Pure Edge Lighting
Pure Edge Lighting is a Chicago-based manufacturer of patented architectural LED lighting fixtures sold through channel distributors and specification partners to architects, lighting designers, and end customers. Products span recessed, surface, suspension, outdoor, and smart-controlled configurations.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pure Edge Lighting does
Pure Edge Lighting, also operating under the brand name PureEdge Lighting, is a Chicago-based manufacturer of patented architectural LED lighting systems serving architects, lighting designers, and specification professionals in commercial and residential projects. The company designs and sells a comprehensive portfolio spanning recessed, surface-mounted, suspension, LED extrusions, cabinet, vanity, display, and outdoor configurations, anchored by seven registered patents covering Pipeline 360 (rotatable/bendable linear), TruCurve (curved drywall integration), TruCirque (circular recessed), TruTrack (magnetic recessed track), Lazer Line (3D effect lighting), MicroTrack (precision ceiling track), and Trapeze (360-degree luminous rope). Its product line features proprietary technology including TruColor RGBTW full-color tunable white LEDs and PureSmart Controls, a connected lighting management system powered by the WiZ PRO platform.
The company operates a privately-held, partner-driven go-to-market model rather than direct-to-installer sales. Products are distributed through a network of lighting distributors and specification partners, accessible via a dedicated partner login portal, with quote-based pricing that is not publicly disclosed. End customers are reached indirectly through specification by architects and lighting designers, supported by CEU-accredited educational webinars, social media presence across Facebook, Instagram, Pinterest, YouTube, Twitter, and Houzz, and case study content. The company employs approximately 9 staff at its Chicago headquarters (1718 Fullerton Ave), with no disclosed funding history, parent company, institutional investors, M&A activity, or geographic operations beyond the United States.
Active product development is ongoing. After launching the Lazer Line product family in 2024, the company announced new product debuts for 2026 including an expanded Lazer Line family, Flex Neon indoor/outdoor lines, and the Saber Suspension product, reflecting a continuous product-launch cadence. Ownership structure, capitalization, and financial metrics are not disclosed in the available materials.
Pure Edge Lighting firmographics
Firmographics- Name
- Pure Edge Lighting
- Legal name
- PureEdge Lighting
- Website
- https://puredgelighting.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Edge Lighting is a Chicago-based manufacturer of patented architectural LED lighting fixtures sold through channel distributors and specification partners to architects, lighting designers, and end customers. Products span recessed, surface, suspension, outdoor, and smart-controlled configurations.
- Ownership category
- akta.pro rank
Pure Edge Lighting industry classification
Industry- Product category
- Architectural Lighting
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Architectural/Recessed & Track Lighting Retail (CRAIAHAH)
- akta.pro secondary industries
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where Pure Edge Lighting is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Edge Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Lighting Fixtures and Hardware Sales: Pure Edge Lighting generates revenue through the sale of architectural LED lighting fixtures including recessed, surface-mounted, linear, pendant, and custom lighting solutions. The company sells complete fixtures as well as LED strips and extrusions for professional installation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Pure Edge Lighting product offering
Product offeringCore offering
Pure Edge Lighting designs, patents, and manufactures architectural LED lighting fixtures and systems, including recessed, surface-mounted, suspension, linear extrusion, cabinet, outdoor, display, and vanity products. The portfolio features patented product families such as Pipeline 360, TruCurve, TruCirque, TruTrack, Lazer Line, MicroTrack, and Trapeze, complemented by PureSmart Controls (WiZ PRO-integrated) for tunable white and color control. Products are sold as complete fixtures and DIY components through a U.S. channel partner and specification distributor network.
Product overview
Pure Edge Lighting offers a comprehensive portfolio of architectural LED lighting solutions organized across multiple product categories: recessed lighting (ceiling and wall), surface-mounted lighting, suspension systems, LED strips and extrusions, display and vanity lighting, cabinet lighting, outdoor lighting, and smart controls. Key branded products include Pipeline 360 (rotatable/bendable system), MicroTrack (precision architectural track), Trapeze (360-degree luminous rope), Lazer Line (3D effect lighting), TruCurve (curved drywall integration), TruTrack Trim Magnetic (recessed track), TruCirque (circular recessed), and TruColor RGBTW (full color technology). The company provides PureSmart Controls, a WiZ PRO-connected smart lighting control system for color and intensity management. Products are available through complete fixtures, DIY components, and various form factors including linear, wall wash, downlight, perimeter, and track configurations.
Differentiator
Problem solved
Functional benefit
Brands
- PureSmart: Smart lighting controls system connected by WiZ PRO for color and intensity control
- TruTrack
- TruCurve
- TruCirque
- Pipeline 360
- Lazer Line
Products and services
- Pipeline 360 A patented, rotatable and bendable lighting system that provides seamlessly integrated illumination for architectural flexibility along ceilings and walls.
- MicroTrack A patented precision-engineered track lighting system offering a clean architectural aesthetic with flexibility to make turns along the ceiling.
- Trapeze A patented suspension lighting fixture offering a flowing luminous rope of 360-degree illumination with braided cloth diffusion, designed as a centerpiece for any room.
- Lazer Line A patented 3D lighting system delivering captivating three-dimensional effects that harmonize cutting-edge functionality with striking visual allure.
- TruCurve A patented innovation that brings organic, seamless curves to 5/8-inch drywall, combining architectural precision and advanced functionality to deliver dynamic, flowing illumination.
- TruTrack Trim Magnetic A patented magnetic recessed track lighting system designed for installation in wood, concrete, drywall, and other materials.
- TruCirque A patented recessed lighting system offering seamless circular illumination for distinctive environments.
- PureSmart Controls A connected smart lighting control system powered by WiZ PRO that enables total control over color and intensity across PureEdge fixtures.
- Flex Neon Flexible neon lighting solutions for indoor and outdoor installations.
- Saber Suspension A saber-shaped suspension lighting fixture for architectural applications.
- LED Extrusions LED strips and linear aluminum extrusions available as complete fixtures or DIY components for specifiers and installers.
- Power Supplies & Controllers Power supplies and lighting controllers for managing PureEdge LED lighting systems.
- Cabinet/Shelf Lighting Specialized LED lighting for cabinets and shelves.
- Outdoor Lighting Outdoor-rated LED lighting solutions for exterior architectural applications.
- Display Lighting Wall surface display lighting for showcasing artwork and architectural features.
- Vanity Lighting Bathroom vanity lighting solutions in recessed and surface-mounted configurations.
Companies that use Pure Edge Lighting
Customer profileSegments2 records
Ideal customer profiles2 records
Pure Edge Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Pure Edge Lighting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wiz PROcorePureEdge Lighting has integrated Wiz PRO into their PureSmart Controls system, enabling connected lighting control with total control over color and intensity through the Wiz PRO platform.
Recent moves5 records
Expansion highlights4 records
Pure Edge Lighting competitors and assessment
Company assessmentBroad incumbents
- Cooper Lighting Solutions: Eaton-owned architectural and commercial lighting portfolio (formerly part of Signify). Competes with PureEdge across architectural recessed, surface, and connected lighting categories with much larger scale and global reach.
- Lithonia Lighting: Acuity Brands' flagship general-purpose lighting brand. While broader and more commercial/industrial in focus, Lithonia overlaps PureEdge in downlights, linear, and architectural-grade LED fixtures at competitive price points.
Direct peers
- Juno Lighting: Architectural recessed and track lighting brand now part of Acuity Brands. Directly competes with PureEdge in specification-grade recessed, linear, and track LED fixtures for commercial and high-end residential projects.
- Lucifer Lighting: Premium architectural recessed and linear LED lighting company serving architects and designers. Closely comparable niche positioning, specification-driven sales model, and patented fixture innovations.
- Axis Lighting: Architectural linear and recessed LED lighting manufacturer targeting commercial interiors. Directly competes with PureEdge's linear recessed, wall-wash, and cove lighting categories.
- Visual Comfort & Co. Designer-focused decorative and architectural lighting brand. Overlaps PureEdge on the design-specifier channel and competes for specification share on high-end residential and boutique hospitality projects.
- Amerlux: Architectural specification-grade LED lighting manufacturer offering recessed, track, downlight, and outdoor fixtures. Direct peer in the commercial architectural specification channel.
- Edge Lighting: Minimalist architectural and decorative LED lighting brand with overlapping name. Competes in the same designer/specifier channel for high-end recessed, track, and minimalist linear fixtures.
- WAC Lighting: Specification-grade architectural and decorative LED lighting manufacturer with strong designer-channel presence. Competes directly with PureEdge in recessed, track, under-cabinet, and architectural linear fixtures.
- Focal Point: Architectural lighting manufacturer specializing in recessed, linear, and pendant LED systems for commercial interiors. Direct competitor to PureEdge's recessed, linear, and TruCurve-style integrated architectural offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Edge Lighting social profiles
Digital presencePure Edge Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Edge Lighting leadership team
Management profileNumber of profiles
Pure Edge Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Edge Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Edge Lighting
What does Pure Edge Lighting do?
Pure Edge Lighting designs, patents, and manufactures architectural LED lighting fixtures and systems, including recessed, surface-mounted, suspension, linear extrusion, cabinet, outdoor, display, and vanity products. The portfolio features patented product families such as Pipeline 360, TruCurve, TruCirque, TruTrack, Lazer Line, MicroTrack, and Trapeze, complemented by PureSmart Controls (WiZ PRO-integrated) for tunable white and color control. Products are sold as complete fixtures and DIY components through a U.S. channel partner and specification distributor network.
Is Pure Edge Lighting a public or private company?
Pure Edge Lighting is a private company. It is classified as unknown and is currently operating.
When was Pure Edge Lighting founded?
Pure Edge Lighting was founded in -1. It employs 1 to 10 people.
Where is Pure Edge Lighting based?
Pure Edge Lighting is headquartered in Chicago, United States, in the North America region.
How does Pure Edge Lighting make money?
One revenue line is on record: lighting Fixtures and Hardware Sales.
Who are Pure Edge Lighting's main competitors?
Broad incumbents on record are Cooper Lighting Solutions and Lithonia Lighting. Direct peers are Juno Lighting, Lucifer Lighting, Axis Lighting, Visual Comfort & Co., Amerlux, Edge Lighting, WAC Lighting and Focal Point.
Does Pure Edge Lighting have an API?
No public API is recorded for Pure Edge Lighting.
What industry is Pure Edge Lighting in?
Pure Edge Lighting's product category is Architectural Lighting. Its primary akta.pro industry code is CRAIAHAH, Architectural/Recessed & Track Lighting Retail, with a secondary code of CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 335131 and its SIC code is 3640.