What Alkaline Water Ionizer does

PurePro India is the Indian distribution and service arm of Pure-Pro Water Corporation (founded 2004, headquartered in Gurugram, Haryana), a privately held water treatment manufacturer that designs, sources, and sells alkaline water ionizers, multi-stage reverse osmosis (RO) systems, hydrogen water generators, and specialty filters across India. Its core technology is water electrolysis using medical-grade platinum-coated 99.97% pure titanium electrode plates, supplemented by Proton Exchange Membrane (PEM) electrolysis in hydrogen products and KDF-55 filtration media in shower units; for the premium tier the company distributes Japan's Nihon Trim line, including its patented Double Auto-Change Cross-Line electrolysis system and medical-device-certified TI-9000, GRACE, and Gracia ionizers.

The company operates a sales-led, direct-to-customer go-to-market: products are marketed through an SEO/content-driven website, sold via phone and WhatsApp quote requests, and delivered with free nationwide professional installation. Hardware pricing spans ₹95,000 for the entry JA-103 to ₹1,85,000 for the flagship JA-2000, with combined RO+ionizer "Perfect Water" systems and Nihon Trim premium tiers addressing high-TDS areas and wellness-focused buyers; replacement filters (₹2,000 internal cost) and cartridges on a 12-18 month cycle provide a recurring aftermarket stream. Customer segments span Indian households, health-and-wellness consumers, commercial and institutional buyers (hospitals, hotels, restaurants, gyms, educational institutions), and existing RO owners upgrading to alkaline output.

The business is supported by a pan-India branch network of 10+ offices across major cities, a portfolio of international certifications (ISO 9001:2015, CE, GMP, DNV, FDA-related, and ISO 13485:2016 for Nihon Trim medical devices), and clinical positioning referencing 1,000+ peer-reviewed hydrogen water studies.

Name

Alkaline Water Ionizer

Legal name

Pure-Pro Water Corporation

Website

https://pureproindia.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

PurePro India is the Indian distributor for Pure-Pro Water Corporation, selling platinum-coated titanium alkaline water ionizers, RO systems, PEM hydrogen water generators, and shower filters direct to households, wellness buyers, and commercial institutions across India via a 10+ branch service network and website/WhatsApp sales motion.

Ownership category

akta.pro rank

Product category

Water Ionizers and Water Treatment Systems

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Softening & Demineralization (Lime Softening, Ion Exchange) (EUANABAE)

Keywords

• Alkaline water ionizers
• Reverse osmosis systems
• Hydrogen water products
• Shower filtration systems
• Water treatment equipment

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Water Ionizer Sales: One-time hardware sales of water ionizers ranging from ₹95,000 to ₹1,85,000 MRP. Products include standalone ionizers (JA series), RO systems, Perfect Water combined systems, and hydrogen water products. Revenue is generated through direct sales with installation services included.
2. Filter and Spare Parts: Replacement filters and spare parts for water ionizers and RO systems. Alkaline filters, mineral filters, and cartridges with 6,000-30,000 litre capacities. Recurring revenue stream from filter replacements every 12-18 months.
3. Nihon Trim Distribution: Distribution of premium Japanese Nihon Trim water ionizers in India including Trim Ion TI-9000, GRACE, and Gracia models. Medical-grade hydrogen water generators with pricing at premium tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The company fundamentally designs, distributes, and installs alkaline water ionizers, reverse osmosis (RO) purification systems, hydrogen water generators and bottles, and shower filters for the Indian market. Its core hardware products are countertop and under-sink alkaline water ionizers using platinum-coated titanium electrode plates (3 to 7 plates, 500–1368 cm² electrolysis chambers) producing ionized water at pH 8.0–11.0+ with ORP up to -700 mV. PurePro India is the authorized Indian distributor for Nihon Trim medical-grade water ionizers (TI-9000, GRACE, Gracia, TI-10/TI-30) and pairs free professional installation with on-site water testing across a 10+ branch pan-India service network.

Product overview

PurePro India offers a comprehensive water treatment product portfolio built around alkaline water ionizers and reverse osmosis (RO) purification systems. The core lineup consists of five PurePro water ionizer models (JA-103, JA-303, JA-503, JA-703, and JA-2000) ranging from entry-level to flagship, using platinum-coated titanium electrode plates with Japanese electrolysis technology. The RO systems lineup includes six models (ERS-105, ERS-105-NF, ERS-106A, ERS-106M, ERS-106R, and ERS-106UV) offering 5-6 stage filtration with options for UV sterilisation, mineral restoration, far-infrared activation, alkaline conversion, and nano-filtration. The Perfect Water Series (PJ-103, PJ-103P, PJ-503, PJ-503P, PJ-703, PJ-703P) uniquely combines RO purification with alkaline ionization in a single unit. Hydrogen products include the Hydrogen Water Generator (under-sink PEM electrolytic cell) and Hydrogen Water Bottle (portable USB rechargeable). Specialty filters (Alkaline Filter, Mineral Filter, Shower Filter PRO-6000) serve as add-on modules. Additionally, the Nihon Trim sub-brand (TI-9000, GRACE, Gracia, TI-10/TI-30) offers medical-grade water ionizers from Japan with Double Auto-Change Cross-Line electrolysis technology, certified as medical devices under Japan's Pharmaceutical and Medical Device Act. All products are manufactured using Japanese technology with ISO 9001, CE, and FDA-related certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Nihon Trim: Premium Japanese water ionizer brand distributed through PurePro India. Nihon Trim is Japan's #1 water ionizer manufacturer with 65% market share and 40+ years of medical device excellence. Products include Trim Ion TI-9000, GRACE, and Gracia.

Products and services

• Water Ionizer JA-103 Entry-level alkaline ionized water system with platinum-coated titanium electrodes, 500 cm² electrolysis chamber, LCD display with pH and ORP indicators, auto-cleaning function, five levels of alkaline water, and pH up to 10.0+. Priced at ₹95,000 MRP.
• Water Ionizer JA-303 Mid-range alkaline ionized water system with voice guide system, touch controls, water flow pH and ORP display, and 750 cm² electrolysis chamber. Priced at ₹1,15,000 MRP.
• Water Ionizer JA-503 5 platinum-coated titanium plate water ionizer with 750 cm² electrolysis chamber, ORP and pH display indicators, voice guidance system, up to -400 mV ORP, and hydrogen-rich water output. Priced at ₹1,25,000 MRP.
• Water Ionizer JA-703 Flagship 7-plate alkaline water ionizer with 1368 cm² electrolysis chamber, 7 platinum-coated 99.97% pure titanium plates, ionized water up to pH 11.0+ and ORP as low as -700 mV. Comparable performance to Kangen Enagic SD501. Priced at ₹1,75,000 MRP.
• Water Ionizer JA-2000 Flagship water ionizer with touch screen display, premium platinum-coated titanium electrode plates, highest H₂ concentration among PurePro ionizers, and 750 cm² electrolysis chamber. Priced at ₹1,85,000 MRP.
• ERS-105 Reverse Osmosis System 5-stage reverse osmosis system with automatic shut-off valve, 50 GPD TFC RO membrane made in USA, and quick-change ¼ turn twist filter design for standard residential purification.
• ERS-106UV Reverse Osmosis System 6-stage reverse osmosis water purifier with UV steriliser achieving 99.99% bacteria, virus and cyst elimination. Quick-change ¼ turn twist filter design and 50 GPD TFC RO membrane made in USA.
• ERS-106M Reverse Osmosis System 6-stage RO system with mineral filter that restores calcium, magnesium, sodium, and potassium to purified water, with quick-change filter design.
• ERS-106R Reverse Osmosis System 6-stage RO system with far-infrared filter that activates water molecules and improves oxygen levels, with quick-change filter design.
• ERS-106A Reverse Osmosis System 6-stage RO system with alkaline filter that converts acidic RO water into alkaline ionized water at pH 8.0–9.5, with quick-change filter design.
• ERS-105-NF Pre-Filtration System Pre-filtration system with nano-filtration (NF) membrane that retains essential minerals while preparing water for water ionizers, with quick-change filter design.
• Perfect Water PJ-103 Combined RO purification and 3-plate water ionizer in one unit producing four levels of alkaline water. Designed for areas where both RO purification and alkaline ionization are needed.
• Perfect Water PJ-103P Combined RO + 3-plate water ionizer with built-in booster pump, designed for low water pressure areas (~10 psi).
• Perfect Water PJ-503 Combined RO + 5-plate water ionizer with enhanced 750 cm² electrolysis chamber for hydrogen-rich alkaline water.
• Perfect Water PJ-503P RO with built-in booster pump combined with 5-plate ionizer for enhanced ionization in low pressure areas.
• Perfect Water PJ-703 Flagship combined RO + 7-plate JA-703 ionizer system with 1368 cm² electrolysis chamber, pH up to 11.0+, ORP to -700 mV, and NF membrane.
• Perfect Water PJ-703P Top-of-the-line RO with built-in pump + 7-plate JA-703 ionizer for maximum ionization in low pressure areas.
• Hydrogen Water Generator Under-sink PEM electrolytic cell hydrogen water generator producing 900–1,200+ ppb hydrogen concentration with neutral pH output (7.2–7.8), -400 to -700 mV ORP, and zero water wastage.
• Hydrogen Water Bottle Portable USB-rechargeable hydrogen water bottle generating up to 1,431 ppb hydrogen in 3 minutes with one-touch operation and portable form factor.
• Shower Filter PRO-6000 Shower filter using patented KDF-55 filtering media to remove chlorine, heavy metals, dirt, and rust from shower water. Provides 30,000 litre filter capacity and protects skin, hair, and respiratory health during bathing.
• Alkaline Filter Standalone RO-compatible filter that converts acidic RO water to alkaline pH 8.0–9.5 and adds essential minerals. Compatible with all RO systems; sold as a separate replacement/add-on unit with recurring filter cartridge sales.
• Mineral Filter Standalone RO-compatible mineral filter that restores calcium, magnesium, sodium, and potassium. 6,000 litre capacity with natural mineral media; sold as a separate replacement filter.
• Trim Ion TI-9000 Nihon Trim's countertop water ionizer certified as a medical device under Japan's Pharmaceutical and Medical Device Act. Produces 7 water types using patented Double Auto-Change Cross-Line electrolysis with platinum-coated titanium electrodes. Direct tap connection, no under-sink plumbing required.
• Trim Ion GRACE Nihon Trim's premium under-sink water ionizer with real-time hydrogen concentration display up to 1,100 ppb, elegant designer faucet, and Double Auto-Change Cross-Line electrolysis. Removes 13 JIS-regulated substances. Certified as a medical device in Japan.
• Trim Ion Gracia Nihon Trim's flagship under-sink water ionizer with hot and cold alkaline hydrogenated water output, elegant faucet with hand shower, and patented Double Auto-Change Cross-Line electrolysis technology. Medical device certified in Japan under MHLW approval.
• Trim Ion TI-10 / TI-30 (Commercial) Nihon Trim's commercial-grade electrolyzed hydrogen water generators. TI-10 produces 500 LPH and TI-30 produces 1,500 LPH, both with 24-hour continuous operation for hospitals, hotels, restaurants, wellness centers, fitness centers, and industrial applications.

Quantifiable outcome

• ORP up to -700 mV providing antioxidant potential
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nihon Trim Co., Ltd.coreChannel Partner/ Reseller/ DistributorNihon Trim is Japan's #1 water ionizer brand with 65% market share and 40+ years of medical device excellence. PurePro India serves as authorized distributor for Nihon Trim products in India, including Trim Ion TI-9000 (countertop), GRACE (under-sink with hydrogen display), Gracia (under-sink with hot/cold water), and TI-10/TI-30 (commercial 500-1,500 LPH). Nihon Trim products are certified medical devices in Japan under Pharmaceutical and Medical Device Act with MHLW approval for therapeutic applications.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ionpia: South Korean water ionizer manufacturer exporting to global markets including South Asia. Comparable product category (alkaline ionizers with platinum-titanium plates) and overlapping customer demographic; smaller scale and emerging distribution footprint relative to PurePro.

Direct peers

• AlkaViva: US-based water ionizer brand (formerly IonWays) selling alkaline ionizers and hydrogen water products globally. Directly comparable product category, technology approach (platinum-titanium plates), and target customer (wellness-focused consumers).
• Tyent USA: US-based manufacturer of premium alkaline water ionizers with plate counts and pH/ORP specifications directly comparable to PurePro's JA series. Competes in the same premium consumer segment across multiple geographies.
• Life Ionizers: US manufacturer of alkaline water ionizers competing in the same premium consumer segment as PurePro, with overlapping technology (titanium plates, multiple pH levels) and a wellness-focused value proposition.
• Kangen Enagic: Japan-based premium water ionizer manufacturer and the global incumbent in the alkaline ionized water category. Directly comparable to PurePro's Nihon Trim partnership and JA-703 flagship, and the primary competitor PurePro positions its 60% price advantage against.

Broad incumbents

• AO Smith: Global water treatment major with established Indian presence in water purifiers and heaters. Overlaps with PurePro in residential water treatment but does not focus on alkaline ionization or premium ionizer positioning.
• Eureka Forbes (Aquaguard): India's largest water purifier incumbent with broad RO/UV portfolio and deep retail/service network. Competes in the same household water-treatment category but at mass-market price points; overlapping end-customer but not direct ionizer competition.
• Pureit (Hindustan Unilever): HUL-owned mass-market water purifier brand with the largest installed base in India. Same end-customer (Indian households seeking safe drinking water) but competes in a very different price tier and without premium alkaline positioning.
• Kent RO: Major Indian water purifier brand with strong retail presence and extensive RO/UV product range. Operates in the same household water-treatment category as PurePro but at lower price points and without alkaline ionization as a primary differentiator.
• Livpure: Indian water purifier and water ATM company with broad RO portfolio across price tiers. Adjacent competitor in the household water-treatment category with overlapping consumer base but limited premium alkaline positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alkaline-water-ionizer

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alkaline Water Ionizer