Pure Montagne Resort & SPA

What Pure Montagne Resort & SPA does

Pure Montagne Resort & SPA is a privately held 4-star luxury hotel residence (Société par Actions Simplifiée, RCS Nice 852 276 625) located at 219 Avenue Marquise de Saravalle in Saint-Martin-Vésubie, France, on the edge of Mercantour National Park. The property comprises 34 Suites distributed across 5 alpine chalets plus 10 modular Rooms (2–8 beds), situated on a 2-hectare tree-filled site roughly 1 hour from Nice and 5 minutes from the village center. The resort is the only 4-star luxury hotel residence in the Vésubie Valley, and each apartment carries a naming tribute to Chevalier Victor de Cessole, an alpine pioneer whose routes and huts founded the region's mountain culture.

The product portfolio layers four revenue streams on top of the accommodation base. The Nordic Village Spa (200 m²) provides indoor/outdoor Jacuzzi, sauna, hammam, sensory shower, massage tables, and three sub-spaces — Le Carré Nordique (up to 8 guests), L'Espace Hygge (up to 6), and La Cabine Nordique (solo/duo). Restaurant L'air du temps, operated by Chef Julien Matheret, anchors food and beverage with seasonal Mediterranean cuisine, 300 wine references, and a panoramic terrace, complemented by a Bar Lounge open from 7am to 10pm. The Meetings & Events vertical includes two 15-person seminar rooms with panoramic terraces and a 200 m² modular reception area, supporting corporate seminars, weddings, VIP getaways, and private events.

Go-to-market is direct-to-consumer: online booking via the multilingual website (French/English), phone reservations, and on-premises bookings, with no disclosed third-party OTA or travel-agent intermediation. The customer base spans couples seeking romantic getaways, families and friend groups, corporate MICE buyers, wedding parties, and mountain-sports enthusiasts (skiing, mountain biking, zip lining, hiking) accessing La Colmiane, Vésubia Mountain Park, and Berthemont thermal baths. Pricing is not publicly disclosed; the resort operates two-tier rate structures (non-refundable prepaid vs. modifiable with staged deposits) plus on-site tourist tax and credit-card pre-authorization for incidentals. Reported headcount is 10 employees, suggesting significant reliance on outsourced service delivery for F&B, housekeeping, and spa operations.

Name

Pure Montagne Resort & SPA

Legal name

Société Pure Montagne Resort

Website

https://puremontagneresort.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Montagne Resort & SPA is a 4-star luxury hotel residence in Saint-Martin-Vésubie, France, offering 34 alpine-chalet suites, a Nordic Village spa, Restaurant L'air du temps, and event facilities, serving couples, families, corporate groups, and wedding parties near Mercantour National Park.

Ownership category

akta.pro rank

Product category

Luxury Mountain Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury mountain resort
• Hotel residence
• Spa and wellness
• Alpine hospitality
• Corporate events venue

Headquarters

HQ city

Saint-Martin-Vésubie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Services: Primary revenue stream from hotel residence services offering 34 Suites across 5 alpine chalets and 9-10 modular rooms (2-8 beds). Accommodations include Junior Suites, Junior Duplex Suites, Superior Suites, Deluxe Suites, and Prestige Duplex Suites. Additional revenue from daily housekeeping, linen adjustment, fireplace rental, and romantic decoration services.
2. Food and Beverage: Restaurant L'air du temps operated by Chef Julien Matheret featuring pleasure cuisine with seasonal Mediterranean traditions, 300 wine references from French vineyards, and panoramic terrace dining. Bar Lounge serving from 7am to 10pm offering alpine breakfasts through dinner with local wines and champagnes. Revenue from table reservations and catering for events.
3. Spa and Wellness Services: Nordic Village spa offering treatments including hammam, sauna, jacuzzis, massage services, and Nordic relaxation experiences. Revenue from treatment bookings, private spa hire, and spa access packages for wellness stays.
4. Events and Meetings: Two seminar rooms accommodating up to 15 people each with private panoramic terraces. Services include coffee breaks, gourmet lunches, cocktail receptions, and full catering for corporate events, weddings, VIP getaways, and private events. 200 m² modular meeting room available for larger gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pure Montagne Resort & SPA is a 4-star luxury hotel residence operating 34 Suites across 5 alpine chalets and 9-10 modular rooms in Saint-Martin-Vésubie, France, at the edge of Mercantour National Park. The resort provides luxury accommodations, a 200 m² Nordic Village spa, the L'air du temps restaurant under Chef Julien Matheret, bar lounge, seminar rooms, and event/wedding hosting services. All apartments are inspired by alpinist Chevalier Victor de Cessole and the cultural heritage of the Vésubie Valley.

Product overview

Pure Montagne Resort & SPA is a 4-star luxury hotel residence operating as a unified resort product with multiple integrated service offerings. The core portfolio consists of 34 luxury Suites (Junior Suite, Junior Duplex, Superior Suite, Deluxe Suite, and Prestige Duplex Suite) across 5 alpine chalets, plus 10 modular Rooms (Standard, Family, Superior, and Club) in a dedicated chalet. Supporting amenities include the 200 m² Nordic Village Spa with Nordic Square, Hygge Area, and Nordic Cabin for wellness treatments; Restaurant L'air du temps with Bar Lounge for dining; and Meetings & Events services for seminars, weddings, and private gatherings. Additional offerings include year-round outdoor activities (skiing, mountain biking, zip lining) and electric bike rentals. The resort operates its own online booking platform for reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Suite (2/4-bed)

Quantifiable outcome

• 5-minute walk from Saint-Martin-Vésubie village center
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Bouitte: A 5-star luxury hotel-restaurant in Saint-Martin-de-Belleville, French Alps, offering a small number of suites, Michelin-starred cuisine, and a wellness offering. Comparable to Pure Montagne as a boutique luxury Alpine residence with strong culinary identity and intimate scale.
• Le Chalet du Mont d'Arbois: A Four Seasons luxury property in Megève with chalet-style suites, spa, and Michelin dining. Directly comparable luxury Alpine residence hotel with wellness and family activity focus.
• L'Apogée Courchevel: Luxury 5-star hotel in Courchevel with suites/chalets, Spa Sisley, and multiple restaurants. Comparable luxury mountain resort product combining residential suites, premium spa, and signature dining.
• Hôtel Le K2 Palace: A leading luxury 5-star hotel in Courchevel 1850 with suites, chalets, spa, and fine dining. Comparable as a luxury Alpine resort combining residential-style suites, multiple wellness facilities, and signature gastronomy.
• Lily of the Valley: A 5-star wellness-focused luxury hotel in Saint-Tropez with suites, a 600 m² spa, and wellness programs. Comparable as a luxury residence hotel with a strong wellness and spa-led positioning similar to Pure Montagne's Nordic Village.
• Le Lodge Park: Luxury 5-star hotel in Courchevel with wood-and-stone chalet suites, spa, and gastronomy. Comparable residential-style Alpine luxury with comparable guest mix (families, couples, wellness seekers).
• Hôtel Le Coucou: A 5-star luxury hotel in Méribel with suites, chalets, Spa Tata Harper, and two restaurants. Comparable Alpine luxury resort with strong wellness and family appeal.
• Les Airelles: Iconic luxury 5-star hotel in Courchevel with palatial suites, Spa La Mer, and multiple restaurants. Comparable as a full-service luxury mountain resort offering accommodation, spa, gourmet dining, and bespoke guest experiences.

Regional players

• Château de la Messardière: Luxury 5-star hotel in Saint-Tropez operated by Airelles, set on a large estate with suites, multiple pools, spa, and restaurants. Comparable as a luxury residence-style property in the French South with multiple revenue streams (accommodation, F&B, spa, events).
• Le Mas de Pierre: Luxury 5-star hotel in Saint-Paul-de-Vence on the French Riviera. Comparable as a luxury residence-style property in the broader French Riviera–Southern Alps hinterland, with similar mix of couples, families, weddings, and events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pure-montagne-resort-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Montagne Resort & SPA