChannel Partner/ Reseller/ DistributorFitness and wellness center partnership for events and marketing services.
• CoreminorChannel Partner/ Reseller/ DistributorPartner for event and marketing collaboration.
• TaberuminorChannel Partner/ Reseller/ DistributorRestaurant partnership for events and marketing services.
• Cartoleria MinervaminorChannel Partner/ Reseller/ DistributorStationery and gift shop partnership for marketing and promotional materials.
• Iotti ScarponiminorChannel Partner/ Reseller/ DistributorFashion retail partnership for events and marketing collaboration.
• MiguelitaminorChannel Partner/ Reseller/ DistributorHospitality venue partnership for events and promotional activities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WPP (Italy operations): World's largest advertising holding company with agencies in Italy covering creative, media, digital, and PR. Comparable as a broad incumbent whose Italian network competes for the same enterprise event + marketing budgets.
• Dentsu Italy: Global advertising and marketing group with Italian offices providing integrated communications, digital marketing, and event solutions. Comparable as a large player in the same integrated agency category serving Italian brands.
• Publicis Groupe Italy: Global advertising and communications group with significant Italian operations delivering integrated marketing, digital, and event activation services. Comparable as a large incumbent offering overlapping event + digital marketing capabilities to Italian enterprise clients.
• Omnicom (Italy operations): Global marketing and communications holding company with Italian agency brands delivering creative, media, digital, and event services. Comparable as a broad incumbent competing in the same integrated marketing + events space.
• Havas Italy: Global advertising network with Italian operations providing creative, media, and digital communications. Comparable as a broad incumbent offering overlapping integrated marketing and brand activation services to Italian clients.

Others

• Italia Eventi: Pura's official strategic platform partner that hosts thousands of event suppliers, professionals, artists, and trendy venues across Italy. It is comparable as the upstream marketplace enabling Pura's event organization services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pura.agency
• Instagraminstagram.com/pura_agency
• LinkedInlinkedin.com/company/pura-reggio-emilia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pura Agency