Pure Trails Adventure
Pure Trails Adventure is a Bristol-based, founder-owned adventure travel company operating fully guided small-group trail running holidays across 13 international destinations, serving primarily solo travellers aged 30s–60s who book directly through the company's website at per-person prices from £695 to £2,795.
- Company typePrivate
- Founded2019
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pure Trails Adventure does
Pure Trails Adventure Ltd is a UK-based, founder-owned adventure travel company founded in 2019 by Charlie Knights in Bristol. It designs and sells fully guided, fully supported small-group trail running holidays (groups kept under 16 people) across a portfolio of 13 international destinations spanning the UK (Lake District, Exmoor, Cotswolds, Isle of Man), southern Europe (Mallorca, Amalfi, Dolomites), the Balkans and Caucasus (Albania, Romania, Georgia), Central Asia (Uzbekistan), and the greater Asian mountain ranges (Nepal/Manaslu, Vietnam) — with Gran Canaria added for 2027. Per-person package pricing ranges from £695 (Lake District weekend) to £2,795 (Manaslu Himalayan route), with single-room upgrades priced at an additional £100–£200 and a 10% deposit/balance-10-weeks pre-departure payment structure.
The underlying technology is deliberately lightweight: a Squarespace-hosted marketing and content site with embedded WeTravel checkout for direct bookings, Klaviyo for email/newsletter automation, Calendly for free 10-minute consultation calls, and WhatsApp groups for in-trip guest coordination. There is no proprietary software, no mobile app, and no AI/ML component. The competitive product is the curated route catalogue, the depth of guide expertise, and the operational risk management required to run safe small-group expeditions in remote mountain environments — backed by UK Financial Insolvency Insurance covering customer refunds in case of company insolvency.
The business model is a direct-to-consumer, one-time-purchase adventure holiday model with no resellers or third-party distribution. Revenue is generated entirely through per-trip bookings paid via the company's own website, supplemented by single-room upgrades and a Trailblazer loyalty programme (5% repeat discount, partner gear discounts with Montane, Scott Sports, Ellis Brigham). Go-to-market is community-led: 90%+ of guests travel solo and the brand converts them through word-of-mouth, 100+ verified 5-star reviews, PR placements in Financial Times, Runner's World, National Geographic, and The Times, content marketing via the Basecamp blog, and a low-friction free-consultation call funnel. Customer concentration is low (no enterprise accounts), and the company is bootstrapped with no disclosed external investment.
Pure Trails Adventure firmographics
Firmographics- Name
- Pure Trails Adventure
- Legal name
- Pure Trails Adventure Ltd
- Website
- https://pure-trails.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Trails Adventure is a Bristol-based, founder-owned adventure travel company operating fully guided small-group trail running holidays across 13 international destinations, serving primarily solo travellers aged 30s–60s who book directly through the company's website at per-person prices from £695 to £2,795.
- Ownership category
- akta.pro rank
Pure Trails Adventure industry classification
Industry- Product category
- Adventure Travel Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
- akta.pro secondary industries
- Adventure & Expedition Travel Agencies (THAKAFAB), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)
Keywords
Where Pure Trails Adventure is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pure Trails Adventure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Trail Running Holiday Packages: All-inclusive guided trail running holiday packages sold as one-time bookings. Packages include accommodation, guided running, in-destination transfers, breakfast/dinner, lunches on trail days, route planning, and safety support. Full-board offered on Himalayan, Albanian, Georgian and Uzbekistan trips; European trips include meals on running days with evenings free.
- Single Room Upgrades: Optional single room upgrades available on most trips for approximately £100–200 additional cost, providing private accommodation for solo travellers who prefer their own space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Albania: The Accursed Mountains — 8 days, Accursed Mountains |
| Unit Pricing | Multi-year contract | Mallorca: Into the Tramuntana — 4 nights, Spain |
| Unit Pricing | Multi-year contract | Isle of Man: Run the Hidden Isle |
| Unit Pricing | Multi-year contract | Amalfi: Path of the Gods — 4 nights, Italy |
| Unit Pricing | Multi-year contract | Lavaredo: The Ultimate Trail — 7 days, Dolomites Italy |
| Unit Pricing | Multi-year contract | Mountain Trails: Crossing the Lake District — 4 days, England |
| Unit Pricing | Multi-year contract | Uzbekistan: Shadows of the Silk Road — 9 days, Central Asia |
| Unit Pricing | Multi-year contract | Vietnam: Running the Dragon's Spine |
| Unit Pricing | Multi-year contract | Manaslu: The Great Himalayan Route — 15 days, Nepal |
| Unit Pricing | Multi-year contract | Gran Canaria: Running the Eternal Spring — 4 nights |
| Unit Pricing | Pay-as-you-go | Single Room Upgrades |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pure Trails Adventure product offering
Product offeringCore offering
Pure Trails Adventure sells fully guided, fully supported small-group trail running holidays to extraordinary international destinations across Europe, Asia, the Caucasus, and Central Asia. Each package bundles accommodation, in-destination transfers, meals on running days, expert local guiding, route planning, and safety support. The company also offers shorter UK-based weekend experiences, a custom group booking service, a monthly UK run club, and a loyalty programme for repeat bookers.
Product overview
Pure Trails Adventure operates a single unified service offering — fully guided, fully supported small-group trail running holidays — supplemented by shorter-format UK weekends, a custom group booking service, a loyalty programme (Trailblazer), and a UK-based run club. The core product is a portfolio of 13 international guided trail running trips spanning Europe (Albania, Mallorca, Amalfi/Italy, Dolomites/Italy, Isle of Man, Lake District/UK, Cotswolds/UK), Asia (Nepal/Manaslu, Vietnam), the Caucasus (Georgia), Central Asia (Uzbekistan), and the Canaries (Gran Canaria). All trips include accommodation, meals on running days, in-destination transfers, expert local guides, and route planning. Shorter domestic experiences (Exmoor Base Camp Weekend, Cotswold Guided Trails) serve as entry-point products, while custom Group Adventures and the Trailblazer loyalty scheme extend the customer lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Trail Running Holidays Fully guided, fully supported small-group trail running holidays across 13 international destinations including Albania, Mallorca, Amalfi, Dolomites, Nepal, Vietnam, Georgia, Uzbekistan, Lake District, Isle of Man, Romania, and Gran Canaria. Packages include accommodation, guided running, in-destination transfers, breakfast/dinner, lunches on trail days, route planning, and safety support. Catered to a range of experience levels.
- Base Camp Weekend: Exmoor A shorter-format UK-based guided trail running weekend experience in Exmoor National Park, designed as an accessible introduction to guided trail running for individuals or small groups.
- Cotswold: Guided Trails A UK-based guided trail running experience in the Cotswolds offering weekend or short-break formats aimed at runners near England as an entry-point product.
- Group Adventure (Custom Trips) Custom trip planning service for private groups or individuals who want a bespoke trail running experience tailored to their preferences, schedule, and fitness level.
- Pure Trails Run Club
Quantifiable outcome
- Over 90% of guests travel solo and successfully form lasting friendships through shared trail challenge
- +2 more outcomes
Companies that use Pure Trails Adventure
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Pure Trails Adventure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Trails Adventure partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Trees Not TeescoreEnvironmental partnership announced December 2020. A tree is planted in the customer's name for every booking made. Trees planted in Scotland as part of new forest with native broadleaf species. Partnership aligns with Pure Trails sustainability mission to protect trails and leave smallest footprint.
- MontanecoreTechnical outdoor apparel brand partnership. Montane is listed as a partner with dedicated logo placement on website. Exclusive discounts for Pure Trails Community members (35% off all gear). Co-marketing through gear partnerships for adventure travel.
- Scott SportscoreRunning and outdoor sports equipment brand. Listed as partner on website. Exclusive discounts for Pure Trails Community members (35% off all gear).
- Ellis BrighamcoreUK outdoor gear retailer. Listed as partner with dedicated logo on website. Exclusive discounts for Pure Trails Community members (25% off all gear).
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pure Trails Adventure competitors and assessment
Company assessmentBroad incumbents
- Intrepid Travel: Global small-group adventure travel operator with active/trekking itineraries across Asia, Europe and Central Asia. Overlaps on destinations (Nepal, Vietnam, Uzbekistan, Caucasus) and small-group community-led travel positioning.
- World Expeditions: Established adventure travel operator with trekking and trail running itineraries across Nepal, the Alps and Central Asia. Comparable destinations, small-group format and premium per-person pricing.
- Macs Adventure: UK-based self-guided and guided walking/active holiday specialist. Comparable UK active-adventure audience, overlapping European destinations (Lake District, Alps), and similar premium per-person pricing tiers.
- KE Adventure Travel: UK-based adventure travel operator offering trekking, mountaineering and active holidays including trail running itineraries in the Alps and Himalayas. Comparable as an established UK adventure tour competitor.
- Exodus Adventure Travels: Large UK-headquartered adventure tour operator with a wide portfolio of walking, trail running, trekking and cycling holidays worldwide. Overlaps on trekking/multi-activity guided trips in the Alps, Himalayas and beyond, though Pure Trails is more trail-running-specialised.
- G Adventures: Global small-group adventure tour operator covering similar geographies (Nepal, Vietnam, Europe, Central Asia). Comparable on small-group community-led model and active/trekking trip portfolio, though at much greater scale.
Direct peers
- Mountain Kingdoms: UK-based trekking and adventure operator specialising in Himalayan and mountain holidays including Nepal (Manaslu, Annapurna region). Closely comparable on Nepal/Himalayan guided trekking holidays and small-group format.
- Much Better Adventures: UK-based guided small-group adventure travel marketplace. Directly comparable as a UK-headquartered operator selling packaged, expert-guided adventure trips to active adults, with overlapping destinations (Alps, Atlas, Himalayas) and a similar solo-traveller-friendly positioning.
- Run the Alps: Specialist guided trail running holiday operator in the European Alps. Closest direct competitor in trail-running-specific guided trips (Dolomites, Lavaredo region) with comparable small-group format and trail-running expert guides.
Emerging players
- Atlas Multisports: Active adventure running and multisport tour operator offering guided trail running and adventure holidays in Europe and beyond. Comparable niche active-running guided tour positioning, though smaller and more US-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Trails Adventure social profiles
Digital presencePure Trails Adventure compliance and trust
Trust signalCompliance2 records
Pure Trails Adventure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Trails Adventure leadership team
Management profileNumber of profiles
Profiles3 records
Pure Trails Adventure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Trails Adventure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Trails Adventure
What does Pure Trails Adventure do?
Pure Trails Adventure sells fully guided, fully supported small-group trail running holidays to extraordinary international destinations across Europe, Asia, the Caucasus, and Central Asia. Each package bundles accommodation, in-destination transfers, meals on running days, expert local guiding, route planning, and safety support. The company also offers shorter UK-based weekend experiences, a custom group booking service, a monthly UK run club, and a loyalty programme for repeat bookers.
Is Pure Trails Adventure a public or private company?
Pure Trails Adventure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Trails Adventure founded?
Pure Trails Adventure was founded in 2019. It employs 1 to 10 people.
Where is Pure Trails Adventure based?
Pure Trails Adventure is headquartered in Bristol, United Kingdom, in the Europe region.
How does Pure Trails Adventure make money?
Two revenue lines are on record. Trail Running Holiday Packages are the primary driver. The others are single Room Upgrades.
Who are Pure Trails Adventure's main competitors?
Broad incumbents on record are Intrepid Travel, World Expeditions, Macs Adventure, KE Adventure Travel, Exodus Adventure Travels and G Adventures. Direct peers are Mountain Kingdoms, Much Better Adventures and Run the Alps. Atlas Multisports is listed as an emerging player.
Does Pure Trails Adventure have an API?
No public API is recorded for Pure Trails Adventure.
What industry is Pure Trails Adventure in?
Pure Trails Adventure's product category is Adventure Travel Services. Its primary akta.pro industry code is THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips), with a secondary code of THAKAFAB, Adventure & Expedition Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.