puravida personalmarketing + event GmbH

What puravida personalmarketing + event GmbH does

puravida personalmarketing + event GmbH is a Berlin-based event management agency founded in 2010 that specializes in team-building activities and corporate events for businesses in the Berlin area and throughout Germany. The company's core offerings include outdoor and indoor team events such as Action Games at Strandbad Plötzensee, GPS treasure hunts at Spreepark, raft building (Floßbau), Arrow Tag, Team Challenge, and Team Play, complemented by seasonal services including summer parties (Sommerfeste) and Christmas parties (Weihnachtsfeiern), as well as Eisstockschießen (ice stock sport) at four Berlin locations. The company has executed over 170 events annually across 47+ pre-designed event packages since its founding.

The business operates on a professional services revenue model with quote-based pricing determined through website inquiry forms, phone consultations, and email contact. The company employs a small team of 7 people, led by founder and managing director Marcel Ringel, and executes all events directly with in-house event guides and coordinators without intermediaries. Technology infrastructure is minimal and standard: a WordPress-based website hosted via webgo GmbH, with Cloudflare for CDN, Google Analytics for web analytics, and Mailchimp for email marketing. No proprietary technology, mobile application, or AI/ML capabilities are evident.

The customer base consists of corporate clients across diverse industries, with named testimonial customers including Lufthansa, Deutsche Bahn, KPMG, H&M, Shopify, 50 Hertz, STRABAG, Weberbank, and SysEleven. Distribution is direct-to-client with no third-party resellers, relying on digital marketing through the website, blog content, email newsletter, and direct sales inquiries. The company also sells gift vouchers (Wertgutscheine) for select experiences as a consumer-facing e-commerce channel.

Name

puravida personalmarketing + event GmbH

Legal name

Puravida Personalmarketing + Event GmbH

Website

https://puravida-event.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Berlin-based event management agency founded in 2010 that specializes in corporate team-building events, summer parties, and Christmas parties for businesses. Serves enterprise clients including Lufthansa, Deutsche Bahn, KPMG, and H&M with 47+ event packages and 170+ events annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Planning and Execution Services: Professional services revenue generated through planning and executing teambuilding events, corporate celebrations, summer parties, and Christmas parties for business clients. Revenue comes from service fees for event coordination, venue provision, activity execution, and catering coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Berlin-based event agency that plans, coordinates, and executes teambuilding activities and corporate events for businesses, including outdoor action games, GPS treasure hunts, raft building, arrow tag, team challenges, summer parties at special locations, and Christmas parties with seasonal activities such as ice stock sport across multiple Berlin venues.

Product overview

puravida personalmarketing + event GmbH is a Berlin-based event agency specializing in teambuilding activities and corporate events. The core offering consists of Teambuilding & Teamevents — various interactive activities including Action Games, GPS treasure hunts, raft building, arrow tag, team challenges, and indoor team play. These are complemented by seasonal event services: Sommerfeste (summer parties) offering all-inclusive outdoor celebrations, and Weihnachtsfeiern (Christmas parties) with multiple venue options. The portfolio also includes Eisstockschießen (ice stock sport) as a winter activity at 4 Berlin locations. The agency provides full Eventagentur (event management) services and sells Wertgutscheine (gift vouchers) for their popular activities. The company operates primarily in the Berlin area, using venues like Strandbad Plötzensee, Spreepark, and Revier Südost.

Differentiator

Problem solved

Functional benefit

Products and services

• Teambuilding & Teamevents Core team building activities and corporate events including challenges and games designed to strengthen team cohesion, communication, and collaboration. Offerings include Action Games, GPS treasure hunts, raft building, arrow tag, team challenges, and indoor team play activities, targeted at corporate groups.
• Sommerfeste (Summer Parties) Summer celebration events for companies held at special locations, offering a complete all-inclusive package for outdoor corporate festivals with action, team spirit, and vacation atmosphere.
• Weihnachtsfeiern (Christmas Parties) Winter holiday celebration events including various formats such as Team Play Christmas parties, Winter Magic at Strandbad Plötzensee, and celebrations at Revier Südost venue.
• Eisstockschießen (Ice Stock Sport) Traditional Bavarian ice stock sport offered as a team event at four central locations in Berlin, positioned for the cold winter season.
• Action Games am Plötzensee Outdoor action games at Strandbad Plötzensee featuring challenges focused on team spirit, tactics, and adrenaline, including an adventure course with multiple interactive stations.
• GPS Teamschatzsuche am Spreepark GPS-based treasure hunt adventure exploring the abandoned Spreepark amusement park in Berlin's Plänterwald, featuring puzzles and historical clues.
• Floßbau (Raft Building) Team activity where participants construct a functional raft from simple materials, promoting communication, problem-solving strategies, and culminating in a memorable water experience.
• Arrow Tag Strategy, skill, and adrenaline challenge involving archery tag with inflatable shields, providing an exciting team event with thrill and action.
• Team Challenge Sporting team challenge combining fun and action, where small groups tackle various stations to earn maximum points for a podium finish.
• Team Play (Indoor) Indoor team event combining culinary team experience with fun and games, featuring various challenges to complete individually, against each other, or in teams.
• Eventagentur (Event Management Agency) Full-service event management agency providing event planning, execution, and coordination services for corporate events, team events, and celebrations.
• Wertgutscheine (Gift Vouchers) Gift vouchers available for three popular active experiences: Adventure Course at Strandbad Plötzensee, Ice Stock Sport at four Berlin locations, and Game Box for mobile delivery in Berlin and surrounding areas.

Quantifiable outcome

• Companies with highly engaged employees achieve 2.5x more revenue than companies with low engagement (referenced from Hay Group study)
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• CityHunters: Germany-based teambuilding company specializing in GPS treasure hunts, crime mysteries, and city rallies for corporate groups. Highly comparable because it offers the same GPS Schatzsuche concept puravida runs at Spreepark, targeting similar Berlin/German corporate clients.
• Rent4Event: German event-services provider covering corporate team events, equipment rental, and event logistics. Comparable as a same-category event agency serving German B2B clients with overlapping offerings in teambuilding and corporate celebrations.
• Teamevent.de: Berlin-anchored teambuilding and corporate event agency offering outdoor activities, indoor games, and event packages. Direct competitor with overlapping formats (team games, ice stock sport, summer/Christmas parties) and the same regional focus.
• Fun4Group: Germany-based provider of group events, teambuilding, and corporate celebrations. Direct competitor with similar catalog of formats (action games, summer festivals, Christmas parties) targeting the same mid-market corporate segment.
• Teamgeist: German full-service provider of team events, incentives, and corporate experiences across multiple cities. Comparable as a same-category teambuilding operator serving German corporate clients with broader geographic reach.
• WestEvent: German full-service event agency delivering corporate events, team-building activities, and incentive programs. Comparable as a same-category corporate event organizer with overlapping product and customer base in Germany.
• Time4Event: Germany-based event and team-event specialist curating corporate team activities and seasonal celebrations. Direct peer with overlapping formats and target customer in the German teambuilding market.

Regional players

• TeamBonding: US-based corporate team-building company offering a wide menu of in-person and virtual programs. Directly comparable category and product mix; serves the US market rather than Germany.
• Outback Team Building: Large North American corporate team-building provider with catalog of in-person and virtual activities. Comparable product/category (corporate teambuilding activities) but serves a different geography and operates at meaningfully larger scale.

Broad incumbents

• Catalyst Global: Global network of team-building and leadership development providers operating across many countries. Comparable category but a broader, multi-region incumbent rather than a Berlin-local specialist; relevant benchmark for what an internationalized teambuilding business looks like.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/puravida-personalmarketing-event-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about puravida personalmarketing + event GmbH